Magento Reviews Translator: Translate Product Reviews

When creating a multi-language store, merchants usually translate Magento products, categories, CMS pages, and even blogs. But they often forget to translate reviews, which are an important part of the shopping experience and SEO, especially when it comes to product schema markup. Magefan's Magento 2 reviews translator solves this by adding a store switcher to the reviews editing page and enabling auto-translation for review summaries and content. 

This guide explains how review translation works in Magento and how you can use it to translate customer feedback faster, manually or using different AI engines.

What Is a Magento 2 Reviews Translator?

Magento 2 Reviews Translator is a tool that allows merchants to translate product reviews in Magento within the review editing page in the backend, translate multiple reviews in bulk or schedule auto-translation for all product reviews. It helps you to make customer feedback available in multiple languages regardless of the original review locale.

Translating reviews is different from translating products in Magento since products can be available in multiple store views, while reviews stay the same. Translating them makes product page content more consistent across every store view and can feed localized AI responses in search.

Review translation is most useful for stores that have: 

• Reviews submitted in multiple languages
• A lot of existing customer reviews and plan to add new languages
• Multiple store views targeting different markets.
• Large review volumes that are hard to translate manually

With Magefan Translation Extension, reviews are handled as part of a broad Magento localisation process. Merchants have multiple ways to translate reviews: manually, in bulk or using AI engines.

How to Translate Reviews in Magento?

The fastest way to translate reviews in Magento is using Magefan  Translation Extension for Magento. If you already have it installed and have created the store views, all you have to do is use the store switcher for manual translation or set up any of the AI translators and translate all reviews automatically.

Option 1: Manual review translation

Navigate to Marketing > User Content > All reviews and go to a review you'd like to translate. Magefan Translation Extension adds new elements to the review editing page:

• Visibility — allows you to select which store view to assign a review to.
• Submitted From Store — tells you where the review was originally left.
• Scope — store switch that allows you to switch store views and translate reviews.

So, switch a store view and translate Reviews content and Summary to a corresponding language.

Option 2: Automatic review translation

Navigate to Stores > Configuration > Magefan Extensions > Translation > Translation APIs. Then just configure the corresponding AI translator's APIs, set a Default Translator, and specify the Daily Usage limits. This enables automatic and bulk translations on your store. 

Blog frontend on Hyvä Theme

Configuration of API keys for multiple AI translation engine in Magefan module

If you want to translate any reviews manually, just enable the auto translation schedule under Auto Translation > Schedule Translation and make sure to choose reviews as a Source. This will trigger the extension to translate your reviews on cron schedule.

Bulk translate mutiple reviews

If you want to have more control over the translation process, use bulk translation. Go back to the Marketing > User Content > All reviews and tick all reviews you'd like to translate. Then choose whether to translate reviews for all or specific languages.

Auto-translate a single review

Finally, if you have a smaller volume of languages or store views and want to edit reviews right after translation, navigate to the store-specific store view and click Auto Translate button at the top.

If you use the Auto Translate button, you should see the changes in both admin and frontend almost immediately, depending on the number of languages you have.

To test translated reviews, go to the storefront and switch between store views to check translations on the product pages. 

Common Problems When Translating Magento Reviews

Magento 2 Reviews Translation is usually pretty straightforward once you configure a preferred AI engine. However, translated reviews might not always appear as expected, especially when you bulk translate or schedule their translation. So here is a quick review of the most common issues.

• Translations are not immediately visible on frontend: if you translate the extension with the "Auto translate" button, clear Magento caches. If you scheduled review translation,  and specific reviews might not have been translated yet, check Translation Schedule to see the translation status.
• Some reviews are translated while others are not: make sure the reviews that are not translated have been processed in the Translation Schedule grid. If they're still in the queue, just wait.
• Some reviews still appear in the original language: check if the languages that are missing aren't selected under Auto Translation > Excluded Stores and use bulk translation to run translations for specific store views.
• The wrong language is displayed: it's recommended to assign reviews to all store views, then run the translations.
• Translation doesn't accurately reflect the original: AI translation may require manual editing to reflect specific data more accurately. If you want, you can just enable the glossary for the AI engine you selected and add words that should be ignored during translation under System > Translations > Glossary.

Translated Reviews in Product Structured Data

If you use Magefan Rich Snippets Extension, translating customer reviews also extends the product structured data. The review information is pulled from a corresponding store view and reflected in the product schema. This keeps your markup aligned with the product page language: 

• All product in schema is localised: links, description, reviews.
• Multilingual product pages: each store view reflects product schema appropriate to its target language.
• Better data consistency: translated reviews in product schema keep content aligned between what search crawlers see in content and structured data.

FAQ

Can I translate Magento reviews into multiple languages?

With the Magefan Reviews Translator for Magento you can translate reviews into multiple languages using auto translation or bulk translation, which both require the AI engine integration available within the extension.

Is it better to manually translate Magento reviews or use AI?

The right approach depends on the number of store views you have and the volume of reviews. Manual translation gives you more control over the wording, while AI translation is more effective for large volumes of reviews and languages.

Can I translate my entire Magento store instead of translating reviews separately?

Since Magefan Translation Extension supports translation schedule and bulk translation via mass actions, you can translate reviews together with other content. Just make sure to select reviews as a source for the scheduled translation. The other translation options (bulk translation, "auto translate" button and store view switcher) work by default once you configure the AI translators.