Google Analytics Statistics: 25+ Key Stats

As you run your online store, you might frequently tweak the strategies or tactics to see which one receives better feedback. For that, you track the eCommerce events in your store. From viewing product pages to adding items to a cart, you get insights into crucial aspects.

When asked what tracking tool you use, the majority would probably say Google Analytics. It is indeed an efficient solution, but the numbers speak louder than words sometimes. So today we'll look through the 25+ Google Analytics statistics and see what all the fuss is about.

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What is Google Analytics 4 and Why is it Important?

Google Analytics 4 (GA4) is a profound analytics service that creates reports on website traffic, customer behaviour and overall website activities. This gives you a clear picture of your website performance. So you can rethink your strategy or tweak it for better results and experience.

With the reports Google Analytics 4 provides, you can plan your marketing campaigns based on events, demographics, conversion rates, etc. GA4 makes your efforts more precise and targeted.

Besides, there is a free version of the GA4. So you can try to implement it just for the sake of experimenting to see how it influences your management.

27 Key Google Analytics Stats

Now that we've clarified what Google Analytics is, let's move to the Google Analytics stats part. You'll be impressed with the GA's global reach and the number of people who have already implemented it in their stores.

1. The Google Analytics was launched 18 years ago, back in 2005. Still, it keeps on releasing updates and implementing new features up to this day.

2. The approximate number of GA4 users is 5,730,00.

3. The estimated market share of Google Analytics amounts to 70.88%.

4. The top departments GA is used for are marketing (43,148 users), digital marketing (27,763 users), and social media (26,808 users) with branding (26,446 users) and SEO (25,593 users) staying close by. 

Top google analytics departments

5. The majority of companies (2,898,718) using Google Analytics are small ones with up to 9 employees.

6. The top country regarding the number of GA users is the USA with 3,255,362 (54%) users.

7. The UK and Germany have a high number of Google Analytics users as well — 448,693 and 233,236 respectively. 

8. About 53% of all active websites use Google Analytics as their tracking tool.

9. Google Analytics supports more than 35 languages.

10. There are 2 editions of GA: a standard free one and the paid Google Analytics 360 with additional functionality.

11. 43.35% of the 10,000 websites with the best ranking use Google Analytics.

12. About 50 million websites use Google Analytics for digital marketing.

13. 98.1% of Google Tag Manager users also use Google Analytics.

14. Google Analytics' rating on the reviewing platform G2 is 4.5.

15. The main Google Analytics competitors are FaceBook Pixel For Shop (12.36% market share) and Hotjar (3.44% market share).

16. Most companies using GA have a $1-10 million revenue.

17. 89.1% of the top 100,000 websites opted for Google Analytics as their tracking solution.

18. About 86 thousand Magento websites also use Google Analytics.

19. Around 13.5 million websites use Google Analytics 4.

20. Since 2005, there have been 7 versions of the Google Analytics released. 

Google analytics versions

21. 64% of the top 500 US retailers implement GA tracking.

22. You can track more than 200 dimensions and metrics using Google Analytics.

23. Approximately 42% of the most-visited websites use Google Analytics.

24. 84% of the websites using the traffic tracking tools go for Google Analytics.

25. 64% of the Top 500 retailers in the USA implement Google Analytics to get insights into their websites' activity.

26. About 85% of the world's top 1,000 websites also use Google Analytics services. 

27. The Google Academy offers 4 different Google Analytics management courses for different proficiency levels.

Implement Google Analytics 4 in Magento

Google Analytics is indeed a solution of choice for many. All the key Google Analytics stats we've reviewed confirm this. That said, why not give it a try and implement Google Analytics in Magento 2?

You can go the traditional way and add tracking codes to your website's <head>. But that's not the best option if you want to avoid technical inconsistencies.

Thus, the best way is to set up GA through Google Tag Manager.

Using the Magento 2 Google Analytics 4 Extension, you can set up your tracking with little to no effort. No need to use coding, just tweak a few settings in the Magento 2 admin.

As you can see Google Analytics is a powerful free tool that brings a lot to the table. The Google Analytics stats prove that. With so many live websites using GA all over the world, it is sufficient confirmation that this tool is worthy of your time. Have no doubt: Google Analytics will help you understand your store activities better.