15 Free Magento 2 Themes: Speed, SEO and Marketing

Setting up a Magento store, you'll invest lots of time into products, client base, effective sales, and marketing strategies. But the interface of your website is no less crucial since it creates the first impression and makes people either leave to stay.

You can certainly create your own theme and arrange all the elements according to your vision. But that's quite a tiresome thing to do when there are dozens of free Magento 2 themes at your disposal.

However, choosing the right theme may be quite a task. Thus, we've prepared a list of the best free Magento themes that save you from unnecessary hassle and make your journey easier.

Let's get it!

1. Magento 2 Theme Optimized

While most of the themes take care of your store's looks, the Magento 2 Theme Optimized brings speed and SEO to a new level. With the optimized breadcrumbs, mini cart templates, fonts, and reCaptcha loading, the theme guarantees you the green score on Google Page Speed. Besides, it comes with a built-in lazy loading for images.

Another benefit of this theme is the extensions it comes with. It allows you to create an engaging and SEO-optimized blog, display product recommendations automatically, and make website localization a breeze.

It's up to you what colours to settle for. You can use 5 pre-built colour schemas or change the colours completely to fit your brand best. There are no limitations: you can use this theme for any niche.

While doing all this, Optimized Theme is also responsive and ensures a high-quality customer experience on all devices. As you can see, it leaves no aspect unattended.

2. Etrend Lite

If you're looking for a multi-purpose Magento 2 theme, consider Etrend Lite. It creates a clean and neat interface that can be adapted to any type of product you sell. The free edition comes with a pre-made fashion layout.

This theme is responsive and offers cross-browser compatibility. The promotion bar and product labels attract your customers' attention and encourage sales.

The speed optimization is available in the Pro plan. So you won't be able to benefit from it in the free package, unfortunately. 

3. Breeze Evolution

The next Magento 2 theme on our list is Breeze Evolution. The rounded shapes and contrasting colours give your store an elegant look. Being A11y and SPA-friendly, the Breeze Evolution theme helps you keep customers egaged and improves your selling efforts.

Not only does Breeze Evolution make your website good-looking, but improves the speed and guarantees optimized loading. It is highly responsive across all devices ensuring a flawless experience. The RTL and dark mode support will come in handy if you want to create a user-friendly store.

4. Next

Moving on, let's see what the Next theme has to offer. Created for selling electronic and digital devices, this theme may be a great choice if that's what you sell. Highly intuitive design highlights the most important elements and doesn't distract customers.

With the promotion bar, you can make your "hot deals" noticeable on every store page. The product labels only benefits your efforts. The Next theme supports multiple languages to ensure the best experience for all customer groups.

5. Shopkart Lite

The Shopkart Lite theme is quite similar to the previous one. It features sample clothing items, but you can easily use it for any other product type. That's where the multi-functionality comes in handy.

We've already mentioned how product labels and subtle promotions can increase customer engagement. This theme has this aspect covered, too. With its pleasant colours, handy sliders, and intuitive design, Shopkart Lite may be your theme of choice.

6. Apparel

Another free Magento 2 theme for you to consider is Apparel. This option is suitable for any niche with its minimalistic design and informative blocks. Besides, the extensive documentation will walk you through the installation and configuration step by step.

The theme is fully responsive for all devices out-of-the-box and offers an uninterrupted customer experience. The promotion bar and product labels are there to enhance your sales. Another important aspect is that Apparel supports multiple languages and browsers. You install the theme together with demo content, so you'll always have a good example in front of you.

7. BizKick

With its professional design, the BizKick free Magento 2 theme is a solid choice for apparel, shoes, accessories, and fashion stores. The interface is customer-friendly and responsive making it easy for your visitors to find exactly what they need. The product blocks and promotion banners are on point as well.

Generally, the BizKick theme covers the most important aspects and ensures a soft launch for your business. It comes with multi-language and multi-browser support, so you can create a convenient environment for all your customers.

8. FreeGo

FreeGo is another promising solution for your store. This multi-purpose theme is minimalistic yet elegant, so you can accommodate it to any niche. It offers "Featured" and "New Products" lists to showcase the most relevant offers. Besides, the FreeGo theme comes with the "Sold Out" label extension which helps to mark the out-of-stock products accordingly.

This theme is operated from the Magento 2 admin panel and doesn't require in-depth technical knowledge. It supports the child theme and has a built-in blog which is essential for those who want to stay in touch with their customers.

9. Pixtron

Next up is Pixtron, a fully responsive free Magento 2 theme. Similarly to other themes mentioned above, Pixtron's design is characterized by simplicity, but in the best sense of the word. The theme is a great fit for digital stores, yet it's also flexible enough to match your specific needs.

The block design allows you to display your offers effectively to drive customers' interest. Then, there are "New & Sale" product labels, as well as the promotion bar to improve your sales.

10. Grandsale

Grandsale is another free option for you to consider. It has a neat and interactive interface, making browsing through your store a pleasant journey. The category pages incorporate an efficient filtering solution to make finding products more convenient.

Though originally meant for kitchen appliances, it can be modified in any way to match your specific requirements. The Grandsale theme is responsive and supports multiple browsers for amazing shopping experience.

11. StartElectro

The StartElectro theme can facilitate your efforts if you sell electronic devices. The minimalistic design highlights the specifics of your devices and doesn't avert customers' attention.

Just like the previous theme, StartElectro has effective filters and customer-friendly product pages. It features new products in separate lists to put them in the spotlight. Besides, it's fully responsive, so you don't have to worry about its display on different devices.

12. B.geek

The B.geek theme will be the best option for the electronic stores. Its minimalistic design highlights your best offers making them more attractive. Besides, this free Magento 2 theme is responsive out-of-the-box ensuring seamless customer experience.

B.geek offers a banner slider you can manage from the admin panel, as well as "New Products", "Best Sellers" and "Hot Sale" blocks. The "Today Deals" section with the time countdown is quite eye-catching and has all the chances to enhance your sales. The theme also allows you to add the Brand slider and showcase the brands you feature.

13. Bentriz

Moving on, let's have a look at the Bentriz theme. It's specifically designed for auto parts stores, yet you can easily adjust it to any other tools you sell. The cross-browser compatibility ensures an uninterrupted customer experience, no matter what browser your visitors use.

The theme offers an appealing block design and intuitive interface. "New" and "Sale" product labels will highlight your offers. Besides, Bentriz supports multiple languages making it possible to share your content globally.  

14. StereoCar

At this point, we should also consider the StereoCar theme. It's also a great fit for electronics stores displaying your items in a favourable light. Being a fully responsive free Magento 2 theme, StereoCar is there to improve your store looks.

Here you get the appealing product and catalog page designs which allows customers to find the crucial product details. You can showcase your latest items in the "New Products" blocks. However, the limited Magento version support may be a stumbling block.

15. Allybike

Finally, the Allybike, another promising solution. It's a great option for sports equipment shops, but you can certainly adjust it to your needs. 

The theme offers a simple yet clear design and neat navigation. It allows you to showcase your items in the best light and display important product data in an organized way. 

As it's mentioned on the product page, the Allybike theme only works for one Magento edition. Sadly, it may not meet the technical requirements of your store.

Any of the mentioned Magento 2 themes can make your store more unique with fewer expenses. But everything depends on what you're going for. Be it an appealing design or improved SEO and speed, choose the option that works best for your specific case.

However remember that the theme alone will not be an all-embracing cure. Thus, make sure you take the needed steps to increase sales and make the most of the eCommerce perks.