Magento 2 HTML <head> is a place where you put any custom code to verify you're the website owner or add some custom integration with , Google Analytics or any other tracking system. In this guide, you'll learn how to do that in a matter of a few clicks.
Add Ownership Verification to Head
To add custom code to the HTML <head> in Magento:
1. Navigate to Admin Panel > Content > Configuration.
2. Choose the store view you want the head tag to be changed on or select Global to change it on every store view.
3. Find the HTML Head section and add your code in the Scripts and Style Sheets field.
Don't forget to press the Save button once you finish and flush cache.
Watch this short video to learn how to add custom code to the Magento <head> HTML tag.
Add Tracking Scripts to Head
If the code you add to the HTML head is for data tracking, you need to know that loading that script will influence your store performance. Thus, if you want to set up data tracking with Facebook Pixel or add Google Tag Manager to Magento, try setting this up with the extension to optimize loading speed.
