How to Set Up Special Price in Magento 2?

Setting up special price in Magento 2 is one of many ways to provide discounts and boost conversion rates in your store. Since sales always drive customers' attention and make them come back regularly, you need to know how to leverage them to your benefit.

So, in this guide, you'll learn more about special prices in Magento 2 and how to configure and edit them in bulk or gather all products on sale into one category.

You set up a special price to put a product on sale. It is displayed instead of the regular price with the regular price notation. However, except for the product page, it is also displayed in a catalogue.

Magento 2 Special Price

Want to track price changes in your store? Get Magento 2 Price History Extension and display the lowest price over a certain period on the frontend.

Set Up Magento 2 Special Price

1.Navigate to Catalog > Products and choose the product you want to configure a special price for.

Magento 2 Products

2. Scroll down to the Price field and click on Advanced Pricing.

Magento 2 Product Price

3. Enter the Special Price you want customers to see during the sale period.

4. Set up the Special Price From and To date to define the time when the special price will be valid.

Magento 2 Special Pricing

Once you finish, don't forget to save the product and check if the special price works on the storefront.

Magen to 2 Product List

Set up Special Price for Configurable Products

1. Go to Catalog > Products and filter products by Name and Type (simple product) to get all variations of a configurable product.

Product Grid Filters

2. Select All or certain products you want to apply a special price to and choose the Update Attributes option from the mass actions.

Update Product Attribtues in Grid

3. Scroll down to a corresponding attribute and set the Special Price and Special Price From/To Dates.

Special Price in Magento 2

Once you finish, Save the changes and check them on the storefront. They should appear on a product listing, catalog and configurable product selected options.

Configurable Product Special Price

Use Special Price to Boost Sales

Although products with special prices are easily spotted in your catalogue, this might not be enough to get customers' attention. That's why you need to take the most of the Magento special prices.

Create Sales Category

Since consumers always look for the best deals it's best to have them all gathered in one place — the Sale category.

But don't worry, you don't have to add and remove products from/to it manually. Instead, you can create automatic sale category that will add and remove products by itself.

All you need to do is create a rule that says — "put all products from certain categories with a special price into the "Sale" category". That's it.

Magento 2 dynamic category rules conditions

Mark Products by Labels

Again, a special price is visible in your catalogue once you set it up. However, it is enough to make customers buy? Not always. 

A much better way to drive attention would be product labels applied to products with special prices.

Hot, deal, sale, special offer, etc. Opportunities are limitless. All you need is to add product labels to Magento products with rules. 

Isn't it much more clickable?

sale product labels magento

Add Discounted Products as Cross-Sells

If people are already willing to buy something from you, why not offer them some other cheaper items as well? This is called cross-selling and it actually works. 

To reduce the workload, create related product rule and assign products with special prices as cross-sells automatically. Just set and forget.

cross sell products with special prices magento

Edit Magento Special Prices in Bulk

Changing the special price for each product one by one takes a while. So, to optimize the process you need to update special prices in Magento in bulk

Simply choose all products you want to add or edit a special price for. Then find the Mass Change Special Price option from the mass action and set the amount. You can change the special price by a fixed amount of personage. 

Bulk Update Special Price Magento

As you can see there are plenty of ways you can use Magento 2 special price to make the most of your sales strategy.

It always drives attention and encourages a purchase regardless of the product type, customer group, or base price. However, that's not the only product pricing option Magento offers you.