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Magento 2 Google Analytics 4 Extension

Magento 2 Google Analytics 4 Extension is a sophisticated tool that enables you to track customers’ behaviour, impressions, checkout, conversion, custom blocks and much more. It allows you to set up better e-commerce tracking and reports in GA4 with no code editing.

Add measurement codes to your Magento 2 store and get detailed insights on your store performance. Data-driven decisions are a few clicks away with advanced GA4 for Magento.

  • 13+ eCommerce events
  • Client-side tracking and server-side tracking
  • Web container and server container
  • Speed optimization for the GTM script
  • Ready-made JSON files
Special Price FREE Regular Price $79
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Google Ads Remarketing Tracking / Google Ads Conversion Tracking / Analytics Enhanced Ecommerce Support
FREE version available
Track 15+ custom events in GA4
Export preset GTM tags from Magento admin panel
Enable GA4 tracking for Magento 2
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Compatibility:Magento 2.3.0 - 2.4.7 (CE, EE, ECE, B2B)
Magento 2 Google Analytics 4 Extension
magento 2 google analytics 4

Don’t Edit the Source Code

Google Analytics 4 Extension for Magento 2 helps you to implement GA4 tracking codes easier. You don’t need to call out for a developer or edit the source code yourself.

Simply insert the GA4 and GTM tracking IDs in the admin panel and the extension will do the rest. Choose better Google Analytics 4 tracking with no technical restrictions.

Anyone can add, edit and remove tags now.

Benefit from Better GA4 and Reports

Enable rich data tracking and reporting with the Magento 2 Google Analytics 4 integration. No need to wonder what events you need to track and create.

This extension uses Google Tag Manager and offers ready-made tags.

Once you enable the tracking IDs in your admin, you generate the JSON file with all the essential tags. Then you import that file into your GTM account and that’s it. Start tracking all vital store actions now!

Magento 2 Google Analytics 4
Measure Checkout Performance in Google Analytics

Monitor Checkout Performance

If you don’t want people to abandon checkout on your store, you need to find out what causes them to leave. It is possible now with the robust Magento Google Analytics 4 Extension.

The visualization of your checkout funnel helps  to discover the bottlenecks and act on them.

Learn how customers move through each step of the checkout in detail and improve each accordingly.

Follow Customers’ Journey

To improve customer experience and boost conversions you should constantly optimize your store. Magento 2 GA4 Extension helps you to make data-driven decisions for the best results.

Follow every step of the customer's journey in your store and see what actions they take:

  • - add products to a cart or wishlist
  • - abandon their shopping carts
  • - create an account
  • - finish checkout successfully

Knowing this allows you to improve the conversion funnel and customer retention.

Track custom events in Google Analytics 4
Product performance report in Google Analytics 4

Track Product Performance

Magento 2 Google Analytics 4 Extension with GTM also helps you to analyze your product's performance. Track products that get the most views, products that are usually abandoned in a cart or added to a wishlist.

Additionally, you can measure user engagement on different product pages and analyze impressions and clicks.

This gives you an insight into how to tweak your marketing strategy and drive more customers' attention to certain products.

Enable Dynamic Remarketing and Conversion Tracking

For your marketing strategy to be successful it should take into account not only your current or new customers. You also need to focus on people who visit your website but leave without making a purchase.

That's why our advanced Magento 2 GA4 solution supports Google Ads Dynamic Remarketing and Enhanced Conversion Tracking.

It enables you to show personalized ads based on products and services people visit. Improve conversions and increase your customer base while focusing on a customer-centric approach.

 magento 2 google ads

Transform your digital strategy

Maximize the potential of your online presence by getting valuable insights

magento server side tracking

Enable Server Side Tracking

Sometimes, the GTM tracking scripts can't capture all the data. Your customers might use the adblockers or simply don't convert to cookies. But it doesn't have to be this way.

Prevent some data from being missed with the server-side tracking. Our GA4 Extension allows you to enable it through GA4 Measurement Protocol or GTM server container.

Choose any method and never miss a conversion again!

Measure Coupon Performance

To determine whether your marketing campaigns are successful, you need to know how your coupons perform.

With GA4 advanced reporting you can monitor coupon performance and the revenue they generate by source and medium.

Track the total revenue your coupons generate or the total revenue per coupon with Magento 2 Google Analytics 4. Improve your marketing channels based on insightful data reports.

Coupon Performance Google Analytics 4
Track product blocks Google Analytics

Track Product Blocks in Magento 2

Related products, cross-sells and up-sells are known to increase conversions when implemented properly. However, creating personalized product blocks is not enough sometimes, especially if you don’t know if they work.

But now you can track that with the Magento 2 Google Analytics 4 Extension.

Monitor product impressions in custom product blocks and increase sales accordingly.

Monitor Customers’ Searches

One way to find out what products customers are interested in is to track product views and conversions. However, that’s not the only way.

Use this Magento 2 Google Analytics 4 Extension to track customers’ searches.

Monitor what pages customers use the search on and what medium they come from. Make optimizations, restock and start selling products your customers are eager to buy.

track search requests in google analytics
login and sign up events ga4

Track Customer's Account Activity

Your customers' account activity is as important as their browsing through your catalogue. It helps you to learn how many visitors sign up for an account daily and how many of them make purchases as guests.

Magento 2 Google Analytics 4 Extension helps you to track the login and sign-up events.

You can then tweak your strategies towards building a more extensive customer base or encouraging more customers to log in before going to checkout.

Comply with Google Content Mode

Since Google takes the responsibility to protect customers’ privacy very seriously, you should too.

Our Magento 2 Google Analytics 4 Extension makes sure you comply with Google Consent Mode. If you use default Magento Cookies Restrictions Mode, you can set consent to denied by default.

Only when customers accept the cookies certain parameters will be set to granted.

magento google consent mode
gtm script loading optimizazation in magento

Maintain Great Website Performance

Since you don’t need to add any GMT code snippets or multiple different tags to your website source code with this GA4 Extension, it loads faster.

Simply enable the deferred loading of the GTM scripts. The module will load them only after the first click, scroll or mouse touch.

No delays in loading the script tags and altering the customer's journey. Better data tracking with no influence on website performance. Could you ask for more?

Use Custom GTM Loaders

Since we cater to different cases with our Magento 2 GA4 Extension, you can install the GTM code in different ways. You can go the easy way and use only the tracking IDs.

However, if you use Stape.io or any custom GTM loaders, you can use the HEAD and BODY fields to insert your scripts.

use custom gtm loaders for magento

Can I install Magento 2 Google Analytics 4 Extension via the composer?

Yes, you can. All our modules can be installed via the composer. Once you purchase the extension, you receive keys to the private Magefan composer repository and find the composer installation commands available in the "My Downloads" section.


Does Magento 2 support Google Analytics 4?

Yes, Magento 2 supports Google Analytics 4 along with Google Ads Conversion Tracking and Dynamic Remarketing. And our Google Analytics 4 for Magento 2 allows you to implement it without any technical knowledge.


How to integrate Google Analytics 4 with Magento 2?

To add Google Analytics 2 to Magento you need to create a GTM account and GA4 property. Then insert your Measurement ID into Stores > Configuration > Magefan Extensions > Google Tag Manager and Analytics > Google Analytics 4 > Measurement ID and save the configuration.


Can I use both Google Analytics 4 and Universal Analytics?

You could use both Universal Analytics and Google Analytics 4 for your Magento 2 store before Google announced that UA is going away on July 1. Now you need to move to GA4.

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Quick Overview Video

Track important eCommerce events better with the Magefan Google Analytics 4 Extension. Improve your marketing campaigns with in-depth data reports.

Watch this short video to learn how to add GA4 to Magento using GTM.
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