Magento Blog, Insights and Tips

In a world where ad blockers and privacy tools are constantly evolving, missing data in Google Analytics 4 becomes more and more common. Regular client-side tracking doesn't cut it anymore, while server-side is too complicated to switch to.

That's exactly why Google introduced a new feature — Google Tag Gateway — also known as First-Party Tags.

It's a complete game-changer for those using web-based tracking. All because it offers improved tracking accuracy with absolutely no change to your current tag setup.

In this guide you'll learn exactly what is Google Tag Gataway, how it works and why you need it. We'll also cover how to set it up using different methods and do it according to the best practices.

What is Google Tag Gateway?

Google Tag Gateway is a first-party tracking method that allows you to serve Google tags — like GA4 and Google Ads — through

Whether you're improving your Shopify SEO, planning your next marketing campaign or segmenting customers, you need data. Accurate data, which becomes harder to get with the modern website setups. 

The ad blockers and browser limitations often lead to missing conversions and other data in your GA4. This leaves you wondering whether you can still get accurate data reports in 2025.

You can. You just need to switch to server-side tracking. So today you'll learn how to set up server-side tracking in Shopify, using the Shopify Server-side GTM App.

1. Create GTM Server Container

Go to your GTM account and choose the Create Container option once you click on the three dots near your property.

Fill out the Container Name, select Server as a Target Platform, and hit Save.

You need to create a new project on the Google Cloud Platform to host your server container somewhere. Just choose the Automatically Provision tagging server option here (it's much simpler than creating a new project

When working with Magento, you've probably come across terms like Magento extensions, modules or plugins quite often. Each plays a unique role in your Mageno store performance, compatibility and scalability.

While they might seem interchangeable — they are not. And knowing the difference helps you make more strategic decisions about your store customisations. 

So, whether you're a store owner looking for a new feature or a developer working on some customisation, you're in the right place.

In this guide, you'll learn all about the differences between Magento extensions, modules and plugins. We'll explain what each one really means and how to use them to cover the specific needs of your business.

Magento Customisation Basics: What Are Extensions, Modules, and Plugins?

One thing that makes Magento stand out among other eCommerce platforms is its flexibility and the way it handles customisations. But before you start tweaking the code to add new features, you need to understand the building

Magento's flexibility and open-source nature drive thousands of merchants worldwide. However, it also drives great responsibility. The popularity of the platform makes it a prime target for hackers ready to exploit any Magento security vulnerabilities and steal data.

That's why securing your Magento admin panel and customers' data is a must. But you can't do that if you don't know what to expect. 

So, in this guide, you'll learn about the most common Magento security vulnerabilities and how they affect your store. We'll also walk you through the best practices you can implement to protect your business. 

But let's make one thing clear first.

Why You Need To Protect Magento Security?

Magento experts improve platform security with each release, providing security patches for the most common issues. So why should you go the extra mile to protect your store? 

eCommerce is booming, making more merchants move their businesses online. This consequently makes hackers level up in their trying

Effective order management is the backbone of a successful business. Since customer expectations rise, the need for a robust centralised system for order fulfilment, stock updates and management is higher than ever.

For Magento store owners, there is a powerful solution — Magento Order Management System. It's designed to streamline complex processes, reduce errors and offer an exceptional experience from checkout to delivery.

Today, you'll find out what Magento OMS is, how it works and why it is a complete game-changer for your business. Whether you're managing a single- or multi-source inventory, we'll help you understand the full scope of the OMS and how you can put it to work to benefit your business.

Let's start with the basics.

What is Magento Order Management System?

The Magento Order Management System (OMS) is a solution that offers merchants a centralised way to manage orders through the entire lifecycle — from placement and processing to shipping and returns.

It goes several steps

Magento, being one of the most popular open-source platforms in eCommerce, is a prime target for cyberattacks. Although Magento experts do their best to improve security with each release, you shouldn't rely on patches alone.

Whether you have a small store or a big enterprise, improving Magento security is not optional, it's essential. 

That's why today, you'll learn about the most effective Magento security tips and how to implement them for an extra security layer. As a bonus, we'll share a tool more powerful than the Security Scan Tool. It will help you to monitor and prevent any security threats on autopilot. 

So, stay tuned and begin by checking the features you'll be working with.

Default Magento Security Features

As mentioned before, default Magento features include a range of security options designed to protect your store and your customers' data. Some of them are:

• 2F authentication: adds an extra layer of protection for your backend, allowing access only to the authorised

When optimising product pages for more sales and user experience, merchants tend to forget about the size charts. As little detail as it may seem, size charts can directly influence sales and return rates.

If people can't find the right size, they either don't buy anything to return the item later. In both cases, you lose sales.

So, if you sell apparel, shoes or any other product that requires an accurate size measurement, you need size charts in your Magento store. 

The best part? You don't need to research all the metrics, sizes and measurements for that with tools like Magento 2 Size Chart Extension by Magefan.

Everything is already done for you. And in this guide, you'll learn how to add size charts in Magento and how to manage them to get the best results.

What is the Size Chart in Magento?

Magento size chart is a guide that allows customers to choose clothing for different items by comparing the size options (XS, S, M, L, XL) to their body measurements (arm, waist, bust, hips, etc).

Securing an online store is a crucial task for every successful e-commerce business. That’s why Magento experts continually work on improving Magento security, to keep their store and customer data safe and protected.

However, don't hesitate to take extra security steps to strengthen your protection against threats. A common way is learning about the Magento Security Scan Tool — a powerful, free tool designed to help your store remain a safe place.

Today, you'll learn its key features, benefits, and why it's essential to use it to maintain the security of your store.

What is Magento 2 Security Scan?

Magento Security Scan Tool is a powerful service provided by Adobe whose task is to help store owners protect their businesses from various security risks, such as missing patches, malware, and unauthorised access.

No matter whether you are a Magento Open Source or Adobe Commerce user, this free tool helps identify security vulnerabilities and offers effective recommendations to protect

Magento 2 file system permissions are an integral part of the platform's setup. It requires different permissions for files and directories for smooth operation and development. Besides, the file permissions are directly linked to your Magento store security. 

Hence, it's twice as crucial to configure the permissions properly. Today, we'll cover everything you should know about Magento file permissions, including their definition, types, configuration methods, and best practices.

Let's begin!

What are Magento File Permissions?

Magento file system permissions define what actions users can perform with the files and directories. They concern the reading (r), writing (w), and execution (x) rights of the owner, group, and other users. 

For the system to run properly, you need to set the correct permissions so that the scripts and queries are executed without breaking. There are various permission types you may consider using, each offering a specific set of eligible actions.

Moreover,

Every business wants to know their customers better and learn about their needs to fulfill their expectations better. How to do that? The answer is simple — Magento analytics.

It's an insightful tool that gives you a supernatural ability to engage more clients, get a better position in SERP and drive more sales. All by making informative decisions based on actions customers perform on your store.

So today you'll learn more about Magento analytics, how it benefits you and whether default Magento features are enough. We'll also share details on how to set up Google Analytics for your store and gather more data with the advanced GA4 Extension.

What is Magento Analytics?

Magento analytics is a process of gathering valuable insights into your store's performance, products, sales, customer behavior, shopping journey, and other processes. It allows you to quickly identify pitfalls and optimize your store's experience for better results.

Analytics give you leverage you can use to make your marketing

The art of selling online is highly dynamic and covers numerous areas. Compelling product pages rightfully top this list. So Shopify product page optimization is something you should not ignore.

Merchants may not pay enough attention to this aspect and blame low sales levels on other factors, such as limited Shopify SEO features. Yet, product page optimization is the primary thing they have to consider, and today, you'll learn why.

In this guide, you'll find out why you have to optimize product pages in Shopify and learn actionable tips to do so. 

Ready to begin?

Reasons to Optimize Shopify Product Pages

Shopify product page optimization is a complex process of making product pages informative, convincing, neat, and easy to browse through. The main point of a product page is to showcase an item and prompt customers to buy it. Sounds easy, right?

It's rather easier said than done since it requires a comprehensive approach and strategic decisions. But before we get to that part, let's consider

High-quality customer support is crucial for any business. It helps you stand out from the competition and establish yourself as a trusted company.

The Login as Customer app takes customer support to a whole new level. It allows you to log in as a customer in Shopify and provide assistance within minutes.

Still, in some cases, you might need to track staff members who logged into customer accounts for safety of other reasons. Or, perhaps even display custom content on frontend for admin users specifically.

There are a few options for that, but let's start with the basics.

Track Admin Users in Recent Logins

Regardless of the method you use to log into a customer account all recent logins are stored in the Recent Logins tab. Just navigate to Magefan Login as Customer > Recent Logins to see a list of customer accounts admins recently logged into.

Track Admin Users in Customer Account

The other option is available for Shopify Plus users only. It allows you to track admin users who logged

Once you decide to create and eCommerce store on Magento there's no going back. Why? Since you won't find any other platform or third-party tool to manage multiple stores within the same admin. That's exactly what Magento multi store feature offers. 

Not only can you create as many stores under the same website, but translate each of them into a different language. 

Intrigued? Today you'll learn everything you need to know about Magento 2 multi store feature, it's benefits, drawbacks and management.

There's a lot to cover. So let's get right to it and start with the basics.

What is Magento Multi Store?

Magento 2 multi store is a feature that allows merchants to manage multiple stores (usually as subdomains) within the same Magento installation to cater to different consumer demand. 

Magento Platform Structure

To

Magento 2 appeared on the market in 2015 and has been standing firm ever since. Thanks to the extensive Magento features and flexibility, it is one of the best eCommerce platforms to consider for businesses.

But what exactly makes it so special? That's what you'll discover today.

We'll review the most important Magento 2 features you must be aware of if you want your store to be successful. They cover everything from categories and products to marketing, customer management, and SEO.

So, we've got a lot to explore!

But before that, we should make one more thing clear.

What is Magento 2?

Magento is an open-source eCommerce platform with a vast number of features and a highly customizable nature. Many store owners choose Magento since it is scalable and easily integrates third-party applications to create the best version of your website.

When speaking of Magento, we should distinguish Magento Open Source and Adobe Commerce. The latter is the paid version of Magento with additional features

No matter what type of business you run, data reports are always essential to track your website performance. There are lots of analytical tools for that, like Google Analytics 4. Yet, Magento store owners are lucky enough to have the extensive built-in Magento 2 reports.

They cover key areas such as marketing, sales, products, reviews, and others. All neatly sorted into multiple grids. However, surprisingly, not everyone is taking advantage of this feature.

That's why in this guide, we'll cover all types of Magento reports, their management, and other advanced tools for tracking website activity.

But let's start with the basics.

What are Magento 2 Reports?

Magento 2 reports are sets of organized and subject-specific data about your store's performance and activities. They are available out of the box in each Magento edition and provide crucial insights into the effectiveness of your store operations.

Magento analytics allows you to monitor your marketing campaigns, review the sales statistics,

WordPress is a well-known platform for creating and managing blogs. Many Magento store owners actually benefit from the WordPress blog as it brings lots of perks. While it's a convenient strategy for many, the Magento WordPress integration is a must.

It allows you to take the best from both platforms and create an eCommerce store alongside an efficient blog. No need to jump between the platforms. Wondering how to pull off the whole thing? That's what you'll learn today.

In this guide, you'll find steps to integrate WordPress with Magento and learn the benefits of doing so.

Shall we start?

How to Integrate WordPress with Magento?

The WordPress Magento integration requires quite a few steps. Firstly, you need to install the WordPress package itself, then get the integration module, and set up your WordPress for smooth integration. 

But let's go through all the steps in order and see what exactly you have to do.

1. Install WordPress 

To begin with, navigate to the wordpress.org website

Whether your goal is to boost brand awareness, increase sales, improve online visibility, you need an effective Magento marketing strategy. While you can rely on various built-in marketing tools, these won't be enough in an expanding Magento landscape. 

That's why we've put together this ultimate guide to Magento marketing. To help you leverage limitless marketing opportunities of the platform and automate your efforts.

You'll find an overview of the best marketing strategies and practices that work and already drive sales for your competitors. Besides, you'll discover different Magento marketing tools to support your journey. 

Ready to start?

Understanding Magento Marketing Potential

Before we get to the marketing strategies for Magento, you need to answer a serious question. Are you using built-in Magento marketing tools already? Because there are a lot. And you might realise you didn't use even half of them.

Let's get into more details.

Promotions and discounts

When the sales season

eCommerce is rapidly growing and welcoming newcomers looking to start their businesses. Online sales are expected to grow even more in the upcoming years. So, the opportunity to sell online is as attractive as ever.

Merchants prefer online sales for ease of use, flexibility, and global reach. With the best eCommerce platforms available out there, your own online store is just a few clicks away.

The platform has a crucial impact on your further development and success. So, whether you want to start a store in Magento, Shopify or Wix, you have to be really thorough with your decision.

In this guide, we'll try to make it easier by reviewing the best eCommerce platforms for your business. You'll learn key features of the platforms, pricing, rating, pros, cons, and more.

So, let's get right to it!

Best eCommerce Platforms

Logo	Platform Name	Starting Cost	Hosting	G2 Rating
	Magento	$0	Self-hosted	4 ⭐⭐⭐⭐⭐
	Shopify	$24	Hosted	4.4 ⭐⭐⭐⭐⭐
	BigCommerce	$29	Hosted	4.2 ⭐⭐⭐⭐⭐
	Shift4Shop	$0	Hosted	3.9 ⭐⭐⭐⭐⭐

Logging in to customer accounts allows you to tackle issues faster and to help customers with their requests more effectively. Our Login as Customer App facilitates the process and allows you to log in as customer without a password.

But what if customers' accounts don't have a password, like Shopify B2B accounts?

That's what you'll find out in this guide. We'll walk you through detailed steps on how to log in to B2B customer accounts in Shopify in a few clicks. 

However, let's start with the basics.

How Does B2B Login Work in Shopify? 

Unlike a traditional Shopify login with email and password, logging in to B2B Shopify accounts requires a unique 6-digit code. So a customer goes to the login page, enters their email, receives a 6-digit code to that email and enters in on Shopify login. 

The process is a little bit complicated, making it even more difficult to assist those customers (if they have any issues with their accounts or order placement).

But there's a solution.

How to Log in

The default Shopify SEO features are rarely enough to create a consistent and effective strategy. Sure, the XML sitemap, meta tags, redirects, and others are vital. Yet, you'll need some additional tools for ultimate results.

Plenty of Shopify apps cover the blind spots, as well as enhance the default functionality. At the same time, there are so many options it's difficult to select the right tool.

So, today we'll explore the best Shopify SEO apps and see what they have to offer. Hopefully, this list will help you find the right solution for your store. 

Top SEO Apps for Shopify

Icon	App name	Developer	Price	Free plan	Free trial
	Google Indexer — Magefan	Magefan	Basic - $4.99/month Standard - $9.99/month Pro - $14.99/month
	SearchPie SEO & Speed optimize	PieLab	Premium - $39/month Enterprise - $99/month Plus - $399/month
	StoreSEO: AI for SEO & Image	Storeware	Visionary - $2.99/month Basic - $9.99/month Enterprise - $149.99/month
	Sherpas: Smart SEO	Sherpas Design	Pro plan - $9.99/month Business

When you decide to jump on the eCommerce bandwagon, one of the most important decisions to make is to choose what platform to manage your store on. Why? Since the platform you choose directly defines the management costs, the number of integrations you'll need, and the complexity of scaling up. The choice won't come easy with the number of options available. But Magento vs Shopify will pop up the most often. 

Shopify is a more beginner-friendly, hosted platform with a set pricing and easy drag-and-drop interface. At the same time, Magento provides more flexibility and customization options along with plenty of free integrations.

So, if you've been struggling to choose between Shopify or Magento, you're in the right place. We'll dive deeper into all vital eCommerce store features of both platforms to make the Magento vs Shopify choice easier for you.

Ready to start?

Shopify vs Magento: Comparison Chart

Before we dive deeper into the details, let's quickly overview all the features both