Page 2 - Magento 2 Tips

If you're in charge of a Magento store, we’re guessing you've got big plans to take your business to the next level. But let's be real, the world of e-commerce can be a bit overwhelming with all those sales options out there. So, if you're thinking about growing your business, it's a good call to look into reliable players like Amazon, eBay, and Walmart.

In this article, we'll dig into the perks of selling on these major marketplaces and give you the lowdown on how to do it right.

Benefits of Selling on Amazon/eBay/Walmart

Selling on Amazon, eBay, and Walmart marketplaces has a bunch of different benefits. Let’s take a closer look at some of them!

Amazon

With its huge customer base and solid reputation, selling on Amazon opens up exciting possibilities. Here's why:

✓ Ready-Made Audience: Amazon boasts millions of active shoppers daily, meaning your products have an instant audience waiting.

✓ Trust and Reliability: Shoppers trust Amazon, making it a reliable platform to showcase your products

When you decide to start an eCommerce business the word "Magento" definitely pops up. And no wonder. It's one of the best eCommerce platforms that offer you a secure, customizable and simple environment for your store. But what is Magento exactly?

It is easy to get lost when skimming through all those numbers, features and reasons why you should use Magento. While all you want is to know how it benefits your business and if it's really worth a try.

So, we've created this comprehensive guide to lend you a helping hand. You'll learn everything you need to know about what is Magento 2 and why you need to use it to grow your business. After all, Magento statistics are quite promissing.

Ready to start?

What is Magento?

Magento is an open-source eCommerce platform that allows businesses to build and manage their online stores. Known for its scalability, customization and flexibility options, Magento holds a place in the top three world's most popular eCommerce platforms. 

The platform caters

Being constantly concerned with the Google PageSpeed (GPS) score, many online entrepreneurs often overlook the importance of blogging in their marketing strategy. 

Hyvä will help you reach the maximum performance and provide the utmost experience for your website visitors. But after mastering your website speed, you’ll need something else ー drive new traffic to your website. Lots of it.

According to the latest blogging statistic around 60% of people purchase a product after reading a blog post about it. So why isn’t it being talked about more often? 

A good blog helps you establish your brand voice, drive more traffic and increase conversions on your store. That being said, if you have any doubts about whether to invest your time and effort into blogging on Hyvä, we’re here to unveil them.

Top 10 Reasons Why Your eCommerce Site Needs a Blog

When asked, many know exactly why they haven’t started a blog on their eCommerce store 一 it takes too much time to see the results, it doesn’t pay

The article was written by Julia who is a content manager at Crowdin. It is a localization management platform. Julia has a love for creativity and likes talking about content creation and SEO.

You probably already know that Magento is one of the most popular e-commerce platforms in the world. Hence, that’s why you chose it. You should also know that it can easily be adapted for international businesses that serve customers in different countries and languages. 

As your Magento store grows, you will need to communicate with your customers and potential customers in more than one language. You'll need to translate your Magento Commerce into different languages, and manual copy-parting won’t be the path you want to take. 

Integration with Crowdin localization software will speed up the translation process, extract source texts to make them available to translators, and add translations automatically back to Magento. 

Translate your Magento website with Crowdin

Translate your Magento

The fast development of E-commerce gives plenty of opportunities for businesses around the world.  Still, selling globally is followed by a lot of challenges the biggest of which is a language barrier. 

What page do you think a customer is more willing to purchase a product from: the one in their local language or the one they can't even understand? 

If you want to increase your global sales and extend the customer base, you need to know how to manage a multi-language Magento store and translate relevant content into multiple languages.

Although Magento provides the Translate Inline Tool out of the box it won't be enough to translate long-form content like products, categories, or other CMS pages. 

That being said, you can rather spend a lot of time on manual translations or resort to Magento translation services to automate the process or do that for you. 

In this article, we've gathered the best translation services for Magento that will help you to localize your business.

Overview

The article was provided by GoMage — a Magento development company that offers you seamless store and extensions development tailored to your business needs and expectations. 

With over 5 billion mobile users in the world, creating a user-friendly mobile experience should be a top priority for every business. And a responsive website isn’t the only option available.

PWAs offer businesses an easy and cost-effective way to interact with their customers. Multiple world-known companies have already reaped great benefits from utilizing this technology. Forbes, Pinterest, Instagram, Starbucks, Twitter, Lancôme, Uber, and many others are among them.

However, not every business needs a PWA.

In this blog post, you will find answers to the following questions:

• What does pwa stand for?
• What is a progressive web app?
• What are progressive web apps’ characteristics?
• How does it differ from a regular website? 
• Which should you choose: a responsive website or a PWA for your business?

What are Progressive

Once you take the first step into eCommerce and decide to move your business online you have to be ready for a lot of challenges. Creating an eCommerce website is not only about choosing a fancy domain name, reliable hosting provider, and attractive theme. 

The biggest challenge is to outrun the competition that is just hovering over your positions in Google. And that is something you have to be ready for from the very start.

So, in this article, we've gathered the must-have Magento 2 extensions you need as you step into the eCommerce world. 

Over the last few years, there appeared an abundance of Magento extensions that serve different purposes. But does it make a choice any easier for you? Unlikely. 

It is important to choose the right solutions from the very beginning, so the results pay off in a longer perspective. 

For that, you need to focus on 3 important things: acquiring a relevant audience, improving website speed and customer experience. 

Must-Have Extensions for a New Magento

Online is a new reality. So if you're wondering when is the right time to create eCommerce website in Magento, it's now.

Magento is a robust solution with more than 500 000 downloads and about 190 000 stores using it to cover their business needs. It is flexible, customizable, and scalable. This gives you plenty of opportunities to grow your business and deliver an exceptional online experience. That's exactly why Magento is best for eCommerce.

And since eCommerce sales are predicted to hit $6,5 trillion by 2023, chances are you don't want to catch the last train. Start acting now. 

In this comprehensive guide, you will learn everything you need to know to create Magento website along with how to choose the right Magento edition. We will also discuss the price of Magento eCommerce development and the estimated time required to build Magento website.

There is too much to cover, so let's jump right to it.

What Magento Edition to Choose?

Once you decide to create Magento 2 store, you usually

Implementing canonical tags helps to avoid duplicate content issues and indicate what pages you'd like to see in search results. However, it brings results just in case you implement canonical tags correctly. There are a lot of misconceptions about canonicalization which lead to a completely opposite of what you expect.

In this guide, we'll discuss the most common canonicalization mistakes with rel=canonical so you can avoid them while working on your SEO strategy.

If you think things like typos are your biggest problem when you add canonical tags to your website, I have bad news for you. Sometimes mistakes with rel=canonical are hidden in such plain sight it is hard to spot them.

Nevertheless, here are the most common canonicalization errors you should know about and avoid.

1. Wrong relative URLs

Like many other HTML tags, <link> tags also accept absolute and relative URLs. However, when applying canonical URLs many make the mistake of defining absolute URLs incorrectly. 

Relative URLs

Customers' checkout experience is influenced by plenty of things, among which payment options stand out the most. In fact, the variety or lack of payment methods influences customers' purchase decisions. To provide the utmost experience and cater to customers' needs you have to consider a reliable and safe Magento payment gateway for your store.

Though Paypal is what definitely pops up in your head first when you hear "payment gateway integration", there are plenty of other options to choose from. We've compiled a list of the best payment gateways for Magento 2 to help you get towards safer financial transactions and a seamless shopping experience.

In this comprehensive guide we also go through the criteria you need to choose the best payment integration by, cover how payment gateway works and how you can integrate it into your Magento 2 checkout.

Payment Method, Payment Gateway, Payment Processor

There is a common misconception that the payment gateway is the same thing as the payment

With the growing number of empowered customers, merchants look for robust online solutions to provide a better customer experience and drive new audiences. Magento is one of the greatest eCommerce platforms with a sophisticated set of options that make following an online route significantly easier for your business. 

It offers you a flexible, scalable, and user-friendly approach to increasing revenue through better service.

So, in this article, we'll discuss why is Magento best for eCommerce website development by defining unique features that make it stand out among other solutions.

You'll find out why the global brands prefer Magento and how it benefits your business.

Open Source Platform

To stand out and fit the needs of the growing market you have to improve and develop your store constantly. Magento is an open-source technology that best suits that requirement for several reasons.

It means you can exceed the default functional with the Magento extensions and customize your store.

As competition grows stronger it becomes harder to find the balance between delivering exceptional content and leveraging the search rankings. eCommerce product page SEO becomes an afterthought while most of the SEO efforts are dedicated to the homepage, categories, and content pages.

It is a missed opportunity since optimized products are a source of targeted and conversion-ready traffic. So, in this guide, you'll learn everything you need to know about product page optimization. It will help you to boost your pages to Page 1 on Google and beat out the competition.

We've gathered the winning product page SEO tactics in one place to help you meet your target customer and drive more attention to your products.

1. Implement a keywords strategy

People searching for products online usually are pretty sure what they want to buy. That's why the first thing you need to optimize SEO for product pages is to develop a results-driven keyword strategy. 

Product pages usually have transactional intent.

Content duplication is one of the most common SEO issues plenty of websites face even if they don't practice cross-platform promotion or publish the same content on different pages. 

If you can relate and want to learn how to fix it, you've come to the right place. 

We'll get you familiar with canonical tags and everything you need to know about them to avoid content duplication issues in terms of the best product page SEO practices. 

To begin with, let's find out what canonical tags are.

What are Canonical Tags?

Canonical tags also referred to as rel="canonical" are pieces of HTML code that define the main version among similar or duplicate pages. Canonical tags tell search engines about the definite URL in case you have pages with similar content or the same page available via different URLs.

So, in other words, you tell Google what version of the page should appear in search results, unless you want search engines to make that choice for you.

You can find the canonical tag in the

A sitemap is a vital part of the technical SEO that helps you to get your Magento website crawled, indexed, and discovered. Search engines read a sitemap to discover new pages, define how often they are updated, and rank them depending on the validity of information they provide.

However, when it comes to generating sitemaps, people get confused about what sitemap to use.

So, in this article, you'll discover what is the difference between HTML and XML sitemaps, whether you should use them both and find out how use them according to the Magento SEO tips.

To begin with, let's define what these sitemaps are used for.

What is XML Sitemap?

The XML sitemap is the machine-readable sitemap created in an Extensible Markup Language (XML) that contains information about all of your website URLs along with the metadata. The metadata includes information about how important is the URL, when it was last updated, how frequently it is updated, the relation of the URL to other URLs in the sitemap, etc.

Since most of your website traffic comes from Google and other search engines, it's essential to make that traffic relevant. Quality of traffic always outweighs quantity. Therefore, even if you receive a lot of traffic, a small part of it really converts. 

Google rich snippets, among other product page SEO practices, are there to help your Magento 2 store generate more targeted traffic and drive quality leads. 

Though there are up to 100 structured data markup schemas out there, your eCommerce store needs a minimum of 7 to make it work.

If you're new to all of the SEO-related concepts or just start your way to better website traffic, we'll help you get along with Google rich snippets in Magento.

Here you'll learn what are rich snippets, why you need them, and what rich snippets you need the most. 

What are Rich Snippets?

Rich Snippets are small pieces of code also referred to as Structured Data Snippets that help you to pass structured data about the page contents to Google and other

Social media is a huge field of opportunities for online stores to present their brand to a wider audience. However, have you noticed that Facebook and other platforms don't always pull out relevant content from the links you share?

Social media posts might look inconsistent and even weird, which not only discourages people from clicking but doesn't even catch their attention at all.

So, sharing your products and other website pages on social media benefits you only in one case — you make your posts stand out. And for that purpose, you must explore open graph meta tags.

In this guide, you'll learn everything you need to make your social media posts more clickable and shared with open graph tags.

What are Open Graph Meta Tags and What Do They Do?

Open Graph Meta Tags also known as social media tags are small snippets of code that are part of Facebook's Open Graph protocol also recognized by Twitter and LinkedIn. They define how your website URLs are displayed on social media and other messengers.

Did you know that around 47% of consumers expect a page to load in 2 seconds or less? Are you sure the Largest Contentful Paint (LCP) on your store meets that threshold?

If not, you're probably looking for the best ways to speed up Magento to satisfy customers' needs.

Magento 2 lazy load or lazy loading is the concept you're going to learn more about in this guide. in particular, you'll find out what is lazy loading, how it benefits your website, and how you can configure it.

Are you ready to start?

Magento 2 speed optimization is one of the steps every store owner takes when the traffic drops, bounce rates rise and there is no increase in conversion rates. All this because website performance is a vital factor that influences not only SEO and traffic, but purchasing decisions.

However should you wait till the Magento speed becomes slow? It's much better to act now to ensure a fast and user-friendly environment consistently. 

So, in this guide, you'll find 23 actionable tips to speed up Magento 2 as part of the Magento SEO guide.

Why is Magento Slow?

Before we dive deeper into the Magento speed optimization tips, we need to figure out why is Magento slow in the first place? It is one of the best CMSs out there which people choose for its unique functionality, exceptional features, and, obviously, speed.

Yes, Magento with sample data is really fast. But as soon as you start adding on extra functionality, customizations and third-party modules, it starts to drop. So, lets see the

eCommerce is popular as never before. Due to a range of reasons, a lot of merchants choose to start their online stores with Magento, one of the most popular content management systems. Not without a reason.

Magento provides a range of unique features that make it stand out from the others. However, it can’t manage all of it alone. Correspondingly, one of the firsts steps you have to take when starting a Magento 2 store is to choose the best Magento hosting provider.

That is exactly what you’re going to learn about in this article since we’ve gathered not only the best hosting providers for Magento but prepared Magento hosting provider requirements to consider.

Hosting allows you to provide fast and reliable website to web users and ensure a secure storage environment for your website data. Selecting the one that suits your need best is vital.

So, let’s dive in.

There are multiple tools and methods you can use to provide an outstanding experience for your customers, especially when you sell globally. However, not many of them might be as important as hreflang tags since they influence not only customers' experience but SEO as well.

At the same time, hreflang tags are one of the most confusing factors of international SEO. It is not as easy to implement as it is to make a mistake that can cost you brand visibility, targeting and ranking.

So, before you start implementing these tags, you have to review the most common hreflang mistakes, to know how to prevent or fix them.

In this article, you will review the examples of hreflang tags with errors and learn how to avoid them. Moreover, if you’re in a Magento 2 world, you will find a solution for most hreflang mistakes that allows you to implement hreflang tags in a few clicks.

Shall we start?

Getting your website ranked on Google is one of the most daunting tasks many websites struggle with, especially in eCommerce. Moreover, SEO is a complex concept that constantly changes and evolves. So, it may be hard to keep up with upcoming updates and algorithms.

However, there are some essential factors you, as a store owner, should pay attention to: website speed, image optimization, content. The list can go on and on.

The concept we want to get you familiar with today is hreflang tags, hreflang attributes or alternate hreflang tags. You will learn what hreflang tags are, why you need them, how they influence your website and, most importantly, how to add them to your Magento 2 website to get ranked.

Without any further ado, let’s start.