With the growing number of empowered customers, merchants look for robust online solutions to provide a better customer experience and drive new audiences. Magento is one of the greatest eCommerce platforms with a sophisticated set of options that make following an online route significantly easier for your business.
It offers you a flexible, scalable, and user-friendly approach to increasing revenue through better service.
So, in this article, we'll discuss why is Magento best for eCommerce website development by defining unique features that make it stand out among other solutions.
You'll find out why the global brands prefer Magento and how it benefits your business.
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Open Source Platform
To stand out and fit the needs of the growing market you have to improve and develop your store constantly. Magento is an open-source technology that best suits that requirement for several reasons.
It means you can exceed the default functional with the Magento 2 extensions and customize your store. Magento allows you to create a robust framework to meet your business objectives and increase revenue.
This reduces the limits and makes Magento best for eCommerce in terms of flexibility.
Unlike other top competitors, Magento doesn't cost a fortune. It is one of the most affordable eCommerce platforms out there with the free open-source option available. This is particularly important for eCommerce website development at the early stage. If you're just starting, Magento is the best option to go with.
Since website speed is one of those things that define the user-friendliness of your store, Magento, as an extremely user-friendly platform, covers a range of features that contribute to that.
There are several built-in and third-party options you can tweak to speed up Magento 2 and provide fast loading website. From advanced JS bundling and critical CSS to new images formats and caching — all work together to ensure a better shopping environment for your customers.
Optimized Magento website speed test
This one is probably the best feature that makes Magento stand out among other eCommerce platforms. It enables you to manage multiple websites, stores, and store views from one dashboard.
Magento website structure
You can enable the multi-website strategy, and manage products, sales, and orders for each of the shops separately. So, we can't but point out the user-friendliness of the platform for the admin users as well.
In every eCommerce website development strategy, a significant part goes to SEO. Regarding this Magento is one of the most SEO-friendly platforms, if not the best.
It allows you to enable SEO-optimized URLs, generate HTML and XML sitemaps, configure robots.txt, set canonical tags, and many other features out of the box. You can incorporate numerous Magento SEO best practices for better results or use the SEO extensions to boost your search engine optimization potential even more.
XML sitemap settings in Magento
Magento is developed in the best interests of eCommerce stores to help them rank and get more targeted traffic.
Apart from the exceptional features, Magento has as the best eCommerce platform, it also holds great mobile potential. Both oper source and commerce versions of the system, utilize the HTML5 platform to resize images, use videos, and provide a better shopping environment for mobile users.
Magento product, category and blog pages on mobile
As mentioned before, Magento has an open-source free edition for small businesses who just start their way into eCommerce. They have a perfect framework for handling a relatively small number of orders and customers.
However, as your business grows you can switch to more elaborate Magento Commerce editions to handle more complex and high-scale business processes with thousands of orders and products.
Magento walks you through different stages of your business development and covers the essentials of each stage.
Troublesome payment could be one of the reasons why people don't complete their orders and leave the carts. However, not with Magento. The variety of payment options it provides answers the question of why is Magento best for eCommerce website development.
It supports many payment methods like Paypal, bank transfer, Google Checkout, Braintree, credit card, and many others.
The variety of payment methods provided in Magento
The more payment options you can provide the higher the chance of customers completing the order. Magento covers that.
The open-source nature and flexibility of the platform also power Magento to easily integrate with any third-party solutions. The platform is structured in a way to integrate with any add-on for better store management.
It could be database applications, Google Analytics, payment getaways, order tracking, and delivery solutions. Anything that caters to your store needs and makes your website better.
Google Analytics configuration in Magento
The last but not least important reason why Magento is best for eCommerce is security. Many customers are extremely meticulous about the data they share when placing orders in your store.
And no wonder. You can't secure yourself enough from technical breaches, data loss, or malicious actions.
Magento provides an extensive set of security measures like 2F authentication, file system permissions, customized admin panel URLs, etc. The platform developers continuously work on making Magento a better and safer environment for eCommerce stores development.
Some of the Magento security settings
Ready to Choose?
It is fine to hesitate and weigh all pros and cons to decide what platform to start your eCommerce website with. Your decision should depend on a variety of things: your business objectives, market requirements, budget, etc.
However, the main criteria remain — user-friendliness and business scalability. This is where Magento definitely takes the stage. You should consider Magento if you want a robust, all-in-one, highly customizable solution that has more built-in features you could ask for.