Being a great marketer and selling good products doesn't mean having it all. To continue to grow and drive sales you have to focus on providing a personalized experience.

How can you do it?

Easily: by getting valuable insights about customers behavior with the help of the website tracking tags — small snippets of code that could make a big difference. That's exactly when Google Tag Manager in Magento comes into play.

It is a tag management system (TMS) that makes implementing and tracking tags easier and more convenient. You can make changes to the tags and adjust their functions from one interface without replacing the code.

While it sounds really attractive, it doesn't provide as many insights as required for your Magento 2 store. You need more detailed analytics in eCommerce to make data-derived desicions.

Correspondingly, in this guide, we've gathered the best Google Tag Manager Extensions (Free and Paid) to help you choose the most suitable solution.

Top Magento 2 Google Tag Manager Extensions

Vendor Extension Name Price Guarantees Rating
Magefan Magento 2 Google Tag Manager & GA 4 by Magefan Free

- 100% Open Code

- 30 Days Money Back Policy

- 365 Days Free Support 

- 365 Days Free Updates 

Supports GA4 

5 ⭐⭐⭐⭐⭐

23 reviews

Magefan Magento 2 Google Tag Manager & GA4 Plus by Magefan $99.00

- 100% Open Code

- 30 Days Money Back Policy

- 365 Days Free Support 

- 365 Days Free Updates 

Supports GA4 

5 ⭐⭐⭐⭐⭐

23 reviews

Weltpixel Magento 2 Google Tag Manager Extension by Weltpixel Free

- 100% Open Code

- 30 Days Refund Period

- 12 Months Free Updates

- 12 Months Free Support

 Does not support GA4

4.7 ⭐⭐⭐⭐⭐
78 reviews
Magepal Google Tag Manager for Magento 2 by MagePal Free

- No guarantees 

- Free Module

 Does not support GA4 

244 ⭐
81 forks
Magepal Google Analytics 4 for Google Tag Manager by MagePal $179.00

- 100% Open Code

-90 Days Free Support

 Supports GA4

Rating and reviews not specified

Mirasvit Google Tag Manager & Facebook Pixel for Magento 2 by Mirasvit $149.00

- 100% Open Code

- 30 Days Refund Policy

- 1 Year Free Updates

- 1 Year Free Support

 Supports GA4

4.9 ⭐⭐⭐⭐⭐

20 reviews


As you might have noticed there are similar extensions from the same vendors included in this top. Let us shed some light on each of them.

1. Magento 2 Google Tag Manager & GA4 by Magefan

Usually, you wouldn't expect free Magento extensions to have it all. But it's definitely not the case with the Magento 2 Google Tag Manager & GA 4 by Magefan. It is a free robust solution that helps you gather valuable insight into your website traffic and customer behavior. Google Tag Manager extension for Magento 2 allows you to optimize your marketing campaigns due to in-depth data gathering.

And the best thing about it is — you don't need to be a tech-savvy expert to implement the tracking tags. Unlike other extensions on this list, Magefan GTM Extension allows you to set GTM tracking IDs in the admin panel and adds them to the source code automatically

So, you won't need any technical assistance or webmaster's help to implement GTM in Magento. 

GMT tracking ids in Magento admin panel

(Google Tag Manager tracking IDs in admin panel - Magefan Demo) 

Besides, Magefan Google Tag Manager enables you to track products performance, checkout performance, customer shopping behaviour, products in product lists and much more. This allows you to maximize your marketing efforts and improve your strategies. 

However, how would you know what to track and what events to set up in Google Tag Manager? 

Magefan already took care of that. You won't need to create any tags manually since this Google Tag Manager Extension offers you to export JSON container with all essential tags and import them into your GTM account. The process won't take more than a few clicks, which significantly simplifies GTM tag management for you.

Export json container for Google Tag Manager Magentoi

(Tags export tool - Magefan Demo) 

And if you want to start conversion tracking and dynamic remarketing, this solution will be of great help. Note that there is a free and paid versions of the extension, with the most advanced settings offered in Magento 2 Google Tag Manager Plus.

2. Magento 2 Google Tag Manager Extension by Weltpixel

The next solution on our list is Magento 2 Google Tag Manager Extension by Weltpixel. It allows you to create preferred variables, tags, and triggers automatically in your Google Analytics & Google Tags Manager account and auto-sync them with Magento.

You can track product impressions, clicks, detailed information, adding and removing products from carts, promotions, and even checkout steps.

On top of that, the Google tag Manager extension by WeltPixel allows you to go as far as tracking how product reviews influence conversion rates in your store. Track Reviews with Google Tag Manager

(Reviews tracking options - WeltPixel Demo)

However, there's a trick. if you want to work with Google Analytics 4, you need a paid edition of the extension. 

3. Google Tag Manager for Magento 2 with Advance Data Layer

If you want a hassle-free and cost-effective Google Tag Manager solution for Magento 2, you should consider the one Magepal offers to your attention. It is a powerful free extension available on GitHub for anyone to use.

Though it will require some technical knowledge to install on your Magento 2 store, the rest of the configuration is a breeze. There is no need to call in developers every time you want to update the tracking tags. And it is perfect if you want to integrate Magento data with Google Ads, Facebook tracking, Microsoft Bing, etc. You don't need a separate extension for each platform since you have Magepal free Google Tag Manager.

This module is a vast array of more than 70 preconfigured data layer attributes and 50+ custom events to help you integrate any platform with the GTM.

But that's not it.

You can benefit from all of these features if you use GA4 too since Magepal offers a paid Magento Enhanced E-commerce for Google Tag Manager extension.

4. Google Tag Manager & Facebook Pixel for Magento 2

Unlike other modules on this top of best Magento Google Tag Manager extensions, Mirasvit highlights not only GMT but Facebook Pixel as well. Without the Google Tag Manager extension for Magento, you'll need to edit phtml template of your theme and load them on a storefront.

Applying the tracking tags is almost like copy-pasting with this extension, so you won't need any more than a simple configuration. 

Google Tag Manager Configuration

(Google tag manager tracking codes - Mirasvit Demo)

This extension offers to track custom product blocks and add any custom metrics and data of your store pages to be sent to GA. It significantly improves customer behaviour tracking and offers you the deeper insight you can use to your advantage.

Mirasvit Google Tag Manager extension allows you to implement all Google Universal Analytics and GA4 features. And since it works with Facebook too, you can benefit from enhanced e-commerce events for Facebook pixel.

One of the distinctive features is the debug toolbar that stores information about every triggered action and information transferred to Google.

Is Google Tag Manager for Magento Worth It?

The answer to this question is pretty straightforward. Regardless of the solution you choose for your store — free or paid — Google tag manager is worth every effort. It is not obligatory, and you can implement the tracking tags and triggers programmatically, but it will take much more time and effort.  

Tracking almost every action customers take on your website gives you an immense workload to act upon. Based on this, you can provide a personalized experience for your customers and make shopping at your store even easier. 

Isn't it what you'd wish for your customers?

Each Magento Google Tag Manager extension on this list has the features required to make it happen. The choice is yours.