Checkout is one of the most important steps in the customers' journey in your store. Thus it's important to make the shopping experience as seamless as possible to prompt people to buy from you.
Magento 2 offers a perfect option for this case — an instant purchase. It saves the customers' time and reduces the chances of them abandoning their carts.
In this article, you'll find out more details as to what is Magento instant purchase and how to configure it
What is an Instant Purchase?
Instant purchase is a default Magento 2 option that brings customers directly to the checkout page after they press a corresponding button. Yet, products can be purchased instantly one item at a time.
The instant purchase functionality is available for the registered customers, provided they have default shipping and billing addresses set in their accounts. You also need to configure the payment methods and make sure that there is a shipping method available for the countries stated in the default billing address.
How to Configure Instant Purchase in Magento 2?
Now that you know what is a Magento 2 instant purchase you need to learn how to set it up.
To configure Magento 2 instant purchase:
2. Move to the Sales tab in the Sales section.
3. Find the Instant Purchase section and Enable the option.
4. Enter the Button Text that will be displayed on the frontend.
5. Press the Save Config button and flush the cache.
Finally, you can check the results and test out how the instant purchase works. If all the requirements are met, your customers see the following button on the storefront.
After pressing the Instant Purchase button, customers will have to confirm the purchase first. Then they'll fill out the optional fields on the checkout page. The billing and shipping addresses will be set automatically.
Such a quick configuration will bring you valuable results. Although it is not the best option for guest checkout, instant purchase still has enough potential to benefit your sales.
Moreover, if you pay attention to some other aspects, like enabling backorders, you'll be able to cover more shopping scenarios. The more alternatives you offer, the more likely your customers will buy from you.