If you configure sales rule based on a product attribute and cannot choose (don't see) the required attribute, please go to Admin Panel > Stores > Attributes > Product.

Magento 2 Sales Rules Conditions

Then choose the attribute you are interested in and in the Storefront Properties section choose Yes in the Use for Promo Rule Conditions field.

Magento 2 Sales Rules Conditions, Storefront Properties

Once you have finished don't forget to press the Save Attribute button in order to be able to successfully use this attribute in the sales rules.

Magento 2 Sales Rules Conditions, Save Attribute