Imagine customer frustration when they browse through your catalogue just to find that the product is out of stock. If you don't display out of stock products in your store, or at least have the back-in-stock category set up you're losing conversions. Not speaking about the customer experience. 

Luckily there is a solution — Magento 2 out-of-stock notification or Magento product alert. The best thing is that it's a native Magento feature. So, you don't need any third-party integration to enable out-of-stock notifications in Magento.

Ready to learn how?

Enable Magento 2 Out of Stock Notification for Customers

1. Enable the Display Out of Stock Products option in Stores > Configuration > Catalog > Inventory.

Display Out-of-Stock products in Magento 2

2. Navigate to Stores > Configuration > Catalog > CatalogProduct Alerts and enable the Allow Alert When Product Comes Back in Stock option.

You can customize Magento 2 email template for stock alerts if the default one doesn't fit your requirements and set the Email Sender.

Magento 2 Out of Stock Notification

Just enabling this option is enough for the "Notify me when back in stock" notification to be displayed on the storefront. However, it doesn't send notifications. 

Notify me when this products is back in stock

3. Specify the Frequency and Start Time when Magento 2 out of stock notification should be sent in the Product Alert Run Settings section.

4. Fill out the Error Email information to be notified about any issues with the out of stock notification and Save Config.

Product Alert Run Settings

Once you save the setting customers will be able to subscribe for the out-of-stock notification on the frontend. 

However, is it enough to allow customers to receive "back in stock" notifications? 

Enable Magento 2 Out of Stock Notification for Admins

Magento out of stock notification ensures that you don't miss out on any conversions while keeping customers satisfied. However, if you still don't want to display the out-of-stock products in your store, you have to restock before the product runs out of stock.

Since it's nearly impossible to keep track of all products and their quantity you need some notifications too. 

Low Stock Email Notification in Magento 2

In this case, you can configure the low stock notifications in Magento and receive emails about product stock wherever you are. This way you'll never run out of popular items or have to keep customers waiting for some products to arrive.