Shopify

The art of selling online is highly dynamic and covers numerous areas. Compelling product pages rightfully top this list. So Shopify product page optimization is something you should not ignore.

Merchants may not pay enough attention to this aspect and blame low sales levels on other factors, such as limited Shopify SEO features. Yet, product page optimization is the primary thing they have to consider, and today, you'll learn why.

In this guide, you'll find out why you have to optimize product pages in Shopify and learn actionable tips to do so. 

Ready to begin?

Reasons to Optimize Shopify Product Pages

Shopify product page optimization is a complex process of making product pages informative, convincing, neat, and easy to browse through. The main point of a product page is to showcase an item and prompt customers to buy it. Sounds easy, right?

It's rather easier said than done since it requires a comprehensive approach and strategic decisions. But before we get to that part, let's consider

High-quality customer support is crucial for any business. It helps you stand out from the competition and establish yourself as a trusted company.

The Login as Customer app takes customer support to a whole new level. It allows you to log in as a customer in Shopify and provide assistance within minutes.

Still, in some cases, you might need to track staff members who logged into customer accounts for safety of other reasons. Or, perhaps even display custom content on frontend for admin users specifically.

There are a few options for that, but let's start with the basics.

Track Admin Users in Recent Logins

Regardless of the method you use to log into a customer account all recent logins are stored in the Recent Logins tab. Just navigate to Magefan Login as Customer > Recent Logins to see a list of customer accounts admins recently logged into.

Track Admin Users in Customer Account

The other option is available for Shopify Plus users only. It allows you to track admin users who logged

Logging in to customer accounts allows you to tackle issues faster and to help customers with their requests more effectively. Our Login as Customer App facilitates the process and allows you to log in as customer without a password.

But what if customers' accounts don't have a password, like Shopify B2B accounts?

That's what you'll find out in this guide. We'll walk you through detailed steps on how to log in to B2B customer accounts in Shopify in a few clicks. 

However, let's start with the basics.

How Does B2B Login Work in Shopify? 

Unlike a traditional Shopify login with email and password, logging in to B2B Shopify accounts requires a unique 6-digit code. So a customer goes to the login page, enters their email, receives a 6-digit code to that email and enters in on Shopify login. 

The process is a little bit complicated, making it even more difficult to assist those customers (if they have any issues with their accounts or order placement).

But there's a solution.

How to Log in

The default Shopify SEO features are rarely enough to create a consistent and effective strategy. Sure, the XML sitemap, meta tags, redirects, and others are vital. Yet, you'll need some additional tools for ultimate results.

Plenty of Shopify apps cover the blind spots, as well as enhance the default functionality. At the same time, there are so many options it's difficult to select the right tool.

So, today we'll explore the best Shopify SEO apps and see what they have to offer. Hopefully, this list will help you find the right solution for your store. 

Top SEO Apps for Shopify

Icon	App name	Developer	Price	Free plan	Free trial
	Google Indexer — Magefan	Magefan	Basic - $4.99/month Standard - $9.99/month Pro - $14.99/month
	SearchPie SEO & Speed optimize	PieLab	Premium - $39/month Enterprise - $99/month Plus - $399/month
	StoreSEO: AI for SEO & Image	Storeware	Visionary - $2.99/month Basic - $9.99/month Enterprise - $149.99/month
	Sherpas: Smart SEO	Sherpas Design	Pro plan - $9.99/month Business

Running a Shopify store doesn't come down to featuring products on your own website only. You also have to cover other markets to drive more attention to your brand and attract potential buyers.

There are plenty of ways of sharing your products on other channels. Yet, the go-to option of many remains the same — product feeds.

Creating product feeds manually is a thing of the past since the  Shopify apps fully take care of the process. You'll find a multitude of options out there, and choosing the right app can be quite a struggle.

So, we've saved you the trouble and prepared a list of the best product feed apps for Shopify. May you find the one that meets your needs best!

Top Shopify Product Feed Apps

Icon	App name	Developer	Price	Free plan	Free trial
	Shopping Feeds ‑ Magefan	Magefan	Standard - $19/month Pro - $39/month
	Simprosys Google Shopping Feed	Simprosys InfoMedia	Up to 500 Products - $4.99/month 501-1000 Products - $8.99/month 1001-5000 Products - $13.99/month 5001-10000 Products

The opportunities e-commerce offers these days often go underrated. You can sell literally everywhere — Google, Instagram, Facebook, Pinterest — you name it. But getting there is obviously not as easy as it sounds. 

One of the first things that opens the door to other channels is the Shopify product feed. So that's what we'll focus on today. You'll discover what it is and what benefits it brings to the table.

You'll also learn how to create product feeds in Shopify manually or using the Shopify apps. So you drive targeted customers and expose your products to a wider audience with no complex configurations.

Ready to start?

What is Shopify Product Feed?

Shopify product feed is a structured data file with detailed information about your inventory. It contains data about product names, descriptions, pricing, availability, URLs, images and other details.

Example of the product feed in Shopify

Seems overwhelming, right? 

It kind of is. But trust me, this file is going to bring lots of traffic

In the world of eCommerce, many new initiatives come on stage and then rapidly disappear. The fashion industry though seems to be more or less untouched. However, it comes with both pros and cons.

On one hand, it secures all the materials and assets for the newcomers' soft launch. At the same time, the constantly growing number of new stores keeps you on your toes.

You need to find effective ways to stand out and be demanded. That's what Shopify offers. There are versatile Shopify apps to help you on the way. Yet, how do you choose not only the best but the most relevant one?

We'll make this a little easier for you with our list of 15+ best Shopify apps for clothing stores. Hopefully you'll find just the right option for you.

Top Shopify Apps for Clothing Stores

Icon	App name	Developer	Price	Free plan	Free trial
	Size Chart - Magefan	Magefan	Standard - $4.99/month Pro - $9.99/month
	EM Lookbook ‑ Shop by Gallery	Expert Village Media Technologies	Basic - $4.99/month Pro - $12.99/month Business

Creating size charts in Shopify is one thing, but displaying them is completely the other. Your size chart could be stunning, but it's no use if people can't find it. That's why you need to choose the right display settings offered by the Shopify Size Chart app. 

So, before you get to the creative step, fill out the display settings for your size charts. There are a few options for that. 

First, navigate to Sale channels > Online Store > Themes and click Customize.

Move to the App embeds tab and enable the Magefan size chart. You'll see the size chart link added to the page.

Now it's time to get to work. Start by adding the Label of your size chart and move on to the display settings.

Size Chart Type

There are two types of size chart labels available — link and button, which would be inline or hovering. Let's explore those in more detail.

Inline link

Choose Link as a Type and Inline for Placement to get the size chart link inserted into the page.

Inline button

Keep the same option for

You've landed on this page while looking for ways to do your Shopify SEO better, most likely from Google or Bing. You came for answers and the search engine pointed you to the place where you can find them — our blog post.

That's basically how it works — you offer a solution and the search engines pair your solution with the searchers' query. But it's not really that easy. For your page to get lots of clicks you have to be at the top of SERP. Getting there requires more than just setting up a website and relying on the default Shopify features.

Here you'll find all you need to know about Shopify SEO — the things you need to optimize to generate more organic traffic and get indexed by Google faster. While it seems tedious, you don't need any prior experience with SEO.

But let's begin with the SEO basics.

Shopify SEO Basics

Before you start improving your Shopify SEO you must know how your website is doing and whether it's indexed at all. For that, you need a couple of free tools.

Create

If you've compared a few eCommerce platforms, like Magento and Shopify, before landing on the latter, you probably know that SEO is not Shopify's strongest point. Nonetheless, it does offer you a few critical SEO features.

You should know how to leverage them to get indexed by Google and other search engines to drive more organic traffic.

Today, we'll cover all the default Shopify SEO options and determine whether they're enough to rank at the top of the search results page (SERP).

XML Sitemap

Shopify sitemap is the first communication Google and other search engines ever have with your store. It's a directory they use to discover your website pages, crawl and index them. Shopify generates and updates an XML sitemap for you automatically. But unfortunately, you can't edit or add any custom sitemap.

You can find your sitemap by adding the "/sitemap.xml" to your domain, like in:

Robot.txt File

Robots.txt is another automatically generated file Shopify offers.

In Shopify, you can identify a product not only by its name but also by its ID. This number is unique for every product and comes in handy for effective inventory management, reporting or other store processes. Various Shopify apps may also require product IDs for the functionality they provide.

 Since the product ID is not featured in the Shopify admin product grid, you need to know where to find it. This is exactly what you'll learn today.

Find Product ID on the Storefront

What if you don't have access to the admin panel, but need to get a product ID? Not a problem.

Open a product page and add .json to its URL. On the page you get, you'll see the product ID and other key product data.

Find Product ID in the Admin Panel

One of the easiest options is to check the product ID in the admin panel. Just open a certain product and check its URL. The sequence of numbers you see after products/ is the product ID.

Find Multiple Product IDs

In many cases, managing products one by one becomes quite

You might have a website with a stunning loading speed, attractive design, well-crafted content and a unique variety of products. But it's all good as long as people can discover your store. That's what you need Shopify XML sitemap for — to help search engines discover, crawl and index your website. 

While XML sitemap is a must for your Shopify SEO, it's not the only way to get indexed by Google. We'll get to that right after we cover what is an XML sitemap, why you need it and how to manage it in your Shopify store.

Ready to start?

What is a Shopify Sitemap?

Shopify sitemap is an XML file that contains all your website links — products, collections, pages, and blogs. It serves as a directory for the search engines where they can retrieve data about your pages (when they were last updated, whether there's an alternative page, etc.).

Here's what it looks like:

What's in the Sitemap?

Shopify categorizes the XML

Creating lots of keyword-optimized content makes it more likely for your to get into the top SERP position. But only on one condition — Google and other search engines can discover and index your pages. The faster that happens the higher the chances of ranking at the top.

Quite a few things contribute to that. Today we'll discuss how to get Google to index your Shopify store and what to do if it doesn't.

We'll cover the basic indexing methods and the advanced indexing API for those who want to get indexed faster. So, just skip the first steps if you've already submitted your website to Google.

Ready to start?

How Google Crawling and Indexing Works?

Before we cover the ways to index your store in Google, let's make sure we know how search engines discover your content in the first place.

• Step 1: Discover — Google discovers that your website exists through the sitemaps you submit to it or the backlinks you have from other websites. 
• Step 2: Crawl — Google bot visits your website and downloads

Although it was enough to submit an XML sitemap to Google to help it discover your website links, now you need more than that. Especially if your website is new or doesn't have a ton of backlinks. 

That's when the Shopify Google Indexer comes in handy. It helps you connect your Shopify to Google Indexing API and send content to Google directly (without having to go to Google Search Console for every single URL). 

Thus, today, you'll learn how to get your Shopify store indexed by Google faster by employing this technology.

 Once the API connection is established, you can move to the indexing step.

Request Indexing for Individual Pages

The app works with products and collections. So you can send indexing requests directly from the admin pages. 

Just navigate to Products and choose a product you want to send for indexing. Then hit a corresponding option in

Whether your store is new or long established it usually takes days and even weeks to see changes appear in search. Why? Because the majority of websites rely on a sitemap that is not the fastest way to get indexed by Google. 

That's why Google offer a solution — Google Indexing API. It helps you bypass the crawling key and sends your changes directly to Google so they are reflected in SERP faster. 

Eager to find out more? Today you'll learn how to set up Google Indexing API for Shopify and discover reasons why you need to do that. 

Since Google Indexing API is not as simple as it sounds, let's define what that is first.

What is Google Indexing API?

Google Indexing API is a technology introduced by the platform to help you notify Google directly about new, updated or deleted pages. When you send an indexing request through the API, Google schedules a fresh crawl bypassing the crawling key. Since changes are sent to Google directly, content appears in search results faster.

However,

While the ultimate goal is to get your blog to the highest positions, not all blog pages need to be visible in search results. In both cases though you need meta robots or robots meta tags.

So, today you'll learn what meta robots are and how to add them without any coding, using only the Shopify Blog App.

But first, let's define what these robots are and why you need them.

What are Meta Robots?

Meta robots or robots meta tags are the directives added to the HTML of the page. They tell web crawlers what they can or can't do on a certain page. In other words, they tell web crawlers how to crawl and index a page in search results. 

You can't see meta robots since they are added to the page's <head>, code part.

Nonetheless, you need them to define:

• whether a page appears in the search results
• whether crawlers should follow links on a page
• whether a snippet of a page should be displayed in SERP
• whether images on a page are indexed

Keeping your blog posts relevant is as crucial as publishing new content. Thus, you might need to disable some of your season-specific posts occasionally. Is doing it manually one by one a smart decision? Probably not.

Fortunately, the Shopify Blog App has this covered. It allows you to disable blog posts automatically and saves your time greatly.

To disable blog posts in Shopify automatically:

1. Go to Apps > Magefan Blog > Posts and choose a corresponding blog post.

2. Find the Publishing section and specify the End Date for the publication to be disabled.

3. Save your settings and that's it.

Just like that, your Shopify blog post will be disabled automatically when the time comes.

The best part is, you don't have to do anything else since the app creates automatic 301 redirects from disabled or deleted entities.

To go even further you can schedule your blog posts to be published at a specified time. This way you concentrate on

Nothing makes a blog more dynamic, than lively discussions in the comments. That's how you exchange ideas and stay in touch with your readers. However, you have to create favourable conditions for such communication.

As you know, you can set up the Magefan and Facebook comments in the Shopify Blog App. But here you also have another option — the Disqus integration. In this guide, you'll learn how to enable it.

To enable Disqus comments for Shopify Blog:

1. Go to Apps > Magefan Blog > Configuration > Post Page (Post View) and find the Comments section.

2. Select the Use Disqus Comments in the Type dropdown.

3. Enter Your Disqus Forum Shortname in the next field. You might need to find your Disqus shortname first.

4. Define the comments section Position for blog post pages. Here you can go for the Default or After Social Share option.

Don't forget to save your settings. Here is an example of the Disqus comments on the frontend:

The configuration steps just couldn't be easier. Once you enable

A blog is an effective instrument for sharing information and tips. But it can work both ways if you let your readers share their experiences. It's exactly what blog comments are for.

Shopify Blog App offers three types of comments: Magefan, Facebook, and Disqus. Today we'll work with the second option and learn how to enable Facebook comments in the Shopify blog.

To enable Facebook comments for Shopify blog:

1. Navigate to Apps > Magefan Blog > Configuration > Post Page (Post View) and unfold the Comments section.

2. Choose Facebook Comments as a comments Type.

3. Set the Number of Comments to be displayed under your blog posts.

4. Fill out the Facebook Application ID.

5. Specify the Position of the comments which may be either Default or After Social Share.

Once all the fields are set, don't forget to save your configuration. Here is how Facebook comments will be displayed on the storefront:

And that's about it! Once you complete simple steps, you'll get a chance to stay closer to

Shopify is quite a straightforward platform with an intuitive interface and easy-to-manage tools. But before you get to setting up your store there is one more step to take. You need to log in to the Shopify admin panel, of course.

Sounds like an easy job, but it may be a bit tricky for those new to Shopify. Why? Because the login process depends on your role. Thus, the procedures are different for logging as developers and partners. And then you might also need to log into your customers' accounts.

But don't worry, we've got you covered. In this guide, you'll learn all the necessary details about Shopify login. 

Developer Login

To manage your orders, customers, products, and store in general you need to log into Shopify as a developer or administrator, in other words. Shopify allows you to log in either via browser or mobile app.

To log in to Shopify from a browser:

1. Navigate to the Shopify login page and go to Your store.

2. Enter your email and press the Continue with Email button.

Shopify Blog App from Magefan offers you extensive URL settings for all blog pages. In Standard and Pro plan you can change blog page paths flexibly. However, the question that troubles our customers the most is — what is the /a/ doing in the blog URLs and how to remove it?

So, today we'll tackle this subject and explain how you can manage the /a/ in Magefan blog URLs.

Why is There an /a/ in Blog URLs?

The /a/ in Magefan blog URLs comes from the app proxy. According to Shopify requirements, it is obligatory for all pages that come from an app. That's why you have /a/ in your blog URLs, like in the following example:

How to Remove /a/ from Blog URLs?

Since the /a/ proxy is obligatory for all URLs that come from the third-party Shopify app, you can't remove it. However, you can change it to the values offered by Shopify.

How to Change /a/ in Blog URLs?

To change /a/ in Shopify blog URLs, navigate to Apps > Magefan Blog > Configuration >