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Any store owner knows how important it is to keep the customers updated on the latest changes or special offers in a store. It's a great way to increase traffic to a website and catch busy customers' attention. Except for newsletters, you can use the other excellent feature for this — Magento 2 RSS Feed.
In this article, you will learn what RSS feeds are and how you can configure them in Magento 2.
So, let's get started.
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What is RSS Feed?
RSS — Really Simple Syndication — is a data format based on XML, that is used to share the news and content of your store. If customers subscribe to the updates of the store, they'll receive notifications about discounts, new releases, etc. It's an excellent tool to promote your store, boost SEO, and thus evoke customers' interest in your products and services.
Here you can see how Magento RSS feeds look on the frontend.
Feed readers are essential to read RSS feeds. For example, Google Reader is one of the most wildly used free online RSS feed readers.
Types of RSS Feeds
There are six types of Magento 2 RSS feeds used for multiple purposes. Let's have a look at each of them in detail.
| RSS Feed | Description |
| Wish List | Customers' wish list pages include the RSS feed link and a checkbox on the wish list sharing, allowing users to add the link to the feed from shared wish lists. |
| New Products | Shares notification about new products in your catalog. |
| Special Products | Informs customers about special prices in your store. |
| Coupons/Discounts | Notifies your clients about available coupons and discounts. |
| Top Level Category | Publishes notifications of the changes in the top-level category that are visible in the store. |
| Customer Order Status | Informs customers about the status of their orders. An RSS feed link can be seen on the order page. |
Since you now know what RSS Feeds are, we can continue with the configuration.
How to Configure RSS Feed in Magento 2?
1.Go to Stores > Settings > Configuration > Catalog > RSS Feed.
2. In the RSS Config field Enable RSS.
3. Enable RSS for the Wish List.
4. Expand the Catalog category and choose to Enable in the following fields:
- New Products
- Special Products
- Coupons/Discounts
- Top Level Category
5. Move to the Order and set the Customer Order Status Notification to Enable.
There is nothing complicated about configuring RSS feeds in Magento. You literally just have to enable them.
Once you configure the RSS feed in your Magento 2 store, you can also consider configuring a blog RSS feed to make sure your customers are informed about all the most important events in your store.
