Website speed is now one of the most important features influencing customer shopping experience and SEO, especially in eCommerce.
So, there is no sense in telling you how important website speed is since you understand it yourself. Having slow website loading speed decreases traffic to your website, increases bounce rates and results in a bad influence on your Magento SEO correspondingly.
Not much of a great picture right?
No worries! There is nothing that can’t be done about it.
However, before taking any actions to improve your website performance, you need to know the reasons why your website isn’t performing as it is supposed to. It will help you find the best ways to optimize it.
In this article, we’ve gathered the best FREE Magento speed test tools (Magento site analyzers) that will provide you with insights into how well your website is performing.
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There definitely are some similar and distinctive features of these website speed ranking tools. However, all of them give you a sneak-peek into your Magento website speed analysis and draw the direction you can start your website speed optimization from.
1. Page Speed Insights (Google)
Page Speed Insights is the website performance analyzer that is based on the Google Lighthouse platform. It reports on the performance of the webpage on both mobile and desktop devices and provides insight on what might be improved.
It has an incredibly user-friendly interface. All you have to do is just type the URL and get a result it a few seconds.
Websites with low website speed get ranked between 0-49, average website speed — 50-89, high performing web pages — 90-100. The great benefit of this tool is it provides web page reports in 3 colors: red, yellow and green. So you are able to immediately see if your website is performing well.
Lab Data, Diagnostics and Opportunities and other insights also provide a concise overview of your Magento speed test. PageSpeedInsights pulls out things that cause the delay and provides some touchpoints on how you can improve your website speed.
However, it is not very detailed and novices wouldn't know how to operate that data. Developers, on the other hand, would find it of great benefit.
This tool brings up data on points that are not considered good enough by Google. So...
Since it is Google that evaluates your website and defines its position on SERP, it’s very recommended to check up with Page Insight Tool on any performance updates.
2. Think with Google
Everyone carries around a phone they use to check out social media, shop, study, and do other things. So, website responsiveness is also an important factor you should keep and eye on when it comes to eCommerce.
Think with Google is the place Google gathers all the insights and useful information about the latest industry trends, consumer behavior and gives marketing insight on different points.
There also is a Test My Site tool that allows you to test your Magento website performance on mobile devices.
Unlike the previous Google website speed test tool, Test My Site doesn’t allow you to test the webpage performance, but the domain performance on mobile devices.
Depending on your domain location, you can test it on limited locations and internet connections. However, it only gives you some general advice on how to improve a website speed, not providing any relevant data except for the page load time on 4G and 3G connections.
In order to get more insights and details for your website speed improvement, you have to request this Google service to generate a report for you.
3. GTmetrix
GTmetrix is a free user-friendly website performance tool that is currently the best on the web because of its multifunctionality.
The interface is easy to navigate and very straightforward. GTmetrix gives you a detailed report on your website performance using Google Page Speed and YSlow. It is important to be able to access that data about your Magento website speed performance to know what things to optimize for.
This website speed test tool provides detailed, visual reports on the performance metrics, including:
- Speed Visualisation
- Top Issues
- Page Details and Structure
- Browser Timings
- Waterfall Chart
Each improvement recommendation has its 100 score maximum. Some options on the page you’ve requested the report for might not be performing well. And the GTmetrix tool directs you to the very exact files and sources of the delay.
Besides, GTmetrix allows you to download all the gathered data in the PDF file and access it anytime or create different tasks for developers based on it.
Moreover, once you get a report on your Magento 2 domain you might also be wondering how well your competitor is doing. GTmetrix speed test tool allows you to compare your website or page speed to the competitor's.
4. WEBPAGETEST
Despite performing differently on different servers, your website can load differently depending on the browser users come from.
Webpagetest is the first customizable website speed test tool on this list. It allows you to choose from various options and create custom conditions to test Magento speed on multiple locations and browsers.
To get a very precise report on your website performance you can conduct advanced or simple testing, compare 2 pages visually or run the traceroute test.
It takes some time depending on the kind of testing you’ve selected. However, it is worth it.
Once the test is complete, you receive the report on Waterfall View, Connection View, and the Request Details.
Webpagetest provides a concise, and holistic report on your website performance with details, screenshots and image analysis.
The information provided is very precise. No wonder Webpagetest website speed test tool is one of the most respected and popular solutions on the web.
However, the only thing is that inexperienced users won't be able to know how to act on that data. So it is more useful for developers and webmasters.
5. Pingdom Website Speed Test
Pingdom is a website speed test tool that is simple to use and easy to understand at the same time. We have already said the website performance can be influenced not only by internal factors but even by the server location a user is trying to access your website from.
And Pingdom is perfect at it, since it allows you to test Magento performance from 7 different locations. It provides well-organized data on:
- Page performance
- Response codes
- Content size by content type
- Requests by content type
- Content size by domain
- Requests by domain
- File requests
It is a great tool that wins its customers by the simplicity of data presented in detail. The instruction on how to improve website speed and eliminate future errors are easy to follow.
So this tool will be good for both inexperienced and confident users.
6. SEO Site Checkup
We are discussing some of the best website speed analyzers, but since website speed is a relevant SEO-ranking factor, SEO Site is the unique solution worth checking out.
Every store owner, marketer and just anyone interested in SEO knows that website speed is one of the most important SEO features. SEO Site is a robust solution with easy to navigate interface and comprehensive speed test report.
Except for the clear view on your website speed, SEO Site gives you insights on General SEO, Server, Security, and Advanced SEO. So, it's really simple for webmasters and marketers to act on.
It’s the all-in-one SEO solution that not only gives you a general overview of the key SEO influencing factors such as meta title, description, keywords. It conducts tests on related keywords, headings and competitor's domain test to give you a better understanding of competitors' SEO profiles and find ways to improve yours.
However, to get the results you have to register and start a free trial, once you verify your payment method for further usage.
7. Site24x7
Did you know the server environment can have a direct impact on your website loading speed?
Site 24X7 is probably the oldest website monitoring tool that allows you to test server environment performance influence on your website.
It gives you a detailed time supply and general insight on how to avoid landing page redirects or improve server response time. However, do not expect any detailed information on how to correct it on your website.
8. UPTRENDS
Same as Webpagetest, Uptrends website speed testing tool allows you to test Magento website speed on several different servers. Besides, unlike with other tools on this list, with Uptrends you can test how your website is performing on different screen sizes and browsers.
The information you get is well-structured so that you can visualize the given data easily. This tool doesn't give you many recommendations on the improvements. However, the simplicity of the information presenting leaves you with a clear understanding of what needs to be optimized.
Uptrends is definitely a speed testing tool worth checking out, if you want to know how your magento website performs on different locations.
9. dotcom-tools
Testing website speed itself is important, but knowing how well it is performing in different locations is even better. Dotcom-tools.com is the best website speed test tool for that.
It is important to know the experience your customers from different locations are getting to be able to optimize your store for them.
Dotcom doesn't require you to choose just one location to test Magento speed. It tests it on different locations simultaneously, 3 without signing up to be exact.
Besides, it allows you to choose the browser to assess the page load speed on.
This tool provides you with a concise and overall report on website load speed on the first and second visits. Moreover, what makes this speed testing tool special is the insights it provides on how to improve and what to change both on desktop and mobile mode.
10. DareBoost
The DareBoost service isn’t actually much different from the other website speed testing tools mentioned above since it also gives you the opportunity to test your website speed on different locations. However, the emphasis is put on mobile accessibility rather than on desktop, based on the variety of device options.
The distinctive feature of this website speed analysis tool is it allows you to see your website from your customers' perspective. It provides a video of how the page you test is loading in real-time.
Impressive, right?
It provides all information in a well-structured graph which makes it easier to comprehend the total blocking time, cumulative layout shift, speed index and other factors with ease.
Besides, it has tips on what points to improve and reasons to improve them for better website speed and correspondingly user experience and SEO.
Improve your Magento 2 Website Performance
No matter what speed testing tool you choose, they all will provide precious information you can and need to use to improve your website loading speed. Once you test Magento speed and determine the reasons for the delay, you will be able to use that information to optimize.
No websites are alike. There might be different reasons for the website to load longer. However, small optimizations can lead to big changes in the long run.
So, once you know the source of the delay, you can act on it. Check these tips on how to speed up Magento 2 or contact professionals that will advise and help you improve the performance of your eCommerce store.
