Magento 2 Tips

Having products and enabling payments is often not enough to run a profitable store. Merchants also need to manage content blocks, create pages, and communicate with customers through content. Magento CMS offers all of these and even more. With tools such as CMS blocks, pages, widgets, and editors,  goes far beyond basic eCommerce functionality. It provides all the features merchants might need to run an empowering marketing strategy directly within the platform. So in this guide, you'll learn how the Magento 2 content management system supports marketing efforts with various tools. We'll also share best practices for Magento CMS SEO and the difference between content tools on open source and paid Magento. Key takeaways Main core components of Magento CMS are CMS pages, blocks, widgets, the WYSIWYG editor, and Page Builder. CMS blocks or banners are used to display reusable content across multiple pages. Magento widgets control where and how CMS blocks appears. Page builder helps to createihor

The Magento admin panel is a hub for processing orders, setting up product listings, managing customers, and more. Thus, if the is compromised, you put not only your but also your customers' sensitive data at risk.  So, you need to protect your admin panel before any harm is caused. This is where Magento two factor authentication comes into play to prevent security risks and keep your data protected. In this guide, you'll find everything you need to know to enable, manage, and use two-factor authentication to the fullest. What is Magento Two Factor Authentication? The Magento two factor authentication (2FA) is a built-in security mechanism that uses two authentication factors to access the admin panel. To complete 2FA, you need something you know (a password) and something you have (an access token) or are (fingerprints, face ID, etc.). This means that, except for the password, the admins also have to take one more step to confirm their identity. That is, enter the access code, confirmihor

Extending to international markets is never easy. But the challenge begins long before you get caught up with the shipping and payment options. The first step you take creating a is translate Magento. And by "translate Magento" we mean not just catalog pages. You must cover every detail, from buttons and labels to checkout page fields and other frontend options.  To simplify this journey for you, we've created a Magento translation guide. Here you'll learn about some basic options, practical tips, and common pitfalls.  We'll also show how to automate the process to make your transition into new markets faster. Why Magento Translation Matters? As Magento and the majority of Magento extensions come in English as the default language, you'll likely need to translate your entire store into your local language. Even if you sell in one region only. Besides, every step of the buying process should be clear and understandable for your customers — from the moment they arrive till they completeihor

Gathering customers' information has become an important step in shaping . It helps you to learn more about your customers behaviour and improve their experience. But only if you keep the Magento GDPR compliance in mind. Why? If any customer data is compromised, you lose not only your reputation and customers' trust. You may even deal with legal consequences. Here, we'll explain what Magento GDPR compliance is and why it is important for your store. We'll also cover how to make your store compliant, especially in areas like cookies, analytics, and user consent. So let's go! Understanding GDPR The General Data Protection Regulation, or GDPR, is a set of EU rules that require you to collect and process data of EU residents in a transparent and secure manner. Due to the GDPR, EU customers have full control over their personal information. They have the right to know: what kind of data is being gathered why the data is being collected how the data is collected how long it will be stored andihor

Magento 2 is one of the best eCommerce platforms with a multitude of . While it's a great advantage, the complex nature of this platform is quite difficult to grasp at once. So, you'd need to consult a Magento tutorial to find your way around the system. This is exactly what we prepared for you today. In this Magento 2 tutorial, you'll learn everything you need to know to start a Magento store. From Magento installation to store configuration and optimisation, we'll cover all crucial areas and details. Buckle up because we're getting started! Magento: Brief Overview Before we get to the configuration and management part, we should learn the key details about Magento. This will help us make our journey more structured and consistent. So, let's start with the basics. What is Magento 2? is an open-source eCommerce platform designed for creating and managing online stores. It covers catalogue, sales management, order processing, marketing, SEO, and other aspects. This platform is known forihor

Effective order management is the backbone of a successful business. Since customer expectations rise, the need for a robust centralised system for , stock updates and management is higher than ever. For Magento store owners, there is a powerful solution — Magento Order Management System. It's designed to streamline complex processes, reduce errors and offer an exceptional experience from checkout to delivery. Today, you'll find out what Magento OMS is, how it works and why it is a complete game-changer for your business. Whether you're managing a single- or multi-source inventory, we'll help you understand the full scope of the OMS and how you can put it to work to benefit your business. Let's start with the basics. What is Magento Order Management System? The Magento Order Management System (OMS) is a solution that offers merchants a centralised way to manage orders through the entire lifecycle — from placement and processing to shipping and returns. It goes several steps higher andihor

Every business wants to know their customers better and learn about their needs to fulfill their expectations better. How to do that? The answer is simple — Magento analytics. It's an insightful tool that gives you a supernatural ability to engage more clients, get a better position in SERP and drive more sales. All by making informative decisions based on actions customers perform on your store. So today you'll learn more about Magento analytics, how it benefits you and whether default Magento features are enough. We'll also share details on how to set up Google Analytics for your store and gather more data with the advanced Extension. What is Magento Analytics? Magento analytics is a process of gathering valuable insights into your store's performance, products, sales, customer behavior, shopping journey, and other processes. It allows you to quickly identify pitfalls and optimize your store's experience for better results. Analytics give you leverage you can use to make your marketingihor

Magento 2 appeared on the market in 2015 and has been standing firm ever since. Thanks to the extensive Magento features and flexibility, it is one of the to consider for businesses. But what exactly makes it so special? That's what you'll discover today. We'll review the most important Magento 2 features you must be aware of if you want your store to be successful. They cover everything from categories and products to marketing, customer management, and SEO. So, we've got a lot to explore! But before that, we should make one more thing clear. What is Magento 2? an open-source eCommerce platform with a vast number of features and a highly customizable nature. Many store owners choose Magento since it is scalable and easily integrates third-party applications to create the best version of your website. When speaking of Magento, we should distinguish . The latter is the paid version of Magento with additional features and tools. It's the Adobe Cloud branch, which also offers the hosting partihor

No matter what type of business you run, data reports are always essential to track your website performance. There are lots of analytical tools for that, like . Yet, Magento store owners are lucky enough to have the extensive built-in Magento 2 reports. They cover key areas such as marketing, sales, products, reviews, and others. All neatly sorted into multiple grids. However, surprisingly, not everyone is taking advantage of this feature. That's why in this guide, we'll cover all types of Magento reports, their management, and other advanced tools for tracking website activity. But let's start with the basics. What are Magento 2 Reports? Magento 2 reports are sets of organized and subject-specific data about your store's performance and activities. They are available out of the box in each Magento edition and provide crucial insights into the effectiveness of your store operations. Magento analytics allows you to monitor your marketing campaigns, review the sales statistics, and keepihor

eCommerce is rapidly growing and welcoming newcomers looking to start their businesses. Online sales are expected to grow even more in the upcoming years. So, the opportunity to sell online is as attractive as ever. Merchants prefer online sales for ease of use, flexibility, and global reach. With the best eCommerce platforms available out there, your own online store is just a few clicks away. The platform has a crucial impact on your further development and success. So, whether you want to , Shopify or Wix, you have to be really thorough with your decision. In this guide, we'll try to make it easier by reviewing the best eCommerce platforms for your business. You'll learn key features of the platforms, pricing, rating, pros, cons, and more. So, let's get right to it! Best eCommerce Platforms Logo Platform Name Starting Cost Hosting G2 Rating Magento $0 Self-hosted 4 ⭐⭐⭐⭐⭐ Shopify $39 Hosted 4.4 ⭐⭐⭐⭐⭐ BigCommerce $39 Hosted 4.2 ⭐⭐⭐⭐⭐ Shift4Shop $0 Hosted 3.9 ⭐⭐⭐⭐⭐ Squarespace $25 Hostedihor

eCommerce is booming right now making it the best time to start an eCommerce store. Once the "when" and "how" are established, it's time to choose what platform to create your store on. That's exactly when things start to get complicated. There simply are too many of them. Today we'll focus on, one of the best eCommerce platforms with unlimited opportunities — . The Magento statistics we've collected in this post will help you get to know the platform better.  You'll learn about the market share, usage, popularity, brands that use Magento and other fascinating facts. Now let the numbers speak. Magento Statistics and Facts: General Magento (Adobe Commerce) is one of the top ten most popular eСommerce platforms. In October 2024, 120,947 live websites on the Internet used the Magento platform, and an additional 366,747 domains that redirected to sites in this list. Businesses grow three times faster on Magento than on any other platform. In 2018, Adobe acquired the Magento platform forihor

Making the most of your product pages usually comes down to a lot of aspects. You need to optimize for SEO to get to the top positions and write engaging content. All that on top of the speed optimization, user-friendly page structure and creating irresistible CTAs. Magento product page optimization can feed like a maze, especially for newbies.  Where to start? What to add at the top of your optimization to-do list: SEO or content? What you should do first is STOP trying to work on all these things at the same time. Do it step by step, using the comprehensive product page optimization guide for Magento we've drawn for you. You'll learn how to improve vital SEO aspects with the , speed and product page elements to get the most out of your product pages. Let's get started. What is Product Page Optimization? Product page optimization is a process of auditing and strategically improving your product page design, content and functionality to make it more "converting". Since your end goalihor

Everyone wants to get to the top of SERP to receive tons of traffic. But a few realize that website speed plays a huge part in that. You can improve your , optimize structured data and write great content but still don't get the expected results. All because your Magento is slow.  Today, we'll uncover the reason why is Magento slow and talk about things you shouldn't do if you want to get to the Google PageSpeed "green" zone. Let's get right to it. 1. Insufficient Hosting Magento is a resource-based platform and has certain server requirements that need to be met. That's why the first and most common reason for Magento's slow performance is a poorly configured server and limited resources. Something your is responsible for.  Your Magento must have enough disk space, RAM, and CPU power for your store to load fast. Besides, improperly configured web servers like Apache and Ngnix, MySQL, PHP, etc can lead to loading delays and other issues along the way.  Finally, your hosting mightihor

In 2026 search and users' search behaviour are driven by AI and conversational queries. That means Magento SEO best practices change fast. Although Magento has a lot of built-in SEO features, they're no longer enough on their own. To rank, drive clicks and get featured in AI overviews and cited by LLMs like ChatGPT and Perplexity, you need a more structured SEO strategy. In this SEO guide for Magento, you'll learn how to optimise for technical, on-page and off-page SEO and how to structure your content for search engines and AI models. If you want a shortcut, by Magefan covers most of these optimisations. Otherwise, let's start. Default Magento 2 SEO Settings Magento comes with some solid built-in SEO features that serve as a foundation for SEO best practices in Magento. While they won't replace your entire SEO strategy, it's essential to configure them properly for crawling, indxing and ranking. XML sitemap: generate and auto-update . It helps search engines discover and crawl your catalogueihor

Setting up a , you'll invest lots of time into products, client base, effective sales, and marketing strategies. But the interface of your website is no less crucial since it creates the first impression and makes people either leave to stay. You can certainly and arrange all the elements according to your vision. But that's quite a tiresome thing to do when there are dozens of free Magento 2 themes at your disposal. However, choosing the right theme may be quite a task. Thus, we've prepared a list of the best free Magento themes that save you from unnecessary hassle and make your journey easier. Let's get it! 1. Magento 2 Theme Optimized While most of the themes take care of your store's looks, the brings speed and SEO to a new level. With the optimized breadcrumbs, mini cart templates, fonts, and reCaptcha loading, the theme guarantees you the green score on Google Page Speed. Besides, it comes with a built-in lazy loading for images. Another benefit of this theme is the extensions itihor

With hundreds of stores launching every day, standing out in the eCommerce crowd is hard these days. Every other store struggles to generate sales and reach its goals. All because of one reason — fierce competition.  Merchants experiment with different sales and marketing strategies to get more sales. But industries differ and so do the product types. So there is no one-size-fits-all approach that works for everyone.  To tackle that challenge we've gathered proven methods to increase sales in Magento in one place. Evaluate them based on your business, customers, their needs and your products to choose what works best for you. Excited to start? Let's go. 1. Make Your Website Faster The majority of websites invest in "ultimate customer experience" by adding extensive design and functionality. While in reality speed and SEO are two pillars your organic traffic stands on. The math is simple — the faster your website, the more likely customers are to complete the purchase. Google pageihor

As you run your online store, you might frequently tweak the strategies or tactics to see which one receives better feedback. For that, you in your store. From viewing product pages to adding items to a cart, you get insights into crucial aspects. When asked what tracking tool you use, the majority would probably say Google Analytics. It is indeed an efficient solution, but the numbers speak louder than words sometimes. So today we'll look through the 25+ Google Analytics statistics and see what all the fuss is about. Ready to get started? What is Google Analytics 4 and Why is it Important? Google Analytics 4 (GA4) is a profound analytics service that creates reports on website traffic, customer behaviour and overall website activities. This gives you a clear picture of your website performance. So you can rethink your strategy or tweak it for better results and experience. With the reports Google Analytics 4 provides, you can plan your marketing campaigns based on events, demographicsihor

Magento pricing is one of the first things you start to explore when deciding to . The open-source nature of the platform does allow you to extend the default functionally and build any features you need. However, how much is this going to cost you? Here you'll find a breakdown of all Magento costs and fees regarding the licence, hosting, domain, themes, extension and much more. We'll also cover how much Magento costs you to maintain and support, so you can make an informed purchasing decision.  Before we dive deeper into the Magento pricing and fees, please note that these numbers are just an estimation. The prices may vary considerably. They will depend on the number of customization and changes you need to make to the Magento core and the integrations you want to implement. Magento Costs Overview Phase Cost Lisence Magento Open Source - $0, Adobe Commerce - starting at $22,000, Adobe Commerce on Cloud starting at $40,000 Hosting $10 -$80/month Domain Brand new — $10-12/year, expiredihor

You do hundreds of small tasks in your Magento 2 store daily. While they don't seem to be a significant time-waster individually, together they kill productivity. It happens a lot, especially when you start to scale your business. Your store grows, and so does the complexity and the repetition of tasks you need to complete.  Magento automation gives time you and your team would rather spend on high-value tasks. So, if you struggling to keep up with product updates, category management and other important tasks, you're in the right place. Today, you'll learn how to turn the most time-consuming Magento operations into self-fulfilling, automated tasks. Ready to start? 1. Add Products to Categories Adding products to categories or rearranging categories is one of the most time-consuming tasks in Magento. You prepare categories for sale, organize new products in categories or gather all best sellers in one place. And it never changes. Whatever point your store is at, you need to create andihor

 has been a leading platform in the eCommerce realm for years and still keeps up with the new-generation trends. It became the key solution for thousands of users around the globe who wanted to give a fresh start to their business ideas. As you know, there are Magento Open Source and Adobe Commerce editions. Each edition has its specifics and can be used for different business needs. But what is the difference between them? Which one is better and what to choose? In this article, you'll learn what different Magento editions are about and which is the most beneficial for your store.  What is Magento Open Source? Magento Open Source (CE) is a free Magento edition with a vast array of built-in options. The open-source nature of the platform, through its name, allows you to customize and adjust anything to meet your needs. Moreover, Magento CE is relatively easy to install and manage. Formerly known as Community, this edition has all the basic needs covered and is perfect for small businessesihor

Having your catalogue neatly organized and your product pages filed with relevant content is a significant advantage. But it's only one part of the story. Prompting your customers to buy more and actually succeeding are two completely different things. Fortunately, there is a perfect solution — Magento 2 product recommendations. Today you'll learn more about this Magento 2 feature and the benefits it offers you. Shall we start? What are Magento Product Recommendations? Magento product recommendations is a tool that helps to display relevant products on the product pages in your catalogue. They can be related to a certain item or just bought together with it, which creates rather tempting offers. Thus these recommendations prompt your customers to buy more and explore more of your products. This can also result in impulsive purchases, given the fact that you place some products right in front of your customers' eyes. Thanks to the Magento product recommendation engine, one product page canihor