To start selling on Google, you need to set up a Google Merchant Account, create a product feed and submit it to Google. Sounds too simple? Well, that's if we put it shortly. There are a lot of requirements you need to comply with so Google accepts your products.
However today we'll focus on the final step — submitting a product feed to Google Merchant Center. There are two most popular ways to do that, and we'll cover each in more detail.
If you use Magento jump to the bottom of the article to find a ready-made solution for creating and updating a product feed.
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Submit Product Feed to Google Merchant Center via a File URL
This method is best if you have hundreds or thousands of products which you update often.
To upload your products to Google Merchant Center this way you should have a URL that contains your product feed file. It usually comes from Google Sheets or some third-party tool.
1. Log in to your Google Merchant Center Account and go to Products > All Products.
2. Then choose the Add another product source option from the Add products dropdown to add your feed.
3. Select the Add products from a file option to submit your product feed via URL.
4. Enter a link to your file and Edit schedule so that the feed is regularly updated from the URL.
5. Add authentication information if your file is password protected.
6. Choose countries, the language and the marketing methods the product feed will be available for.
Press Continue and you've already submitted your product feed to the Google Merchant Center. Google will fetch products at a specified time. However, to make sure the connection works fine right away, hit the Update button.
Submit Product Feed to Google Merchant Center via a Google Sheets Template
For those of you who manage products via Google Sheets and import them in Magento in bulk, a Google Sheet template option may be just the right solution.
1. Log in to your Google Merchant Center Account. Go to Products > All Products and choose the Add another product source option from the Add products dropdown.
2. Select the Use a Google Sheets template option.
3. Press the Use template button to access the preset Google Sheets template.
4. Fill out your product details in the table. Conveniently, the template indicates what attributes are required and provides a short description for each of them.
5. Once the template is filled out, go back to the Google Merchant Center and set the schedule, countries, language and marketing methods for your product feed.
When the file is processed you'll see your products in the Merchant Center. The good news is you don't have to reupload anything manually. Your changes in the Google sheets template will be fetched automatically according to the set schedule.
Google Shopping Feed for Magento 2
If you're using Magento and want to extend your selling boundaries, Google Shopping is a great way to start. To make that step as easy for you as possible, we offer the .
It creates a product feed for you automatically. Then you can submit your product feed to Google Merchant Center via the file link method and forget about it. The feed will be updated by the extension and Google will fetch your changes according to the schedule.
Moreover, you can exclude some products from the product feed. So you have more control of what gets into the feed even if it's completely automated.
