eCommerce is booming right now making it the best time to start an eCommerce store. Once the "when" and "how" are established, it's time to choose what platform to create your store on. That's exactly when things start to get complicated. There simply are too many of them.
Today we'll focus on, one of the best eCommerce platforms with unlimited opportunities — Magento. The Magento statistics we've collected in this post will help you get to know the platform better.
You'll learn about the market share, usage, popularity, brands that use Magento and other fascinating facts.
Now let the numbers speak.
Magento Statistics and Facts: General
- Magento (Adobe Commerce) is one of the top ten most popular eСommerce platforms.
- In October 2024, 120,947 live websites on the Internet used the Magento platform, and an additional 366,747 domains that redirected to sites in this list.
- Businesses grow three times faster on Magento than on any other platform.
- In 2018, Adobe acquired the Magento platform for $1.68 billion.
- Magento is the No. 1 platform for the 2017 Internet Retailer B2B 300.
- Magento processes transactions worth $155 billion annually.
- The Magento community offers more than 3,890 Magento extensions.
- About 200 Magento users are on the list of the top 1000 online retailers.
- The Magento open-source community has nearly 482,820 members on the official Adobe forum.
Magento Statistics: Usage
The Magento platform creates unique personalized experiences for B2B and B2C, regardless of your product.
That's the reason why it is increasingly becoming more popular among companies who want to build a flexible eCommerce website for their business.
Here are some Magento statistics on its usage and market popularity:
- 0.6% of all websites using the CMS use Magento, and most of these stores are developed using the Magento 2 version.
- Magento is the third most popular eCommerce platform among online stores, after Shopify and WooCommerce. In fact, Magento and Shopify are often compared in terms of functionality, customization and development.
- The Magento Open Source platform has been downloaded more than 2.5 million times.
- About 20,000 small businesses choose Magento for eCommerce.
- The Magento Open Source is downloaded over 5,000 times every day.
Magento Statistics: Popularity
According to Google Trends data, we can see a great increase in popularity till 2016.
But, unfortunately, later, the number of search queries related to Magento gradually decreased. This indicates a negative trend in its popularity due to the emergence of alternative options on the market, such as Shopify.
Magento Statistics: Growth
Although Magento has lost the top position among other CMSs and eCommerce platforms, its market share is still quite large. Take a look at these Magento statistics:
- Since 2018, Magento's market share has grown by 300%.
- In the previous fiscal year (2023), Magento investors saw a 29% increase in platform revenue.
- In 2023, Magento reportedly boosted the growth rate of new features by 67%.
- In the last quarter of 2023 (Q4), the number of Magento stores grew by 5.9% compared to the previous quarter (Q3).
- In the second quarter of 2024, the number of Magento stores grew by 25% compared to the previous year.
Magento Statistics: Market Share
Magento is an eCommerce platform used by companies of all types over the world.
It's the open-source code nature that makes it money-saving for medium and large businesses. On top of that, it handles large volumes of orders and offers unlimited customizations to meet clients' needs.
Nonetheless, it takes the third place among the most popular eCommerce platforms. Magento has an 8% share of the eCommerce market. So 8 out of 100 online stores are built on this platform.
Magento Statistics: eCommerce Categories
Since Magento has no limitations in terms of development or customization, it attracts vendors from various industries.
Here is the breakdown of industry verticals for stores on Magento.
- 22.45%of Magento stores sell fashion & clothing products.
- 18.51% of Magento stores sell self-care products.
- 16.52% of Magento stores sell home & garden products.
- 12.03% of Magento stores sell entertainment products.
Some other interesting numbers include:
| Category | Stores |
|---|---|
| Furniture | 2,041 |
| Fashion | 1,801 |
| Shoes | 1,525 |
| Bags | 1,256 |
| Groceries and Food | 1,250 |
| Jewellery | 1,100 |
| Medicine | 1,089 |
| Alcohol | 1,079 |
| Computers | 1,061 |
| Kitchenware | 990 |
| Bed and Bathroom | 869 |
| Watches | 843 |
| Apparel | 742 |
| Nutrition | 718 |
| Fitness | 652 |
| Makeup | 634 |
| Wine | 595 |
| Phones | 578 |
| Women's Clothing | 554 |
| Coffee | 543 |
Magento Statistics: Countries
Magento is a global company available in more than 30 languages. Its flexible design and wide variety of features make it popular worldwide.
The USA, the UK, and the Netherlands are the top countries using Magento now.
The United States is ahead of all others, accounting for 11% of all Magento users. They have 39,541 Magento sites!
| Country | Stores |
|---|---|
| United States | 39 541 |
| United Kingdom | 9 097 |
| Netherlands | 8 080 |
| Germany | 7 319 |
| Italy | 3 849 |
| Brazil | 3 573 |
| France | 3 487 |
| Australia | 3 314 |
| Spain | 2 843 |
| India | 1 848 |
| Canada | 1 846 |
| Denmark | 1 791 |
| Poland | 1 490 |
| Romania | 1 417 |
| Belgium | 1 367 |
| Switzerland | 1 348 |
| Austria | 1 026 |
| Greece | 1 006 |
| Sweden | 962 |
| China | 769 |
Note: you are currently viewing the data at the time of publication. To track changes in real time, follow the Magento usage statistics.
Magento Statistics: Extensions
Although Magento offers everything you need to run an eCommerce store, you might still use some Magento 2 extensions. Competition is fierce, so you need more than default Magento features to make your store more engaging, convenient, and easy to navigate.
Official Adobe Commerce marketplace offers you about 3900 quality solutions. But the number of thirst-party extensions developed by the community is much bigger.
You can install about 3,900 extensions to improve the experience and add new features. They are available on the official Adobe Commerce marketplace.
As for the themes, there are about 13 of them listed on the marketplace and hundreds offered by the community.
So, the opportunities are limitless.
Magento Statistics: Traffic
Magento has a fairly small share of the CMS market, but just look at the promising positions among the top websites in terms of traffic:
- Share among 1m sites: 0.97% of the total traffic.
- Share among the top 100k sites: 1.09%.
- Share among the top 10k sites: 1.11%.
In addition, Magento has some awards in this area:
- 4th position in the Top 1 Million sites in the Open Source category.
| Platform | Websites | Percentage |
|---|---|---|
| WordPress | 229,631 | 22.96% |
| Drupal | 23,373 | 2.34% |
| WooCommerce Checkout | 17,405 | 1.74% |
| Magento | 9,498 | 0.95% |
| Joomla! | 9,049 | 0.9% |
- 5th position in the Top 10k sites in the Open Source category.
| Technology | Websites | Percentage |
|---|---|---|
| WordPress | 2,469 | 24.69% |
| Drupal | 646 | 6.46% |
| Hugo | 149 | 1.49% |
| KaTeX | 129 | 1.29% |
| Magento | 109 | 1.09% |
- 5th position in the Top 100k sites in the Open Source category.
| Technology | Websites | Percentage |
|---|---|---|
| WordPress | 26,229 | 26.23% |
| Drupal | 5,366 | 5.37% |
| Joomla! | 1,335 | 1.34% |
| WooCommerce Checkout | 1,278 | 1.28% |
| Magento | 1,115 | 1.12% |
In 2023, U.S. Harbor Freight's online store was the most visited eCommerce site built on Magento. The store's monthly traffic amounted to 31.1 million visits.
Next is the SINSAY clothing store with 25.9 million monthly visits. Finally, the third place is taken by the Reserved store, followed by Bouyguest and Nykaa.
Magento Statistics: Marketing
Magento websites usually use different technologies for marketing, collecting data or advertising. These Magento 2 statistics include:
Google marketing tools
- 3,070 Magento websites are using Google Optimize 360 for their purposes.
- 24,542 Magento websites are also using Google Conversion Tracking.
- Google Remarketing helps 31,072 websites using Magento.
- Magento stores use third-party tools to collect data: (50,782 websites), Google Analytics Ecommerce (271 websites) and Google Analytics Enhanced Ecommerce (2,474).
- Google AdSense is active on 3,681 Magento websites.
- 68,370 Magento websites are also utilizing Google Maps.
- Microdata for Google Shopping tool helps 28,761 Magento websites.
Email marketing
- 2,449 Magento websites use Marketo Mail.
- 11,568 Magento websites use MailChimp, (MailChimp SPF — 3,962 websites).
- 1,958 Magento websites use MailJet.
- 173 Magento websites use Constant Contact Mail.
Magento Statistics: Social Media Usage
While Magento has everything you need to drive traffic and thrive in eCommerce, you might use other marketing channels, like social media.
It allows you to engage with your audiences and communicate your message in different ways.
Instagram and Facebook are used the most by Magento websites, followed by Twitter, Pinterest, and YouTube.
Brands Using Magento
Many leading, popular, and globally recognized companies build their websites on Magento. Here are a few of them: Cisco store, Cox & Cox, Tommy Hilfiger, Vizio, HP, Jaguar, Olympus and Sigma.
These are just the beginning of the endless number of websites running on Magento. It has some really powerful names behind it, many of the most popular websites in the world.
Other Interesting Facts About Magento
You must see Magento through different eyes, now that you've read so many Magento statistics. However, we've got some other interesting facts for you.
- 99.9% of Magento was developed in Ukraine.
- Initially, the Magento platform was planned to be called “Magenta” after the name of the colour, which seems quite similar. However, the name was changed to “Magento” because the domain magenta.com was already registered.
- Magento doesn't offer any extensions by default, but there are approximately 5,000 extensions created and offered by Magento users.
- Every year, Magento processes over $100 billion in Gross Merchandise Value (GMV).
- Magento is often misspelled as “Magneto”. It is the name of a fictional character from the Marvel comic book universe. Interestingly, even Adobe Docs sometimes can't spell the name correctly.
At this point, you must know everything you need to decide whether you'll start an eCommerce store on Magento. But wait till you hear that you can just download Magento files right away and start developing your store for free! You can't miss that opportunity.
