Blog

What is the one word that comes to your mind when you hear SEO? I am sure many of you associate SEO with traffic. But is it really all about that?

SEO is a strategy following which will get you a desired outcome and static flow of customers. 

You provide excellent services and sell great products but still can’t figure out how to get your website rank higher? Let’s see how you can improve the situation. But before that, you need to know what you are dealing with.

What is SEO about? 

Traffic Quality. The amount of people visiting your website may be huge. However, if they are not your target audience it can even negatively influence your ranking and increase bounce rates. 

e.g. when you’re selling dog’s nutrition products and people who come to your website are looking for brand clothes this is not quality traffic.

Traffic Quantity. This is the amount of target people who come to your website through organic search.

So, you see that to be ranked higher in Google you have to increase the quality and the quantity of your website traffic.

Eager to know what to start with? Here are the 5 steps to follow in order to improve your Magento SEO.

Magento is one of the most powerful open source e-commerce platforms which provides online merchants with the solutions for their stores and full control over the functionality of their websites. 

Magento is being used by a wide range of retailers from small regional stores to the ones on a global level with huge sales volume and extensive customer databases. 

There are 2 versions of Magento with the 1st said "to extinct" by June 2020. There are plenty of reasons you might want to migrate from Magento 1 to Magento 2, but let’s analyze the main of them.

Have you ever considered converting your business to E-Commerce? How much do you know about it to make a choice towards this or that eCommerce platform? Or maybe you are considering some other platform being unsatisfied with limited features of the previously used one.

It is true that with E-Commerce fast development, growing popularity and a variety of platforms it is hard to choose the best platform. However, while searching it is wise to look for not only generalized features but ones that are applicable for your particular kind of business. 

It is no secret that the goal of every marketing strategy is to drive more traffic to one’s website. There are so many websites out there selling some excellent stuff. Furthermore, there is a great number of appearing new ones. That is why it is hard to withstand the extensive competition. That's what makes marketers constantly search for some new ways of promotion and traffic driving.

Actually, this is what they are there for, isn't it?

To be honest, it is pretty hard to differentiate and single out some best ways to drive more traffic to one’s website since it majorly depends on the kind of business the niche belongs to.

However, there are some basic and the most proving methods that will cost you just your time and det

In this rapidly developing E-Commerce world, Magento 2 businesses try to outrun each other, spending hundreds and thousands of dollars on different extensions which are said to increase the conversion rate, improve Google positions etc. They try to attract more customers in so many ways forgetting that the most powerful tool in this particular case is content. So when somebody asks what is the most effective way to attract customers the answer is BLOG without any hesitation. What makes us think so? That is what Blog is all about:

• Blog attracts the target audience.
• Blog serves as a great way to establish a relationship with your customers.
• Blog helps you to gain authority and credibility.
• Blog generates more traffic to your website making it rank higher in Google. 

In order to configure or add new category rule in Magento 2 Dynamic Categories Extension navigate to Catalog > Dynamic Category > Rules.

There are cases when the Magento sidebar is missing and not showing. Most likely this is because of the "sidebar" or "sidebar.additional" container has been removed from your theme layout.

1. Magento Security Scan Tool

Configure Magento Security Scan Tool.

2. Unique Admin Panel Route

Never use "/admin/" or any other common path as a route (front name) to your Magento 2 admin panel. This increases your chances of becoming a brute force victim. You can easily change the admin route (backend frontend name) following this link.

3. Enable ReCaptcha

Save your store from bots. In order to enable ReCaptcha in Magento 2.0.x - 2.2.x you need to install

In order to configure blog design in Magento 2 Blog navigate to Stores > Configuration > Magefan Extensions > Blog and find the Design section. Note that this option is available only for Blog Plus and Blog Extra users.

Design

In this section you are able to choose the Layouts for Blog Post, Category, Tag, Author, Search and Index Pages. It can be empty, 1 column, 2 columns with right bar or left bar or 3 columns. In case you have some designs on your Magento instance they will be displayed here as well.

In order to configure the blog post view page in Magento 2 Blog navigate to Stores > Configuration.