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Website speed is a crucial factor for ranking high in SERP, getting new customers, and improving conversion rates in general. It is also extremely relevant to the overall experience of your customers. While website speed influences a lot of things, multiple factors slow it down which requires your attention constantly. The one we want to cover today is Magento 2 full page cache that is provided by default. In this guide, you'll learn everything you need to know about Magento 2 full page cache and how it works. It will enable you to with the free caching solution Magento goes with. Let's start with the basics. What is Full Page Cache in Magento 2? Magento 2 full page cache is the free built-in Magento 2 caching solution that allows you to reduce the server load time and improves the response time due to the fast loading of CMS, product, and catalog pages. As we've just mentioned, the full page cache is enabled in Magento 2 by default due to the PHP reverse proxy that is an intermediary betweenihor

Magento admin security is one of the most important things on your website to pay attention to. Even if you have an extensive customer database and great conversion rates, one security breach is enough to ruin all of that.  Though the platform has a comprehensive approach to security, you have to cover all of the smallest details to . You can never overdo it.  In this article, we want to talk about Magento admin security and how you can configure it to avoid brute force attacks and other malicious actions. Step 1: Configure Magento Admin Security Options 1. Navigate to Stores > Configuration > Advanced > Admin > Admin Security.  2. If you want to prevent admin users from logging in from different devices disable the Admin Account Sharing option.  3. Choose the method to manage password reset requests in the Password Reset Protection Type select box. By IP and Email — admin user can reset their password in the online mode after a reset notification response is sent to the emailihor

If you ask any marketer which is easier: getting a new customer or keeping an existing one, the answer would be obvious. Returning customers not only boost your sales but generate traffic to your website.  To keep those customers returning, you need to provide the best conditions for the best experience. One of them is Magento 2 reorders — default Magento feature that allows customers to repeat their orders by pressing only one button.  They don't have to browse the whole catalog looking for the products they ordered before. Magento allows them to get them instantly in the same color, size, and quantity they did before. Isn't it convenient? Moreover, customers can ask admins to reorder for them from the admin panel: order or customer view pages. So, it is an essential element of that untimately boosts customer experience and encourages them to come back. It is also important to note that Magento 2 reorder option is enabled by default.  To Enable or Disable Reorders in Magento 2ihor

Products go a long way before customers get them delivered to their doors. Correspondingly, there are many people included in the process: manufacturer, distributor, retailer, etc. They have their own rules and obligations towards each other that keep the process going. In this article, in particular, you'll learn about the Magento 2 Minimum Advertised Price (MAP) option, what it is and how to configure it for one or multiple products. We'll start simple. What is Minimum Advertised Price in Magento 2? Minimum Advertised Price (MAP) is the price lower than the manufacturer's suggested retail price. It allows merchants to comply with the manufacturer's requirements by displaying better prices on pages where the manufacturer's terms allow it. Configuring Minimum Advertised Price (MAP) you can hide prices in the store view, but apply manufacturer's rules and provide your customers with a great shopping environment.   If the price of the product is below the minimum set price, it will beihor

Once the order is placed in Magento 2, you receive a about the successful order placement.  However, if your customer has some difficulties finalizing the transaction, you should know about that too. It will allow you to eliminate the issues if they appear on your side, and act on them if required. Fortunately, Magento has plenty of built-in features to help. So, today we'll cover how to set up Magento 2 payment failed email and discover why you need it. Customize Failed Payment Email Template Before you set up a payment failed email in Magento, you need to make sure you enabled your and customized the template to reflect your brand.  Just go to Marketing > Email Templates and create a new template by customizing the variable and adding your brand touch to the letter.  You can learn more in the article about and continue with setting up the failed payment email. Configure Magento 2 Payment Failed Email 1. Go to the Stores > Configuration > Sales > Checkout > Payment Failed Emailsihor

The gift is the sign of love and passion we have for others. It is a perfect way to make a surprise for some special occasion. Since almost everything in our lives is digitalized, ordering online and getting gifts delivered is much easier. And Magento is not an exception. It enables you to add gift messages to the shopping cart and allows your customers to add personalized messages to the gifts they purchase. Magento 2 gift message is a great feature that boosts customers' loyalty and improved their experience in your store.  So, in this guide, you'll learn how to enable Magento 2 gift message. These steps to add gift message in Magento 2: 1. Go to Stores > Configuration > Sales > Sales and find the Gift Options section. 2. Allow Gift Messages on Order Level so a gift message is applied to the whole order. 3. Enable the Allow Gift Messages for Order Items option, to deliver orders with different gift messages per each order item. Don't forget to Save Config and add some products toihor

The startup page is a page you're directed to once you log into your Magento instance. By default, it is dashboard. It contains reports about your earnings, average order amount and other statistical information of different sections of your store. However, sometimes one would like to change the startup page to . It might be that dashboard is not the page store admins start their work with. So, they need to navigate to the corresponding section through multiple steps.  Changing the default startup page you eliminate these steps and optimize admins' performance in a certain way. Moreover, Magento allows you to do this without any customizations or code updating. To change default startup page in Magento 1. Navigate to Stores > Configuration > Advanced > Admin and find the Startup Page section. 2. Choose the Page you want to be a startup one and press the Save button. Could it be simpler?  Once you change the default startup page in Magento, you'll wonder why you didn't do itihor

Running a requires a lot of work in various aspects. One of them is translating your content so that customers receive a seamless experience. While you will probably and categories first, you shouldn't forget about the CMS  pages and blocks. So today you'll learn how to translate CMS blocks in Magento 2, using default setup or third-party tools. Translate CMS Blocks in Default Magento Unlike products and categories, CMS blocks don't share the same ID. Thus, to translate them, you simply have to create a new . So, just navigate Content > Elements > Blocks > Add New Block and add a translation for a certain CMS block. Note: the identifier of the translated block should remain the same as the identifier of the block you are translating. That's required for the right block to be displayed on the right store view. Next, it's important to select a Store View to assign a CMS block to. Translate CMS Blocks with the Translation Extension The biggest drawback when translating CMS blocks in Magentoihor

Magento categories are key to organized and effective catalogue management. Magento allows you to create multiple categories, assign different products to them, add CMS blocks to category pages, etc.  And since categories are usually created before adding products, let's start here. In this guide, you'll learn how to create Magento 2 categories one by one and add them in bulk. We'll also share how you can create in just a few clicks.  Ready? How to Create Categories in Magento?  Since Magento has a default category all the following ones are assigned to it. So once you press Categories in the admin panel you are directed to the Default Category.  To create a new category in Magento 2:1. Navigate to Catalog > Categories and press the Add Subcategory button. 2. Fill out a new category Information. Enable your category. Choose whether to Include it in the Menu. Set a Category Name. Upload a Category Image.   3. Set the new category Content. Add category Description. Chooseihor

Sales season is a great time for you to win customers with the best deals. However, you have to remember that your store is not the only one with something to offer. That is why you should explore the most effective ways to attract customers. One of them is Magento 2 Buy X Get Y Free sales rule which we're going to cover today. So, the Buy X Get Y Free is a cart price rule that allows customers to get Y quantity of a product for free if they purchase X quantity of the same product. Create Buy X Get Y Free in Magento 2 1. Fill out the information. 2. Define the cart Conditions that determine when the rule is triggered (the cart state). If the conditions are not met, the order won't qualify for a discount. 3. Set up Actions. Select to Apply the Buy X get Y(discount amount is Y) discount. Specify the Discount Amount. It is the number of products that customers will receive for free.  Enter the Maximum Qty Discount is Applied To to limit the number of items you want to give out for freeihor

Placing orders online significantly differs from the experience customers get when shopping offline. There are a lot of risks included and steps eCommerce customers are afraid to take. So, the Magento order fulfillment process means making sure customers receive the best shopping experience while you cover the seamless order processing.  In this guide, you'll learn everything you need about order fulfillment in Magento 2. We'll walk you through all of the steps — from receiving orders, creating invoices and shipments to covering refunds, changing order statuses and deleting orders.  We've got a lot to cover, so let's start. General Once a customer places an order, it is automatically created in the Magento 2 system. It gets the Pending status which signifies the pending payment. This marks the beginning of the Magento 2 order processing workflow. Until customers pay, they can change some order information in their account. You as well can also hold or cancel the order from the backendihor

Magento 2 product attributes are the properties of the product that help customers filter through the product variations and find the items they need. This correspondingly influences their experience with your store and helps to make a purchasing decision. In Magento, you can use built-in product attributes or add custom ones. However, when you create product attributes in Magento 2 you can get quite overwhelmed due to many options. But not any more. Today, you'll learn everything you need to know about Magento 2 product attributes, how to create, use and edit them using the .  What are Magento Product Attributes? Magento product attributes are certain characteristics of a product in your store. They provide detailed information about a product and serve as criteria for advanced search, product comparison, layered navigation and promotions. You can create multiple product attributes in Magento. There is no limit. However, each attribute will have only one input type you will assignihor

Braintree is the all-in-one, fully-customized, fraud-free payment solution that is supported in many different countries around the globe: US, Canada, Europe, Singapore, Hong Kong, Australia, New Zealand, and Malaysia. Moreover, it allows you to accept payment from various systems like PayPal, Bitcoin, Apple Pay, GooglePay, and other Country and Local payment methods. No wonder it is one of the most popular along with . So, here you'll learn how to configure Braintree payment method in Magento and explore all of its options, including Braintree Apple Pay Magento and Google Pay. To configure Braintree Payment in Magento 2: 1. Complete Basic Braintree Settings Enter a Title and choose the Braintree Environment: Sandbox or Production. Note: If you test the payment with sandbox, use card numbers recommended by Braintree, and don’t forget to switch to Production before going live. Choose the Payment Action.  Authorize — purchase is approved and funds are put on hold until the merchant “captures”ihor

PayPal is considered one of the top recognized around the world. That’s why adding it to your Magento store checkout makes it more attractive for customers. Moreover, PayPal checkout is more secure for both parties. Customers can pay by credit card or from their PayPal account with no risks while merchants can be sure PayPal will handle the transaction.  Besides, there are multiple PayPal payment options in Magento that make it even more flexible and versatile.  So, in this article, you will learn how to configure various PayPal payment solutions to set them up along with other . To offer PayPal as a payment option on your Magento store you have to register a PayPal business account or PayPal Payflow account. Before we go to the PayPal payment options, let’s review how you can set up a PayPal account. To set up a PayPal merchant account: 1. Log in to your account on manager.paypal.com.  2. Navigate to Service Settings > Hosted Checkout Pages > Set Up. 3. Make the following configurations:ihor

PayPal is one of the most famous while Magento is one of the most popular eCommerce platforms. So, it would be strange if it didn't allow you to integrate PayPal into your online store.  There is a variety of PayPal payment methods you can configure. However, in this article, you're going to configure PayPal Express Checkout in Magento 2. It is probably the most popular PayPal payment method since it accepts almost all credit or debit cards and worldwide currencies. With PayPal Express customers are redirected to the secure PayPal page where they fill out the payment details. Then they return to your website to finalize the order. Only after this, PayPal processes the transaction. Besides, if you choose the PayPal Express Checkout, the PayPal button that allows your customers to checkout in one step will appear on the checkout. To configure PayPal Express Checkout you need to fill out the required, basic, advanced, and additional features. But first, you need to go to Stores > Configurationihor

All of your marketing and sales efforts have one goal — to lead customers to the purchase. Once they are on that final checkout step, every detail matters, especially the Magento payment methods you offer.  Even the slightest thing, like limited or poor payment method settings, can get in the way of a successful transaction. And the last thing you want is customers leaving right before placing an order, right? So, in this article, you’ll learn what payment methods Magento offers and how to configure them to provide the best shopping experience for your customers. Let's start right away! Online VS Offline Payment Methods Before we start exploring Magento payment methods, we have to establish what online and offline payment methods are.  Online payment methods require an internet connection and enable the immediate processing of the transaction. They rely on the payment providers and gateways, making them more accessible for users across different countries and locations. Offline paymentihor

Checkout is an important step in customers' journey not only in Magento but in eCommerce in general. Some customers don't even reach it. While others abandon their shopping carts and leave the checkout just when they're about to finalize their order. There are multiple reasons why this happens, but the most common so far is the long and complex checkout process. Magento provides you only with basic functionality which is not enough to maintain a fast and seamless checkout process. That is why merchants start looking for some to improve that process. One of such trendy extensions is Magento 2 One Step Checkout. However, is it really that convenient and useful when it comes to customer experience? In this article, we’ll review Magento one step checkout to learn its benefits and drawbacks as well as define if it is better than a multi-step checkout. Before we define the advantages and disadvantages of Magento 2 one step checkout we should figure out what kinds of the checkout are there inihor

The seamless checkout process is one of the vital components of a successful customer journey. Unfortunately, checkout could also be one of the reasons for cart abandonment and bounce rates. The longer and more difficult the checkout process is on your store, the more likely customers are going to leave without making a purchase. They are also extra cautious about the personal information they share online. That is why they are not very attracted by the forced registration. Magento enables you to provide a better experience for your customers and eliminate cart abandonment with a built-in solution — Magento 2 Guest Checkout. And in this article, we’re going to cover what it is, how it works and analyze all its benefits and drawbacks. What is Magento 2 Guest Checkout? Guest checkout in Magento is the process that allows your customers to make a purchase and checkout without registration. If customers want they can register an account after the checkout. By default guest checkout is enabledihor

Magento 2 Contact Us page is one of the most important pages on your website. When customers want to ask a question, complain, or request some information from you they start looking for the contacts form. So, you better have one with all the important . Thus Magento 2 contact form is a bridge that unites you with your customers, prospects, and partners. And you have to make sure it is accessible from every page of your website. In this article, you will learn how to configure and customize the Magento Contact Us page. Enable Magento 2 Contact Us Page Except for the store email addresses, Magento allows you to configure the Contact Us page. This is a default CMS page already created in Magento which contains the contact email address, contact us form, and some additional information you can add.  To configure Contact Us page: Got to Stores > Configuration > General > Contacts. Enable the Contact Us Page. Set the email address to Sent Emails To. Choose the Email Sender that would be associatedihor

Configuring Taxes in Magento 2 is an important process that needs to be paid much attention to, especially in eCommerce. Different countries have different taxing systems. Correspondingly before setting up tax rules, tax rates or tax classes in Magento 2 you need to be well-aware of the tax requirements of your country.  In this article, you'll learn everything you need to know about taxes in Magento 2, how to manage tax rates, set up tax classes, create tax rules and calculations. In Magento 2 taxes are auto-calculated based on tax rules. Tax rules, on the other hand, depend on customer, product tax classes as well as customers' shipping and billing addresses, and store location. Confused already? No worries. We'll walk you through the Magento 2 tax configuration step-by-step, so you can configure taxes in your Magento 2 store easily. Create Tax Rates in Magento 2 As it was already mentioned, every country has its own tax system so tax rates depend on the customer geographical areaihor

Magento 2 store email addresses take an important part in your store as they give your customers an opportunity to contact you seeking some advice, update, support or cooperation. There are very few things people hate more than not being able to find an email to contact the business representative. Magento allows you to configure different kinds of email addresses in your store with predefined identities. Moreover, you can configure all of them for different store views. So, in this article, you will learn why you need to configure emails and how to configure Magento store email addresses. Why Configure Magento Store Emails? You might be managing a small Magento 2 store, but as it is growing there appear new departments responsible for different processes in your store. A company that has different kinds of emails is considered credible and serious about providing support to the customers. If you have only one contact email, it may be hard to sort out support, sales or partnership requestsihor