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Magento 2 Facebook Pixel Extension | Conversions API

Magento 2 Facebook Pixel Extension is a data tracking tool that allows you to add Facebook Pixel and Conversions API to Magento without any tracking scripts or coding. It automatically creates all vital eCommerce events for Facebook Ads Manager, collects them, and sends them to your Facebook dataset via browser or server.

Track data for Facebook Ads more reliably, while complying with GDPR and keeping your store fast. 

Monitor customer behaviour in the catalogue, customer account, cart, checkout and other places to create personalised and more effective Facebook campaigns.

Facebook Pixel Extension feature highlights:

  • Seamless Facebook Pixel integration in Magento with no coding
  • 10+ eCommmerce events tracking
  • Facebook server-side tracking through Conversion API
  • Product attribute mapping
  • GDPR/CCPA/LGPD compliance
  • Deferred loading for the Facebook Pixel script
  • Advanced matching
  • Facebook event deduplication
  • Compatibility with the Magento 2 Cookie Consent Extension
Pricing plans:
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Regular Price €71 Special Price €0
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Magefan Facebook Pixel with Conversion API is a reliable solution that has been downloaded more than 23,000 times.
FREE version available
Benefits of the Facebook Pixel for Magento 2
Set up Facebook Pixel in Magento 2
Track Magento 2 store events with Facebook Pixel
Monitor checkout process with Facebook Pixel
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Compatibility:Magento 2.3.0 - 2.4.8-p4 (CE, EE, ECE, B2B)
Version:2.7.2

Features of the Magento Facebook Pixel Extension

Using Facebook Pixel Extension in Magento allows you to integrate Facebook Pixel with all vital events in your store without any technical knowledge or manual code editing. It offers a variety of features to help you track more accurately, safely and reliably.

Create Data-Driven Facebook Campaigns

All successful marketing campaigns have one thing in common — they are based on data.

But not just any data. Information about customer behaviour on products, shopping cart, checkout and other pages of your store.

To gather all that data you need to use a tracking device — to add Facebook Pixel to Magento.

Let it help you gather all the vital details to target the right people, with the right offer at the right time. Make your Facebook ads more effective by leveraging the right data!

magento 2 facebook pixel
add facebook pixel to magento

Integrate Facebook Pixel Without Coding

Setting up Facebook Pixel is not that easy, especially if you don’t have any technical background or don’t want to spend too much time on code.

But it can be with our Magento 2 Facebook Pixel Extension.

Set up Facebook pixel for your store directly from the admin panel. Just tweak a few settings and that’s it. Anyone can do it.

Personalize Your Offers to Boost Conversions

The better you know your customers, the better experience you can create for them. The same goes for visitors that didn’t convert.

Track and analyze add-to carts, add-to wishlists, product views, purchases and other events with the Magento Facebook Pixel.

Identify patterns and use that data for better retargeting and ads optimization for different customer segments.

Improve your conversion funnel and boost conversion rates with every step of the customer's journey.

custom facebook campaign audiences
facebook conversion api

Improve Measurement Capabilities with API

Since people use different browser technologies to block the tracking, you shouldn’t rely on the website data alone. You simply can’t track all of the actions visitors take this way.

But there is a solution — Add Facebook Conversion API to Magento.

Connects your marketing channels and Meta technologies through a server. Track higher volumes of more reliable data.

The integration? Our Magento 2 Facebook Pixel covers that for you. All you need is a few clicks.

Maximize conversions - minimize effort

Elevate your marketing strategy with the cutting-edge Facebook pixel tracking

Track How Your Products Perform

Improve your marketing strategy or create a new one based on the product performance data.

Track and analyze product page views, add to carts, add to wishlists, and configurable product options select.

Let Magento Facebook Pixel gather valuable data on your products and use it to improve sales.

facebook pixel tracking events
magento facebook pixel track checkout

Monitor Customers' Behaviour at Checkout

Do you know how many people successfully go through all the steps on your checkout? Or when exactly do they leave checkout?

You can learn that now using the Facebook Pixel.

Track checkout page views, add payment information events and checkout success page views to optimize your checkout process.

Create campaigns that allow you to drive back the non-buyers and encourage active customers to buy even more!

Track Customers' Interaction with Your Store

Customer interaction with your store doesn’t end on products and categories. Information about their behaviour on other pages is valuable too.

Use the Magento Facebook Pixel tracking to learn how many people use search, visit the contacts page or create an account on your website.

Open new opportunities for better Facebook campaigns and retargeting.

Track search registration contact facebook pixel
Make sure it's a good match!

Not sure whether Magento 2 Facebook Pixel Extension has everything you're looking for?

Facebook Pixel ID per Store View Magento

Localize Your Ads Based on Collected Data

Microsegmentation helps you to get insights into customers’ behaviour on each of your store views.

Magento 2 Facebook Pixel Extension allows you to add more than one Facebook Pixel ID within your website.

Distinguish between audiences in different store views and track the events on each more accurately.

Create even more personalised Facebook campaigns and target people with unique offers.

Optimize Your Website Speed

Tracking customer’s behaviour with the Facebook Pixel shouldn’t influence their experience.

As with any JS code, the Facebook Pixel tracking code takes some time to load.

But not with our Facebook Pixel for Magento. It optimizes the JS script loading and loads it only after the first click, and scroll of the mouse touch.

Better data tracking with no interruptions to the customer experience. It is possible now.

lazy load facebook pixel tracking code in magento

How Does Magento 2 Facebook Pixel Extension Work?

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Add Facebook Pixel ID

Magefan Facebook Pixel module enables you to add Facebook tracking to Magento and create eCommerce events automatically. Just paste the Facebook Pixel ID into your admin panel.
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Connect Conversions API

Generate and add the Facebook Conversions API access token to your Magento admin in minutes to set up more reliable and accurate server-side tracking.
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Track valuable data safely

This Magento Facebook Pixel module makes sure you track data complying with GDPR and other laws while keeping your store speed optimised and fast.

Frequently asked questions about the Magento 2 Facebook Pixel

Do I need an extension to use Facebook Pixel?

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No. You don’t specifically need a Magento 2 Facebook Pixel extension to add Facebook Pixel to your store. You can just add the Facebook tracking code to Magento and the pixel will work. But it will only tracks the PageView event. You have to set up every other event, including conversion, manually in Facebook Ads Manager.

Can Magento track Facebook Ads conversions automatically?

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No. There is no default option in Magento to track conversion for Facebook Ads automatically. You need to set up Facebook Pixel script with all the conversion events properly and add it to Magento or the Facebook Pixel Extension that already comes with all the conversion events.

What events does Magento 2 Facebook Pixel track?

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Magento 2 Facebook Pixel tracks standard eCommerce events such as:

  • - View Page (PageView)
  • - View Product (ViewContent)
  • - Customize Product (CustomizeProduct)
  • - Add To Cart (AddToCart)
  • - Add To Wishlist (AddToWishlist)
  • - View Checkout (InitiateCheckout)
  • - Payment step (AddPaymentInfo)
  • - Checkout Success Page (Purchase)
  • - View Product List on category page, related/up-sell/cross-sell products (ViewCategory)
  • - Search (Search)
  • - Complete Registration (CompleteRegistration)
  • - Contact (Contact)
  • How to install Magento Facebook Pixel module?

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    You can install the Facebook Pixel Extension in Magento using the composer installation instructions in your Magefan account under the "My Downloads" section.
    Alternatively, you can upload an extension archive to your Magento folder and run the composer update commands:

    php bin/magento setup:upgrade
    php bin/magento setup:di:compile
    php bin/magento setup:static-content:deploy

    How do I test if Facebook Pixel works in Magento?

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    Use the Meta Pixel Helper extension for Chrome to test the Facebook Pixel connection in Magento. Additionally navigate to yur data set in the Facebook Ads Manager and test website events with the Test events tab directly on Facebook.

    What is the Magento Facebook Pixel price?

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    Magento 2 Facebook Pixel Extension is free for basic events tracking like product views, initiating checkout and completing checkout. If you want more advanced tracking for add to cart, wishlist or checkout payment information and other catalor events or server-side Conversion API consider paid Plus and Extra plans.

    Why is Facebook Pixel not tracking conversions in Magento?

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    Facebook Pixel may fail to track conversions in Magento if the events are not configured properly, if there is a JavaScript conflict or if the tracking script is blocked by ad-blockers or cookie restrictions. Check Facebook Pixel setup and loading or implement Facebopk Conversions API to fix the issue.

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