Page 3 - Magento 2 Tips

Perhaps, you have heard of inbound marketing many times, or have been using it for a long time as an expert in this field. Still, we would like to tell you a few facts about this type of marketing to help you make your Magento 2 store skyrocket in the ecommerce market.

Want to build trustful relationships with your customers?

Here is when inbound marketing strategy comes into play. To convert your prospects into customers you need to offer them helpful information and focus on those things that add value and solve their problems.

So, keep in mind just a few steps and follow them carefully in your marketing strategy:

Attract > Engage > Delight

All these are the stages of inbound marketing strategy to make a successful customer journey. Let’s take a closer look at each of them.

First, to attract the right customers to your Magento 2 store you need to create relevant and valuable content. By improving well-thought content marketing you increase your SEO ranking which is another important

Magento is one of the biggest eCommerce platforms available nowadays. It is a complex unity of processes, actions, and sections managing which could be daunting, especially for one person.

Regardless of who you are: store owner or web developer it is always important to remember to optimize the management process and time-saving.

If you are one of those who are looking for the ways to save more time working with Magento 2 this article is right for you.

Is it worth having an eCommerce business?

It does not matter what you do and what your business is, there always comes the moment when you start thinking “Is it worth it?”. At some point, it gets harder and you feel like going in circles, staying at one place, not growing.

This is the common thing for people in online business.

While everyone so desperately tries to make their way up to the top of SERP following the Magento SEO guide they pay little or no attention to one of the main things page speed could be improved with - Image Optimization.

If you test your website speed, you will notice that images take a lot of your website loading time. 

So, in order to get more traffic, you need to take care of plenty of things including images.

Many websites use outdated unoptimized images which definitely are not contributing to the website speed improvement since they take some time to load. It's been said that if the page takes longer than 3 seconds to load the majority of people are going to leave. 

In case you really want to attract more customers with a fast-performing website you need to optimize your images.

We've prepared the top 3 tips for Magento 2 Image Optimization.

The 1st place in Google SERP is a dream place every website is working hard on getting to. As plenty of studies show you'd probably click on the first 3 results Google gives for your query with little or no regard to the rest. Being at the top 3 is great, but still, the 1st place gives you far more authority and credibility. You have to be really good so that Google has the reason to put you there, right?

Your website or webpage success on Google is based on SEO, so everyone desperately wants to learn how to improve it. Consequently, those who've ever learned about SEO know how many things it is influencing and how many things you have to take care of in order to improve it on your website.

So, in order to outrun the competitors to improve your website SEO you have to:

1. Work hard on creating unique and useful products.
2. Do your research to target top-ranking and long-tail keywords.
3. Create informative and engaging content.
4. Pay a lot of attention to the MetaData.
5. Build

Magento is one of the most powerful open source e-commerce platforms which provides online merchants with the solutions for their stores and full control over the functionality of their websites. 

Magento is being used by a wide range of retailers from small regional stores to the ones on a global level with huge sales volume and extensive customer databases. 

There are 2 versions of Magento with the 1st said "to extinct" by June 2020. There are plenty of reasons you might want to migrate from Magento 1 to Magento 2, but let’s analyze the main of them.

So, the main reasons to migrate from Magento 1 to Magento 2 are:

1. Support

As it was stated by June 2020 Magento 1 will no longer be supported meaning there won’t be any updates for the platform. This is the main reason for migrating to Magento 2 since without support there can be crucial consequences on security, not speaking about the inability to stand out the competition of constantly developing Magento 2 websites.

2. Security

It is not a secret that driving more traffic to one’s website is the goal of every marketing strategy. There are so many websites out there selling some excellent stuff. Furthermore, there is a great number of appearing new ones. That is why it is hard to withstand the extensive competition. That's what makes marketers constantly search for some new ways of promotion to get more traffic to their websites.

Actually, this is what they are there for, don't you agree?

To be honest, it is pretty hard to differentiate and single out some best ways to drive more traffic to one’s website since it majorly depends on the kind of business the niche belongs to.

However, there are some basic and the most proving methods that will cost you just your time and determination to make your website noticeable and recognizable.

Want to know what are those ways and how to apply them to your business? Better keep reading.

So, as it was already said there are plenty of ways to generate more customers. However,

In Magento 1 merchants commonly used Magento for an online store and some other CMS, e.g. WordPress, Joomla or Drupal for blogging, then installed different tools to make the integration between these systems.

For Magento 2 there is the Blog extension that allows you to have a store and a blog in one place. Here are the advantages of using Magento 2 Blog Module over other blogging platforms or integration modules:

1. Security

Magento is one of the safest frameworks. Safety is the top priority for any successful business. And it's known that  WordPress and other blogging CMS are not famous for their security, especially when being installed with additional modules. That's why using Magento extension which expands Magento itself is better. M2 Blog extension has passed over all verifications on Magento Marketplace, including security and it is safe to use.