Creating CMS Blocks in Magento 2 opens a lot of opportunities for you. For example, CMS blocks allow you to share some information with your customers or just make your Magento 2 store pages more interesting and engaging. Magento enables you to create CMS blocks directly from the admin and show them on different pages of your Magento 2 store. 

Follow these steps to create new CMS block in Magento 2:

1. Go to Content > Elements > Blocks and press the Add New Block button.

Magento 2 Blocks

2. Enable the CMS Block

3. Set the CMS Block Title and Identifier.

4. Assign CMS Block to the Store View it will be displayed on.

Magento 2 New CMS Block

5. Enter CMS Block Content with the help of WYSIWYG editor adding images, videos, links and different product widgets.

Magento 2 Create New CMS Block

Note: If you're more comfortable working with the HTML code, you can press the "Show / Hide Editor" button and insert your HTML code in the text area.

Magento 2 CMS Block Content

You can watch this short video to follow the creating of CMS blocks in Magento 2:  

That's it, you should now be able to create the CMS Block. However, in order for it to appear on the storefront, you need to choose the way to show it. Depending on the kind of information, page or place you want to add the CMS block to there are different options to:

So, once you choose the most suitable way to add the CMS block to your Magento 2 pages you can display multiple offers like this using CMS blocks. 

Magento 2 CMS Display Rule

We bet there would be some customers driven by the opportunity to get their products shipped for free. But the question is: do you really want to enable and disable the CMS blocks every time the special offer period runs out? Taking into consideration the fact there definitely are some unique offers aimed at different customers you're wondering if it is possible to show different CMS blocks to different customers.

The answer is YES.

Magento 2 CMS Display Rule Extension is exactly what you need. It allows you to run your sales and promotional campaigns easily and effectively. It enables you to choose what customer group, date, weekday and even the exact time of the day corresponding CMS block will be displayed.  

Magento 2 CMS Display Rule Time

There is even more to it.

Let's take the Free Shipping offer as an example. Imagine you've created the CMS block, set it to be displayed the whole week, from 6 a.m to 8 p.m. to General Group of customers which says they will get a free shipping having 200$ cart subtotal.

Honestly, if I've come to buy something for 20$ I won't be interested. But If I intend to purchase something for about 180$ I might want to get it shipped for free if I choose something else to make it 200$.

20$ isn't a big deal if I am already willing to spend 180$, is it?

So you see that you need some conditions that would define the display of that CMS block to reach the right audience. Magento 2 CMS Display Rules covers that as well.

Except for customer groups, date and time, it allows you to set the conditions based on product or cart attributes so that no one except for those who fall into conditions will see the CMS block. It significantly simplifies your CMS blocks and pages management. 

Magento 2 CMS Display Rule