Viktoriia Tarnavska - 6 min read
Videos have a special place in the content strategy of many Magento stores. Promoting and exploring a product via an animated clip is easier than through a lengthy text.
That said, you certainly want your videos to appear in the targeted search results and reach the right audience. That's why, you have to get your hands on one of the most — video rich snippets.
Don't know how to add them? No worries, today you'll learn all the key details about Magento video rich snippets, their types and ways of adding them.
So, let's get right to it!
What is Video Structured Data?
Video structured data is a snippet of code which defines the structure and key elements of the video. Its main properties are name, content URL, upload date and thumbnail image URL. However, there are other supported properties you may use.
Video rich snippets allow you to define what info should be displayed in the search results. Thumbnail images, video descriptions, duration and other visual elements are quite catchy.