Magento 2 Tips

Getting your website ranked on Google is one of the most daunting tasks many websites struggle with, especially in eCommerce. Moreover, SEO is a complex concept that constantly changes and evolves. So, it may be hard to keep up with upcoming updates and algorithms.

However, there are some essential factors you, as a store owner, should pay attention to: website speed, image optimization, content. The list can go on and on.

The concept we want to get you familiar with today is hreflang tags, hreflang attributes or alternate hreflang tags. You will learn what hreflang tags are, why you need them, how they influence your website and, most importantly, how to add them to your Magento 2 website to get ranked.

Without any further ado, let’s start.

How much time do you usually wait for the website to load? 

Attracting customers is not easy these days since eCommerce has become really competitive. To stand out your Magento 2 store really has to be unique and provide the best customer experience. 

There are a lot of things that influence that experience, but website speed comes first.

Website speed is now one of the most important features influencing customer shopping experience and SEO, especially in eCommerce.

So, there is no sense in telling you how important website speed is since you understand it yourself. Having slow website loading speed decreases traffic to your website, increases bounce rates and results in a bad influence on your SEO correspondingly.

Not much of a great picture right?

No worries! There is nothing that can’t be done about it.

However, before taking any actions to improve your website performance, you need to know the reasons your website isn’t performing as it is supposed to. So you can find the best ways to optimize it.

In this article, we’ve gathered the best FREE website speed test tools that will provide you with insights into how well your website is performing.

Perhaps, you have heard of inbound marketing many times, or have been using it for a long time as an expert in this field. Still, we would like to tell you a few facts about this type of marketing to help you make your Magento 2 store skyrocket in the ecommerce market.

Want to build trustful relationships with your customers?

Here is when inbound marketing strategy comes into play. To convert your prospects into customers you need to offer them helpful information and focus on those things that add value and solve their problems.

So, keep in mind just a few steps and follow them carefully in your marketing strategy:

Attract > Engage > Delight

All these are the stages of inbound marketing strategy to make a successful customer journey. Let’s take a closer look at each of them.

Magento 2 Blog is the best marketing tool you can ever get for free. Managing a blog on your Magento 2 website helps you to not only generate more traffic and improve SEO, but create a community people would want to come back to.

Magento is becoming one of the top eCommerce platforms. This, consequently, leads to an increase in the number of stores based on Magento 2 and correspondingly the number of Magento 2 extension provider companies.

Since Magento 2 Blog is one of the most primary extensions every store should have there are plenty of them on the market. Such a great competition makes it hard to find the best modules for your store from the variety of appearing blog extensions.

Magento is one of the biggest eCommerce platforms available nowadays. It is a complex unity of processes, actions, and sections managing which could be daunting, especially for one person.

Regardless of who you are: store owner or web developer it is always important to remember to optimize the management process and time-saving.

If you are one of those who are looking for the ways to save more time working with Magento 2 this article is right for you.

While everyone so desperately tries to make their way up to the top of SERP and improve SEO they pay little or no attention to one of the main things page speed could be improved with - Image Optimization.

If you test your website speed, you will notice that images take a lot of your website loading time. 

So, in order to get more traffic, you need to take care of plenty of things including images.

Many websites use outdated unoptimized images which definitely are not contributing to the website speed improvement since they take some time to load. It's been said that if the page takes longer than 3 seconds to load the majority of people are going to leave. 

In case you really want to attract more customers with a fast-performing website you need to optimize your images.

We've prepared the top 3 tips for Magento 2 Image Optimization.

The 1st place in Google SERP is a dream place every website is working hard on getting to. As plenty of studies show you'd probably click on the first 3 results Google gives for your query with little or no regard to the rest. Being at the top 3 is great, but still, the 1st place gives you far more authority and credibility. You have to be really good so that Google has the reason to put you there, right?

Your website or webpage success on Google is based on SEO, so everyone desperately wants to learn how to improve it. Consequently, those who've ever learned about SEO know how many things it is influencing and how many things you have to take care of in order to improve it on your website.

So, in order to outrun the competitors to improve your website SEO you have to:

1. Work hard on creating unique and useful products.
2. Do your research to target top-ranking and long-tail keywords.

What is the one word that comes to your mind when you hear SEO? I am sure many of you associate SEO with traffic. But is it really all about that?

SEO is a strategy following which will get you the desired outcome and static flow of customers.

You provide excellent services and sell great products but still can’t figure out how to get your website rank higher? Let’s see how you can improve the situation. But before that, you need to know what you are dealing with.

What is SEO about?

Traffic Quality. The number of people visiting your website may be huge. However, if they are not your target audience it can even negatively influence your ranking and increase bounce rates.

e.g. when you’re selling dog’s nutrition products and people who come to your website are looking for brand clothes this is not quality traffic.

Traffic Quantity. This is the number of target people who come to your website through organic search.

So, you see that to be ranked higher in Google you have to increase the quality and the quantity of your website traffic.

Eager to know what to start with? Here are the 5 steps to follow in order to improve your Magento SEO.

Magento is one of the most powerful open source e-commerce platforms which provides online merchants with the solutions for their stores and full control over the functionality of their websites. 

Magento is being used by a wide range of retailers from small regional stores to the ones on a global level with huge sales volume and extensive customer databases. 

There are 2 versions of Magento with the 1st said "to extinct" by June 2020. There are plenty of reasons you might want to migrate from Magento 1 to Magento 2, but let’s analyze the main of them.

So, the main reasons to migrate from Magento 1 to Magento 2 are:

1. Support

Have you ever considered converting your business to E-Commerce? How much do you know about it to make a choice towards this or that eCommerce platform? Or maybe you are considering some other platform being unsatisfied with limited features of the previously used one.

It is true that with E-Commerce fast development, growing popularity and a variety of platforms it is hard to choose the best platform. However, while searching it is wise to look for not only generalized features but ones that are applicable for your particular kind of business. 

It is not a secret that driving more traffic to one’s website is the goal of every marketing strategy. There are so many websites out there selling some excellent stuff. Furthermore, there is a great number of appearing new ones. That is why it is hard to withstand the extensive competition. That's what makes marketers constantly search for some new ways of promotion to get more traffic to their websites.

Actually, this is what they are there for, don't you agree?

To be honest, it is pretty hard to differentiate and single out some best ways to drive more traffic to one’s website since it majorly depends on the kind of business the niche belongs to.

However, there are some basic and the most proving methods that will cost you just your time and determination to make your website noticeable and recognizable.

Want to kno

In this rapidly developing E-Commerce world, Magento 2 businesses try to outrun each other, spending hundreds and thousands of dollars on different extensions which are said to increase the conversion rate, improve Google positions etc.

They try to attract more customers in so many ways forgetting that the most powerful tool in this particular case is content. So when somebody asks what is the most effective way to attract customers the answer is BLOG without any hesitation.

What makes us think so? That is what Blog is all about:

• Blog attracts the target audience.
• Blog serves as a great way to establish a relationship with your customers.
• Blog helps you to gain authority and credibility.
• Blog generates more traffic to your website making it rank higher in Google.

In the era of technological advancement and the extensive reliance on the internet, a lot of merchants constantly look for the most effective ways to improve their Magento 2 security. Even if you're confident your Magento 2 store is 100% secure, there is no harm in taking extra actions to ensure it's protected from any kind of violations.

Magento 2 experts and professionals work hard to develop some new ways to improve Magento security so that your store and customer data are under no danger. So, we've gathered the best tips on how you can improve your Magento 2 store security and provide a safe shopping environment for your customers.

Top 9 Magento 2 Security Tips:

1. Magento Security Scan Tool

Configure Magento Security Scan Tool. It's better to prevent the problem from appearing than solve it. Magento security scan Tool does exactly

In Magento 1 merchants commonly used Magento for an online store and some other CMS, e.g. WordPress, Joomla or Drupal for blogging, then installed different tools to make the integration between these systems.

For Magento 2 there is the Blog extension that allows you to have a store and a blog in one place. Here are the advantages of using Magento 2 Blog Module over other blogging platforms or integration modules:

1. Security

Magento is one of the safest frameworks. Safety is the top priority for any successful business. And it's known that  WordPress and other blogging CMS are not famous for their security, especially when being installed with additional modules. That's why using Magento extension which expands Magento itself is better. M2 Blog extension has passed over all verifications on Magento Marketplace, including security and it is safe to use. 

Mageplaza is a real competitor of Magefan, especially when talking about the blog extension for Magento 2. We are always jealous of how they can have so many reviews on their Blog extension. As you know if a customer isn't  happy he/she doesn't want to write a review. Every day Magefan team fights to get a new awesome review from our customers: we provide a free extension, free support, free guides, "sing and dance", do all we can to make our customers happy. 

And today (April 3, 2019) we found something really interesting on Mageplaza website. No charges, judge for yourself.

Please open Mageplaza Blog Extension and Magefan Blog Extension. And compare reviews and their dates. In case they will be removed from mageplaza.com here are the screenshots.

Example #1

review from mageplaza.com (Verified Buyer?):

original review from magefan.com: