Being a great marketer and selling good products doesn't mean having it all. To continue to grow and drive sales you have to focus on providing a personalized experience.

How can you do it?

Easily: by getting valuable insights about customers behavior with the help of the website tracking tags — small snippets of code that could make a big difference. That's exactly when Google Tag Manager comes into play.

It is a tag management system (TMS) that makes implementing and tracking tags easier and more convenient. You can make changes to the tags and adjust their functions from one interface without replacing the code.

While it sounds really attractive, it doesn't provide as many insights as required for your Magento 2 store. You need more detailed analytics in eCommerce to make data-derived desicions.

Correspondingly, in this guide, we've gathered the best Google Tag Manager Extensions (Free and Paid) to help you choose the most suitable solution.

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    Top Magento 2 Google Tag Manager Extensions

    Vendor Extension Name Price Guarantees Rating
    Weltpixel Magento 2 Google Tag Manager Extension by Weltpixel Free

    - 100% Open Code

    - 30 Days Refund Period

    - Free Lifetime Updates

    - 1 Month Free Support

     Does not support GA4

    5 ⭐⭐⭐⭐⭐
    58 reviews
    Weltpixel Google Analytics 4 (GA4) With GTM Support by Weltpixel $249.00

    - 100% Open Code

    - 30 Days Refund Period

    - Free Lifetime Updates

    - 1 Month Free Support

     Supports GA4

    4.8 ⭐⭐⭐⭐⭐

    4 reviews

    Magepal Google Tag Manager for Magento 2 by MagePal Free

    -No guarantees 

    - Free Module

     Does not support GA4 

    221 ⭐
    72 forks
    Magepal Google Analytics 4 for Google Tag Manager by MagePal $169.00

    - 100% Open Code

    -90 Days Free Support

     Supports GA4

    Rating and reviews not specified

    Mirasvit Google Tag Manager & Facebook Pixel for Magento 2 by Mirasvit $149.00

    - 100% Open Code

    - 30 Days Refund Policy

    - Free Lifetime Updates

    - 90 Days Free Support

     Supports GA4

    5 ⭐⭐⭐⭐⭐

    3 reviews

     

    As you might have noticed there are similar extensions from the same vendors included in this top. Let us shed some light on each of them.

    Magento 2 Google Tag Manager Extension (GTM)

    Usually, you wouldn't expect free Magento extensions to have it all. But it's definitely not the case with the Magento 2 Google Tag Manager extension by WeltPixel. It is a free robust solution that helps you gather valuable insight into your website traffic and customer behavior. Google Tag Manager extension for Magento 2 allows you to optimize your marketing campaigns due to various custom tags.

    And the best thing about it is — you don't need to be a tech-savvy expert to implement the tracking tags.

    The extension allows you to create preferred variables, tags, and triggers automatically in your Google Analytics & Google Tags Manager account and auto-sync them with Magento.

    You can track product impressions, clicks, detailed information, adding and removing products from carts, promotions, and even checkout steps.

    On top of that, the Google tag Manager extension by WeltPixel allows you to go as far as tracking how product reviews influence conversion rates on your store. Track Reviews with Google Tag Manager

    (WeltPixel Demo)

    Could you believe that you can get all of that for free?

    Extension Features: 

    • Track Coupon Usage
    • Track Product Brand
    • Track internal Promotion Impressions
    • Track internal Promotion Clicks
    • Internal Promotion Widget
    • Support for Display Advertising Features
    • Multi Currency Ready
    • Multi Store Ready
    • Varnish Cache Ready
    • Full Page Cache Ready
    • 8KB payload support
    • Track Magento User ID
    • Track user type (customer group)
    • Google Ads Remarketing Tracking
    • Google Ads Conversion Tracking
    • Persistent Data Management
    • GTM API - Create tag, trigger, variables
    • GTM API - Update tag, trigger, variables (PRO)
    • Track product review count (PRO)
    • Track product review score (PRO)
    • Track stock status (PRO)
    • Track Sale products (PRO)
    • Track transactions by product custom options (PRO)
    • Track custom dimension Page Type (PRO)
    • Track custom dimension Page Name (PRO) and more...

     

    WeltPixel did great work with their free solution. But wait till you hear about the next one.

    Google Analytics 4 (GA4) With GTM Support Magento 2

    Once you go through the extension features you'll ask how Google Analytics 4 (GA4) With GTM Support by WeltPixel is any different from the previous extension.

    The features are the same, so what's the trick?

    Exactly what the extension name implies — it works with Google Analytics 4. Universal Analytics provides great insights by tracking the page views, sessions, and time spent on a website.

    However, sometimes it isn't enough to leverage your marketing efforts. GA4 has a greater advantage over Universal Analytics since it tracks specific actions customers take on your website. It can even store how long people watch your landing page video, browse a category page, or complete checkout.

    Custom Attribute in GTM

    (WeltPixel Demo)

    Wouldn't you want to get these specifics about your website analytics?

    If you use GA4, Google Analytics 4 (GA4) With GTM Support by WeltPixel is exactly what you need to get the most of it.

    Google Tag Manager for Magento 2 with Advance Data Layer

    If you want a hassle-free and cost-effective Google Tag Manager solution for Magento 2, you should consider the one Magepal offers to your attention. It is a powerful free extension available on GitHub for anyone to use.

    Though it will require some technical knowledge to install on your Magento 2 store, the rest of the configuration is a breeze. There is no need to call in developers every time you want to update the tracking tags. And it is perfect if you want to integrate Magento data with Google Ads, Facebook tracking, Microsoft Bing, etc. You don't need a separate extension for each platform since you have Magepal free Google Tag Manager.

    This module is a vast array of more than 70 preconfigured data layer attributes and 50+ custom events to help you integrate any platform with the GTM.

    But that's not it.

    You can benefit from all of these features if you use GA4 too since Magepal offers a paid Magento Enhanced E-commerce for Google Tag Manager extension.

    Extension Features: 

    • 50+ custom events
    • 80+ data layer attributes
    • Enhanced Customer Support
    • Flexible programmable data API
    • Integrate third-party code snippets with ease
    • Exterprise level conversion tracking in minutes
    • Fully customizable with 10 lines of code
    • General Data Protection Regulation (GDPR) Support
    • GTM Multiple Environments Support
    • Content Security Policies Support and more...

    Google Tag Manager & Facebook Pixel for Magento 2

    Unlike other modules on this top of best Magento Google Tag Manager extensions, Mirasvit highlights not only GMT but Facebook Pixel as well. Without the Google Tag Manager extension for Magento, you'll need to edit phtml template of your theme and load them on a storefront.

    In this case, you should consider going with the module.

    Applying the tracking tags is almost like copy-pasting with this extension, so you won't need any more than a simple configuration. 

    Google Tag Manager Configuration

    (Mirasvit Demo)

    This extension offers to track custom product blocks and add any custom metrics and data of your store pages to be sent to GA. It significantly improves customer behavior tracking and offers you the deeper insight you can use to your advantage.

    Mirasvit Google Tag Manager extension allows you to implement all Google Universal Analytics and GA4 features. And since it works with Facebook too, you can benefit from enhanced e-commerce events for Facebook pixel.

    One of the distinctive features is the debug toolbar that stores information about every triggered action and information transferred to Google.

    Is Google Tag Manager for Magento Worth It?

    The answer to this question is pretty straightforward. Regardless of the solution you choose for your store — free or paid — Google tag manager is worth every effort. It is not obligatory, and you can implement the tracking tags and triggers programmatically, but it will take much more time and effort.  

    Tracking almost every action customers take on your website gives you an immense workload to act upon. Based on this, you can provide a personalized experience for your customers and make shopping at your store even easier. 

    Isn't it what you'd wish for your customers?

    Each Magento Google Tag Manager extension on this list has the features required to make it happen. The choice is yours.