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Since Google search results are now more interactive, visual, and informative than ever, you have to explore that opportunity to improve CTR. FAQ rich snippet is one of the most important rich snippets for the Magento 2 store.
Along with the rating, reviews, availability, and breadcrumbs, FAQ markup helps you to address customers' questions directly in search. It helps you to target people really interested in your products and services.
If you already have an FAQ page, you should mark those FAQs with structured data so they are featured in Google snippets. We'll help you with that.
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What is FAQ Rich Snippet?
FAQ rich snippet is one of Google's search snippets that include questions covered on a certain page. Every question unfolds when clicked on and has an answer from that question.
Just like any other Google rich snippet, FAQ snippets are enabled by a structured markup FAQPage schema.
If you want the rich snippet to work there should be 2 required properties:
- Main entity: Question
- acceptedAnswer: Answer
Here's what it looks like when applied:
<html>
<head>
<title>Example Site - Frequently Asked Questions(FAQ)</title>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is the return policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>You can return the product within 40 days from purchase in case it doesn't fit you, is damaged, or falls under other return policy conditions.</p>"
}
}, {
"@type": "Question",
"name": "Do you ship to my country?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We ship to all countries across Europe and USA. Find the full list of countries on the checkout page."
}
}, {
"@type": "Question",
"name": "How much do you charge for shipping?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Shipping fees depend on your country and vary from $10 to $80 USD. You can get free shipping if you follow our loyalty program for more than 6 months.</p>"
}
}, {
"@type": "Question",
"name": "When will I receive my order?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Delivery usually takes from 3 to 14 days based on the destination country and the delivery method you select on the checkout page."
}
}
</script>
</head>
<body>
</body>
</html>
How to Add FAQ Rich Snippet to Magento?
Following the example above you can easily add FAQ snippet in Magento to the CMS page. But what if you want to add it to other pages like product categories or blog posts? It would require significant technical knowledge to apply FAQ structured data.
Instead, you can add it in a few clicks with Magento 2 Rich Snippets Extension.
It enables you to add FAQ schema to any page of your store without diving deep into code. Correspondingly it allows anyone to manage rich snippets from the admin panel.
Here's how.
Add FAQ Snippet in Magento via Page Builder
1. Navigate to Content > Elements > Pages and find a CMS page where you want to add FAQ rich snippets and start editing content.
2. Drag and drop the columns and text sections to start creating your content and click on the Widgets icon.
3. Choose FAQ by Magefan as a Widget type.
4. Select
Since Google allows you to pass data either via json or HTML, there are 3 different types you can choose from:
- JSON-LD (application/ld+json) — there is the json object and HTML on the page.
- JSON-LD (application/ld+json) Without HTML — there is the json object, but no HTML on the page.
- Microdata (HTML attributes and tags) — FAQ structured data is defined through HTML attributes and tags, no json object is used.
5. Fill out the FAQ List with questions and answers.
6. Select the Template for the FAQs which defines how they will be displayed on the front end.
7. Insert the widget, save the page, and go to the storefront to check how FAQs are going to be displayed.
Add FAQ Snippet in Magento via Widgets
Another way to add FAQ snippets in Magento is through widgets.
1. Go to Content > Elements > Widget and Add New Widget.
2. Fill out basic widget settings like Type and Design Theme to continue.
3. Configure Storefront Properties.
4. Define where to display your FAQ rich snippet widget in the Layout Updates section.
5. Fill out the widget options the same way we did above and Save the widget.
After saving you might need to clean the cache to see the result on the frontend.
Category and CMS pages are not the only places where you can apply FAQ structured data markup. Add it to products and blog posts to improve customer experience and display relevant information in search results.
However, you'll also need to configure rich snippets for product, organization, breadcrumbs, and search to drive targeted traffic and stand out in SERP.
- What is FAQ rich snippet?
FAQ rich snippet is the Google snippet that includes questions and answers covered on a certain page. It could appear under the page link or in the "People also ask" block in search results.
- How to enable FAQ snippets for Magento website?
To add FAQ snippet in Magento you have to add structured markup FAQPage schema to any of the website pages.
- Do I need an extension to add FAQ rich snippet in Magento?
You don't need an extension to add FAQ schema to your website. However, you need to edit a page or create blocks and add them to the page to apply this markup. With the Magefan Rich Snippets Extension, you only need to enter questions and answers into a widget.