The implementation of the GTM code snippets usually requires you to edit and modify the source code of your store. Not anymore. With this Magento 2 Google Tag Manager Extension you only need to specify the GTM and GA4 tracking IDs in the admin panel. Now even non-technical store admins can add, edit and disable tags without having to rely on webmasters or technical support.
Making decisions that could influence your conversion rates positively or negatively is much easier when you have in-depth data reports to fall back on. Once you insert the Google Tag Manager tracking IDs in the admin, all you need is to export all required tags and import them into your Google Tag Manager account. It is as simple as that. No manual tag creation in the GTM account. The data about transactions, impressions, customer activities, and add-to-carts will be tracked in Google Analytics to give you insights into your store performance.
The customer shopping experience is key to better conversions. And advanced in-store behaviour tracking is key to better customer experience. Use Magento 2 GMT Extension to track almost every action your customers take in your store. Monitor their journey step by step and discover the bottlenecks that need to be eliminated. What products do customers view, add or remove from their shopping cart, how many customers went through the checkout step successfully and how many abandoned the process?
Google Analytics E-commerce support enables you to get a concise picture of the performance of your products. Track and analyze product impressions and clicks by position in search results and category pages, user engagement (vising, adding and removing from a cart), conversions, revenue, quantity, CTR and more. Gathering all these data with Google Tag Manager Extension for Magento 2 will help you increase the average order value and determine the best way to incorporate a new marketing strategy.
Checkout is one of the most important and decision-driving steps in customers' journey. Although you’ve already optimized checkout on your store, Magento Google Tag Manager will make it better. Discover how successfully customers moved through each checkout step and determine what might cause the abandonment. Checkout funnel visualisation helps to see all actions customers take on checkout in detail and act upon this data.
Knowing how customers go through each step of your checkout helps to determine points for improvement. However, to learn how well your sales strategy performs you also need to track conversions.
Using this advanced Google Tag Manager with GA4 support, you can monitor all orders in your store. The extension helps to track orders made on the frontend and through the admin panel. Centralized data tracking is one click away!
Maximize the potential of your online presence by getting valuable insights
If only you could track all the coupon-related data and see which coupon generated the most revenue. You actually can. Magento 2 GTM extension offers you the ability to track coupon performance by source and medium. Additionally, you can measure how much revenue each coupon is generating and the total revenue per coupon. It helps you to understand which marketing channels work better than others and which need to be optimized.
Remarketing is the best way to lure customers who viewed your website before back to your store. However, it doesn’t guarantee they will be back if you show them regular ads. Our Google Tag Manager solution support dynamic remarketing that solves the issue. It allows you to display personalized ads with products and services people viewed on your website. Tailor your message to different audiences with dynamic remarketing and increases the chances of driving more leads.
Magento GTM Extension is all about making data tracking easier for you. Same as Google. So, if you want to improve the accuracy of your conversion measurement, you’ll benefit from Google Enhanced Conversions.
Our extension allows you to capture customer’s email address through the conversion tracking tags. This data is then hashed in a safe form and sent to Google Ads for better conversion measurement. It helps you improve bidding optimization and recover online and offline conversions that wouldn’t have been measured otherwise.
Displaying personalized related products, cross-sells and up-sells won’t be the same after you start using Magento 2 Google Tag Manager to track how those products perform. Gather data about product impressions in product blocks and tweak your strategy to increase conversion and improve customer experience.
Your website visitors regularly use search to find products they are interested in. If only you could have insights into what they search for, what pages they use the search form from and what medium they come from. You can now with the Magento 2 Google Tag Manager Extension. Knowing what your customers are interested in allows you to make timely optimizations, restock and improve customer experience.
Do you know how many users register at your store daily or how many sign in when browsing your store? These and many other details you can now gather with the login and sign_up events introduced into the Google Tag Manager Extension for Magento 2. Learn what pages customers are on when they register an account or log in to their account. Use the gathered information to target different audiences and improve engagement.
Whenever you add any custom scripts to your store, you add extra time for these scripts to load. And since website speed is one of the most important factors in the purchasing decision we made sure it is not altered.
Our Google Tag Manager Extension for Magento 2 comes with a speed optimization feature. You can simply enable it from the backend and the GTM script will only be loaded after the first scroll, click or mouse touch.
If you use Stape.io service or any other custom GTM loader to improve data tracking through GTM, you’d benefit from the ability to use the Web GTM code we offer.
You can choose to track data through Stape.io or other GTM loaders with BODY and HEAD scripts and gather valuable insights about store performance better.
Although Google Tag Manager is the ultimate tool for data tracking, some data might still be missing. Your website visitors don’t accept cookies, or simply use AdBlockers that prevent data from being collected. But not any more.
You can enable the server side-tracking using Google Analytics 4 Measurement Protocol and avoid this. This protocol allows you to send eCommerce events from your Magento server directly to Google Analytics servers in HTTP requests. No customer data is collected from the browser.
Note: if you use a headless PWA storefront, you’ll benefit from the REST API endpoints our Magento 2 GTM Extension offers for GA4 tracking.
Tracking vital in-store data is easier if you use the right tools. Set up Google Tag Manager for your Magento 2 store and learn more about your customer's behaviour.
I installed the module without major issues. Only had to delete the AdminUserGuide folder because it was already installed elsewhere by the theme. The documentation is excellent and I completed the process in a few clicks. Well done.
Can I install Magento 2 Google Tag Manager module via the composer?
Yes, you can. All our modules can be installed via the composer. Once you purchase the extension, you receive keys to the private Magefan composer repository and find the composer installation commands available in the "My Downloads" section.
How to add Google Tag Manager to Magento 2?
Usually you have to go your Google Tag Manager account, get the GTM code there and paste this code in the HTML head field in Magento admin.
However, with this Google Tag Manager extension for Magento 2, all you need is to paste your tracking IDs in the extension configuration and import a preset GTM tag into your Google Tag Manager account.
Does your Google Tag Manager Extension for Magento support Dynamic Remarketing?
Yes, this module support dynamic remarketing. You just need to paste your Conversion ID and Label in the extension settings to enable it.