Getting your Facebook Ads to work is not a piece of the pie. Without accurate insights into customers' behavior, setting up effective Facebook campaigns is going to be challenging.
That is why you need Facebook Pixel - a small piece of code that can make a huge difference. You add Facebook pixel in Magento 2, allow it to track information about different events customers perform on your website and send it to Facebook Ads Manager.
The data this small piece of code tracks allows you to set up Facebook Ads that convert.
So how to install Facebook Pixel on the Magento 2 site?
This is exactly what you're going to learn about in this article. However, first, you need to install the FREE Magento 2 Facebook Pixel Extension which allows you to do this much easier.
To Add Facebook Pixel in Magento 2:
2. Navigate to Stores > Condiguration > Magefan Extensions > Facebook Pixel and press the Stores > Configuration > Facebook > Business Extension button.
3. Get started with the Facebook Business Extension integration.
3. Continue the integration with your Facebook account. If you don't have it yet, create one.
4. Open your Shop and choose what option you want to be able to manage after adding Facebook pixel to your Magento store.
5. Select your Business Manager. If don't have Facebook Business Account yet, create it. It allows you to manage your Facebook page, catalog and pixel.
6. Connect your Facebook Page to your Magento 2 store to be able to display your products in the Facebook shop. Create a Facebook page if you don't have one.
7. Connect your Instagram to Magento 2 if you have an Instagram account added to Facebook Manager.
8. Select your Magento Catalog to be connected to Facebook and create dynamic ads based on the data from Facebook pixel.
9. Add your Facebook Ads Account in case you want to create ads for your products and services or just skip connecting to your Ads account.
10. Select Facebook Pixel you want to connect your Magento store to.
Magento - Facebook Pixel is the pixel that will be added to your website pages once you finish setting up this Facebook Business Extension. If you have some pixels already created, they will also appear in this list.
11. Confirm your Commerce Account, the Facebook page you connected your store with before.
Once you confirm your Commerce Account, you will see all information you set before which you need to review and confirm.
Then you will see what Facebook for Magento is allowed to do. Some options are required and some you can switch off.
This is the final step. So once you click Next, your Magento 2 store will be integrated with Facebook and Facebook pixel will be added to your store pages.
Congrats! You can now go and check Facebook Pixel in the code.
Wast is hard?
With Magento 2 Facebook Pixel extension it is super easy to integrate Facebook Pixel in Magento 2 and track customers' behavior in your store through different events.
However, once you get the data you need, you can use it to create personalized Facebook ads. For this, you have to add products to your Facebook shop which is not that easy if you add them manually.
So, except for Facebook pixel integration, the Facebook Pixel extension allows you to integrate Facebook shop with Magento 2. Hurry up to learn how!