Managing a Shopify store means doing a lot — managing products, fulfilling orders, providing support and keeping your store optimised for search. But there is one thing merchants struggle with the most — creating relevant, SEO-friendly blog posts to drive traffic.
That's where AI steps in.
In this guide, we'll discuss the Shopify AI Blog Generator — a part of Magefan — and how it can help you create more content in less time. Powered by AI, this tool helps you craft well-structured blog posts, tailored to your products and audience.
You'll learn how to configure AI Blog Post Generator, how AI credits work, how to tailor prompts to your brand voice and how to generate your first AI blog step by step.
Ready to start?
What is a Shopify AI Blog Generator?
Shopify AI Blog Generator is a built-in writing assistant that helps you create SEO-friendly blog posts directly in the Shopify backend, in just a few minutes. It generates topics, comes up with an outline and drafts entire blog posts from only your topic and target keywords.
The pre-built prompts ensure the generated posts are well-structured, SEO-optimised and targeted at your audience.
Note: this AI Blog Generator is part of the Magefan Blog App for Shopify, not a separate tool. It means that once generated, AI-written blog posts will be saved and managed within the Magefan Blog App, not the default Shopify Blog.
Why use an AI blog generator?
The biggest advantage of an AI writing assistance is speed and consistency. You don't have to spend hours on drafting a post or endlessly switching between external tools. You work directly with your admin and create Shopify blog posts faster.
It helps you to maintain an active blog and publish more regularly without needing a dedicated writer. This improved your search visibility and relevancy, and helps you rank for more keywords.
AI Blog Generator Credits
The Magefan AI Blog Writer uses credits to generate blog post titles, outlines, content and images. These credits represent how much AI-generated content you can produce.
In other words, they determine how many words or posts you can create using AI.
So, before you start generating blog posts automatically in Shopify, you should know how it works.
What are AI blog credits?
AI credits represent tokens you use to pay for content generation. Thus, every time you generate a post with an AI writer, it consumes some amount of credits (depending on the length of your content).
So, basically, AI tool charges tokens for content generation, and Magefan represents them in credits to make the usage more transparent for you.
How do AI credits work?
Each Magefan Blog App plan comes with a certain number of credits. They are subtracked each time you generate or regenerate a blog post.
- Free — a smaller non-recurring amount, ideal for testing or writing shorter posts.
- Standard and Pro — recurring (monthly) higher amount of credits, ideal for more consistent and longer forms of content.
Note: if you run out of credits, you can wait for your monthly reset or upgrade to a higher plan.
How many credits do you actually need?
As we've mentioned before, the amount of credits you need depends on the length of your blog posts. Correspondingly, a 500-word article will use fewer credits than a long and detailed guide.
So, if you plan on writing consistently, we recommend using a plan that offers enough credits to maintain that.
How to Configure Shopify AI Blog Post Generator?
Magefan AI Blog Writer is already set up. It means you can jump right to it and start generating your blog posts.
However, if you'd like to adjust the default prompts, navigate to Apps> Magefan Blog > Configuration> AI Generation and edit all available prompts:
- Title default prompt
- Table of contents default prompt
- Content default prompt
- Images default prompt
Here we use variables like {{post_topic}}, {{post_type}} , {{primary_keywords}}, {{secondary_keywords}} , {{prompt_tone}}, {{language}} and {{post_table_of_content}} on different stages of the post generation.
So, stick to those when changing your prompts. Other than that, you're good to start creating your first blog posts with AI.
How to Generate Blog Posts in Shopify with AI?
To start creating blog posts with AI in Shopify, navigate to Apps > Magefan Blog > Posts and press the Generate with AI button.
1. Fill out general post information
Here you basically specify all the variables for the prompt, such as topic, post type, tone, primary and secondary keywords, target audience, word count and tone.
The most important ones we'd like to point out are the Topic and Keywords, and Tone. Others just give AI a more detailed description of the kind of content you want to generate.
2. Choose a topic
Once you click Next, AI will generate five different blog post titles for you. Here, you can also change the prompt in the Advanced section and Regenerate a title. Then, you can also edit it before moving on to the next step.
Note: regenerating content at the editing stage requires credits as well.
3. Generate an outline
Same as in the previous step, all you need to do is just watch AI do the job and edit or regenerate the table of contents.
4. Generate content
The most important step of all is generating content. Depending on the length and complexity of your blog post, it may take a while.
Just wait for the Magefan AI Blog Writer to finish the job and edit the content before moving on.
5. Generate featured image
The final step here is generating a featured image for your blog post.
Since the prompt is already covered, just wait for the generation to finish and Preview your post.
You can't edit anything at this stage, so just Save the post as a Draft. It'll open in the Magefan Blog posts panel, where you can finish optimising your post with related products, categories and SEO options.
The process comes down to a few minutes once you get used to it. Adjust the prompts to optimise generation even move and take your content creation to an entirely new level.
AI Blog Post Generator: Best Practices
Generating Shopify blog posts with AI dramatically speeds up the content creation. However, for those posts to rank and drive traffic, you need to edit and optimise them properly.
Although AI gives you a solid foundation, your Shopify SEO success is mostly in your hands — in how you direct and structure your content.
So, here are some best practices to ensure your content is well-written and optimised for search.
Use AI for drafting and editing, not publishing
Your brand expertise and insights are something AI can never replace. So, treat each AI-written post as a foundation rather than a final product.
Add a real use case or example, introduce customer stories and provide some data points to make your content unique and helpful. Google rewards this type of content the most.
Optimise your on-page SEO
The Magefan AI Blog Writer for Shopify is already optimised for SEO. Thus, the default prompts give specific, guided instructions on how content should be structured and optimised.
Nonetheless, you should always refine those elements before publishing:
- Optimise blog URL structure.
- Make sure H tags are logically structured and related.
- Monitor the main and secondary keywords to ensure optimal keyword density.
- Write your own meta titles and descriptions to increase click-through rates.
- Add internal links to products or other supporting articles to boost engagement and pass link equity.
Adjust rich snippets
Structured data or schema markup helps Google understand your content better. This increases your chances of appearing in feature snippers, AI overviews, etc.
So once you generate your blog post with AI, make sure to adjust the Rich Snippets and Meta robots in the Search engine listing section of your post.
Never publish without editing
The most common mistake you can make when using Shopify AI blog writers is publishing without editing. Without your insights and expert tips, content becomes too "thin" and repetitive, with little to no value.
In such cases, Google will either ignore or penalise you for duplicate content if you write about similar topics.
Always edit AI-written text and add personal context to make your blog posts unique and non-generative.
Focus on expertise and brand voice
Google doesn't care how you create content as long as it follows the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles. Use your own tone, link to your resource and always write in your brand voice.
Your authenticity is what makes people trust your store. So, always demonstrate that you know your products and industry best.
Now that you know how to use the Shopify AI Blog Writer, you can make the most of it, using these best practices.
You still might have some hesitations. A lot of creators do. But if you combine AI with your human insights, you get fast content creation and authentic content that ranks and converts.
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