At a time when online shopping is at its peak, a Magento free shipping offer is one of the best ways to reduce shopping cart abandonment, encourage customers to buy more, and increase sales.

A lot of Magento 2 stores actively use this marketing technique, along with other shipping methods, as one of the greatest ways to attract customers. Free shipping may be applied to a certain kind of product, items total, or a particular group of items.

In this article, you are going to learn how to set up and configure Magento free shipping.

How to Configure Magento Free Shipping Method?

1. Navigate to Stores > Configuration > Sales > Shipping Methods and find the Free shipping section.

Magento 2 Free Shipment

2. Enable the free shipping method.

3. Set the Title and Name.

4. Choose the Minimum Order Amount to set the threshold for the free shipping method to be applied.

5. Enter the Displayed Error Message that will be displayed to customers if they try to use the free shipping method under the inapplicable conditions.

Magento 2 Free Shipping

6. Choose whether you want to offer the Magento free shipping method to All Allowed Countries or Specific Countries in the Ship to Applicable Countries select box.

7. Select countries in the next field If you want to Ship to Specific Countries.

8. Disable or enable the Show Method if Not Applicable option to show or hide this shipping method according to some specific conditions.

9. Give the Magento free shipping method a Sort Order which defines where it is displayed in the list of shipping methods.

Magento 2 Free Shipping Method Configuration

Having finished, don't forget to Save the settings.

How to Set Up Magento 2 Free Shipping Rule?

Once created, the Magento free shipping method will be displayed according to your settings. Yet, if you want to show it in more precise terms, you can resort to the cart price rules. Here is one of the possible ways to set a Magento 2 free shipping rule:

1. Go to Marketing > Cart Price Rules and press the Add New Rule button.

2. Fill out the general Rule Information.

3. Specify the Conditions under which the free shipping should be applied.

magento 2 cart price rule conditions

4. Unfold the Actions section and choose the For matching items only option in the Free Shipping field.

setting up magento free shipping rule

Save your rule and check how it works in your store:

  free shipping rule on the storefront

Of course, this is just one way. You can adjust the conditions and actions as much as you need to find a perfect option. Thus, your Magento shipping rules will fit into the general picture. 

How to Promote Free Shipping in Magento 2?

Last but not least, you need to notify your customers about the free shipping option. It influences the purchasing decision and encourages customers to buy more. 

One of the convenient ways to display a free shipping offer is to use the Magento 2 CMS Display Rule extension. It assists immensely in automating your efforts and helps you to manage marketing campaigns more effectively.

All you need to do is to create the CMS Display Rule, and set the time, customer group, and conditions you want the Free Shipping banner to be displayed under. Correspondingly, this block will be added and removed from your website based on the rule settings.

Thus, you cut down on manual work and prioritize other important tasks instead.

Magento 2 CMS Display Rule Free Shipping

The Magento free shipping method may not seem to be something significant. But it is. It is small things like this that make your store more customer-friendly and increase the chances of people buying from you.

With all the options for the free shipping we've just discussed, you should now find a way to fit them into your strategy.