Magento is one of the biggest eCommerce platforms available nowadays. It is a complex unity of processes, actions, and sections managing which could be daunting, especially for one person.
Regardless of who you are: store owner or web developer it is always important to remember to optimize the management process and time-saving.
If you are one of those who are looking for the ways to save more time working with Magento 2 this article is right for you.
Is it worth having an eCommerce business?
It does not matter what you do and what your business is, there always comes the moment when you start thinking “Is it worth it?”. At some point, it gets harder and you feel like going in circles, staying at one place, not growing.
This is the common thing for people in online business. It is obvious that with the growth of the Internet, the number of websites increases. The same is with online stores: the more convenient people find online shopping the more store owners move their businesses to the bricks and clicks model.
Fortunately, we can assure you that, to the brick and mortar store owners regret, eCommerce is booming all over the world. And here is the evidence of a bright eCommerce future.
According to the research, online sales would reach an outrageous number by 2021, increasing by 265% compared to 2014.
Besides, eCommerce sales comprise about 17% of the worldwide retail market. It makes retail stores plunge into the online world, and encourages eCommerce stores to develop even more.
Times, when you were restricted to some location, are long gone. Nowadays, people can order something from multiple worldwide stores and have it delivered right to their door. Furthermore, 57% of shoppers are reported to make such purchases on a regular basis.
As stated in these statistics, it seems eCommerce shows no signs of decline. Conversely, it develops at an extreme pace with lots of changes yet to come.
Due to that, we can expect the number of online stores based on different CMS like Magento to increase dramatically. This makes it important for online store owners to optimize their processes and concentrate on time management.
3 Effective Time-Saving Tips for Magento 2 stores
So, we finally came to the main part of this article where we will tell you about the top 3 tips that will help you to save a lot of time managing your Magento 2 store.
1. Hire a Marketing agency
Same as SEO, marketing is an immense concept put into a few-letter form. There are a lot of things considered, analyzed and processed in marketing that generally takes a lot of time.
You sell an ideal product, have an ideal website, provide ideal content. However, to get sales you have to find your ideal customer. And that is the time when a marketing agency takes the stage.
Marketing is what drives people to your store and encourages them to make a purchase. Being a Magento 2 store owner you already have so much on your shoulders, managing products, content and the admin.
Do you really have time to master your marketing skills while there are people with expertise for that?
Hiring a marketing agency, you save an incredibly big amount of time you would otherwise need to spend much of.
Just imagine how much time would be saved, if you delegated marketing of your Magento 2 store to professionals.
2. Use a CRM platform
Once you have forwarded building the online presence of your store to the marketing agency’s shoulders, you can expect your sales to boost and new customers to come.
But the best customer is the returning customer. And to make people return you have to establish a relationship and build trust. It is a long, time and effort consuming process you definitely need to pay sufficient attention to.
Providing better shopping experiences is the best way to improve customer loyalty. Furthermore, the best tool to use in this case is the CRM — Customer Relationship Management system. Here are some key points this system is worth using. CRM:
- allows you not only to establish and maintain your relationship with customers but also lets you know them better. Which means you can create better experiences for them.
- stores all information about the customers including names, addresses, phones, and birthdays. This allows you to improve communication with them.
- improves custom segmentation depending on various factors, and allows you to target your customers with the right messages depending on their interests, number of previous orders, etc.
- helps you to manage email campaigns, surveys, and follow-ups contributing to customer retention improvement. Simply speaking, it ensures you keep a constant dialogue with your customers and increase customer loyalty.
However, the main benefit of the customer relationship management system is that it allows you to save a lot of time by creating customer segments, sorting out all customer information, checking customer purchase history or wishlists to see what their preferred products are, etc.
CRM spares you the time you can spend on some other important Magento 2 store Management tasks.
3. Use Time-Saving Magento 2 Extensions
Marketing works great. Customers keep coming to your store. You manage to establish a relationship with them, earn their trust, and build customer loyalty. But surprisingly, sometimes that is not enough.
Ecommerce is becoming more and more popular and creates great competition on the market. It is true Magento has a great functional system.
However, to stand that competition you need to improve and add on new features to optimize your store. That is why an extra help in the form of Magento 2 extensions is so appreciated.
Depending on the store’s scope, its niche, and goal there are hundreds and thousands of different Magento 2 extensions from different vendors you can opt for.
One can help you boost your store performance, another enables you to set OG tags for your store pages. Thus, all of them this way or another contribute to your store’s success.
Adding new products to your store is definitely one of the top time-consuming processes you face while working with Magento 2 admin. Adding images, setting attributes and assigning products to categories is what takes quite some time.
At least, Magento 2 Dynamic Category Extension can help you to deal with the last one. Generally, this module allows you to add products to categories automatically, based on the dynamic category rules. However, that is not all you can take from it.
Dynamic category extension allows you to set conditions based on product attributes. Moreover, it automatically generates and updates custom product attributes such as Is on Sale, Is New, Reviews count and score, Quantity (Number) and Best Sellers (QTY) for all products.
This allows you to use them for different other purposes, like cart and catalog price rules or filtering.
As you can see, Magento 2 Dynamic Category Extension creates a scope for imagination and allows you to create multiple categories like Brands, Sales, Cuisines, Most-Rated Products, Best Sellers, etc. So the general Magento 2 Dynamic Category features are:
- Product Generating Conditions
- Old Products Removal
- Automatic Rules Applying
- Dynamic Category Product Preview
- Dynamic Product Attributes
- Dynamic Sale Category
- Catalog Price Rules
- Newly Added Products Category
- Automatic Most-Rated Products Category
- Dynamic Brand Category
- Dynamic Category Based on Product Attribute
This extension does the hard work for you. All you need to do is to update the attribute dynamic category the rule is based on. The cron job will update the categories based on that.
No big effort, much saved time. It is as simple as that.
If adding products to your Magento 2 store was in the first place of the time-consuming tasks, updating their attributes would definitely be in the second.
When you need to change some of the product attributes like price or quantity you normally go from one product editing page to another, one by one. It does not take much of your time when it is 10 or 20 products you need to update.
However, what if you have a hundred or a thousand products?
Magento 2 Product Grid Inline Editor solves that problem and you definitely will be surprised how much time it can save for you. This extension, according to its name, allows you to update product information directly from the grid which saves lots of time.
Except for editing a single product, it allows you to update product attributes massively. Setting a new quality number, changing the size, SKU, price or name, and all of this can be done in seconds. However, there are even more features like:
- Faster Product Editing Process
- 7 Attribute Types Support
- Filter Products by Category
- Product Grid Filters
- Drag and Drop Columns
- Mass Attribute Set Change
- Grid Templates Saving
For your convenience, in case the above-described features are not enough, Product Inline Editor also allows you to:
Both small regional stores as well as big global ones will benefit from the Magento 2 Product Grid Inline Editor greatly. It not only optimizes your product updating. It spares you the time you can dedicate to some other important store management tasks.
In case you are wondering if there is anything else that takes a lot of time to manage in Magento admin, then yes, there is one more thing - CMS content. And it is not its creation we are talking about.
Have you ever got tired of enabling and disabling CMS blocks and pages once the sale, special offers or the information shared is no longer relevant?
If your answer is “yes”, you might want to have a closer look at the Magento 2 CMS Display Rule Extension.
In short, this module allows you to create a rule according to which CMS blocks and pages will be displayed. By creating this rule you set a date, weekday, and the exact time of the display. There is no need to enable and disable the CMS block or page twice. The extension does everything for you.
In order for CMS blocks and pages, you want to display to be effective and bring conversions, you have to focus on different customer groups. Fortunately, Magento 2 CMS Display Rule extension covers that too.
You can define the customer group CMS blocks and pages will be displayed to, and target the right audience with the right messages. So all you need to do it to set:
Could it get any better?
In addition to all other useful features, this module allows you to set conditions based on product or shopping cart attributes CMS content will be displayed under. Thus, with the Magento 2 CMS Display Rule extension you get:
- CMS Block Display Rules for Product Pages
- CMS Display Conditions
- Customer Group Restrictions
- CMS Pages and Blocks Display by Date
- CMS Pages and Blocks Display by Day of the Week
- Exact Time to Display
- Redirect to Another CMS Page
- CMS Block Replacement
You target the right audience, display different CMS blocks and pages at different times and dates, to different groups of customers, under different conditions, and all that just creating a rule once. If it is not a productive use or Magento 2 admin then I don’t know what is :)
Managing an eCommerce store is kind of a challenge for every store owner since a lot is at stake and needs precise attention. Not speaking about the time that needs to be spent on it.
Thus, you should always be looking for new time-saving tools and optimize the management of your Magento 2 store. Delegating tasks to others to free some space for yourself is also a must for successful eCommerce.
Your business is definitely important for you, but it should not take all of your time and leave you weary at the end of the day. Happy Magento 2 store management!