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Having products and enabling payments is often not enough to run a profitable store. Merchants also need to manage content blocks, create pages, and communicate with customers through content. Magento CMS offers all of these and even more. With tools such as CMS blocks, pages, widgets, and editors,  goes far beyond basic eCommerce functionality. It provides all the features merchants might need to run an empowering marketing strategy directly within the platform. So in this guide, you'll learn how the Magento 2 content management system supports marketing efforts with various tools. We'll also share best practices for Magento CMS SEO and the difference between content tools on open source and paid Magento. Key takeaways Main core components of Magento CMS are CMS pages, blocks, widgets, the WYSIWYG editor, and Page Builder. CMS blocks or banners are used to display reusable content across multiple pages. Magento widgets control where and how CMS blocks appears. Page builder helps to createihor

AI-powered search engines, like ChatGPT, Gemini and Perplexity are transforming how eCommerce content is discovered. To get ahead of the competition Magento stores need to leverage the AI visibility tools now more than ever. In this guide, we'll cover one of them, LLMs.txt file in Magento, and explain why it's a part of the and how to generate one step by step. So, your store becomes easier for AI systems to find, understand and cite. What is the LLMs.txt File? LLMs.txt file is a structured text document located in the website root directory that contains information about websites' top pages and helps Large Language Models (LLMs) — like ChatGPT and Perplexity — understand your website content better. In other words, it's a contextual map for AI models. Unlike search engines, AI systems rely on clarity, structure and context rather than crawling and indexing signals. They don't "rank" pages. They synthesise information to reference your store when users search for it. That means the clearerihor

Websites offering similar or the same content on multiple pages or using pagination extensively are facing content duplication issues. Unless they use Magento canonical URLs.  make sure Google uses the "right" version for indexing and doesn't penalise your content.  While canonical tags are part of the , the platform offers canonicals for a limited number of pages.  In this guide, you'll learn how to enable canonical URLs in Magento, how to set them for content pages and how to customise any existing canonical URLs. What is Magento Canonical URL? Magento canonical URL (also known as Magento canonical tag) is an SEO tool that allows specifying the "main" version of the page, so Google and other search engines know which page to index in case there are very similar or duplicate pages on a website. Canonical tag helps you to make sure Google indexes the "right" version of the page, if, for example, a product page is part of multiple categories and you include the category path in productihor

Language is one of the biggest conversion barriers for merchants expanding into international markets. People prefer shopping in their language, and Google prioritises localised content in regional results.  However, translating and maintaining translations of all the products is quite expensive and hard to manage. So that's when Magento DeepL Translator steps in.  When you integrate DeepL in Magento, you get one of the most accurate AI translations with natural tone, context and SEO-optimization. In this guide, you'll learn everything about the Magento 2 DeepL Translate, how it works, and how to set it up for automatic . What is Magento DeepL Translator? Magento DeepL Translator is an AI-based machine translation engine that uses advanced networks to deliver natural-sounding, context-aware translations. It analyses full sentence structure, tone and linguistic specifics to deliver results that feel like human-written.  Unlike traditional word-for-word translators, DeepL analysesihor

TikTok has rapidly become one of the most popular advertising platforms for e-commerce. But without proper data tracking, it's impossible to know what works and what doesn't. Magento store owners don't know what actions users take, what actually drives sales and how to optimise performance based on customer behaviour. That's when TikTok Pixel steps in to help you track, analyse and optimise your TikTok Ads.  This guide teaches you what is TikTok Pixel in Magento and how to set it up, including installation, events and testing. By the end, you should know how to collect data accurately, build better audiences and improve your TikTok ROI.  What Is TikTok Pixel in Magento? TikTok Pixel in Magento is a tracking script that connects your Magento 2 store with TikTok Ads Manager and helps you track user behaviour on your website after then engage with your TikTok Ads. It tracks key eCommerce events like page views, product page views, add to cart events, checkout events and purchasesihor

Targeting international markets and managing frequently changing content is quite a challenge for most Magento stores. That's because traditional translation methods, such as CSV or manual translations, don't work and require constant maintenance. Magento 2 ChatGPT translation help to — catalogue, CMS and blog pages — into multiple languages significantly faster. It reduces manual work and enables merchants to localise their stores automatically and maintain translations across all store views more easily. This guide explains what Magento 2 ChatGPT translation is, why you need it and how to set it up effectively. What is ChatGPT Translation for Magento 2? Magento ChatGPT translation is a process of using an AI language model in Magento to automatically translate store content into multiple languages and update it across the entire store upon changes. Unlike traditional machine translation, ChatGPT analyses content blocks and entire sentences to preserve the context and intent. Thisihor

2025 is almost over, but before we step into 2026, let's pause for a bit and reflect on everything 2025 brought us. Meet Magento Ukraine To begin with, one of the most memorable 2025 moments was the return of Meet Magento Ukraine after a long break. Our CEO, Ihor Vansach, was invited to moderate the technical track and deliver a speech on , sharing insights with the Magento community. We were also extremely honoured to sponsor the event, participate in lively discussions, meet fellow Magento enthusiasts, and feel the spark that really keeps us going.   (Images from the official Meet Magento Ukraine website) Meet Magento Ukraine once again highlighted the strength and resilience of the Ukrainian tech ecosystem. In fact, Ukraine has been part of Magento story from the very beginning. Very few people know that the actual coding and development of the first release was handled by a team in Ukraine. Meet Magento World In 2025, Magefan continued supportingihor

The approach to online blogging has changed drastically over the years. Creating posts has become more streamlined and faster with the advanced AI tools. You must have felt this shift while as well. It's not necessarily a bad thing, though, since AI blog writers help to create well-structured and informative drafts you can then turn into SEO-optimized posts. So, if you haven't tried your hand at the AI optimization, it's about time you give your blogging efforts a new coloring. The question is: what tool to choose? That's a valid question, and we'd like to help you make the right choice. In this guide, we've gathered the best Shopify AI blog generators and listed the key benefits they offer. Top Shopify AI Blog Writers Icon App name Developer Price Free plan Free trial SEO Blog Writer — AI Blog Magefan Standard - $19/month Pro - $39/month Shopify Magic Shopify Free Tapita SEO AI Blog Builder Tapita Starter - $9.99/month Growth - $29.99/month Enterprise - $99.99/month Jolt: AI SEO Blogihor

Hard-wear.com, a leading eCommerce brand operating four Magento store views. They wanted to make their available on international markets, without spending hours on manual translation. With a growing audience, the goal was to translate blogs fast and efficiently, while preserving SEO structure, categories, and formatting. Challenge Typically, translating a single blog post manually can take 2–5 minutes per language. With multiple store views and expanding content, this quickly became unsustainable. So, what hard-wear.com needed was: a faster, automated translation process. seamless integration with their existing Magefan Blog setup. automatic syncing across store views to eliminate repetitive tasks. Approach Hard-wear.com was already using Elovate to manage their Magento catalogue and the Magefan Blog extension. The translation process was designed to be fully automated from start to finish. 1. Integration setup Hard-wear.com connected its Magento store to Elovate in just a few clicks (5m)ihor

The Magento admin panel is a hub for processing orders, setting up product listings, managing customers, and more. Thus, if the is compromised, you put not only your but also your customers' sensitive data at risk.  So, you need to protect your admin panel before any harm is caused. This is where Magento two factor authentication comes into play to prevent security risks and keep your data protected. In this guide, you'll find everything you need to know to enable, manage, and use two-factor authentication to the fullest. What is Magento Two Factor Authentication? The Magento two factor authentication (2FA) is a built-in security mechanism that uses two authentication factors to access the admin panel. To complete 2FA, you need something you know (a password) and something you have (an access token) or are (fingerprints, face ID, etc.). This means that, except for the password, the admins also have to take one more step to confirm their identity. That is, enter the access code, confirmihor

Managing a Shopify store means doing a lot — managing products, fulfilling orders, providing support and keeping your store optimised for search. But there is one thing merchants struggle with the most — creating relevant, SEO-friendly blog posts to drive traffic. That's where AI steps in. In this guide, we'll discuss the Shopify AI Blog Generator — a part of Magefan  — and how it can help you create more content in less time. Powered by AI, this tool helps you craft well-structured blog posts, tailored to your products and audience. You'll learn how to configure AI Blog Post Generator, how AI credits work, how to tailor prompts to your brand voice and how to generate your first AI blog step by step. Ready to start? What is a Shopify AI Blog Generator? Shopify AI Blog Generator is a built-in writing assistant that helps you create SEO-friendly blog posts directly in the Shopify backend, in just a few minutes. It generates topics, comes up with an outline and drafts entire blog posts fromihor

When optimising your Shopify blog, you explore numerous tools, practices, and techniques. From default and various apps to custom services and tools — you search for anything that will help you leverage your efforts. While all the optimisation tips and tricks certainly get the job done to an extent, one area often gets neglected — Shopify blog URL structure. So, in this guide, you'll learn why it matters, how to change it in Shopify, and how to manage blog URLs more effectively. Let's get right to it! Why Does Shopify Blog URL Structure Matter? As a content creator, you certainly dedicate your best effort to fine-tune blog posts. Relevant keywords, structured data, and high-quality insights — all help your posts appear higher in SERP and reach the targeted audience.  So, at some point, you may ask: Is the Shopify blog URL structure really that important? While it may not seem like a big deal, URLs have ana strong impact on your blog's rankings and navigation.  And here's why you shouldihor

When , you certainly do your best to craft the most insightful posts. However, you also have to make it "scannable" for readers to easily find what they need instead of just scrolling down and leaving. That's where the Shopify blog table of contents comes into play. As small an element as it seems, it's an effective tool for improving your content navigation, design, and, above all, user experience. So,today, you will explore what the table of contents is, why it matters, and how to add it to your Shopify blog using different methods. What is a Table of Contents in Shopify? The table of contents is a list of content headings that reflects the structure of your blog post. You usually add it at the top of your content or after the introduction, highlighting the key elements throughout the post. Ideally, the table of contents includes links to the corresponding chapters so that readers can easily jump to the section they are interested in. Thus, it sets clear expectations about the post contentihor

Extending to international markets is never easy. But the challenge begins long before you get caught up with the shipping and payment options. The first step you take creating a is translate Magento. And by "translate Magento" we mean not just catalog pages. You must cover every detail, from buttons and labels to checkout page fields and other frontend options.  To simplify this journey for you, we've created a Magento translation guide. Here you'll learn about some basic options, practical tips, and common pitfalls.  We'll also show how to automate the process to make your transition into new markets faster. Why Magento Translation Matters? As Magento and the majority of Magento extensions come in English as the default language, you'll likely need to translate your entire store into your local language. Even if you sell in one region only. Besides, every step of the buying process should be clear and understandable for your customers — from the moment they arrive till they completeihor

Tracking data in Shopify is super easy, especially with the Shopify customer events setup. However, it's a bare minimum that gives you limited insights about the catalogue, cart and checkout behaviours. To track all of the and optimise conversion tracking, you need Google Tag Manager (GTM).  It allows you to manage all your tags, including Google Analytics 4 and Ads, from one place. This makes updates and customisation less troublesome. So, in this guide, you'll learn how to set up Google Tag Manager in Shopify and test the implementation. All without touching your Shopify theme code more than once. We'll also share how to create all the important tags and triggers automatically inside GTM. Intrigued? Let's begin with the basics. What is Google Tag Manager and Why You Need It? If you're not running any advanced marketing campaigns or multi-tool tracking, the basic Shopify GA4 tool is probably enough. However, if you want more accurate data, advanced e-commerce tracking (form submissionihor

Gathering customers' information has become an important step in shaping . It helps you to learn more about your customers behaviour and improve their experience. But only if you keep the Magento GDPR compliance in mind. Why? If any customer data is compromised, you lose not only your reputation and customers' trust. You may even deal with legal consequences. Here, we'll explain what Magento GDPR compliance is and why it is important for your store. We'll also cover how to make your store compliant, especially in areas like cookies, analytics, and user consent. So let's go! Understanding GDPR The General Data Protection Regulation, or GDPR, is a set of EU rules that require you to collect and process data of EU residents in a transparent and secure manner. Due to the GDPR, EU customers have full control over their personal information. They have the right to know: what kind of data is being gathered why the data is being collected how the data is collected how long it will be stored andihor

As Shopify evolves, so does its approach to user experience on your website — which usually starts from the customer accounts. The introduction of the new Shopify customer accounts only made things more confusing. It left you wondering whether you should migrate to a modern, more flexible and optimised option or stick with the old model. In this guide, we'll break down the difference between new Shopify customer accounts and legacy accounts. You'll learn about the key features, benefits and how each option influences customer experience, integrations and long-term performance. So if you've been hesitating between these two, the struggle ends today. Understanding Shopify Customer Accounts Shopify customer accounts, same as on other eCommerce platforms, give customers a place to manage their orders, addresses, subscriptions and other information. For merchants, it's a tool that builds trust and encourages repeat purchases. It's also a great way to to improve their experience. While optionalihor

Magento 2 is one of the best eCommerce platforms with a multitude of . While it's a great advantage, the complex nature of this platform is quite difficult to grasp at once. So, you'd need to consult a Magento tutorial to find your way around the system. This is exactly what we prepared for you today. In this Magento 2 tutorial, you'll learn everything you need to know to start a Magento store. From Magento installation to store configuration and optimisation, we'll cover all crucial areas and details. Buckle up because we're getting started! Magento: Brief Overview Before we get to the configuration and management part, we should learn the key details about Magento. This will help us make our journey more structured and consistent. So, let's start with the basics. What is Magento 2? is an open-source eCommerce platform designed for creating and managing online stores. It covers catalogue, sales management, order processing, marketing, SEO, and other aspects. This platform is known forihor

Every e-commerce business wants to get more sales, putting all their efforts into . But they tend to forget that once people buy, it's the order processing, communication and experience that define repeat purchases. Thus, no matter if you handle hundreds of orders a day or just a few, efficient and smooth order processing is key. It allows you to stay organised, build trust and grow your business consistently. In this guide, you'll learn everything you need to know about Shopify order processing workflow. From basics and functionality to features and challenges, we'll help you leverage it to the fullest. What Is Shopify Order Processing? Shopify order processing is a sequence of steps from the customer placing an order to the moment it's delivered to their doorstep. The journey starts when the customer completes the purchase on your store. Shopify automatically records the order details, confirms payment, and informs you that the order is ready for fulfilment. After picking the right productsihor

In a world where ad blockers and privacy tools are constantly evolving, becomes more and more common. Regular client-side tracking doesn't cut it anymore, while server-side is too complicated to switch to. That's exactly why Google introduced a new feature — Google Tag Gateway — also known as First-Party Tags. It's a complete game-changer for those using web-based tracking. All because it offers improved tracking accuracy with absolutely no change to your current tag setup. In this guide you'll learn exactly what is Google Tag Gataway, how it works and why you need it. We'll also cover how to set it up using different methods and do it according to the best practices. Note: if you're using Magento, we offer a ready-made solution for implementing this First-Party Tags with our . What is Google Tag Gateway? Google Tag Gateway is a first-party tracking method that allows you to serve Google tags — like GA4 and Google Ads — through your own domain rather than Google's. This makes the requestihor

Whether you're improving your , planning your next marketing campaign or segmenting customers, you need data. Accurate data, which becomes harder to get with the modern website setups.  The ad blockers and browser limitations often lead to missing conversions and other data in your GA4. This leaves you wondering whether you can still get accurate data reports in 2026. You can. You just need to switch to server-side tracking. So today you'll learn how to set up server-side tracking in Shopify, using the . 1. Create GTM Server Container Go to your GTM account and choose the Create Container option once you click on the three dots near your property. Fill out the Container Name, select Server as a Target Platform, and hit Save. You need to create a new project on the Google Cloud Platform to host your server container somewhere. Just choose the Automatically Provision tagging server option here (it's much simpler than creating a new project manually). Then you need to create aihor