Page 7 - Magento 2 User Guide

As you already know, Magento 2 is a feature-rich eCommerce platform with various tools for creating a successful store. One of its important features is that it has a well-developed system of attributes and attribute sets.

They allow you to organize your products easily and create a user-friendly catalogue. That said, if you've already created product attributes, you need to assign them to attribute sets.    

But let's take one step at a time. In this guide, you'll learn everything you need to know about Magento attribute sets and how to manage them in your store.

What is an Attribute Set in Magento 2?

Magento 2 attribute set is a collection of attributes that apply to certain kind of products. You use attribute sets when creating products in your store so that you don't need to assign every attribute one by one. 

This

When you configure product listings in Magento 2 you define the way products are listed in the product catalog. The extensive Magento catalog configurations help you set the number of products displayed on the list, the method products in the listing are sorted by or whether to display all products on the page.

This flexibility allows you to find the best way to display products so that your customers are encouraged to search more, find more and choose their preferred product from the various available options. 

In this article, you will go through all product listing options.

Website navigation is very important, to help customers navigate through your website easier and find products they are looking for faster.

One of the best forms of navigation is layered navigation on product categories and general catalog search in Magento 2. They both serve the same thing, but we want to draw your attention to the catalog search.

So, in this article you will learn how to optimize the search by adding Magento search terms, defining popular search terms, and setting search synonyms.

Configuring product catalog search in Magento 2 is one of the ways to help your customers find products faster using the product search form.

Together with the layered navigation, Magento 2 catalog search enables you to create a great customers' shopping experience and provide them with the flexible and easy-to-use Magento 2 product catalog navigation.

Catalog search form is the most basic and the most used form of catalog navigation since all you need to do to get to the preferred product is to type a word or a phrase.

Besides, people who use the search form to find a product are more likely to make a purchase.

So, in this article, we will cover the types of catalog search in Magento 2 and go through the catalog search configurations. 

Let's dive in.

Magento 2 Catalog Search Types

To ensure customers receive the best experience on your Magento 2 store there are 2 types of catalog search available - Quick Catalog Search and Catalog Advanced Search.

Quick Catalog Search

Magento 2 Quick

Layered Navigation is the catalog navigation feature of Magento 2 that is based on price, category, color or other product attributes and allows customers to find products faster by filtering the results.

Your main goal is to provide customers with the best shopping conditions to improve their experience on your Magento 2 store. There are a few things that can contribute to that and Magento 2 layered navigation is one of them.

What are the chances customers will continue their purchasing journey if they can't find what they are looking for in your store?

Let's not guess. No one likes that. However, Magento took care of that to help you provide the best on-site experience for your customers.

So, in this article, you will learn how to configure layered navigation in Magento 2, how to display it on the category page, and how to add filterable attributes to layered navigation.

Layered navigation is already set up on your store by default. It appears on the left side of the product listing

One of the many useful Magento 2 features is Magento 2 customer groups. It allows you to divide your customers into groups and target them with more personalized content and offers. You can set up customer group discounts, share targeted information and define custom rules for them.

Customer group in Magento 2 is an important aspect you shouldn't neglect. Except for all we've already mentioned, it helps you to increase the productivity of your store and improve the shopping experience. Taken you know how to manage customer groups properly.

In this article, you will learn how to create customer group in Magento 2, and how to use this functionality in your store to the fullest.

Create Customer Group in Magento 2

1. Navigate to Customers > Customer Groups and press the Add New Customer Group button. 

2. Set customer Group Name.

3. Choose the Tax Class customers in this customer group will belong to. The tax amount will be calculated based on the customer, product class and tax rules.

New order email notification in Magento 2 is an important component of the ordering process.

It provides customers with information about their orders which they can refer to when getting in touch with the sales representative about their order status, etc. 

It is also important to website admins since they get notified about new orders and changes in their statuses.

So, in this article, you will learn how to configure the new order email notifications for the admin and customers.

To configure new order email notification in Magento 2:

 1. Go to Stores > Configuration > Sales > Sales Email > Order and Enable the order email notification.

2. Choose the New Order Confirmation Email Sender. To configure email sender check the Store Email Addresses Configuration.

Magento 2 robots.txt file is one of the most important parts in the Magento SEO guide. This file is a set of instructions given to the web crawlers “guiding” them on which pages of your website to crawl and index.

It mainly consists of the allowed and disallowed instructions that are used to block some pages from being indexed by search crawlers. Confused already?  

In this guide, you'll learn what is Magento 2 robots.txt, where you can find and configure it. We'll also share the best practices for the robots.txt. So stay tuned.

What is Magento 2 Robots.txt File?

Magento robots.txt. is a text file used to instruct web crawlers on how to crawl pages on your website. It's essential to establish kind of a relationship between your website and crawlers. When you configure Magento robots.txt file you set instructions for web robots on what pages of your website to index or skip from indexing.

Robots.txt Best Practices

Before we move to the configuration you need to make sure the Magento

The newsletter is a great opportunity for you to notify your customers about some special offers or sales running as well as provide them with updates and news on your Magento store.

Email marketing remains a powerful type of marketing, and it is one of the best ways to establish strong relationships with your customers and bring companies higher sales if they developed well-planned strategies. 

Magento allows you to manage newsletters directly from the admin and in this article you're going to learn how to configure them.

Follow these steps to configure newsletters in Magento 2:

Step 1: Configure Newsletter Subscription Options

When managing newsletters on your Magento store the very first step you should take is to check the newsletter general configuration. There are some options that define newsletter generation

The out-of-stock situations are not the most welcomed ones. However, you still can turn them to your advantage. Question is, how?

Backorders may be one of the options to go for. Yet, Magento 2 product alerts can do the trick much better. By using them, you interact with your customers more, improving their engagement and loyalty at the same time. 

In this article, you're going to learn what are Magento product alerts, how to configure them and manage product alerts run settings. 

Ready to start?

What are Magento 2 Product Alerts?

Magento 2 product alerts is a system of notifications customers subscribe to on the product page to receive email notifications about any change in the product price or product stock status. Correspondingly, there are 2 types of product alerts in Magento 2:  Product Price Alert and Product In-Stock Alert.

Thus, customers can get the product they are interested in for a more suitable price when they want to. Or get a product they want to buy right after it

At a time when online shopping is at its peak, a Magento free shipping offer is one of the best ways to reduce shopping cart abandonment, encourage customers to buy more, and increase sales.

A lot of Magento 2 stores actively use this marketing technique, along with other shipping methods, as one of the greatest ways to attract customers. Free shipping may be applied to a certain kind of product, items total, or a particular group of items.

In this article, you are going to learn how to set up and configure Magento free shipping.

How to Configure Magento Free Shipping Method?

1. Navigate to Stores > Configuration > Sales > Shipping Methods and find the Free shipping section.

2. Enable the free shipping method.

3. Set the Title and Name.

4. Choose the Minimum Order Amount to set the threshold for the free shipping method to be applied.

5. Enter the Displayed Error Message that will be displayed to customers if they try to use the free shipping method under the inapplicable conditions.

Every store works hard trying to make their customers happy. However, sometimes it happens that people want their money back. This is an inevitable step in Magento order processing.

In such cases, people request a refund which in Magento is called Credit Memo.

And in this article, you will find out what is it and how to create it. Besides, you will learn about a solution that will help you to get rid of refunded orders.

What is Credit Memo in Magento 2?

Magento 2 Credit Memo is a document that defines how much money will be returned to the customer. How you create credit memos in Magento 2 generally depends on the payment method used while placing the order.

Based on this there are 2 types of credit memos: Online and Offline.

Downloadable products in Magento 2 have no physical form and require practically nothing to manage. You don't need to cover manufacturing, publishing, shipping or delivery, etc. And that is what makes downloadable products so popular. 

In Magento 2, except for creating a downloadable product, you have to configure the general Downloadable Product Options.

These steps to configure Downloadable Products Options in Magento 2:

1. Go to Stores > Configuration > Catalog > Catalog and find the Downloadable Product Options section.
2. Choose the Order Item Status to Enable Downloads which defines if the order needs to be Invoiced or Pending for a customer to be able to download the product.
3. Set the Default Maximum Number of Downloads available for 1 customer once he purchases the downloadable product.

One of the primary tasks of any storeowner is to make the shopping experience as diverse and advanced as possible. Magento 2 custom options can help with that. They help you to provide your customers with an opportunity to choose product options as to their needs without relying on the product attributes.

Such functionality allows you to categorize products, create cart price and catalog price rules. Thus, you may configure it for your own store too. And this is exactly what you'll learn today.

How to Configure Magento 2 Custom Options?

1. Navigate to Catalog > Products and choose the product you'd like to configure customizable options for or Add New Product if needed.

2. Scroll down to the Customizable Options section and press the Add Option button.

• Specify the Option Title and Type.
• Check if you want this option to be Required.

One of the most unique product types Magento 2 offers you to create is a virtual product. But what is virtual product in Magento, and why is it so special?

It stands out because you can neither feel it tangibly, set the weight, or download a virtual product in Magento 2. Some of the common examples of this product type are memberships, services, subscriptions, and warranties.

They can be sold individually or as a part of grouped or bundle products. The configuration section contains the familiar fields you can fill out easily. Today, you'll learn how to do it in more detail.

What is a Virtual Product in Magento 2?

Magento 2 virtual product is nontangible and doesn't have a physical representation. Thus, it can be neither shipped nor delivered. The only indication that a customer bought such a product is the confirmation email.

Some of the most popular examples of virtual products are subscriptions, warranties, memberships, etc. You can sell virtual products individually or as a part of

The popularity of downloadable products has increased drastically, both globally and in Magento in particular. It is not a surprising fact, though. Such products as eBooks, music, videos, Magento extensions, updates, or instruction manuals are being actively sold. They don’t require additional manufacturing or shipping, which is an advantage.

Together with other Magento product types, the platform allows you to create downloadable products with free samples. The process doesn’t differ much from that of a simple product. However, you have to configure the downloadable product options before creating a downloadable product.

But let’s sort everything out. Keep reading to learn how to create a downloadable product in Magento 2.

What is a Magento Downloadable Product?

Magento downloadable product is a digital type of Magento product customers can download from your store. As mentioned above, E-books, manuals, and applications are the best examples of this product type.

When creating downloadable

One of the many perks of Magento 2 is the variety of products it allows you to create. Yet, Magento 2 bundle products definitely stand out. It's a unique type of product since it allows customers to customize product attributes available in a bundle.

Many of you would find a huge similarity between bundle and grouped products and there is some. However, these two types of products still have some differences you should know about. 

If all these concepts confuse you a bit, you've landed on the right page. Today you'll not only learn more details about Magento bundle products but find out how to create them in Magento 2.

Difference Between Magento 2 Bundle Product and Grouped Products

When buying grouped products a customer can remove or add some items to the set (group), but not choose any product option. Magento 2 bundle products work the other way around. Besides, they consist of simple and virtual products.

Magento 2 grouped product is one of many product types the platform offers. As you might know, it features a set of different related simple products to increase the chances of customers buying more items.

In this case, every simple product can be purchased either separately or as a group. However, every item is listed as a separate product in a shopping cart.

Since Magento grouped products are relatively easy to create you'll learn all the necessary steps in this guide.

To create Magento grouped products:

1. Navigate to Catalog > Products and choose Grouped Product from the Add Products dropdown.

2. Enable the grouped product and choose the Attribute Set for it.

3. Enter the Product Name, specify the SKU, and set its Stock Status.

4. Choose a Category Magento grouped product.

5. Set the Visibility of the grouped product.

6. Enter the date range in the Set Product as New From/To

A configurable product is one of the many Magento product types the platform offers. It's called Magento configurable product since it allows customers to "configure", choose different options, such as size, colour, or material, to buy a product.

It gives people more flexibility when shopping. No wonder it's the most popular product type in Magento, you definitely need to know how to use.

So in this guide, you'll learn more about configurable products, how they work and how to set them up in your store.

Simple vs Configurable Products: What's the Difference?

People often confuse Magento simple products with configurable ones. That's why, before we get to creating configurable products, we should make this one clear.

Although they look similar at first, simple and configurable products play different roles. Besides, they influence both customer experience and backend management in different ways.

A simple product in Magento 2 is the basic product type. It represents a single item which has

Magento 2 simple products are the most basic and essential Magento products. The simple product has no variations. It is sold individually since it has a single SKU. However, it can also be purchased as a part of a configurable, bundle or grouped product.

Following steps to create a simple product in Magento 2:

1. Navigate to Catalog > Products and choose Simple Product from the Add Product dropdown.

2. Enable or disable a simple product.

3. Choose the Attribute Set you want this product to have. Magento provides the default attribute set. However, you are able to choose from various other options. Besides you can add a new attribute set or a new attribute.

4. Set the Product Name and SKU.

5. Set the product Price.

There are cases like sales, promotions or any other kind of offers when you need to set an Advanced Pricing for a product.

e.g. you might use it to create an automatic sale category or for configuring catalog price rules

• Set Special Price, a price customer will see during

If you want to take your store to the next stage and create a multi-language store, the first thing you have to cover is localization. Providing customers with content in their local language creates a personalized experience and encourages them to stay. 

The Magento 2 translate inline tool is what can help you out with this task. It is available by default and convenient to work with. You can use it for your localization tasks to ensure relevant content is displayed after customers switch languages.

Today, we'll closely explore Magento 2 inline translation and determine whether it's worth it. We'll also cover other advanced tools to enhance your translation management.

So, shall we start?

What is Magento 2 Inline Translation?

The Magento 2 translate inline tool is a default Magento localization instrument that enables translation from the frontend. You can just hover over the interface element and add its translation right on the storefront.

It works best with short text elements, such