Magento 2 Tips

Effective order management is the backbone of a successful business. Since customer expectations rise, the need for a robust centralised system for order fulfilment, stock updates and management is higher than ever.

For Magento store owners, there is a powerful solution — Magento Order Management System. It's designed to streamline complex processes, reduce errors and offer an exceptional experience from checkout to delivery.

Today, you'll find out what Magento OMS is, how it works and why it is a complete game-changer for your business. Whether you're managing a single- or multi-source inventory, we'll help you understand the full scope of the OMS and how you can put it to work to benefit your business.

Let's start with the basics.

What is Magento Order Management System?

The Magento Order Management System (OMS) is a solution that offers merchants a centralised way to manage orders through the entire lifecycle — from placement and processing to shipping and returns.

It goes several steps

Magento, being one of the most popular open-source platforms in eCommerce, is a prime target for cyberattacks. Although Magento experts do their best to improve security with each release, you shouldn't rely on patches alone.

Whether you have a small store or a big enterprise, improving Magento security is not optional, it's essential. 

That's why today, you'll learn about the most effective Magento security tips and how to implement them for an extra security layer. As a bonus, we'll share a tool more powerful than the Security Scan Tool. It will help you to monitor and prevent any security threats on autopilot. 

So, stay tuned and begin by checking the features you'll be working with.

Default Magento Security Features

As mentioned before, default Magento features include a range of security options designed to protect your store and your customers' data. Some of them are:

• 2F authentication: adds an extra layer of protection for your backend, allowing access only to the authorised

Securing an online store is a crucial task for every successful e-commerce business. That’s why Magento experts continually work on improving Magento security, to keep their store and customer data safe and protected.

However, don't hesitate to take extra security steps to strengthen your protection against threats. A common way is learning about the Magento Security Scan Tool — a powerful, free tool designed to help your store remain a safe place.

Today, you'll learn its key features, benefits, and why it's essential to use it to maintain the security of your store.

What is Magento 2 Security Scan?

Magento Security Scan Tool is a powerful service provided by Adobe whose task is to help store owners protect their businesses from various security risks, such as missing patches, malware, and unauthorised access.

No matter whether you are a Magento Open Source or Adobe Commerce user, this free tool helps identify security vulnerabilities and offers effective recommendations to protect

Every business wants to know their customers better and learn about their needs to fulfill their expectations better. How to do that? The answer is simple — Magento analytics.

It's an insightful tool that gives you a supernatural ability to engage more clients, get a better position in SERP and drive more sales. All by making informative decisions based on actions customers perform on your store.

So today you'll learn more about Magento analytics, how it benefits you and whether default Magento features are enough. We'll also share details on how to set up Google Analytics for your store and gather more data with the advanced GA4 Extension.

What is Magento Analytics?

Magento analytics is a process of gathering valuable insights into your store's performance, products, sales, customer behavior, shopping journey, and other processes. It allows you to quickly identify pitfalls and optimize your store's experience for better results.

Analytics give you leverage you can use to make your marketing

Magento 2 appeared on the market in 2015 and has been standing firm ever since. Thanks to the extensive Magento features and flexibility, it is one of the best eCommerce platforms to consider for businesses.

But what exactly makes it so special? That's what you'll discover today.

We'll review the most important Magento 2 features you must be aware of if you want your store to be successful. They cover everything from categories and products to marketing, customer management, and SEO.

So, we've got a lot to explore!

But before that, we should make one more thing clear.

What is Magento 2?

Magento is an open-source eCommerce platform with a vast number of features and a highly customizable nature. Many store owners choose Magento since it is scalable and easily integrates third-party applications to create the best version of your website.

When speaking of Magento, we should distinguish Magento Open Source and Adobe Commerce. The latter is the paid version of Magento with additional features

No matter what type of business you run, data reports are always essential to track your website performance. There are lots of analytical tools for that, like Google Analytics 4. Yet, Magento store owners are lucky enough to have the extensive built-in Magento 2 reports.

They cover key areas such as marketing, sales, products, reviews, and others. All neatly sorted into multiple grids. However, surprisingly, not everyone is taking advantage of this feature.

That's why in this guide, we'll cover all types of Magento reports, their management, and other advanced tools for tracking website activity.

But let's start with the basics.

What are Magento 2 Reports?

Magento 2 reports are sets of organized and subject-specific data about your store's performance and activities. They are available out of the box in each Magento edition and provide crucial insights into the effectiveness of your store operations.

Magento analytics allows you to monitor your marketing campaigns, review the sales statistics,

eCommerce is rapidly growing and welcoming newcomers looking to start their businesses. Online sales are expected to grow even more in the upcoming years. So, the opportunity to sell online is as attractive as ever.

Merchants prefer online sales for ease of use, flexibility, and global reach. With the best eCommerce platforms available out there, your own online store is just a few clicks away.

The platform has a crucial impact on your further development and success. So, whether you want to start a store in Magento, Shopify or Wix, you have to be really thorough with your decision.

In this guide, we'll try to make it easier by reviewing the best eCommerce platforms for your business. You'll learn key features of the platforms, pricing, rating, pros, cons, and more.

So, let's get right to it!

Best eCommerce Platforms

Logo	Platform Name	Starting Cost	Hosting	G2 Rating
	Magento	$0	Self-hosted	4 ⭐⭐⭐⭐⭐
	Shopify	$24	Hosted	4.4 ⭐⭐⭐⭐⭐
	BigCommerce	$29	Hosted	4.2 ⭐⭐⭐⭐⭐
	Shift4Shop	$0	Hosted	3.9 ⭐⭐⭐⭐⭐

eCommerce is booming right now making it the best time to start an eCommerce store. Once the "when" and "how" are established, it's time to choose what platform to create your store on. That's exactly when things start to get complicated. There simply are too many of them.

Today we'll focus on, one of the best eCommerce platforms with unlimited opportunities — Magento. The Magento statistics we've collected in this post will help you get to know the platform better. 

You'll learn about the market share, usage, popularity, brands that use Magento and other fascinating facts.

Now let the numbers speak.

Magento Statistics and Facts: General

• Magento (Adobe Commerce) is one of the top ten most popular eСommerce platforms.
• In October 2024, 120,947 live websites on the Internet used the Magento platform, and an additional 366,747 domains that redirected to sites in this list.
• Businesses grow three times faster on Magento than on any other platform.
• In 2018, Adobe acquired the Magento platform

Making the most of your product pages usually comes down to a lot of aspects. You need to optimize for SEO to get to the top positions and write engaging content. All that on top of the speed optimization, user-friendly page structure and creating irresistible CTAs. Magento product page optimization can feed like a maze, especially for newbies. 

Where to start? What to add at the top of your optimization to-do list: SEO or content?

What you should do first is STOP trying to work on all these things at the same time. Do it step by step, using the comprehensive product page optimization guide for Magento we've drawn for you.

You'll learn how to improve vital SEO aspects with the Magento SEO tips, speed and product page elements to get the most out of your product pages.

Let's get started.

What is Product Page Optimization?

Product page optimization is a process of auditing and strategically improving your product page design, content and functionality to make it more "converting". Since

Everyone wants to get to the top of SERP to receive tons of traffic. But a few realize that website speed plays a huge part in that. You can improve your meta tags, optimize structured data and write great content but still don't get the expected results. All because your Magento is slow. 

Today, we'll uncover the reason why is Magento slow and talk about things you shouldn't do if you want to get to the Google PageSpeed "green" zone.

Let's get right to it.

1. Insufficient Hosting

Magento is a resource-based platform and has certain server requirements that need to be met. That's why the first and most common reason for Magento's slow performance is a poorly configured server and limited resources. Something your hosting provider is responsible for. 

Your Magento must have enough disk space, RAM, and CPU power for your store to load fast. Besides, improperly configured web servers like Apache and Ngnix, MySQL, PHP, etc can lead to loading delays and other issues along the way. 

Finally,

The Magento market is booming with thousands of stores trying to win customers with the best design, content, and products. However, only those who satisfy the customer search intent win the top positions in SERP. The key to success? Magento SEO guide.

Not only is it because Magento has a lot of built-in SEO features, but because top-ranking stores know how to apply the best SEO practices.

If you are new to SEO or trying to do search engine optimization for Magento, you've landed in the right place. In this Magento SEO guide, you'll learn about the default SEO features that help you to rank better. Besides, we'll also give you an insight into the best Magento SEO Extension that might come in handy.

However, let’s figure out what exactly Magento SEO is first.

What is Magento SEO?

Magento 2 SEO is a set of guidelines for Magento 2 stores to follow to get a better ranking, traffic, and conversions, just like SEO in general. Magento platform offers the following SEO features by default: robots.txt,

Whether you're just starting out or already have a running store, if SEO is not part of your strategy, you're missing out. You can definitely use paid search, social media and other channels to drive leads. But why waste the opportunity to generate tons of traffic for free? From a place where potential buyers already come to search for products — search engines. 

While Magento is highly optimized for SEO, it's easy to get overwhelmed with the Magento SEO guide. That's why we've created an easy-to-follow Magento SEO tips in the form of a checklist. 

They are divided into three parts — technical, on-page and off-page SEO. But don't worry. You can cover a lot of these all by yourself with the ultimate  Magento 2 SEO Extension.

1. Technical Magento SEO Tips

To show your content on Google, search crawlers need to crawl and index your website. That's what technical SEO is responsible for.

It's a common misconception that "technical SEO" is hard to work with, especially if you're not a developer.

Setting up a Magento store, you'll invest lots of time into products, client base, effective sales, and marketing strategies. But the interface of your website is no less crucial since it creates the first impression and makes people either leave to stay.

You can certainly create your own theme and arrange all the elements according to your vision. But that's quite a tiresome thing to do when there are dozens of free Magento 2 themes at your disposal.

However, choosing the right theme may be quite a task. Thus, we've prepared a list of the best free Magento themes that save you from unnecessary hassle and make your journey easier.

Let's get it!

1. Magento 2 Theme Optimized

While most of the themes take care of your store's looks, the Magento 2 Theme Optimized brings speed and SEO to a new level. With the optimized breadcrumbs, mini cart templates, fonts, and reCaptcha loading, the theme guarantees you the green score on Google Page Speed. Besides, it comes with a built-in lazy loading

With hundreds of stores launching every day, standing out in the eCommerce crowd is hard these days. Every other store struggles to generate sales and reach its goals. All because of one reason — fierce competition. 

Merchants experiment with different sales and marketing strategies to get more sales. But industries differ and so do the product types. So there is no one-size-fits-all approach that works for everyone. 

To tackle that challenge we've gathered proven methods to increase sales in Magento in one place. Evaluate them based on your business, customers, their needs and your products to choose what works best for you.

Excited to start? Let's go.

1. Make Your Website Faster

The majority of websites invest in "ultimate customer experience" by adding extensive design and functionality. While in reality speed and SEO are two pillars your organic traffic stands on. The math is simple — the faster your website, the more likely customers are to complete the purchase.

Google page speed

As you run your online store, you might frequently tweak the strategies or tactics to see which one receives better feedback. For that, you track the eCommerce events in your store. From viewing product pages to adding items to a cart, you get insights into crucial aspects.

When asked what tracking tool you use, the majority would probably say Google Analytics. It is indeed an efficient solution, but the numbers speak louder than words sometimes. So today we'll look through the 25+ Google Analytics statistics and see what all the fuss is about.

Ready to get started?

What is Google Analytics 4 and Why is it Important?

Google Analytics 4 (GA4) is a profound analytics service that creates reports on website traffic, customer behaviour and overall website activities. This gives you a clear picture of your website performance. So you can rethink your strategy or tweak it for better results and experience.

With the reports Google Analytics 4 provides, you can plan your marketing campaigns based

Magento pricing is one of the first things you start to explore when deciding to create a website on Magento. The open-source nature of the platform does allow you to extend the default functionally and build any features you need. However, how much is this going to cost you?

Here you'll find a breakdown of all Magento costs and fees regarding the licence, hosting, domain, themes, extension and much more. We'll also cover how much Magento costs you to maintain and support, so you can make an informed purchasing decision. 

Before we dive deeper into the Magento pricing and fees, please note that these numbers are just an estimation. The prices may vary considerably. They will depend on the number of customization and changes you need to make to the Magento core and the integrations you want to implement.

Magento Costs Overview

You do hundreds of small tasks in your Magento 2 store daily. While they don't seem to be a significant time-waster individually, together they kill productivity. It happens a lot, especially when you start to scale your business. Your store grows, and so does the complexity and the repetition of tasks you need to complete. 

Magento automation gives time you and your team would rather spend on high-value tasks. So, if you struggling to keep up with product updates, category management and other important tasks, you're in the right place.

Today, you'll learn how to turn the most time-consuming Magento operations into self-fulfilling, automated tasks.

Ready to start?

1. Add Products to Categories

Adding products to categories or rearranging categories is one of the most time-consuming tasks in Magento. You prepare categories for sale, organize new products in categories or gather all best sellers in one place.

And it never changes. Whatever point your store is at, you need to create and

Magento 2 has been a leading platform in the eCommerce realm for years and still keeps up with the new-generation trends. It became the key solution for thousands of users around the globe who wanted to give a fresh start to their business ideas.

As you know, there are Magento Open Source and Adobe Commerce editions. Each edition has its specifics and can be used for different business needs. But what is the difference between them? Which one is better and what to choose?

In this article, you'll learn what different Magento editions are about and which is the most beneficial for your store. 

What is Magento Open Source?

Magento Open Source (CE) is a free Magento edition with a vast array of built-in options. The open-source nature of the platform, through its name, allows you to customize and adjust anything to meet your needs. Moreover, Magento CE is relatively easy to install and manage.

Formerly known as Community, this edition has all the basic needs covered and is perfect for small

Having your catalogue neatly organized and your product pages filed with relevant content is a significant advantage. But it's only one part of the story. Prompting your customers to buy more and actually succeeding are two completely different things.

Fortunately, there is a perfect solution — Magento 2 product recommendations. Today you'll learn more about this Magento 2 feature and the benefits it offers you.

Shall we start?

What are Magento Product Recommendations?

Magento product recommendations is a tool that helps to display relevant products on the product pages in your catalogue. They can be related to a certain item or just bought together with it, which creates rather tempting offers.

Thus these recommendations prompt your customers to buy more and explore more of your products. This can also result in impulsive purchases, given the fact that you place some products right in front of your customers' eyes.

Thanks to the Magento product recommendation engine, one product page can

Being a highly customizable eCommerce platform, Magento can help you create a wonder of a website. There are a lot of aspects to it, you can benefit from. These include integration possibilities, SEO friendliness, multi-store compatibility and an extensive set of built-in features. That's what Magento is after all.

With all these options at your disposal, you might still have some doubts as to how exactly to build your own website in Magento. And we can see where this is coming from. That's why we prepared a list of the best Magento websites for you to check and draw inspiration from.

Want to know more about successful Magento cases?

Let's get started!

1. Land Rover

You certainly know what the Land Rover brand is about. It's quite a big name in the car industry with customers from all around the world. They provide quality services and products earning a high revenue.

Yet, in the modern digitalized world every company needs to preserve their online presence. Thus, Land Rover also runs an

If you're in charge of a Magento store, we’re guessing you've got big plans to take your business to the next level. But let's be real, the world of e-commerce can be a bit overwhelming with all those sales options out there. So, if you're thinking about growing your business, it's a good call to look into reliable players like Amazon, eBay, and Walmart.

In this article, we'll dig into the perks of selling on these major marketplaces and give you the lowdown on how to do it right.

Benefits of Selling on Amazon/eBay/Walmart

Selling on Amazon, eBay, and Walmart marketplaces has a bunch of different benefits. Let’s take a closer look at some of them!

Amazon

With its huge customer base and solid reputation, selling on Amazon opens up exciting possibilities. Here's why:

✓ Ready-Made Audience: Amazon boasts millions of active shoppers daily, meaning your products have an instant audience waiting.

✓ Trust and Reliability: Shoppers trust Amazon, making it a reliable platform to showcase your products