Shopify GTM & GA4 App - Server Tracking

Implement GTM and GA4 into Shopify Easily - No Code Editing

Installing Google Tag Manager on Shopify is quite a challenge. You need to get the GTM tracking script and insert it into your theme.

But not anymore. Shopify GTM & GA4 app will do the job.

Stop relying on technical support or developers. Insert a few tracking IDs directly into your admin panel and start getting valuable insights now!

Forget About Complex GTM Setup

If you manage to go past the GTM implementation step, you still need to create all the tracking events yourself. Manually. One by one.

Only in case you want the challenge since our Shopify GTM & GA4 App already did it for you.

Don’t waste time on complex GTM setups. Just import the pre-built data layer with all the tags and triggers into your GTM account. That’s it.

Track Product Performance

Before you tweak your marketing strategies you need to know how your products perform. It’s much easier now with the Shopify GTM &GA4 App. Monitor each product:

• - Impressions and clicks by position
• - Add to carts and remove from carts
• - Conversions and views
• - Revenue and purchased quantity
• - CTR and other metrics

Drive more attention to certain items based on this data. Determine what works and what doesn’t to create more effective campaigns.

Never Miss a Single Event with Server-Side

When customers use adblockers or reject cookies while browsing your store two things happen. A lot of marketing data is being lost leading to inaccurate data reports.

This stops now with the Shopify server-side tracking.

Stop relying on a browser to capture user’s data. Let Shopify GTM & GA4 App send all events from your server to GTM and Google Analytics 4.

Monitor Customers’ Behaviour

To create the best experience for your customers you need to gather valuable insights into their shopping journey.

How many users add, remove or view shopping carts? How many go to checkout and finish it successfully?

Track all events customers perform on your store with our Shopify GTM & GA4 App. Monitor customer behaviour on each page to make data-driven decisions.

Get Better Google Ads Insights

Don’t know if your latest campaign was effective? How many customers did you land through ads? Can you get more details about a purchase through ads?

Our Shopify GTM & GA4 App makes these and many other things possible.

Make your ads more targeted. Enable dynamic remarketing and enhanced conversion tracking in Shopify with no effort.

Open Limitless Marketing Opportunities

Although the standard GA4 setup in Shopify might be enough, it’s quite limited. You track only a set number of events and use that data in GA4 only.

Things are different with the Shopify Server GTM since you don’t just pass data to one data analytics tool — Google Analytics 4.

Open multiple marketing opportunities and send collected data to Google Ads, GA4 and any other channel you need.

Track Checkout Performance

Dealing with abandoned carts and checkout is much easier now. You can learn what makes people leave and when exactly they do so.

Use Shopify GTM & GA4 app to monitor customer behaviour through each checkout step.

Track all events users take on checkout to determine possible bottlenecks. Create a seamless checkout experience with better data reports.

Maintain a Better Website Speed

When you add the GTM script to your website you add extra loading time to a page.

However, it’s not a problem with the GTM server container. Shopify GTM & GA4 App passes data between the servers, leaving your browser unaffected.

Get more accurate data tracking and maintain fast website speed. It’s possible now.