Magento 2 Google Shopping Feed | Google Merchant Feed

Magefan Magento Google Shopping Feed is a Magento 2 extension that automatically generates a product feed for Google Merchant Center in machine-readable XML format, updates it daily by cron generation, and gives you full control over what attributes, products and categories to include in the feed. The extension comes with a pre-built Google product feed template, allows you to map Magento product attributes to Google required fields, and supports all product types, including configurable, bundle and grouped products.

Generate Magento Google Product Feed automatically for multi-language and multi-currency stores, and show your products in Google Shopping, Google Ads, Google Assistant, Google Search.

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The same product feed XML format works for Meta, Pinterest, TikTok and Microsoft.
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Compatibility:Magento 2.3.0 - 2.4.9 (CE, EE, ECE, B2B)
Version:2.1.18
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Boost Sales with a Dedicated Magento 2 Google Shopping Feed

Magefan Google Shopping Feed for Magento automatically generates a valid, error-free product feed for Google Merchant Center and keeps it updated to make sure only valid items are displayed in free Google Shopping listings, Google Ads, Google Images, Google Assistant and other Google channels.

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Create a Magento Feed for Google Shopping Automatically

Generate a Google Shopping Feed for Magento automatically from your existing catalog, without any custom tools and exports.

The Magento Google Product Feed extension creates a product feed in the correct XML format with all required and custom product attributes.

It keeps the Google feed updated in Merchant Center to always reflect the current state of your catalog without any extra manual updates or settings.

Map Product Attributes or Use a Pre-Built Template

Create product feed that meets Google Merchant Center requirements and includes all required attributes: title, description, GTIN, MPN, availability, price, brand and others. Magento 2 Google Shopping Feed Extension comes with a pre-built template so you don’t have to build a new feed from scratch.

  • - Use the pre-built attribute template — review a ready-made attribute mapping template, adjust and generate a feed with all required Google feed fields immediately.
  • - Map existing product attributes — edit current product attribute mapping with custom attributes or custom values to generate rich Google Shopping feeds.
  • - Change attribute mappings any time — review, configure, and update all attribute mappings any time and simply regenerate the feed to reflect updated data.
product attribute mapping for google shopping feed in magento 2
add all product types to product feed in magento 2

Include Any Product in the Feed

Magento 2 Google Shopping Feed supports all Magento product types to make your entire catalogue eligible for Google Shopping and Google Ads campaigns.

Submit individual products with all required Google Shopping attributes mapped directly in Magento admin.

Include parent product with all child variants for configurable, grouped or bundle products. Help shoppers see exact size, colour and configurations they are searching for.

Match Magento Categories to Google Taxonomy

Match Magento product categories to Google taxonomy to ensure every product in the feed is assigned to the correct Google Shopping category.

Navigate to every category or product and assign categories to Google product taxonomy, or simply inherit the settings from the parent categories.

Reduce the risk of feed disapprovals and improve product visibility with built-in taxonomy classification in the Magento 2 Google Product Feed Extension.

match magento categories to google product taxonomy
multi language google shopping feeds for magento

Create Magento Google Feeds for Every Language and Currency

Make sure you submit the right prices to Google Merchant Center. Target relevant audiences and run Google campaigns for different countries effortlessly.

Magefan Google Shooping Feed helps you to generate a feed with default or all available currencies per store view.

This allows you to generate separate feeds for each store view with a corresponding language, currency and product data to sell across multiple markets.

Get Full Control Over Magento 2 Google Product Feed

Except for generating product feeds, Magefan Google Shopping Feed Extension provides tools to control what products to include in the feed, verify products in the feed and exclude specific items from the feed XML.

Update and Sync the Product Feed in Google Merchant Center

Keep Google product feed up to date even when prices change, new products are added to your store, or items get out of stock.

Magento 2 Google Shopping Feed updates the product feed automatically by cron every day to always reflect your currency catalog and availability.

Once you submit the product feed link to Google Merchant Center it will pull the updated product data on your preferred schedule to avoid data mismatch or product disapproval.

update magento google shopping feed by cron
update products or categories from google shopping feed magento

Exclude Products and Categories from the Feed

Make sure only relevant items are added to your Google Shopping Feed for Magento to optimise campaigns and avoid issues.

  • - Exclude specific products — exclude products from feed XML at the product page level for one-off exceptions.
  • - Exclude specific categories — exclude entire categories (with products) from the feed on a category level, without removing individual products.
  • - Exclude out-of-stock products — automatically remove out-of-stock products from the feed to avoid Merchant Center warnings and wasted clicks.
  • - Exclude free products — filter out free items that are ineligible for standard Google Shopping campaigns.

Verify Products in the Feed via Preview

Confirm that specific products are included in the Google Product Feed, and view included data before submitting it to Google Merchant Center.

See exactly why any product is excluded: out-of-stock status, price lower than 0, active exclusion rule or any other issue.

Verify products, view product via preview and fix issues before they become Merchant Center disapprovals.

preview products in magento product feed
sales tracking for google shopping feed in magento

Track Every Sale from the Google Product Feed

Measure performance, track conversions, revenue and engagement from product feed directly in Google Analytics.

Magento 2 Google Shopping Feed Generator allows you to set up Google Analytics tracking to attribute sales back to your feed.

Optimize your spend, track which sales come from Google Shopping, and measure your campaigns alongside other traffic data.

Where Can I Use Magento Google Product Feed Except Google?

Google Feed XML format has become a standard for several advertising platforms, which means the feed generated by the Magento Google Shopping Feed Generator works beyond Google Merchant Center: on Meta, Pinterest, TikTok and Microsoft platforms.

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Facebook and Instagram

Meta uses the same XML feed format to create product names, images and availability for both Facebook and Instagram. Just upload Magento product feed to Meta Commerce Manager to power Meta ad campaigns.
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Pinterest Product Feed

Submit the same Google Shopping Feed file to Pinterest Ads Manager to create a Pinterest catalog and run ads. Pinterest pulls product data directly from the Magento product feed URL.
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TikTok Shop and TikTok Ads

Connect Magento product feed to TikTok Ads Manager to run product campaigns and ads. TikTok Product Catalog relies on the same feed structure as the Google feed, which maps your products for TikTok without any formatting.
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Microsoft Ads (Bing Shopping)

Microsoft Merchant Center accepts the same Google product feed format, enabling you to run shopping campaigns on Bing and Yahoo through the Microsoft Advertising Network with no extra configuration.
Why Do You Need Google Shopping Feed for Magento?

Magento 2 Google Shopping Feed Extension helps merchants integrate and manage their Magento products across multiple channels: Google Shopping, Google Ads, Google Search, Google Images, as well as Facebook, TikTok, Pinterest and Microsoft platforms. It facilitates product uploads and updates across all these channels and keeps all multi-language and multi-currency feeds optimised with relevant product, prices, availability and other critical data to ensure compatibility and compliance with each platform's requirements.

Frequently asked questions about the Magento Google Shopping Feed

What is Magento product feed?

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Magento product feed is product data file structured in an XML format that contains information about product title, price, images, availability, brand, and GTIN. This feed is submitted to Google Merchant Center to make Magento products appear in Google Shopping results, Google Shopping Ads, Google Images and Google Assistant.

Does it support configurable, bundle or grouped products?

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Magefan Google Shopping Feed for Magento supports all product types, including simple, configurable, grouped, and bundle products. You can choose to submit complex products with their child variants so individual color, size, or configuration options appear as separate listings in Google Shopping.

How do I create separate Google Shopping feeds for different languages in Magento?

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Magento 2 Google Shopping Feed Generator allows you to create a separate product feeds per store view, using the language, currency, and product data from each store view. However, you can also create feeds with different languages but the same default currency in all of them.

Why are some products missing from my Magento Google Shopping feed?

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Magefan Google Feed Generator includes a SKU-level feed preview that shows product data and the exact reason why any product is not included in the feed. It could be a missing required attribute, out-of-stock product status, or a product price that is below 0. Additionally, check Merchant Center warnings to see any information about the missing products there.

Does Magento Google Product Feed override products added to Merchant Center manually?

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Magefan Product Feed extension doesn’t override any products you manually added to Google Merchant Center. The product feed link you submit to Google will pull out and update data for products in the feed only.

How to add custom product attributes to the Magento product feed?

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Google supports a variety of attributes which you can map with any custom product attribute from Magento. However, if there is no corresponding attribute in Google, you can use Google product highlights (product_highlights) to add product details to Google Shopping listings. These highlights will be displayed as a bulleted list under the product description and will be used by Google to match product details with specific user search intent.

How to generate Magento product feed with different currencies?

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With Magefan Google Product Feed you can generate feeds for each store with default or all currencies. Navigate to Stores > Configuration> Magefan Extensions > Google Shopping Feed > Generated Feeds and set Feed generation by Default Currency to create 1 product feed for each store with default currency, or Feed generation by All Currencies by Store to generate multiple feeds for each currency you have within each store.

What product data is required for Google Shopping feeds?

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Google Shopping feeds usually require product attributes such as title, description, price, image link, product category, GTIN or MPN, product availability, brand, and condition. Magefan Product Feed Extension has all required attributes mapped with Google attributes in a pre-made template.

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Feature Highlights
Fast Google Shopping feeds setup
Create optimized XML product feeds for Google Merchant Center automatically
Product attribute mapping
Map Magento attributes to Google requirements for accurate and structured product feed
Automatic feed updates
Keep product feed data up to date with scheduled and automated feed generation
Product filtering
Include or exclude products based on price or availability
Category mapping
Match store categories with Google taxonomy for better product classification
All product types support
Add simple, virtual, downloadable, configurable, bundle, and grouped products (including child items) to feeds
Multi-language feeds
Create feeds for different countries, languages, and currencies
Multi-store feed management
Manage product feeds for multiple store views from a single configuration
Product preview
Preview product availability in the feed and identify why specific products are excluded
Quick Overview Video

Don't spend time, effort and money on product feed solutions you don't need. Create Google Shopping Feed in seconds with a straightforward and effective Magefan Feed Generator.

Check how fast you can create product feed with our tool.
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