Magento 2 Tips

The Magento admin panel is a hub for processing orders, setting up product listings, managing customers, and more. Thus, if the is compromised, you put not only your but also your customers' sensitive data at risk. 

So, you need to protect your admin panel before any harm is caused. This is where Magento two factor authentication comes into play to prevent security risks and keep your data protected.

In this guide, you'll find everything you need to know to enable, manage, and use two-factor authentication to the fullest.

What is Magento Two Factor Authentication?

The Magento two factor authentication (2FA) is a built-in security mechanism that uses two authentication factors to access the admin panel. To complete 2FA, you need something you know (a password) and something you have (an access token) or are (fingerprints, face ID, etc.).

This means that, except for the password, the admins also have to take one more step to confirm their identity. That is, enter the access code, confirm

Extending to international markets is never easy. But the challenge begins long before you get caught up with the shipping and payment options. The first step you take creating a is translate Magento.

And by "translate Magento" we mean not just catalog pages. You must cover every detail, from buttons and labels to checkout page fields and other frontend options. 

To simplify this journey for you, we've created a Magento translation guide. Here you'll learn about some basic options, practical tips, and common pitfalls.  We'll also show how to automate the process to make your transition into new markets faster.

Why Magento Translation Matters?

As Magento and the majority of Magento extensions come in English as the default language, you'll likely need to translate your entire store into your local language. Even if you sell in one region only.

Besides, every step of the buying process should be clear and understandable for your customers — from the moment they arrive till they complete

Gathering customers' information has become an important step in shaping . It helps you to learn more about your customers behaviour and improve their experience. But only if you keep the Magento GDPR compliance in mind. Why?

If any customer data is compromised, you lose not only your reputation and customers' trust. You may even deal with legal consequences.

Here, we'll explain what Magento GDPR compliance is and why it is important for your store. We'll also cover how to make your store compliant, especially in areas like cookies, analytics, and user consent.

So let's go!

Understanding GDPR

The General Data Protection Regulation, or GDPR, is a set of EU rules that require you to collect and process data of EU residents in a transparent and secure manner.

Due to the GDPR, EU customers have full control over their personal information. They have the right to know:

• what kind of data is being gathered
• why the data is being collected
• how the data is collected
• how long it will be stored and

Magento 2 is one of the best eCommerce platforms with a multitude of . While it's a great advantage, the complex nature of this platform is quite difficult to grasp at once. So, you'd need to consult a Magento tutorial to find your way around the system.

This is exactly what we prepared for you today. In this Magento 2 tutorial, you'll learn everything you need to know to start a Magento store. From Magento installation to store configuration and optimisation, we'll cover all crucial areas and details.

Buckle up because we're getting started!

Magento: Brief Overview

Before we get to the configuration and management part, we should learn the key details about Magento. This will help us make our journey more structured and consistent.

So, let's start with the basics.

What is Magento 2?

is an open-source eCommerce platform designed for creating and managing online stores. It covers catalogue, sales management, order processing, marketing, SEO, and other aspects.

This platform is known for

Magento's flexibility and open-source nature drive thousands of merchants worldwide. However, it also drives great responsibility. The popularity of the platform makes it a prime target for hackers ready to exploit any Magento security vulnerabilities and steal data.

That's why and customers' data is a must. But you can't do that if you don't know what to expect. 

So, in this guide, you'll learn about the most common Magento security vulnerabilities and how they affect your store. We'll also walk you through the best practices you can implement to protect your business. 

But let's make one thing clear first.

Why You Need To Protect Magento Security?

Magento experts improve platform security with each release, providing security patches for the most common issues. So why should you go the extra mile to protect your store? 

eCommerce is booming, making more merchants move their businesses online. This consequently makes hackers level up in their trying to exploit Magento vulnerabilities.

Effective order management is the backbone of a successful business. Since customer expectations rise, the need for a robust centralised system for , stock updates and management is higher than ever.

For Magento store owners, there is a powerful solution — Magento Order Management System. It's designed to streamline complex processes, reduce errors and offer an exceptional experience from checkout to delivery.

Today, you'll find out what Magento OMS is, how it works and why it is a complete game-changer for your business. Whether you're managing a single- or multi-source inventory, we'll help you understand the full scope of the OMS and how you can put it to work to benefit your business.

Let's start with the basics.

What is Magento Order Management System?

The Magento Order Management System (OMS) is a solution that offers merchants a centralised way to manage orders through the entire lifecycle — from placement and processing to shipping and returns.

It goes several steps higher and,

Magento, being one of the most popular open-source platforms in eCommerce, is a prime target for cyberattacks. Although Magento experts do their best to improve security with each release, you shouldn't rely on patches alone.

Whether you have a small store or a big enterprise, improving Magento security is not optional, it's essential. 

That's why today, you'll learn about the most effective Magento security tips and how to implement them for an extra security layer. As a bonus, we'll share a tool more powerful than the . It will help you to monitor and prevent any security threats on autopilot. 

So, stay tuned and begin by checking the features you'll be working with.

Default Magento Security Features

As mentioned before, default Magento features include a range of security options designed to protect your store and your customers' data. Some of them are:

• 2F authentication: adds an extra layer of protection for your backend, allowing access only to the authorised users. 
• CAPTCHA

Securing an online store is a crucial task for every successful e-commerce business. That’s why Magento experts continually work on , to keep their store and customer data safe and protected.

However, don't hesitate to take extra security steps to strengthen your protection against threats. A common way is learning about the Magento Security Scan Tool — a powerful, free tool designed to help your store remain a safe place.

Today, you'll learn its key features, benefits, and why it's essential to use it to maintain the security of your store.

What is Magento 2 Security Scan?

Magento Security Scan Tool is a powerful service provided by Adobe whose task is to help store owners protect their businesses from various security risks, such as missing patches, malware, and unauthorised access.

No matter whether you are a  user, this free tool helps identify security vulnerabilities and offers effective recommendations to protect your store.

How the Magento 2 Security Scan Tool Works?

Since Magento

Every business wants to know their customers better and learn about their needs to fulfill their expectations better. How to do that? The answer is simple — Magento analytics.

It's an insightful tool that gives you a supernatural ability to engage more clients, get a better position in SERP and drive more sales. All by making informative decisions based on actions customers perform on your store.

So today you'll learn more about Magento analytics, how it benefits you and whether default Magento features are enough. We'll also share details on how to set up Google Analytics for your store and gather more data with the advanced .

What is Magento Analytics?

Magento analytics is a process of gathering valuable insights into your store's performance, products, sales, customer behavior, shopping journey, and other processes. It allows you to quickly identify pitfalls and optimize your store's experience for better results.

Analytics give you leverage you can use to make your marketing campaign

Magento 2 appeared on the market in 2015 and has been standing firm ever since. Thanks to the extensive Magento features and flexibility, it is one of the to consider for businesses.

But what exactly makes it so special? That's what you'll discover today.

We'll review the most important Magento 2 features you must be aware of if you want your store to be successful. They cover everything from categories and products to marketing, customer management, and SEO.

So, we've got a lot to explore!

But before that, we should make one more thing clear.

What is Magento 2?

an open-source eCommerce platform with a vast number of features and a highly customizable nature. Many store owners choose Magento since it is scalable and easily integrates third-party applications to create the best version of your website.

When speaking of Magento, we should distinguish . The latter is the paid version of Magento with additional features and tools.

It's the Adobe Cloud branch, which also offers the hosting part,

No matter what type of business you run, data reports are always essential to track your website performance. There are lots of analytical tools for that, like . Yet, Magento store owners are lucky enough to have the extensive built-in Magento 2 reports.

They cover key areas such as marketing, sales, products, reviews, and others. All neatly sorted into multiple grids. However, surprisingly, not everyone is taking advantage of this feature.

That's why in this guide, we'll cover all types of Magento reports, their management, and other advanced tools for tracking website activity.

But let's start with the basics.

What are Magento 2 Reports?

Magento 2 reports are sets of organized and subject-specific data about your store's performance and activities. They are available out of the box in each Magento edition and provide crucial insights into the effectiveness of your store operations.

Magento analytics allows you to monitor your marketing campaigns, review the sales statistics, and keep

eCommerce is rapidly growing and welcoming newcomers looking to start their businesses. Online sales are expected to grow even more in the upcoming years. So, the opportunity to sell online is as attractive as ever.

Merchants prefer online sales for ease of use, flexibility, and global reach. With the best eCommerce platforms available out there, your own online store is just a few clicks away.

The platform has a crucial impact on your further development and success. So, whether you want to , Shopify or Wix, you have to be really thorough with your decision.

In this guide, we'll try to make it easier by reviewing the best eCommerce platforms for your business. You'll learn key features of the platforms, pricing, rating, pros, cons, and more.

So, let's get right to it!

Best eCommerce Platforms

Logo	Platform Name	Starting Cost	Hosting	G2 Rating
	Magento	$0	Self-hosted	4 ⭐⭐⭐⭐⭐
	Shopify	$24	Hosted	4.4 ⭐⭐⭐⭐⭐
	BigCommerce	$29	Hosted	4.2 ⭐⭐⭐⭐⭐
	Shift4Shop	$0	Hosted	3.9 ⭐⭐⭐⭐⭐
	Squarespace	$16	Hosted

eCommerce is booming right now making it the best time to start an eCommerce store. Once the "when" and "how" are established, it's time to choose what platform to create your store on. That's exactly when things start to get complicated. There simply are too many of them.

Today we'll focus on, one of the best eCommerce platforms with unlimited opportunities — . The Magento statistics we've collected in this post will help you get to know the platform better. 

You'll learn about the market share, usage, popularity, brands that use Magento and other fascinating facts.

Now let the numbers speak.

Magento Statistics and Facts: General

• Magento (Adobe Commerce) is one of the top ten most popular eСommerce platforms.
• In October 2024, 120,947 live websites on the Internet used the Magento platform, and an additional 366,747 domains that redirected to sites in this list.
• Businesses grow three times faster on Magento than on any other platform.
• In 2018, Adobe acquired the Magento platform for $1.68

Making the most of your product pages usually comes down to a lot of aspects. You need to optimize for SEO to get to the top positions and write engaging content. All that on top of the speed optimization, user-friendly page structure and creating irresistible CTAs. Magento product page optimization can feed like a maze, especially for newbies. 

Where to start? What to add at the top of your optimization to-do list: SEO or content?

What you should do first is STOP trying to work on all these things at the same time. Do it step by step, using the comprehensive product page optimization guide for Magento we've drawn for you.

You'll learn how to improve vital SEO aspects with the , speed and product page elements to get the most out of your product pages.

Let's get started.

What is Product Page Optimization?

Product page optimization is a process of auditing and strategically improving your product page design, content and functionality to make it more "converting". Since your end goal

Everyone wants to get to the top of SERP to receive tons of traffic. But a few realize that website speed plays a huge part in that. You can improve your , optimize structured data and write great content but still don't get the expected results. All because your Magento is slow. 

Today, we'll uncover the reason why is Magento slow and talk about things you shouldn't do if you want to get to the Google PageSpeed "green" zone.

Let's get right to it.

1. Insufficient Hosting

Magento is a resource-based platform and has certain server requirements that need to be met. That's why the first and most common reason for Magento's slow performance is a poorly configured server and limited resources. Something your is responsible for. 

Your Magento must have enough disk space, RAM, and CPU power for your store to load fast. Besides, improperly configured web servers like Apache and Ngnix, MySQL, PHP, etc can lead to loading delays and other issues along the way. 

Finally, your hosting might be

The Magento market is booming with thousands of stores trying to win customers with the best design, content, and products. However, only those who satisfy the customer search intent win the top positions in SERP. The key to success? Magento SEO guide.

Not only is it because Magento has a lot of built-in SEO features, but because top-ranking stores know how to apply the best SEO practices.

If you are new to SEO or trying to do search engine optimization for Magento, you've landed in the right place. In this Magento SEO guide, you'll learn about the default SEO features that help you to rank better. Besides, we'll also give you an insight into the best  that might come in handy.

However, let’s figure out what exactly Magento SEO is first.

What is Magento SEO?

Magento 2 SEO is a set of guidelines for Magento 2 stores to follow to get a better ranking, traffic, and conversions, just like SEO in general. Magento platform offers the following SEO features by default: robots.txt, meta robots,

Whether you're just starting out or already have a running store, if SEO is not part of your strategy, you're missing out. You can definitely use paid search, social media and other channels to drive leads. But why waste the opportunity to generate tons of traffic for free? From a place where potential buyers already come to search for products — search engines. 

While Magento is highly optimized for SEO, it's easy to get overwhelmed with the . That's why we've created an easy-to-follow Magento SEO tips in the form of a checklist. 

They are divided into three parts — technical, on-page and off-page SEO. But don't worry. You can cover a lot of these all by yourself with the ultimate .

1. Technical Magento SEO Tips

To show your content on Google, search crawlers need to crawl and index your website. That's what technical SEO is responsible for.

It's a common misconception that "technical SEO" is hard to work with, especially if you're not a developer. It might be. But not in Magento.

Setting up a , you'll invest lots of time into products, client base, effective sales, and marketing strategies. But the interface of your website is no less crucial since it creates the first impression and makes people either leave to stay.

You can certainly and arrange all the elements according to your vision. But that's quite a tiresome thing to do when there are dozens of free Magento 2 themes at your disposal.

However, choosing the right theme may be quite a task. Thus, we've prepared a list of the best free Magento themes that save you from unnecessary hassle and make your journey easier.

Let's get it!

1. Magento 2 Theme Optimized

While most of the themes take care of your store's looks, the brings speed and SEO to a new level. With the optimized breadcrumbs, mini cart templates, fonts, and reCaptcha loading, the theme guarantees you the green score on Google Page Speed. Besides, it comes with a built-in lazy loading for images.

Another benefit of this theme is the extensions it

With hundreds of stores launching every day, standing out in the eCommerce crowd is hard these days. Every other store struggles to generate sales and reach its goals. All because of one reason — fierce competition. 

Merchants experiment with different sales and marketing strategies to get more sales. But industries differ and so do the product types. So there is no one-size-fits-all approach that works for everyone. 

To tackle that challenge we've gathered proven methods to increase sales in Magento in one place. Evaluate them based on your business, customers, their needs and your products to choose what works best for you.

Excited to start? Let's go.

1. Make Your Website Faster

The majority of websites invest in "ultimate customer experience" by adding extensive design and functionality. While in reality speed and SEO are two pillars your organic traffic stands on. The math is simple — the faster your website, the more likely customers are to complete the purchase.

Google page speed

As you run your online store, you might frequently tweak the strategies or tactics to see which one receives better feedback. For that, you in your store. From viewing product pages to adding items to a cart, you get insights into crucial aspects.

When asked what tracking tool you use, the majority would probably say Google Analytics. It is indeed an efficient solution, but the numbers speak louder than words sometimes. So today we'll look through the 25+ Google Analytics statistics and see what all the fuss is about.

Ready to get started?

What is Google Analytics 4 and Why is it Important?

Google Analytics 4 (GA4) is a profound analytics service that creates reports on website traffic, customer behaviour and overall website activities. This gives you a clear picture of your website performance. So you can rethink your strategy or tweak it for better results and experience.

With the reports Google Analytics 4 provides, you can plan your marketing campaigns based on events, demographics,

Magento pricing is one of the first things you start to explore when deciding to . The open-source nature of the platform does allow you to extend the default functionally and build any features you need. However, how much is this going to cost you?

Here you'll find a breakdown of all Magento costs and fees regarding the licence, hosting, domain, themes, extension and much more. We'll also cover how much Magento costs you to maintain and support, so you can make an informed purchasing decision. 

Before we dive deeper into the Magento pricing and fees, please note that these numbers are just an estimation. The prices may vary considerably. They will depend on the number of customization and changes you need to make to the Magento core and the integrations you want to implement.

Magento Costs Overview