Having your catalogue neatly organized and your product pages filed with relevant content is a significant advantage. But it's only one part of the story. Prompting your customers to buy more and actually succeeding are two completely different things.
Fortunately, there is a perfect solution — Magento 2 product recommendations. Today you'll learn more about this Magento 2 feature and the benefits it offers you.
Shall we start?
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What are Magento Product Recommendations?
Magento product recommendations is a tool that helps to display relevant products on the product pages in your catalogue. They can be related to a certain item or just bought together with it, which creates rather tempting offers.
Thus these recommendations prompt your customers to buy more and explore more of your products. This can also result in impulsive purchases, given the fact that you place some products right in front of your customers' eyes.
Thanks to the Magento product recommendation engine, one product page can contain multiple items. This, correspondingly, gives you numerous benefits.
Benefits of Product Recommendations
Since we already know what Magento 2 product recommendations are, it is only logical to learn how these product blocks benefit your store. So, let's have a look at some of the main advantages of this feature.
1. Increase of the Average Order Value (AOV)
Carefully selected product recommendations subtly encourage your customers to purchase more. So, when customers buy additional items along with those they intended to buy, the order total increases. If the strategy works well enough, you can see the increase in the average order value as a whole.
2. Sales and Conversions Improvement
In the great scheme of things, the increased AOV leads to improvements in sales and conversions. Having more items at their disposal, customers browse through your website and engage with your store more. Thus you have all the chances to lower cart abandonment and turn the idle visitors into buyers.
3. Cross-sells and Up-sells
Each store has a segment of products that perform better than others. Sadly, there still are items that do not sell that well. Magento 2 product recommendations work perfectly in eliminating such cases. They allow you to promote less-performing products and make them discovered more often.
4. Enhanced Customer Experience
Finally, using product recommendations benefits both you and your customers. If you can cater for the customers' needs, they are likely to feel more free when making choices. So, you can improve the experience of your customers greatly with the right amount of personalized campaigns.
How Do Product Recommendations Work in Magento 2?
Magento product recommendations are both effective and relatively easy to apply. By default, you can configure upsell and cross-sell, as well as related products.
You just need to choose a product you want to set product recommendations for. Then scroll down to the Related Products, Up-Sells, and Cross-Sells sections and add the items you want to recommend to your customers. Once you save the product, product recommendations are displayed on the frontend.
However, you have probably already noticed that this is quite a time-consuming task. First, you need to add product recommendations for each product separately. Then, choosing related products from the catalogue one by one does not sound that exciting.
Therefore, you might want to automate the process to invest your time in other store tasks instead. If that's the case for you, keep reading.
How to Automate Product Recommendations in Magento?
If you want to automate product recommendations in Magento 2, you need to find an effective tool first, like Magento 2 Automatic Related Products.
This extension allows you to configure related product rules to specify what products to display and where to display them. Besides, you can display product recommendations not only on product and category but other CMS pages, and even in the shopping cart. Conditions are limitless.
Moreover, you can also set up such blocks as "Who Bought This Also Bought That" and "Who Viewed This Also Viewed That" or use the compare products template to encourage your customers to compare items.
And that's still not it. This tool helps you to set the date ranges for the product blocks to be displayed and specify customer groups to display the block to. This saves you from doing monotonous tasks manually and optimizes your store management.
As you can see, Magento product recommendations can be a powerful force in your marketing campaigns. They have all the potential to catch the attention of your customers and convert them.
However, you have to be smart about it. If you prefer a more hands-on approach, you can visit the Automatic Related Products Demo and see how different product recommendation types work.
