Ranking in Google takes more than keyword-optimized meta tags. Website navigation, speed, design and customer experience count too. That is exactly what Mibike had to go through to get a favourable search position, increase organic traffic and automate their SEO efforts.
Today, we'll explore the story of one of the biggest Ukrainian motorcycle gear stores and see how Magefan helped to shape its SEO profile into what it is today.
Let's get right to it.
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Background
Website: mybike.ua
Industry: Motorcycle gear
Location: Ukraine
Optimization tools used: Magento 2 SEO and Magento 2 GTM Extensions
This journey started with a small retail store in September 2013. "Our store offered just a small number of helmets, jackets, gloves, etc. But that wasn't a Mybike store yet... Let's call it an experience.", say our clients.
The Mybike store appeared almost 4 years later. Today it is an official retailer of all the world's most famous brands in terms of motorcycle equipment. There is a brick-and-mortar store in Lviv and an online store.
"We like what we do. We ride motorcycles ourselves and our goal is to inspire more and more people to ride. We are proud of our achievements."
Challenge
Mybike wanted to increase the organic traffic rather than resort to paid ads, to attract people already interested in their products. More than a few things prevented that. They needed to improve their structured data and make sure the sitemaps included only valid links.
"Initially, we faced several challenges that prevented us from unlocking the full potential of our online business. Our website lacked the optimization needed to rank in search engine results, resulting in reduced visibility and lower web traffic."
Besides, Mybike online store also needed some functionality improvement to ensure a smooth and convenient customer experience (which is taken into account by Google too).
However, the biggest challenge was to find a solution that would automate the SEO processes rather than require constant monitoring. And that's when Magefan came into the spotlight.
Solution
The posed challenges required individual solutions. So Magefan team started with a detailed analysis of the technical SEO and website functionality issues that might prevent a higher SEO ranking.
"For SEO optimization, the Magefan team conducted a comprehensive analysis of our website and offered ready-made solutions to improve the website visibility in SERP."
On top of that, we also needed to conduct the competitor and keyword analysis to determine areas of improvement for the on-page SEO. After a comprehensive analysis was reviewed by the Mybike team, we started working on improvements approved and prioritised by the client.
This included on-page elements optimization, website speed improvement, and implementation of the best SEO automation practices to improve the website's ranking. The Magento 2 SEO Extension and were the primary tools used to achieve the set goals.
Result
As expected, the results were not immediate. After applying the recommended tools and techniques at the end of December 2023, we achieved consistent improvements and a more robust online presence up to date. Mybike became a stronger player in the industry, attracting new customers and expanding its market reach.
Mybike visibility trend graph
Many SEO management processes were simplified and optimized, making a valuable input into time management. This allowed the team to focus on other strategic aspects of the business.
Additionally, the integrated analytics tools provided clear and effective information about traffic.
Mybike traffic trend graph
"I am pleased to praise Magefan for their work on optimizing the SEO of our website. Their applications were seamlessly integrated into our platform without any issues, resulting in a big increase in our rankings on search engines. Magefan's solutions absolutely increased our online presence and productivity."
A comprehensive analysis and the right actions can do wonders not only for SEO but also for other aspects of your store. It's a game-changer when combined with effective tools and coordinated efforts. Mybike has many heights to reach and we wish them continued development and success.
May this experience inspire you to bring your store to the next level with a variety of Magento 2 extensions and services. Just do remember: the Magefan team is always here for you.
