Getting your website ranked on Google is one of the most daunting tasks many websites struggle with, especially in eCommerce. Moreover, SEO is a complex concept that constantly changes and evolves. So, it may be hard to keep up with upcoming updates and algorithms.
However, there are some essential factors you, as a store owner, should pay attention to: website speed, image optimization, content. The list can go on and on.
The concept we want to get you familiar with today is hreflang tags, hreflang attributes or alternate hreflang tags. You will learn what hreflang tags are, why you need them, how they influence your website and, most importantly, how to add them to your Magento 2 website to get ranked.
Without any further ado, let’s start.