
Related blog posts are one of the best ways to encourage visitors to stay on your website longer. Besides, it is a way to offer them to read something they are already interested in, which makes them stay on your blog longer.
Shopify Blog App offers you to add Shopify related blog posts with no additional app required. And today you'll learn how to do that.
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Note: this feature is available in the Standard and Pro plans.
How to Enable Related Blog Posts in Shopify?
Before you add any related posts, you have to make sure they will be displayed. For that, you have to check the post view settings, enable related posts and specify how many of them to display.
How to Add Shopify Related Blog Posts?
You can add related posts in Shopify when creating blog posts. Just go to Apps > Magefan Blog > Posts and choose a post to which you'd like to add related posts.
Then, scroll down to the Related Posts section, start typing the name of the article you'd like to add and choose one from the dropdown.
Save the blog post you've added related products to and check it on the frontend. Preview a post if it is not published yet.
How to Enable Auto-related Posts in Shopify?
If you don't want to spend time going through each blog posts adding related articles, there is a simpler way. You can just enable the auto-related posts option and the app will do the job for you.
For that navigate back to the app settings (Apps > Magefan Blog > Configuration > Post View > Related Posts) and enable a corresponding option.
The algorithm is based on post content and titles. It means the app scans other articles, find relevant content there and displays these articles as related. However, you can excuse some words from being used in this process by specifying the Black Words For Auto Related.
e.g. you have a lot of articles on gardening and use this word in almost every article. If you don't want auto-related posts to be generated based on that, just blacklist it. This will tell the app to use find other words to "relate" your blog posts.
Once you enable this option the app will start the generation. However, depending on the number of posts you have, the generation time may vary.
In any case, the related blog posts will be displayed according to the settings you've set up to encourage your blog visitors to read more. However, if you also want to improve conversions, add related products.