Magento 2 Google Analytics 4 (GA4) with GTM Support

Accurate Google Analytics eCommerce Tracking. Finally.

Inaccurate event tracking, missing event parameters, and broken tracking scripts quietly break your campaigns. And your business decisions.

With our Magento Google Analytics 4 Extension, you track every important customer integration automatically. From product page visits to checkout success, events are triggered and passed with the correct parameters.

Just enable the extension, connect GA4 and GTM and start collecting reliable insights immediately.

No missing events. No broken conversion tracking. No guessing.

Track Full Funnel — From Product Views to Purchases

Without proper data tracking, you never know where and why customers leave. Is it login, shipping or payment? Guessing where the problem is — is expensive.

Understand how customers go through each stage in your store. Track product impressions, clicks, add-to-cart actions, checkout steps and completed purchases.

Visualise your funnel in GA4, so you can:

• - Spot optimisation opportunities
• - Improve checkout flow
• - Optimise conversion rates
• - Optimise with confidence

Track the Entire Customer Journey — Not Just Purchases

Revenue doesn’t start at checkout. It starts with product views, searches, account sign-ups and additions to the wishlists.

Monitor an entire customer journey and track micro-conversions that influence purchases.

Use Magento 2 Google Analytics 4 Extension to learn:

• - Which products are added to wishlists but never purchased?
• - What do customers search for the most?
• - How many customers create accounts before purchasing?

Understand purchasing behaviour long before the purchase to find patterns and optimise.

Smarter Google Ads Conversion Tracking and Remarketing

Turn more accurate e-commerce data into better Google Ads performance.

Magefan GA4 Extension for Magento sends structured product IDs, cart values and order parameters directly to Google Ads.

Connect Google Ads in minutes and make your ads smarter with better attribution.

Build better remarketing audiences, optimise bidding and improve your ads based on real conversions.

Improve Data Accuracy with Server-Side Tracking

Browser restrictions and ad blockers prevent some of your data from ever reaching G4. This means lost conversions, broken attribution, and underreported revenue.

Avoid that with our Magento 2 Google Analytics 4 Extension.

Enable server-side tracking though GA4 Measurement protocol, GTM server container or Google Tag Gateway.

Improve attribution accuracy. Reduce data loss. Track consistently without any extra extensions.

Build Custom GA4 Reports with Multiple Parameters

What customer groups convert the best? How much revenue each coupon generates? Standard reports rarely answer these questions.

Get detailed page, product, order, customer and traffic source parameters with every event.

Our Magento 2 Google Analytics 4 Extension allows you to build custom GA4 reports tailored to your store.

Stop relying on generic data. Rely on Magefan and start analysing what reallymatters to your business. In more detail.

Stay Compliant While Tracking Data

Tracking should respect data privacy regulations without breaking your analytics. Stay aligned with Google policies and track data confidently.

This Magento Google Analytics Enhanced Ecommerce extension supports Google Consent Mode and the default Magento Cookie Restriction Mode.

Just configure consent directly in the admin to control consent behaviour and maintain data tracking accuracy. Without any extra extensions.

Note: this GA4 Extension is fully compatible with the Magento 2 Cookie Consent Extension.

Better GA4 Tracking That Keeps Your Store Fast

Heavy tracking scripts silently hurt your Core Web Vitals every time they load. It slows down your store and affects SEO and sales.

But not with this Google Analytics 4 Extension for Magento. It gives you full control over the script load, which never competes with the critical sources.

Delay GTM and GA4 scripts loading until the first scroll, click or interaction. Track accurately without sacrificing performance.

Flexible Integration for Custom and Headless Stores

Every Magento store is unique. Magefan GA4 Extension for Magento adapts to each.

Integrate GA4 tracking for Mageno custom themes and headless storefronts without rebuilding your architecture.

Our extension allows you to use HEAD and BODY script insertion for custom GTM loaders and REST API endpoints for PWA builds.