Rich snippets structured data is a small piece of code that drives traffic to your website and increases the click through rates. It is important for Magento stores since it generates more targeted traffic and increases revenue correspondingly.

To add rich snippets to Magento pages, you have to go through a lot of templates and code editing which is not an option for non-developers.

In this article, we'll cover how to add the most essential rich snippets for Magento with a few admin panel configurations. For that, you'll need a handy Magento 2 Rich Snippets Extension.

Once you install the extension, navigate to Stores > Configuration > Magefan Extensions > Rich Snippets and you're good to start.

Magento 2 Rich Snippets Configuration

To add rich snippets to Magento 2 pages:

1. Configure Product Rich Snippet

  • Select the Description Attribute.
  • Choose whether you want to display Price including or excluding tax.
  • Set the Brand Attribute and select the SKU Attribute.
  • Specify the Global Trade Item Number (GTIN).
  • Choose whether to Include Reviews and set the Number of Reviews to display.

Note: 10 reviews are set by default. You can increase his number if you need, but please note that a big number of reviews will make the page longer and influence the performance correspondingly.

  • Select if you want to Include Category and specify Custom Attributes if you like.

Product Rich Snippet in Magento

2. Set up Organization Rich Snippet

  • Enter your company Description which should be at least 50 characters long.
  • Specify the Social Links of your company.
  • Enter a Fax and set the Price Range.
  • Upload the Image or logo of your brand.

Organization RIch Snippet in Magento

3. Enable Breadcrumbs Snippet

It will help to display the hierarchy of the website pages in search results, so customers understand it better.

Breadcrumbs Rich Snippet in Magento

Search box snippet allows your customers to search through your website directly from search results. 

Sitelink Search Box Snippet

Note: the search box snippet display depends on a variety of website characteristics. It is defined according to Google documentation.

Don't forget to Save Config and validate rich snippets with Validator or Rich Results Page tools. Once you add rich snippets to Magento 2 pages your website should be more attention-grabbing than other search results.

Which result would you rather click?

Add Rich Snippets to Magento

5. Add FAQ Widget

Enable FAQ rich snippet on any page of your store with little to no effort in order to answer customers' requests directly on the search results.

Magento 2 FAQ rich snippet settings

5. Enable HowTo Structured Data

Explicitly tell Google that your page is a how-to with the howto markup to make your page more likely to be featured in rich results. 

HowTo Structured Data Magento

Rich snippets provide searchers with all the information about the product price, reviews, availability, etc right there, in search results. So it is easier for them to define which product is more suitable for their needs.

Besides, rich snippets provide more information about your page not only to customers but to search engines as well. They make it easier for search engines to index and rank your website. It allows you to improve Magento SEO and your store authority.