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Page 3 - Blog
News, insights and resources from the world of e-commerce
- 4 min read
Whether your store is new or long established it usually takes days and even weeks to see changes appear in search. Why? Because the majority of websites rely on a sitemap that is not the fastest way to get indexed by Google.
That's why Google offer a solution — Google Indexing API. It helps you bypass the crawling key and sends your changes directly to Google so they are reflected in SERP faster.
Eager to find out more? Today you'll learn how to set up Google Indexing API for Shopify and discover reasons why you need to do that.
Since Google Indexing API is not as simple as it sounds, let's define what that is first.
What is Google Indexing API?
Google Indexing API is a technology introduced by the platform to help you notify Google directly about new, updated or deleted pages. When you send an indexing request through the API, Google schedules a fresh crawl bypassing the crawling key. Since changes are sent to Google directly, content appears in search results faster.
However,
- 2 min read
Standing out in search takes a lot of effort beyond metadata. You also need to add rich snippets. But not just any snippets. Those that drive the most attention such as product snippet, howto snippet and organization snippet. All of them make you eligible for rich results and make searches more likely to notice you.
Today, we'll talk about the latter — organization snippet and how you can add it in Magento.
What is Organization Schema Markup?
Organization Schema markup is a standardized structured data in HTML format that tells both search engines and humans about your organization or company. While it's not a ranking factor, it helps Google to understand your website better and show it for relevant queries.
Organization schema also makes you eligible for a number of rich results and knowledge panels which allows users to quickly notice and engage with you.
How to Add Organization Markup in Magento?
You can try the coding way. But if you're not a technical person, it's going to take
- 3 min read
While the ultimate goal is to get your blog to the highest positions, not all blog pages need to be visible in search results. In both cases though you need meta robots or robots meta tags.
So, today you'll learn what meta robots are and how to add them without any coding, using only the .
But first, let's define what these robots are and why you need them.
What are Meta Robots?
Meta robots or robots meta tags are the directives added to the HTML of the page. They tell web crawlers what they can or can't do on a certain page. In other words, they tell web crawlers how to crawl and index a page in search results.
You can't see meta robots since they are added to the page's <head>, code part.
Nonetheless, you need them to define:
- whether a page appears in the search results
- whether crawlers should follow links on a page
- whether a snippet of a page should be displayed in SERP
- whether images on a page are indexed
Note: Shopify blog meta robots are always INDEX, FOLLOW by
- 3 min read
While your store URLs constantly undergo different changes one thing often gets overlooked — URL rewrites. When you change the page location or start using higher-value keywords according to the Magento SEO checklist you need to direct visitors to a new URL.
That's exactly what you need the Magento 2 URL rewrites for. Today you'll learn everything about the topic and discover how to automatically handle URL rewrites in Magento.
What is Magento URL Rewrite?
Magento URL rewrite is a default SEO tool that allows you to change any product, category and CMS page URL and redirect visitors from all old URLs to new ones. It's also a great way to customize page URLs with keywords to make them more SEO-friendly but not lose any traffic or potential of the old URL.
There are two types of Magento URL rewrites that are different in the number of rewrites you can create at once.
Single URL rewrite
Single URL rewrite refers to the process of creating a rewrite for a specific page. It helps you to make
- 3 min read
Very often the reason for the slow page loading is either a disabled cache or a cache generated every time a page is loaded. While you can enable the disabled cache notifications, it doesn't fix the issue ultimately.
You need a solution to keep your full page cache warm regardless of the circumstances. That's exactly what the offers. It imitates user behaviour to make sure a "fresh" version of the page is always loaded from the cache.
So, today, you'll learn how to set up the cache warmer in Magento. The process basically comes down to a few options since the rest of them are already filled out for you.
Step 1: Install and Enable the Extension
The first step to better cache management is the installation of the Page Cache Warmer. After that, you just need to enable it and review the default settings that are already set up.
For that navigate to Stores > Configuration > Magefan Extensions > Page Cache Warmer > General.
Step 2: Create Warmup Combinations
- 2 min read
Days, when you had to translate products and categories in Magento one by one manually, are gone. The makes things a lot easier. You can add translations through one simple form or review all of them via the translations grid.
But there's more. Thanks to the Google Translation API, you can now add translations for products and categories automatically.
So let's explore all the options you have once you set up Google Translation API for Magento.
Translate Attributes
Just navigate to any product or category you want to translate and find attributes that have the "Translate" link under. Click on it to open the standard translation popup.
The fields you can translate through Google are marked with the Google Translation logo. Just hit the logo or the Auto Translate button at the bottom of the popup to translate an attribute to all languages automatically.
Don't forget to Save a product once you review the translations.
Note: none of the auto translations
- 3 min read
Although Magento doesn't provide nearly as much translation power as the tool, you still need to put in some work. You need to do most of the translations yourself. But right until now.
Today, you'll learn how to set up Google Translation API for Magento to start doing translations automatically. It's easier than it sounds. We promise.
What is Google Translation API?
Google Translation API or Cloud Translation API is a machine translation technology that allows you to translate texts in a website or application dynamically, through the API. It uses the same machine learning it uses in search results and Gmail when it encounters a language different from yours.
In other words, it allows you to do translations automatically.
Google Translation API Pricing
Google offers you two editions — Basic and Advanced — with a different set of features. Both are paid. However, the first 500,000 characters sent for Translation API to process per month are free.
That's about
- 2 min read
Standing out in search is not easy. But Google makes it a little easier with the rich results that you're eligible for only if you use structured data. It could be the HowTo markup, FAQs or product rich snippets.
However, today you'll learn how to add event-structured data in Magento using only the tool (no coding required).
Let's get right to it.
Add Event Structured Data in Magento
1. Navigate to any page you'd like to add the structured data to and find the widgets tool in the Content section.
2. Choose the Event Rich Snippet by Magefan as the Widget Type and fill out the Widget Options.
3. Specify the Event Name, Description, Start and End Dates.
4. Set the Attendance Mode — Standard Online, Offline or Mixed (Online and Offline) Event.
5. Choose the event Type:
- Scheduled
- Rescheduled
- Postponed
- Moved Online
- Cancelled
6. Provide details about the Location of your event:
- Location Name
- Street Address
- Address Locality
- Postal Code
- Address Region
- Address
- 2 min read
When your visitors come across a broken link the first thing they do is go back if not leave altogether. It signals to search engines that your website is not relevant enough and discourages people from coming back. So you have to find a solution. Fast.
While you can find 404 pages and create redirects for them you can't get rid of them altogether. However, you can automate the process and stop creating multiple redirects manually.
Thus, today you'll learn how to create SEO redirect rules using the ultimate Extension.
Create Redirect Rules in Magento
1. Navigate to Marketing > SEO by Magefan > SEO Redirect Rules and hit the Add New SEO Redirect Rule button.
2. Enable the rule, and give it a Name and Priority.
3. Choose the Pattern Type — Simple (use *) or Regex (regular expressions).
- Simple — supports basic wildcard matching (e.g. *) and is ideal for straightforward one-to-one redirects.
- Regex — supports advanced wildcard matching ( e.g. ^ (start), $ (end), (), [], |,
- 4 min read
Targeting the right people, with the right offer at the right time is key to effective Facebook campaigns. To know what offers to create, you need to monitor your customer's behaviour constantly.
Although Facebook Pixel offers that, it's not always possible to get the "clearest" of pictures. All because people use ad blockers and other technologies to block the third-party trackers. So you need a more stable connection.
And we have one — Facebook Conversions API.
Today you'll learn how to set it up in the Magento admin with no technical experience. All you need is the .
Ready to start?
What is Facebook Conversions API
Facebook Conversions API is a tool that allows you to create a direct connection between your marketing data (website, app, CRM) and Meta technologies.
In other words, it allows you to send events from multiple channels from your server to Facebook Conversion API endpoints. This bypasses all browser technologies that block tracking and
- 9 min read
With hundreds of stores launching every day, standing out in the eCommerce crowd is hard these days. Every other store struggles to generate sales and reach its goals. All because of one reason — fierce competition.
Merchants experiment with different sales and marketing strategies to get more sales. But industries differ and so do the product types. So there is no one-size-fits-all approach that works for everyone.
To tackle that challenge we've gathered proven methods to increase sales in Magento in one place. Evaluate them based on your business, customers, their needs and your products to choose what works best for you.
Excited to start? Let's go.
1. Make Your Website Faster
The majority of websites invest in "ultimate customer experience" by adding extensive design and functionality. While in reality speed and SEO are two pillars your organic traffic stands on. The math is simple — the faster your website, the more likely customers are to complete the purchase.
Google page speed
- 1 min read
Keeping your blog posts relevant is as crucial as publishing new content. Thus, you might need to disable some of your season-specific posts occasionally. Is doing it manually one by one a smart decision? Probably not.
Fortunately, the has this covered. It allows you to disable blog posts automatically and saves your time greatly.
Note: this feature is available for the Pro plan users.
To disable blog posts in Shopify automatically:
1. Go to Apps > Magefan Blog > Posts and choose a corresponding blog post.
2. Find the Publishing section and specify the End Date for the publication to be disabled.
3. Save your settings and that's it.
Just like that, your Shopify blog post will be disabled automatically when the time comes.
The best part is, you don't have to do anything else since the app creates automatic 301 redirects from disabled or deleted entities.
To go even further you can schedule your blog posts to be published at a specified time. This way you concentrate on
- 1 min read
A blog is an effective instrument for sharing information and tips. But it can work both ways if you let your readers share their experiences. It's exactly what blog comments are for.
offers three types of comments: Magefan, Facebook, and Disqus. Today we'll work with the second option and learn how to enable Facebook comments in the Shopify blog.
To enable Facebook comments for Shopify blog:
1. Navigate to Apps > Magefan Blog > Configuration > Post Page (Post View) and unfold the Comments section.
2. Choose Facebook Comments as a comments Type.
3. Set the Number of Comments to be displayed under your blog posts.
4. Fill out the Facebook Application ID.
5. Specify the Position of the comments which may be either Default or After Social Share.
Once all the fields are set, don't forget to save your configuration. Here is how Facebook comments will be displayed on the storefront:
And that's about it! Once you complete simple steps, you'll get a chance to stay closer to
- 5 min read
As one of the best eCommerce platforms, Magento has a very elaborate functionality for managing product prices. While you can set the base price and special prices, they can vary depending on different conditions. Customer group, purchased quantity and cart total are just a tiny part of the calculation logic.
Today we'll break down the Magento 2 product pricing for you. From the basics and currencies to the advanced cart price rules and more.
We've got a lot to cover. So let's get right to it.
The Basics
By default, prices are shared globally on your Magento instance. It means that if you have multiple stores (websites) the same price is displayed in all of them. To change that navigate to Stores > Configuration > Catalog > Catalog > Price and change the Catalog Price Scope to Website.
Then, you need to go to the General section > Currency Setup > Currency Options. Switch the store and set the Default Display Currency for each website.
Note: switching to a Website doesn't mean you
- 2 min read
If you sell products based on length, meterage, volume or weight, you must have heard about the Unit Price Directive required for businesses in the EU. It requires merchants to provide accurate and clear pricing. So, if you want to do that in Magento, you need the .
In this guide, you'll learn how to add the base price in Magento. Basically, you just need to complete three steps.
Step 1: Create Measurement Units
Navigate to Stores > Configuration > Magefan Extensions > Base Price and find the Units grid in the General section. That's where you can edit or add your custom units.
Simply specify a Name, Reference Unit, Reference Amount and set the Rate at which to convert the units.
e.g. in the first unit on the image, it's set that there are 1000 (Rate) grams (Name) in 1 (Reference Amount) kilogram (Reference Unit).
Step 2: Edit Base Price Templates
In the Display Settings section, you can choose whether to display the base price on all pages or only products
- 3 min read
Shopify is quite a straightforward platform with an intuitive interface and easy-to-manage tools. But before you get to setting up your store there is one more step to take. You need to log in to the Shopify admin panel, of course.
Sounds like an easy job, but it may be a bit tricky for those new to Shopify. Why? Because the login process depends on your role. Thus, the procedures are different for logging as developers and partners. And then you might also need to log into your customers' accounts.
But don't worry, we've got you covered. In this guide, you'll learn all the necessary details about Shopify login.
Developer Login
To manage your orders, customers, products, and store in general you need to log into Shopify as a developer or administrator, in other words. Shopify allows you to log in either via browser or mobile app.
To log in to Shopify from a browser:
1. Navigate to the Shopify login page and go to Your store.
2. Enter your email and press the Continue with Email button.
- 5 min read
Product labels are one of the best ways to drive customer's attention to certain items, not only when the sales season rolls out. You can use them consistently to notify customers about new arrivals, hot deals, quickly-sold products or best offers. Opportunities are limitless.
The only question is how to add product labels in Magento without much trouble. We have the answer — Magento 2 Product Labels Extension. So, today you'll learn how to add different types of product labels in Magento using this tool.
General
Once you install the Product Labels Extension, you need to go to Stores > Configuration > Magefan Extensions > Product Labels and fill out the basic settings.
The basic fields are filled out by default. However, if you want to change them, remove the Use system value checkmark and fill out the following:
- Max. Number of Labels Applied to Product
- Product Label Container
- Product List Label Container
- Don't use on pages (restricts product labels display to certain pages only)
- 6 min read
CAPTCHA is an effective tool that helps you prevent spam or any malicious actions in your store. Besides, having an additional security layer is always a smart idea.
However, when working with CAPTCHA, you may get the "Incorrect CAPTCHA" error. Although not critical, this error still interrupts the usual workflow, which influences customers' experience.
Thus, today you'll explore what the "Incorrect CAPTCHA" error message is about, and how to fix and avoid it in the future. Those of you using Magento will find the tips on how to avoid the "Incorrect CAPTCHA" error but still maintain high Magento security.
So, let's get to the point!
"Incorrect CAPTCHA" Error: Reasons and Solutions
The "Incorrect CAPTCHA" error is quite common. So there could be numerous causes. From IP restrictions to invasive extensions, there is a lot for you to untangle. It's easier to do so when you at least know what to look for.
Thus, let's check some of the most common causes of the "Incorrect CAPTCHA" error
- 5 min read
Magento operates huge loads of information related to categories, products, prices, search results, etc. As you know, all this info is organized in separate tables so the needed details can be fetched promptly.
That's when Magento 2 reindex comes into play. It's a crucial process that keeps all the data relevant and helps to manage your store effectively both on the frontend and backend. Thus, the more you know about reindex in Magento the better.
In this guide, you'll learn what Magento reindex is, how to run it, how to fix reindex-related errors if any, and more. So, let's get to the point.
What is Magento 2 Reindex?
Magento 2 utilizes indexers to organize all the data it works with. Each data type has its indexer which in turn is responsible for the corresponding index table.
Therefore, there are separate index tables for prices, search terms, and products, to name a few. This way, when the request is sent, Magento fetches the data from these separate tables instead of the main table.
- 2 min read
Managing a multi-language Shopify store requires a lot of translating. Size charts are not an exception, especially if you sell apparel. To provide the best experience across all languages, you need to translate size charts in Shopify too.
The Shopify Size Chart App from Magefan offers you that opportunity. So in this guide, you'll learn how to localize size charts in your store.
To translate size charts in Shopify:
1. Navigate to App > Magefan Size Chart > Size Charts and go to the size chart you'd like to translate.
Note: if you create a new size chart, save it before doing the translation.
2. Click the Localize button at the top right menu to start the translation.
3. Choose the Language you'd like to translate the size chart to.
Once you choose the language you'll land on the translation panel, with the original text on the left for reference.
4. Translate size chart Name and Content. You can change not only text but colours and any other element.
Don't forget to Save the
- 3 min read
If you want to provide straightforward measurement instructions in your store, Shopify Size Chart App is the best option. It helps you create size charts easily with no fuss.
But then there's a question of how to apply size charts to Shopify products. So, that's what we'll cover in this guide. The process comes down to a few clicks, literally.
Before we dive into the Shopify size chart rules, let's review Shopify product attributes. Each product has a Type and Vendor, belongs to a certain Collection and is marked with some specific Tags.
That's what makes one product different from the other. And that's what we'll work with.
Apply Size Charts to All Shopify Products
Once you create a size chart in Shopify, you land with the following rules filter:
Although the "Product must match all conditions" filter is set, the size chart will be assigned to all products in your store. So, leave it as is if you want to have one size chart for all products.
However, if you have different size
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