How to Add Blog Post in Shopify?

Creating blog posts is harder than it sounds, and it's not only about the content or keyword research. The tools you use to create a blog in Shopify matter too. In case you're tired of ineffective drag-and-drop page builders and want to create Shopify blog posts easier, you've landed on the right page.

Today you'll learn how to create blog posts in Shopify with a handy Shopify Blog App.

Before you begin working with your first blog post, note that you need to configure the post view. It defines whether certain elements (e.g. related posts, view count, etc.) will be displayed on the blog post page.

Then to add a blog post in Shopify navigate to App > Magefan Blog > Posts and press the Add New Post button. And here's when we begin. 

shopify blog posts

Step 1: Set a Date and Category

The basic Shopify blog post information includes the Status, Publishing date and Category it belongs to.

Once you start creating the blog post, it's in the Draft status. We recommend keeping it this way till you finish creating your blog post.

Note: if you want to schedule your blog post, set the future date and enable it. Although enabled, a post won't be visible on the storefront until a specified date.

basic shopify blog post data

Additionally, you can set the End date, which defines when your blog post should be disabled automatically.

Step 2: Create a Title, Content and Short Content

The second step is the most important since it takes the longest to complete. Give your post a Title and create Content.

The rich MSWord-like editor lets you add videos, images, tables and table of contents. You can also use the HTML editor (Tools > Source code) and multiple other options.

shopify blog post content

Short content is a short description of the post that is displayed on the blog lists and homepage. You don't have to fill out anything in the Short Content section if you just want to use the beginning of the post content. 

shopify blog post short content

You can upload different Featured Images for the post and list pages (e.g. on a category page, blog homepage, etc.) and set the Featured Img Alt tag for both images. If you set only the Featured Image, it will be used for both the post and list pages.

shopify blog featured images

Step 4: Fill out the General Post Settings

First, select the Blog Author and set whether to Include a post in Recent Posts. It defines whether the blog post will be displayed in the Recent Posts widget in the sidebar if you enable it.

You also need to choose whether to Exclude a blog post from XML Sitemap.

The Position allows you to define the position of the post in post lists. The lower the number, the higher the post appears in the blog category, search, tag and other pages. 

The Magefan Blog app calculates the post views starting from the moment you enable this option. However, if you want to set the Views Count manually, you can do that per post.

Finally, choose the Related tags you want to add to your post.

shopify blog post general settings

Step 5: Configure URL and Metadata

We're almost there. Here you can configure and preview how your Shopify blog post will appear in search. Fill out the URL Key field and set the Meta Title, Keywords and Description.

Note: the URL key is just one of the blog post URL elements. Check out blog permalink settings to configure other elements of the blog post path. 

Additionally, you can change the Rich Snippet / Structured Data for the post. It's BlogPosting by default. But you can change it to Article or News.

shopify post metadata

Start typing the name of the related product or related post in corresponding sections to find and add relevant content.

shopify related posts related products

Step 7: Set Co-Authors

If you have multiple creators working on a blog post you can feature them as Co-Authors on the storefront. 

shopify blog co-authors

Don't forget to Save your post once you finish. If you want to continue editing it without enabling it on the storefront, you can save and preview your post first.

shopify blog

Check out this short video to see how easy it is to create blog posts on Shopify:

Here you go. You've created your first blog post in Shopify. Continue working on the other posts to enrich your blog with informative, engaging and useful content to drive traffic and attract new audiences.

But don't stop here. Explore the Blog app user guide to find out what else it has to offer.