Page 2 - Blog
Once you decide to create an eCommerce website you have to be ready to invest a lot of effort and time to get your website visible online and drive relevant traffic. There are multiple channels to achieve this, but Google Shopping stands out the most.
It is a product distribution channel that allows you to expose your products to a wider audience, increase conversion rates and sell more in a long run. However, how do you create Google Shopping Feed in Magento 2 if this feature isn't supported?
Moving products to Google Merchant Center one by one would be a tough call. So we introduce the Magento 2 Google Shopping Feed Extension to make your life easier.
And in this post, you'll learn everything
Hi, Magefan customers. Welcome to the newbies of our blog.
July 2024 News & Updates digest is here!
We'd like to share our latest developments and updates to Magento 2 extensions and Shopify Apps that we worked on this July.
Happy reading!
Ranking in Google takes more than keyword-optimized meta tags. Website navigation, speed, design and customer experience count too. That is exactly what Mibike had to go through to get a favourable search position, increase organic traffic and automate their SEO efforts.
Today, we'll explore the story of one of the biggest Ukrainian motorcycle gear stores and see how Magefan helped to shape its SEO profile into what it is today.
Let's get right to it.
Background
Website: mybike.ua
Industry: Motorcycle gear
Location: Ukraine
Optimization tools used: Magento 2 SEO and Magento 2 GTM Extensions
This journey started with a small retail store in September 2013.
Although it was enough to submit an XML sitemap to Google to help it discover your website links, now you need more than that. Especially if your website is new or doesn't have a ton of backlinks.
That's when the
comes in handy. It helps you connect your Shopify to Google Indexing API and send content to Google directly (without having to go to Google Search Console for every single URL).Thus, today, you'll learn how to get your Shopify store indexed by Google faster by employing this technology.
Whether your store is new or long established it usually takes days and even weeks to see changes appear in search. Why? Because the majority of websites rely on a sitemap that is not the fastest way to get indexed by Google.
That's why Google offer a solution — Google Indexing API. It helps you bypass the crawling key and sends your changes directly to Google so they are reflected in SERP faster.
Eager to find out more? Today you'll learn how to set up Google Indexing API for Shopify and discover reasons why you need to do that.
Since Google Indexing API is not as simple as it sounds, let's define what that is first.
What is Google Indexing API?
Google Indexing API is a technology introduced by the platform to help you notify Google directly about new, updated
Standing out in search takes a lot of effort beyond metadata. You also need to add rich snippets. But not just any snippets. Those that drive the most attention such as product snippet, howto snippet and organization snippet. All of them make you eligible for rich results and make searches more likely to notice you.
Today, we'll talk about the latter — organization snippet and how you can add it in Magento.
What is Organization Schema Markup?
Organization Schema markup is a standardized structured data in HTML format that tells both search engines and humans about your organization or company. While it's not a ranking factor, it helps Google to understand your website better and show it for relevant queries.
While the ultimate goal is to get your blog to the highest positions, not all blog pages need to be visible in search results. In both cases though you need meta robots or robots meta tags.
So, today you'll learn what meta robots are and how to add them without any coding, using only the
.But first, let's define what these robots are and why you need them.
What are Meta Robots?
Meta robots or robots meta tags are the directives added to the HTML of the page. They tell web crawlers what they can or can't do on a certain page. In other words, they tell web crawlers how to crawl and index a page in search results.
You can't see meta robots since they are added to the page's <head>, code part.
While your store URLs constantly undergo different changes one thing often gets overlooked — URL rewrites. When you change the page location or start using higher-value keywords to improve SEO you need to direct visitors to a new URL.
That's exactly what you need the Magento 2 URL rewrites for. Today you'll learn everything about the topic and discover how to automatically handle URL rewrites in Magento.
What is Magento URL Rewrite?
Magento URL rewrite is a default SEO tool that allows you to change any product, category and CMS page URL and redirect visitors from all old URLs to new ones. It's also a great way to customize page URLs with keywords to make them more SEO-friendly but not lose any traffic or potential of the old URL.
There are two types of Magento URL rewrites that are different in
Very often the reason for the slow page loading is either a disabled cache or a cache generated every time a page is loaded. While you can enable the disabled cache notifications, it doesn't fix the issue ultimately.
You need a solution to keep your full page cache warm regardless of the circumstances. That's exactly what the offers. It imitates user behaviour to make sure a "fresh" version of the page is always loaded from the cache.
So, today, you'll learn how to set up the cache warmer in Magento. The process
Hi, the Magefan customers and welcome to the newbies of our Magefan blog.
June 2024 News & Updates digest is here!
The hot summer is in full swing! So it's about time we shared even hotter updates to our Magento 2 extensions and Shopify Apps. Let's get right to them!
Days, when you had to translate products and categories in Magento one by one manually, are gone. The
makes things a lot easier. You can add translations through one simple form or review all of them via the translations grid.But there's more. Thanks to the Google Translation API, you can now add translations for products and categories automatically.
So let's explore all the options you have once you set up Google Translation API for Magento.
Translate Attributes
Just navigate to any product or category you want to translate and find attributes that
Although Magento doesn't provide nearly as much translation power as the do most of the translations yourself. But right until now.
tool, you still need to put in some work. You need toToday, you'll learn how to set up Google Translation API for Magento to start doing translations automatically. It's easier than it sounds. We promise.
What is Google Translation API?
Google Translation API or Cloud Translation API is a machine translation technology that allows you to translate texts in a website or application dynamically, through the API. It uses the same machine learning it uses in
Standing out in search is not easy. But Google makes it a little easier with the rich results that you're eligible for only if you use structured data. It could be the HowTo markup, FAQs or product rich snippets.
However, today you'll learn how to add event-structured data in Magento using only the
tool (no coding required).Let's get right to it.
Add Event Structured Data in Magento
1. Navigate to any page you'd like to add the structured data to and find the widgets tool in the
When your visitors come across a broken link the first thing they do is go back if not leave altogether. It signals to search engines that your website is not relevant enough and discourages people from coming back. So you have to find a solution. Fast.
While you can find 404 pages and create redirects for them you can't get rid of them altogether. However, you can automate the process and stop creating multiple redirects manually.
Thus, today you'll learn how to create SEO redirect rules using the ultimate
.Create Redirect Rules in Magento
1. Navigate to Marketing > SEO by Magefan > SEO Redirect Rules
Hi, the Magefan customers and welcome to the newbies of our Magefan blog.
May 2024 News & Updates digest is here!
We've been working hard this month to release the best updates to our Magento 2 extensions and Shopify Apps. So, check them out!
Targeting the right people, with the right offer at the right time is key to effective Facebook campaigns. To know what offers to create, you need to monitor your customer's behaviour constantly.
Although Facebook Pixel offers that, it's not always possible to get the "clearest" of pictures. All because people use ad blockers and other technologies to block the third-party trackers. So you need a more stable connection.
And we have one — Facebook Conversions API.
Today you'll learn how to set it up in the Magento admin with no technical experience. All you need is the
.Ready to start?
With hundreds of stores launching every day, standing out in the eCommerce crowd is hard these days. Every other store struggles to generate sales and reach its goals. All because of one reason — fierce competition.
Merchants experiment with different sales and marketing strategies to get more sales. But industries differ and so do the product types. So there is no one-size-fits-all approach that works for everyone.
To tackle that challenge we've gathered proven methods to increase sales in Magento in one place. Evaluate them based on your business, customers, their needs and your products to choose what works best for you.
Excited to start? Let's go.
1. Make Your Website Faster
The majority of websites invest in "ultimate customer experience" by adding extensive design and functionality. While in reality speed and SEO are two pillars your organic traffic stands on. The math is simple — the
Keeping your blog posts relevant is as crucial as publishing new content. Thus, you might need to disable some of your season-specific posts occasionally. Is doing it manually one by one a smart decision? Probably not.
Fortunately, the
has this covered. It allows you to disable blog posts automatically and saves your time greatly.Note: this feature is available for the Pro plan users.
To disable blog posts in Shopify automatically:
1. Go to Apps > Magefan Blog > Posts and choose a corresponding blog post.
2. Find the Publishing section and specify the End Date
A blog is an effective instrument for sharing information and tips. But it can work both ways if you let your readers share their experiences. It's exactly what blog comments are for.
offers three types of comments: Magefan, Facebook, and Disqus. Today we'll work with the second option and learn how to enable Facebook comments in the Shopify blog.
To enable Facebook comments for Shopify blog:
1. Navigate to Apps > Magefan Blog > Configuration > Post Page (Post View) and unfold the Comments section.
2. Choose Facebook Comments as a comments Type.
3. Set the Number
As one of the best eCommerce platforms, Magento has a very elaborate functionality for managing product prices. While you can set the base price and special prices, they can vary depending on different conditions. Customer group, purchased quantity and cart total are just a tiny part of the calculation logic.
Today we'll break down the Magento 2 product pricing for you. From the basics and currencies to the advanced cart price rules and more.
We've got a lot to cover. So let's get right to it.
The Basics
By default, prices are shared globally on your Magento instance. It means that if you have multiple stores (websites) the same price is displayed in all of them. To change that navigate to Stores > Configuration > Catalog > Catalog > Price and change the Catalog
If you sell products based on length, meterage, volume or weight, you must have heard about the Unit Price Directive required for businesses in the EU. It requires merchants to provide accurate and clear pricing. So, if you want to do that in Magento, you need the
.In this guide, you'll learn how to add the base price in Magento. Basically, you just need to complete three steps.
Step 1: Create Measurement Units
Navigate to Stores > Configuration > Magefan Extensions > Base Price and find the Units grid in the General section. That's where you can edit or add your custom units.
Simply specify a Name, Reference Unit, Reference