The 1st place in Google SERP is a dream place every website is working hard on getting to. As plenty of studies show you'd probably click on the first 3 results Google gives for your query with little or no regard to the rest. Being at the top 3 is great, but still, the 1st place gives you far more authority and credibility. You have to be really good so that Google has the reason to put you there, right?
Your website or webpage success on Google is based on SEO, so everyone desperately wants to learn how to improve it. Consequently, those who've ever learned about SEO know how many things it is influencing and how many things you have to take care of in order to improve it on your website.
So, in order to outrun the competitors to improve your website SEO you have to:
- Work hard on creating unique and useful products.
- Do your research to target top-ranking and long-tail keywords.