Product reviews and ratings are what customers notice first when buying a product. It's reassuring to know if other people are satisfied with the product quality, service, and store in general prior to the purchase.
At the same time, Magento reviews and rating help you optimize product pages and receive honest feedback from customers. It's certainly a win-win.
So, in this article, you're going to learn how to manage reviews and ratings in Magento 2. Besides, we'll cover other useful tips to boost your review and ratings management.
How to Configure Magento 2 Product Rating?
Let's begin our journey with the Magento 2 product rating. It is represented in the form of stars on a storefront. So, customers have a chance to rate your items according to various criteria.
To add the rating criteria:
1. Navigate to Stores > Attributes > Rating and press the Add New Rating button.
3. Set the Rating Information:
- Enter the Default Value and Default Store View value of your Rating Title. If you leave the Store View Rating Title field blank, Default Value will be used instead.
- Choose the Store View the rating will be visible on.
- Enable it by checking the Is Active option.
- Set the Sort Order to define the position of this rating in the list of ratings.
Once you finish, don't forget to Save the Rating.
Now the newly created rating is available on the storefront. So, customers can add and view product ratings before committing to a purchase.
How to Enable Magento 2 Reviews?
Before you start receiving reviews on your Magento 2 store, you have to enable them in the general settings.
For that go to Stores > Configuration > Catalog > Catalog and find the Product Reviews section.
All you need to do here is Enable product reviews and choose whether you want to Allow Guests to Write Reviews.
That's pretty much it. Just don't forget to save the configuration. Now, your customers can review the purchased products and leave their ratings.
How to Manage Reviews in Magento 2?
All Magento 2 reviews are managed via the admin panel. They have a Pending status and are not immediately published. So you can approve, edit, or disapprove them.
To make the review management in Magento 2 more convenient, All Reviews and Pending Reviews are in separate tabs.
Correspondingly, you'll see all of the reviews your store received in Marketing > User Content > All Reviews.
To manage Magento 2 reviews:
1. Go to Marketing > User Content > Pending Reviews. Find all the reviews that haven't been published yet here.
2. Select the Review that's pending approval and press the Edit link.
3. Look through the Review Details. Here we have a reviewed product, as well as the author of a review, rating, nickname, summary of the review, and the review itself.
The most important part for you is the review's status. You may Approve or Disapprove it, as well as leave it Pending.
So, select a corresponding option, Save the Review, and check it out on the storefront.
As you see, managing Magento reviews and ratings isn't hard at all. A few admin panel settings are all it takes.
At the same time, you can optimize reviews and ratings to make them even more effective. Jump to the next section to learn how.
Tips for Magento Reviews and Ratings
We've already mentioned that people are inclined to purchase products with higher ratings and better reviews. Certainly, no one can tell you about an item better than a person who used it.
Besides, by displaying reviews you show that you are open to all kinds of feedback. It establishes a valuable dialogue with your customers that helps you grow and improve. Still, that's not it.
There are more ways you can use product reviews to your benefit.
1. Increase your store's credibility with Google Reviews
Reviews and ratings have a direct impact on your store's image. Especially, if they come from a trusted and impartial party.
You can achieve this by setting up Google Customer Reviews in your Magento 2 store. It adds the Google rating badge to your storefront giving you more credibility.
Example of the Google rating badge on the storefront
Besides, the process is fully automated. Customers receive a survey after purchase and provide a rating to your store. The only thing you have to do is to set everything up initially.
A quick Google review survey customers receive after the purchase
This way, you increase the authority of your store and show people that they can trust you.
2. Create the "Most Rated" category
Another great strategy is sort products by rating and gather them in one category. So, people don't have to browse through your pages and look for nice reviews. There's a entire category dedicated to that.
This is a dynamic category, so you don't have to update it yourself. You just set up the rules and all matching products are added and updated accordingly.
Example of the Most Rated category conditions
The settings won't take you more than a few minutes, but positive results will stay with you for time to come.
3. Receive email notifications about new reviews
Since you aren't logged into the admin panel all the time you can't monitor your review panel constantly. It limits your review tracking capacities.
That's why you may need to enable new review email notifications in Magento. You can set up the schedule and receive a CSV file with reviews in your email box.
Besides, you'll get an admin panel notification any time there's a new review waiting for your approval.
New review email notifications settings in the admin panel
It's also a great opportunity to keep a record of all received reviews. You may use the collected info to create customer satisfaction reports and use it as a basis for your store's strategy.
As you can see Magento 2 reviews and ratings have lots of applications. They are easy to implement and don't take much of your time to manage.
The default functionality gets the job done. However, you can combine it with the advanced tools to open the full potential of reviews and ratings in Magento.
