How to Configure Wishlists in Magento 2?

Customers are not always ready to buy your products immediately while shopping. Usually, they need more time to make up their minds and consider all pros and cons of a certain item. And while you can configure recently viewed/compared products, Magento wishlist will benefit your more.

A wishlist is an essential feature that allows customers to have their preferred items gathered in one place and buy them during the next visit to your website.

Additionally, they can share their wishlist with friends. This allows you to reach more customers and increase the demand for your products.

So, today we'll cover everything you need to know about Magento 2 wishlist feature and how you can benefit from it.

What is a Wishlist in Magento?

Magento wishlist is a collection of products, a registered customer hasn't bought yet, but apparently plans on purchasing in the future or sharing with friends.

How to Add a Wishlist in Magento

A wishlist is a great feature not only for customers but store owners as well. Using wishlists you can analyze your sales and follow the trends. Besides, Magento wishlists give you a chance to track what products sell immediately, and what items are stored for later. 

It is a great way to learn whether you need to change your strategy, reconsider prices or adjust product page content for certain customer groups. 

How Does a Wishlist in Magento 2 Work?

When the Magento 2 wishlist is enabled in your store, a corresponding "Add to Wishlist" button is added to the product and category pages. When you press it, a product is added to the wishlist. It is as simple as that.

A customer can then edit the number of products in the wishlist, leave comments as well as share the wishlist. The wishlists are shared via email with the store email address. It is also possible to add a message to your wishlist before sharing it, but it is an optional feature. 

Magento Wishlist Comment

If you want to know how to configure wishlists in Magento, keep reading. 

How to Configure Wishlists in Magento 2?

To configure wishlists in Magento 2:

1. Go to Stores > Settings > Configuration > Customers > Wish List.

Magento 2 Wishlists

2. Fill in General Options.

  • Set Enable to Yes to make this option available in your store.
  • Choose whether you want to show the wishlist in the sidebar.

Wishlist Configuration

3. Configure the Share Options.

  • Select the Email Sender which defines the name that will appear in the emails.
  • Choose Email Template which is used when customers share their wishlists.

Note: Wish List Sharing template is set by default, but you can customize email templates and use your custom one.

  • Set the number of Max Emails Allowed to be Sent. The default number is 10, but you can modify it (max - 10000).
  • Define the Email Text Length Limit. It can vary from 250 to 10000, depending on how you set it.

Wishlist Share Options

4. Set the Display Wish List Summary in the My Wish List Link section, to display either number of items in the wishlist or item quantities. 

Wishlist Link

Don't forget to press the Save Config button. Once you configure the wishlists you have to learn how to share them.

Want to track how many customers add products to their wishlists? Add Magento 2 Google Tag Manager to your store and get in-depth data reports on customers' behaviour.

How to Magento 2 Share Wishlists?

Sharing a wishlist in Magento is not a complicated task. So your customers won't have any trouble sharing their wishlists with their families or friends.

To share the wishlist in Magento 2:

1. Go to the My Wish List section and press the Share Wish List button.

How To Share Wishlists

2. Fill in the emails to which the wishlist will be sent.

3. Add a Message for the receivers. You can omit this step because this is an optional field.

4. Press the Share Wish List button to send your wishlist. 

Magento 2 Wishlists

And here you go! You have configured Magento 2 wishlists and learned how to share them. They will definitely make your store more customer-friendly and help you retain customers at the same time. 

However, if you want to increase the likelihood of the purchase, try adding related products to shopping cart page. It gives customers more options in case they're hesitant about the product.