The newsletter is a great opportunity for you to notify your customers about some special offers or sales running as well as provide them with updates and news on your Magento store.

Email marketing remains a powerful type of marketing, and it is one of the best ways to establish strong relationships with your customers and bring companies higher sales if they developed well-planned strategies. 

Magento allows you to manage newsletters directly from the admin and in this article you're going to learn how to configure them.

Follow these steps to configure newsletters in Magento 2:

Step 1: Configure Newsletter Subscription Options

When managing newsletters on your Magento store the very first step you should take is to check the newsletter general configuration. There are some options that define newsletter generation and subscriptions you need to fill out.

1. Navigate to Stores > Configuration > Customer > Newsletter.

Magento 2 Newsletter Configuration

2. Enable newsletters on your store in General Options.

3. Set Allows Guest Subscription option to Yes, if you want unregistered users to be able to subscribe to your newsletter.

4. Choose whether the newsletter subscription Needs to be Confirmed by the user. This option is to prevent users from being subscribed to a newsletter without their confirmation.

Note: make sure you don't do anything to violate GDPR or CCPA.

5. Choose the Confirmation Email Sender and Confirmation Email Template to set store contact and the email template that will appear in the email about the newsletter confirmation.

6. Success Email Sender and Success Email Template define the store contact and email template you'd like to use in the email about a successful newsletter subscription.

7. Unsubscription Email Sender and Unsubscription Email Template correspondingly determine the store contact and email template used in a reply email to those who request to end their newsletter subscription.

Magento 2 Newsletters Configuration

Once all of these options are set, you're ready to move to the next step — add a new newsletter template.

Step 2: Create Newsletter Template

1. Go to Admin Panel > Marketing > Communications > Newsletter Templates and press the Add New Template button.

2. Enter a Newsletter Template Name and Subject.

3. Set the Sender Name and Sender Email subscribers will receive a newsletter from.

4. Enter Template Content. You can use the WYSIWYG editor for this if you're more comfortable working with HTML.

5. Set the Template Styles to design your newsletter and don't forget to press the Save Template button.

Magento 2 Newsletter Template Options

Step 3: Send Newsletter Template

Once you Save the Newsletter Template, you are automatically directed to the Newsletter management page. In order to start sending newsletters, you need to choose the Queue Newsletter from the Action dropdown.

Magento 2 Newsletter Templates

Then you have to edit the newsletter queue. All you need to do on this page is set the Queue Date Start and Save the Newsletter since all other fields are already filled in.

It is very convenient to have all the newsletter information on one page and be able to change something if you need to.

Magento 2 Newsletter Edit Queue

Step 4: Configure Newsletter Subscribers

Except for configuring, creating and sending newsletter templates, Magento allows you to manage the newsletter subscribers. You are able to either subscribe or unsubscribe them from your newsletter.

So, there are 2 ways you can manage your newsletter subscribers.

  • Go to Customers > All Customers, check the customers you'd like to Subscribe or Unsubscribe from your Newsletter and choose the corresponding option from the Actions dropdown.

All of the selected customers will be automatically subscribed or unsubscribed.

Magento 2 Customers

  • Go to Customers > All Customers and choose the customer you want to subscribe to a newsletter. On the customer page, go to the Newsletter section, check the Subscribed to Newsletter option at the top of the Newsletter Information section and Save a Customer.

Magento 2 Customer Page

However, we really don't recommend you to subscribe your customers to the newsletter yourself. If you really want to establish a great relationship with your customers, it’s better to let them subscribe on their own.

Moreover, if some of the customers you subscribed yourself come to your website, they may leave without understanding why they received the newsletter. This could even increase your bounce rates.

It's better to let people subscribe to your newsletter willingly.

So that's it. Now you know how to configure newsletters and subscribers in Magento 2 store which will help you establish strong relationships with your customers.

Would you ask for more?

If you really want to move your Magento store newsletter management to the next level — Mautic Marketing Platform is just what you need. It is an email automation system that is great for those who want to manage their email marketing campaigns easily and improve customer experience.

Mautic allows you to automate your email marketing campaigns, create customer segments, add new contacts, manage campaigns and create converting email templates.

If you're already interested, the question is how you transfer all of your customers' data to Mautic?

Fortunately, there is the Magento 2 Mautic Integration extension which allows you to synchronize your customers, subscribers, orders and reviews data between Magento and Mautic asynchronously which doesn't slow down your store.


Go on and check out Mautic Integration Extension to improve your email marketing strategy and establish a strong bond with your newsletter subscribers.