Alina Konkulovska

Magento meta keywords are one of several default Magento SEO settings that help merchants optimise product pages for search. While meta keywords were also used for ranking in search, search engines have ignored this as a ranking signal since 2009. Now the meta keywords field is used for internal search only. This guide explains what Magento meta keywords are, whether they still matter in 2026, and how to set meta keywords in Magento automatically for multiple pages at once. Key takeaways Magento includes the Meta Keywords field in the Search Engine Optimization section of product, category and CMS pages. Meta keywords are stored in a page HTML code and aren't visible to shoppers. Yet, they can still be used for Magento internal product search. Unlike meta keywords, the meta title and meta description fields must be filled out carefully since they give search engines and AI tools details about pages. provided by the Magefan SEO extension allow merchants to automatically generate uniqueihor

Have you noticed a sudden surge of new customer accounts in your Magento store with suspicious or random email addresses? Well, your store is most likely dealing with customer registration spam. It can become a serious problem, leading to other  and vulnerabilities.  In this guide, you'll learn what Magento 2 customer registration spam is, why it is dangerous, and how to prevent it in your store. Key takeaways Magento 2 registration spam is caused by automated bots that submit account registration forms in large volumes within a short period of time. The common signs of registration spam are a sudden increase in new accounts, the use of fake emails, repeated registrations from the same IP, and no account activity afterwards. Default Magento CAPTCHA and email confirmation help prevent registration spam, partially. To prevent registration spam in Magento, use Magefan Magento 2 Security extension that blocks disposable or suspicious email domains right at the registration. What Is Magentoihor

Having products and enabling payments is often not enough to run a profitable store. Merchants also need to manage content blocks, create pages, and communicate with customers through content. Magento CMS offers all of these and even more. With tools such as CMS blocks, pages, widgets, and editors,  goes far beyond basic eCommerce functionality. It provides all the features merchants might need to run an empowering marketing strategy directly within the platform. So in this guide, you'll learn how the Magento 2 content management system supports marketing efforts with various tools. We'll also share best practices for Magento CMS SEO and the difference between content tools on open source and paid Magento. Key takeaways Main core components of Magento CMS are CMS pages, blocks, widgets, the WYSIWYG editor, and Page Builder. CMS blocks or banners are used to display reusable content across multiple pages. Magento widgets control where and how CMS blocks appears. Page builder helps to createihor

2025 is almost over, but before we step into 2026, let's pause for a bit and reflect on everything 2025 brought us. Meet Magento Ukraine To begin with, one of the most memorable 2025 moments was the return of Meet Magento Ukraine after a long break. Our CEO, Ihor Vansach, was invited to moderate the technical track and deliver a speech on , sharing insights with the Magento community. We were also extremely honoured to sponsor the event, participate in lively discussions, meet fellow Magento enthusiasts, and feel the spark that really keeps us going.   (Images from the official Meet Magento Ukraine website) Meet Magento Ukraine once again highlighted the strength and resilience of the Ukrainian tech ecosystem. In fact, Ukraine has been part of Magento story from the very beginning. Very few people know that the actual coding and development of the first release was handled by a team in Ukraine. Meet Magento World In 2025, Magefan continued supportingihor

As you create your store, there are multiple stages to go through: starting with and gradually moving to live. Each stage has corresponding tasks to keep your website running. Magento 2 handles this through the deploy mode functionality. There are three Magento modes: default, development, and production. Each facilitates different store operations. However, to use Magento 2 modes effectively, you need to know what each is useful for. This is exactly what you will find out today: what Magento modes are, how they differ, and how to switch between them without downtime. Key takeaways Magento 2 offers three deploy modes — default, developer, and production. Each deploy mode controls how your store behaves in different environments. This affects performance, error visibility, and all changes and updates. Default mode is a transitional mode used right after installation. In this mode, Magento automatically generates static files for a convenient setup. But it's inefficient long-term, so youihor

Extending to international markets is never easy. But the challenge begins long before you get caught up with the shipping and payment options. The first step you take creating a is translate Magento. And by "translate Magento" we mean not just catalog pages. You must cover every detail, from buttons and labels to checkout page fields and other frontend options.  To simplify this journey for you, we've created a Magento translation guide. Here you'll learn about some basic options, practical tips, and common pitfalls.  We'll also show how to automate the process to make your transition into new markets faster. Why Magento Translation Matters? As Magento and the majority of Magento extensions come in English as the default language, you'll likely need to translate your entire store into your local language. Even if you sell in one region only. Besides, every step of the buying process should be clear and understandable for your customers — from the moment they arrive till they completeihor

Gathering customers' information has become an important step in shaping . It helps you to learn more about your customers behaviour and improve their experience. But only if you keep the Magento GDPR compliance in mind. Why? If any customer data is compromised, you lose not only your reputation and customers' trust. You may even deal with legal consequences. Here, we'll explain what Magento GDPR compliance is and why it is important for your store. We'll also cover how to make your store compliant, especially in areas like cookies, analytics, and user consent. So let's go! Understanding GDPR The General Data Protection Regulation, or GDPR, is a set of EU rules that require you to collect and process data of EU residents in a transparent and secure manner. Due to the GDPR, EU customers have full control over their personal information. They have the right to know: what kind of data is being gathered why the data is being collected how the data is collected how long it will be stored andihor

Every e-commerce business wants to get more sales, putting all their efforts into . But they tend to forget that once people buy, it's the order processing, communication and experience that define repeat purchases. Thus, no matter if you handle hundreds of orders a day or just a few, efficient and smooth order processing is key. It allows you to stay organised, build trust and grow your business consistently. In this guide, you'll learn everything you need to know about Shopify order processing workflow. From basics and functionality to features and challenges, we'll help you leverage it to the fullest. What Is Shopify Order Processing? Shopify order processing is a sequence of steps from the customer placing an order to the moment it's delivered to their doorstep. The journey starts when the customer completes the purchase on your store. Shopify automatically records the order details, confirms payment, and informs you that the order is ready for fulfilment. After picking the right productsihor

The Magento admin panel is a backend system that helps store owners manage products, orders, customers and much more from one place. However, the default admin panel is not always enough to meet the unique needs of your business. But there is a solution — a сustom Magento admin panel. You can add new functionality to your backend to make it simpler to use, thus improving the team's workflow. In this guide, you'll explore how to set up the Magento admin according to your requirements. You'll find out how to make it more convenient to navigate and manage. A bonus is one of our that can make some of these processes faster and easier. Why Customisation of Magento Admin Panel Matters? The Magento admin panel is the engine that drives your online store. It's a place where your team spends most of their time managing products, configuring settings, and more. Yet, a lot of store owners continue using the simple default panel. They simply don't realise that a personalised backend can make all ofihor

Securing an online store is a crucial task for every successful e-commerce business. That’s why Magento experts continually develop , to keep their store and customer data safe and protected. However, don't hesitate to take extra security steps to strengthen your protection against threats. A common way is learning about the Magento Security Scan Tool — a powerful, free tool designed to help your store remain a safe place. Today, you'll learn its key features, benefits, and why it's essential to use it to maintain the security of your store. What is Magento 2 Security Scan? Magento Security Scan is a powerful service provided by Adobe whose task is to help store owners protect their businesses from various security risks, such as missing patches, malware, and unauthorised access. No matter whether you are a  user, this free tool helps identify security vulnerabilities and offers effective recommendations to protect your store. How the Magento 2 Security Scan Tool Works? Since Magentoihor

Every business wants to know their customers better and learn about their needs to fulfill their expectations better. How to do that? The answer is simple — Magento analytics. It's an insightful tool that gives you a supernatural ability to engage more clients, get a better position in SERP and drive more sales. All by making informative decisions based on actions customers perform on your store. So today you'll learn more about Magento analytics, how it benefits you and whether default Magento features are enough. We'll also share details on how to set up Google Analytics for your store and gather more data with the advanced Extension. What is Magento Analytics? Magento analytics is a process of gathering valuable insights into your store's performance, products, sales, customer behavior, shopping journey, and other processes. It allows you to quickly identify pitfalls and optimize your store's experience for better results. Analytics give you leverage you can use to make your marketingihor

Once you decide to there's no going back. Why? Since you won't find any other platform or third-party tool to manage multiple stores within the same admin. That's exactly what Magento multi store feature offers.  Not only can you create as many stores under the same website, but translate each of them into a different language.  Intrigued? Today you'll learn everything you need to know about Magento 2 multi store feature, it's benefits, drawbacks and management. There's a lot to cover. So let's get right to it and start with the basics. What is Magento Multi Store? Magento 2 multi store is a feature that allows merchants to manage multiple stores (usually as subdomains) within the same Magento installation to cater to different consumer demand.  e.g. you sell pet food, clothes and accessories and set up different stores for those products. Or you divide your stores based on the types of pets: cats, dogs, birds, etc. Magento Platform Structure To understand the multi-store inihor

A Magento 2 CMS page is one of the elements used for distributing content. Magento allows to create static pages for various purposes,  for different locales, or add CMS blocks for better engagement. In this guide, Magento store admins will find how to create CMS pages, why they matter, and how to manage them for better results. Key takeaways Magento 2 CMS pages are static pages for explaining policies, building trust, supporting customers, and powering marketing campaigns. Static pages in Magento support multi-language setup, multiple store views, and rich content elements. Magento allows to create and manage CMS pages directly from the admin panel. Dynamic CMS pages show personalized content based on customer groups, dates, or conditions. What Is a Magento 2 CMS Page? A Magento CMS page is a static page with its own URL that is part of and shares informational or promotional content, rather than a catalog with products. They are most commonly used for company information, contactihor

Website security is one of the most important things you should prioritise when you're managing a Magento store. Customers provide vulnerable data while placing orders and trust you to keep it safe. All of that data is stored in the Magento admin panel, which most often undergoes brute-force attacks. That's why it's recommended that you change the Magento 2 admin URL to a more complex one to improve . However, it is not as easy as it seems and requires a lot of attention. So, in this guide, we'll explain why changing the Magento admin URL is important and walk you through three effective ways to do it. We'll also highlight the key precautions and best practices to avoid potential risks. What is Magento 2 Admin URL? The Magento admin URL is a special web address that is used to enter the backend of your online store. This is a security gateway for authorised admin users to perform any operations in the admin panel, such as managing products, orders, configurations, etc. Once you , the systemihor

When you add Magento FAQs to products, shoppers receive high-quality information all gathered in one place and can make purchasing decisions faster, without having to contact support. But if you also mark Magento product questions with structured data, you can improve search results and AI visibility.  This guide explains how to add Magento 2 FAQ page to products, and shows you how to make the most of the product questions for both user experience and . Key takeaways Adding FAQ page in Magento is only possible through built-in CMS pages since there is no FAQ module by default. You can add FAQs to Magento product pages through the FAQ widget or product tabs using dedicated Magefan Rich Snippets and Product Tabs Extensions. A product tab approach to adding FAQs is better for displaying a large number of questions within the same product page, while the FAQ widget method is more effective for SEO. The Magefan FAQ widget automatically generates the FAQPage schema markup, which increasesihor

When you into multiple languages, you often focus on products, categories, and CMS pages, expecting language packs to cover the rest. But they don't, since most of the buttons and labels come from third-party extensions and need to be translated separately. Even though vendors usually add translations for their modules, they don't cover all the languages out there. So in this guide, we'll show how to translate Magento 2 i18n module and how to do it in multiple ways. Key takeaways Not all third-party Magento extension texts are translated by default. Magento 2 i18n module translations rely on strict CSV-based dictionaries. Each language requires a correctly named .csv file (for example, es_ES.csv, de_DE.csv) with case-sensitive strings and UTF-8 encoding. Developers can manually override module translations by adding or updating CSV files in the theme i18n directory. Non-developers can manage module translations using the Magefan Translation extension, which allows editing, adding, or overridingihor

Magento 2 static blocks are a great way to drive customer's attention to certain products, offers, or services. Although creating  is super easy, adding them to pages is quite a challenge. All because there are different ways to insert CMS blocks in Magento. Everything depends on how and where you prefer them to appear. This guide covers the main tools and locations to add static blocks, including how to display them dynamically: by custom group, date or other conditions. Key takeaways You can display CMS blocks in Magento through category settings, widgets, the WYSIWYG editor, and page builder. Category settings are the fastest way to add banners in Magento, but they allow placement in predefined areas only — at the top of the category, near the description. Magento widgets are the most popular method to insert CMS blocks since they give full control over the pages and containers where the block will appear. The WYSIWYG editor and Page Builder let you add blocks directly into page contentihor

If merchants need to announce special offers, show banners, or just make their pages more engaging, they need Magento CMS blocks. These blocks can be easily created directly from the admin panel. However, as the number of blocks grows, managing them efficiently may become challenging. So, in this article, you'll learn how to create CMS blocks in Magento, what they are used for, and how to make the most of their usage. We'll also cover how to for better block management. Key takeaways Magento 2 CMS blocks are reusable content units that can display text, images, videos, links, buttons, and widgets across multiple locations on your website. The blocks can be added to CMS, category, product, cart, checkout and other pages. Widgets are the most flexible method for displaying static blocks on any page or layout position. Unlike CMS pages, CMS blocks do not have their own URLs and are designed for repeated use. The static blocks support localisation and store-view-specific content. By defaultihor

At a time when online shopping is at its peak, a Magento free shipping offer is one of the best ways to reduce cart abandonment, encourage customers to buy more, and increase sales. A lot of Magento stores actively use this marketing technique, along with other , as one of the greatest ways to attract customers. All because free shipping may be applied to a certain kind of product, items total, or a particular group of items. In this article, you’re going to learn how to set up and optimize Magento 2 free shipping promotions. We'll also share helpful tips to make your shipping strategy even more effective.  Let's begin. Why Free Shipping in Magento Matters? Shoppers often hesitate when finishing the checkout when they see unexpected shipping costs in their carts. Yet, if you remove or modify this burden, you can unlock a wide range of advantages. Boost in conversions Don't be surprised to hear that free shipping is an effective strategy to encourage customers to buy more. No hidden costsihor

Magento 2 pagination is a necessary element for better store navigation that also improves loading speed and SEO, especially for large catalogues. Pagination splits products across multiple pages instead of loading everything at once. This improves navigation for both visitors and Google crawlers. This guide covers all pagination settings in Magento, for pagination, and teaches how to choose the best pagination style for your store. Key takeaways Displaying 20-40 products per page is a recommended Magento pagination setting for large catalogues to keep the balance between speed and user experience. Magento provides built-in pagination controls, such as View As, Sort By, Show Per Page, and Pagination Links. Pagination creates unique URLs for product listing pages and enables search engines to discover and index more products. Magento AJAX pagination or AJAX infinite scroll is a pagination alternative that loads products dynamically while keeping users on the same page. Magento lacks paginationihor

If you want to start selling worldwide, be ready for a lot of work. You need to translate all of your pages, set up multiple currencies, personalise email templates and do a lot of other things. But first, you need to learn more about the store views in Magento.  They are the essential step in your multi-languuage store journey. That's what allows you to have different language in your store. For many the store view concept becomes blurry as soon as the is mentioned. But it's not that complicated.  So, today, you'll dive deeper into Magento hierarchy and understand the importance of the store view scope. We'll explain its capabilities and walk you through a detailed guide on how to create one. Ready? Store Views in Magento Hierarchy You can't define what Magento store view is without looking at the Magento hierarchy first. It consists of websites, stores and store views, where the last one is the lowest level. So, first, you create multiple Websites, then a Store (or a few of them)ihor