Page 4 - Blog
As you run your online store, you might frequently tweak the strategies or tactics to see which one receives better feedback. For that, you track the eCommerce events in your store. From viewing product pages to adding items to a cart, you get insights into crucial aspects.
When asked what tracking tool you use, the majority would probably say Google Analytics. It is indeed an efficient solution, but the numbers speak louder than words sometimes. So today we'll look through the 25+ Google Analytics statistics and see what all the fuss is about.
Ready to get started?
What is Google Analytics 4 and Why is it Important?
Google Analytics 4 (GA4) is a profound analytics service that creates reports on website traffic, customer behaviour and overall website activities. This gives you a clear picture of your website performance. So you can rethink your strategy or tweak it for better results and experience.
With the reports Google Analytics 4 provides, you can plan your marketing campaigns based
Customer segmentation helps merchants and marketers discover behaviour patterns, improve shopping experience and cater to customers' unique needs. However, once you create customer groups in Magento, you might discover that restricting certain content from different customer groups benefits as well.
Thus, in this guide, you'll learn about Magento 2 customer restrictions and how to impose them on different sections of your store. This allows you to take customer experience to an entirely new level and improve sales correspondingly.
Should we start?
Restrictions for CMS Pages and Blocks
Different customers have different needs. To cover all of them, you need to provide personalized content, which is realised through CMS blocks and pages in Magento.
Thus, if you use certain pages or blocks to promote loyalty programs, share some news or for any other purpose, you can restrict them for different customer groups.
For that, you need to create CMS display rules and specify what customer
Readers pay attention to your blog's design before they even read the content. Thus, you need to focus on making it straightforward and easy to browse through.
Even though the
extension inherits your theme's styles, you may need to change some things, e.g. link colours, font size, font styles, etc. In most cases, this requires deep code editing. But there is an easier way.You can add custom CSS in the Magento 2 blog right in the admin panel. No tedious code digging is required.
Let's, for example, see how we can change the colour of the blog post title.
To add custom CSS in Magento 2 Blog:
1. Navigate to Stores > Configuration > Magefan Extensions > Blog > Developer > CSS Settings.
2. Choose Yes to include blog CSS on all pages and add your Custom CSS code in the corresponding field.
Note: if you don't want the CSS to be applied to all pages, select No in the Include Blog On All Pages field. Then specify pages to apply the blog CSS on.
Once the custom CSS is added, Save
To start selling on Google, you need to set up a Google Merchant Account, create a product feed and submit it to Google. Sounds too simple? Well, that's if we put it shortly. There are a lot of requirements you need to comply with so Google accepts your products.
However today we'll focus on the final step — submitting a product feed to Google Merchant Center. There are two most popular ways to do that, and we'll cover each in more detail.
If you use Magento jump to the bottom of the article to find a ready-made solution on how to create Google Shopping Feed for Magento.
Submit Product Feed to Google Merchant Center via a File URL
This method is best if you have hundreds or thousands of products which you update often.
To upload your products to Google Merchant Center this way you should have a URL that contains your product feed file. It usually comes from Google Sheets or some third-party tool.
1. Log in to your Google Merchant Center Account and go to Products > All Products.
If you compare the XML sitemap and Google Indexing API, you'll definitely see the perks of the latter. The API helps to bypass the crawling queue by sending the page content directly to Google. So, the pages are indexed faster.
However, there's still a downside — a daily limit of 200 requests which includes both updated and deleted pages.
Thus, larger websites that update and publish loads of content daily might need to increase Google Indexing API requests or quota per day. And that's what you'll learn today.
Important: the Google Indexing API comes for free. However, additional quota does not. So you may need to create a billing account before you increase your Google indexing quota. Contact Google Cloud support for details since there is no clear explanation about it in the Google Cloud documentation.
How to Increase Google Indexing API Quota?
1. Navigate to the Google API Console and move to the Quotas & System Limits tab.
2. Tick the quota you'd like to increase (it's Publish
Keeping your blog active and relevant is quite a task. Thus, you may often need to disable some posts or update URLs. But here is the twist: your customers will get 404 error pages if you don't redirect customers from the old URLs. Needless to say, it harms both the user experience and your SEO efforts.
Thus, you must create 301 redirects to ensure a smooth ride. Today, you'll find out how to create automatic blog URL redirects in the
extension.Auto Redirects for Deleted/Disabled Entities
In the Magento 2 Blog, the 301 redirects for deleted or disabled blog entities are created automatically. You get this functionality out of the box and don't have to take any extra steps to set it up manually.
The readers are redirected in the following way:
- Blog author > blog index page
- Blog tag > blog index page
- Blog post > blog index page
Auto Redirects for Changed Blog URLs
When you change some blog entity URL, the process of creating an automatic redirect is slightly different.
One of the most important aspects of any business is customer service. High-quality products matter a lot, and so does the ability to communicate with your customers effectively. If you can cater to your clients' needs and solve their requests promptly, you establish yourself as a brand people can trust.
You can assist your customers in different ways depending on your business type. Now, it's easier than ever given the number of available Shopify apps. But there are two sides of the same coin. What option exactly will be the one?
We know how overwhelming such choices can be. Thus, to give you a hand, we prepared a list of the best Shopify customer support apps that cover diverse aspects of customer service.
Let's get right to them!
Top Customer Support Apps for Shopify
Icon | App name | Developer | Price | Free plan | Free trial |
---|---|---|---|---|---|
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Login As Customer | Magefan |
Standard - $19/month Pro - $39/month |
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Hulk Form Builder | HulkApps.com |
Pro Plan - $9.90/month Pro+ Plan - $19.90/month New Global Plan - $299/month |
Hi, the Magefan customers and welcome to the newbies of our Magefan blog,
Today we're happy to share our latest developments we've been working on all February 2024.
So, here is what we'd like to share with you!
New features of Magento 2 Blog Extension!
Features:
- Added the co-authoring feature. Now you can select multiple authors for the same post. (Blog Extra).
- Added option to create automatic 301 redirects on a blog post, category, tag URL Key change (Blog Plus & Extra)
- Ability to reply to a blog comment directly from the admin panel.
- Added option to set a description for the blog homepage.
- Added option to set average reading time for a post.
- Added an option to add custom CSS in the blog settings (in the admin panel).
- Added NewsArticle rich snippet in addition to Blog Posting. Now there is a new "Rich Snippet / Structured Data" option for each post.
- Improved Author Rich Snippet on the author page (Blog Extra).
- Included the blog post featured image and gallery
February 24, 2022 marks 2 years or 731 days of full-scale russian invasion of Ukraine…
However, the russian hybrid war began 10 years ago on February 20, 2014. It all started with the Crimea occupation by russia in 2014. Then the russian army invaded other parts of Ukraine - Donetsk and Luhansk regions.
Today, we’d like to remind ourselves and the world: why our lives have split into “before” and “after” since February 24, 2022.
We understand that the world news has slightly switched from the russian full-scale war in Ukraine to other important topics. However, the war in Ukraine is still not over...
Our day doesn't begin with a cup of coffee or tea. Every day begins with reading news of the latest missile attacks and how many people died (these attacks have been ongoing from day one of this war).
Every day at 9 a.m. we have a moment of silence to commemorate those who have been killed in the russian war against Ukraine.
In this article, we recalled the biggest, heartbreaking events
Blog post short content is the first few sentences or a quick summary of the post displayed on the post list. In other words, it is a text you can see on the blog homepage, category and any other post list pages.
In Magefan Shopify Blog App you can easily configure the length of the short content, and the blog templates with the short content. Today, you'll learn more about it.
How to Manage the Length of the Short Content?
While short content should give your reader a glimpse at the post content, it shouldn't be too long. That's why it's important to keep it relatively short.
To configure short content in Shopify blog:
1. Navigate to Apps > Magefan Blog > Configuration and find the Post List section.
2. Specify the Default Short Content Length (in characters) and set the Short Content End Characters. It will be displayed in case you exceed the length of the short content.
Once you Save the settings, your posts' short content will be aligned with them on the frontend.
How to Set
If you have a website, especially in eCommerce, you know how important it is to track important eCommerce events. It helps to improve your marketing, sales and content strategies as well as get feedback on what works and what doesn't. So the ultimate question is not about whether to track data or not, but rather how to track it: client-side or server-side.
While most websites use client-side tracking, server-side can also bring a lot of benefits to the table. So today we'll discuss both tracking methods to help you determine which one fits your needs best.
Those of you who use Magento as an eCommerce platform will also find a ready-to-use solution for client-side and server-side tracking. So stick around.
Same as always, before we determine the similarities and differences of both tracking methods, let's talk about them first.
What is Client-Side Tracking?
Client-side tracking is the process of tracking users' actions on your website and sending data from users' browsers to the tag
Google has become more sophisticated in ranking the most useful and user-friendly pages. But that's not the only thing. The way pages get into Google Index is changing too. That's when XML sitemap and Google Indexing API come into play.
Should you rely on the standard crawling or request indexing through API? Today you stop wondering which option is best for your ranking and SEO in general.
We'll compare the XML sitemap and Google Indexing API to determine if you need both for your website.
As usual, before we get to the main part, let's define what these concepts are.
What is XML Sitemap?
XML sitemap is a file where you include information about the pages, videos and other files on your website and the relationships between them. This file tells Google which pages are important on your website and which ones you want indexed. Google then uses the sitemap to crawl your pages and add them to the index.
Before you ask, Google can discover your pages through internal and external linking.
A blog is an effective solution to maintain your online presence and attract more visitors. Yet, to keep readers engaged, you should also implement blog comments. Comments help you deliver to people's needs better.
What also matters is the option to reply to blog comments in Shopify. Of course, you can do it on the Shopify storefront. But it would be more convenient to reply to blog comments without having to leave the admin panel, right?
That's exactly what the three types of comments, where you have the comment reply option in Magefan Comments.
offers. It comes withTo reply to blog comments in the Shopify:
1. Navigate to Apps > Magefan Blog > Comments.
2. Open a comment you'd like to reply to and press the Reply button.
3. Type your reply in the corresponding field and Save changes.
Now you can see your reply on the storefront:
These are all the steps you need to take to reply to blog comments in Shopify. Everything is done in a few clicks. But that's not it. To operate
Millions of people go through millions of pages they find on Google daily. If you want your Magento website to be within that number and get discovered by potential customers, you need to get into the Google index. Otherwise, your chances of getting organic traffic range from zero to none, which is basically the same thing.
To get Google to index your website you need to know how the index works and how to submit a page to Google. So, today we'll cover this along with the most common reasons why Google doesn't index your website and how to fix that.
Don't get overwhelmed just yet. It is actually not that hard to grasp the concepts of the Google indexing process. We promise.
Warning: we'll start from the basics. So if you've already generated a sitemap for your Magento store, just move to the other sections.
How Google Finds Your Content?
Before you learn how to get Google to index your website, you need to know how the index works in the first place. The process comes down to 4 steps,
Getting indexed by Google fast is an opportunity not many websites are exposed to since the majority of them rely on a sitemap. The XML sitemap does help Google discover your pages, but it is not fast enough to display relevant changes in search.
Thus, if you want to see your changes reflected in Google search results almost instantly, you need Google Indexing API. It is a speedier and more direct approach to indexing that outperforms standard crawling.
While it is relatively hard to set up, you can still do it by using the Magento 2 Google Indexing API Extension. In this guide, though, you'll learn all about the prerequisites of the Indexing API and how to set it up for Magento.
Before we dive deeper into the topic, let's define what is Google Indexing API.
What is Google Indexing API?
Google Indexing API is a powerful tool that allows you to notify Google when pages on your website are added, updated or removed. Correspondingly, Google schedules a fresh crawl each time you make
Hi, the Magefan customers and welcome the newbies of our Magefan blog,
We're happy to share our latest news and product updates of this January. Since we've already published January updates at the beginning of the month, we're happy to share another portion of the product releases our team has been working on this month.
New features of Magento Google Tag Manager!
Features:
- Added compatibility with the Google Tag Manager Server Container (GTM Extra).
- Option to use GTM Server Container or GA4 Measurement Protocol to track only missing purchase transactions (GTM Extra).
- Option to define Google Ads Tag ID (GTM Plus).
- Code Refactor.
The latest available version is v 2.5.0
New features of Magento 2 POS | Point of Sale System!
Features:
- Simplified the installation process for the POS system, eliminating the need for "pos" in the "pub" folder.
- Enhanced cash operations functionality, requiring comments for
Once you configure the Magento XML sitemap, you might wonder whether you need indexing API too. The answer is Yes if you want more control over what gets indexed and when. But where do you start?
You can delve into the technical part and spend hours starting the implementation or configure the Magento 2 Google Indexing API extension.
Today, we'll talk about the latter since it is way easier to use the indexing API in Magento this way.
Once you install the Magento Google Indexing API module, navigate to Stores > Configuration > Magefan Extensions > Google Indexing. Then, enable the extension and continue with the other settings.
Indexing Delay
If you decide to send Google indexing requests automatically or manually, note that they are sent immediately.
However, what if you decide to promptly change something else on the page and something else after that? It will create too many unnecessary requests to Google.
To avoid this, set the Indexing Delay (in minutes) to delay the request,
Satisfying your customers' needs is a demanding task, especially when the items you sell on Shopify come in different sizes. It's frustrating when the long-awaited item doesn't fit, don't you agree? Thus, getting into a cycle of constant returns and unsatisfied shoppers, you lose more than you gain.
The best solution? Provide clear sizing guides for people to be confident in their choices. But here comes the next dilemma — what Shopify app to go for?
With all the available options out there, you may find it difficult to settle for one. So, we prepared a list of the best Shopify size chart apps for you to find a perfect match.
Let's see what these options offer, shall we?
Top Size Chart Apps for Shopify
Icon | App name | Developer | Price | Free plan | Free trial |
---|---|---|---|---|---|
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Size Chart - Magefan | Magefan |
Standard - $4.99/month Pro - $9.99/month |
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Kiwi Size Chart & Recommender | Staytuned |
Premium - $6.99/month Plus - $12.49/month Ultimate - $24.49/month |
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BF Size Chart & Size Guide | Relentless Apps |
Premium - $5.99/month |
In the world of eCommerce, new stores go live every day. Millions of users choose Shopify for their journey given the platform is relatively simple to use.
Yet, even with all the necessary means at your disposal, it might be difficult to make the first step. With the variety of options, you may be uncertain as to what exactly to settle for. That's a common thing if you want to make your store unique and engaging.
But don't worry. We've prepared a list of the best Shopify website examples so you can get new ideas and ensure that creativity has no limits.
Ready to get inspired?
1. Allbirds
Combining comfort and eco-awareness, Allbirds is a great Shopify website example to start with. Though the idea of being eco-friendly is not new, the implementation is certainly fresh.
The brand uses unique wool fabric specifically for shoes making them sustainable. Customers are also attracted to the simple but appealing design and recycled packaging. With the variety of colours and sizes, you'll certainly
Making informed business decisions is only possible with accurate data about transactions and orders. Agree? Then, you probably need help with the problem of missing transactions in Google Analytics 4 (GA4).
You're not alone in your struggle since missing transactions and orders in GA4 are more common than one would think. There are plenty of reasons why it appears, but only a few solutions.
In this guide, we'll cover the most common reasons why transactions are missing in GA4 and what you can do to improve the data accuracy.
Those of you who use Magento, stay tuned to learn about the Magento Google Tag Manager solution to this issue.
Reasons Why Transactions Are Missing in Google Analytics 4
There is no one-size-fits-all answer regarding missing transactions and orders in Google Analytics 4. There could be multiple reasons why it happens or just one. However, identifying it helps you to eliminate the issue and improve the data tracking in your store.
Let's review why some data might
Whether you disable, delete or change Shopify Blog URLs, you don't want readers to end up on the 404 pages. This badly influences your visitors' experience and makes your Shopify blog SEO efforts go in vain. Not the best scenario.
Thus, to avoid this, you need to create blog URL redirects in Shopify. So, today you'll learn how to create URL redirects for the Shopify Blog App by Magefan.
Auto Redirects for Disabled/Deleted Entities
Whenever you disable or remove some blog posts, categories, tags and authors, the Magefan Blog app creates automatic redirects. Here's how readers are redirected based on a page they try to access:
- Blog post > category > root category > blog homepage
- Blog category > parent category > root category > blog homepage
- Blog author > blog homepage
- Blog tag > blog homepage
You don't need to enable or create anything since redirects from disabled or deleted blog entities are enabled automatically.
Auto Redirects on Blog URL Change
The other case when you need to create