A Magento 2 CMS page is one of the elements used for distributing content. Magento allows to create static pages for various purposes, translate them for different locales, or add CMS blocks for better engagement.
In this guide, Magento store admins will find how to create CMS pages, why they matter, and how to manage them for better results.
- Magento 2 CMS pages are static pages for explaining policies, building trust, supporting customers, and powering marketing campaigns.
- Static pages in Magento support multi-language setup, multiple store views, and rich content elements.
- Magento allows to create and manage CMS pages directly from the admin panel.
- Dynamic CMS pages show personalized content based on customer groups, dates, or conditions.
What Is a Magento 2 CMS Page?
A Magento CMS page is a static page with its own URL that is part of Magento CMS and shares informational or promotional content, rather than a catalog with products. They are most commonly used for company information, contact details, policy pages, or campaign landing pages.
Static pages are ideal for content that helps navigate and understand a store. They support text, images, videos, widgets, and CMS blocks — everything that helps build rich and engaging content.
Besides, Magento CMS pages can be assigned to different store views for localised content.
Why Static Pages Matter in Magento?
Unlike product and category pages which handle sales, Magento CMS pages help to introduce, inform, explain, or persuade users with different content.
In other words, product pages answer the question "what to buy?", whereas CMS pages cover all the rest — "why to buy", "how to buy", "where to buy", "when to buy", and "who sells it".
So let's take a closer look at each type of static page in Magento and understand why they matter.
- The About Us page introduces a brand. By telling the company's story, mission, and values, merchants build credibility and trust in their store.
- The Privacy Policy page explains to customers how their data is collected, stored, and used. This way, a store not only meets legal compliance but also reassures visitors that their personal data is handled responsibly.
- The Contact Us page is responsible for communication. It shows customers that they can reach a company when something goes wrong or when they need extra information. Therefore, this page includes forms, emails, phone numbers, and addresses to ensure the business is real and reliable.
- The Terms and Conditions page defines the rules for using a website and serves as a kind of protection for your business.
- The Shipping Policy page contains detailed information about shipping locations, costs, delivery times, and delivery methods.
- The Returns and Refunds page clarifies the process of refunds, returns, or exchanges. The clearer and more transparent this explanation is, the less customers worry about making a purchase.
- The FAQ page answers the most common questions and helps to resolve common issues. It improves user experience and lowers support requests.
- Landing pages introduce special offers and promote marketing campaigns. They are designed to quickly grab the attention of visitors and convert it into a purchase.
- The Blog or Content pages present informative content, strengthen SEO, build authority, and attract organic traffic that wouldn't have otherwise found the store.
Without CMS pages, a store may seem complete in terms of products but incomplete in terms of trust. These pages bridge the gap between browsing items and feeling secure enough to make a purchase.
So let's move on to the main part, how to create CMS pages in Magento.
How to Create Magento CMS Pages?
To create CMS page in Magento, follow these steps:
Step 1: Navigate to Content > Elements > Pages. This section lists all existing static pages.
Step 2: Press the Add New Page button to create a new CMS page.
Step 3: Enable the page to make it visible on the storefront and give it a Title.
The page title is often what search engines use as the main title in search results.
Step 4: Write CMS page Content and set the Content Heading to inform visitors what the page is about.
Step 5: Fill out the Search Engine Optimization section.
If you want to preview how your page will look in search results, make sure metadata is optimized with the .
Step 6: Choose the Store View the CMS page will be available on.
Step 7: Set the Design and Custom Design Update.
Step 8: Save your settings, flush the cache, and go to the storefront to check your newly created Magento CMS page.
Was it difficult?
The Magento 2 static pages you create don't necessarily need to be in plain text. You can make them more interesting by inserting CMS blocks, adding pictures, or videos to improve customer engagement and increase their time on the website.
However, to make the most of the CMS pages, you need to personalise or make them dynamic. So each customer group sees a unique offer.
How to Enable Dynamic CMS Pages in Magento 2?
Dynamic static pages can be enabled in Magento by applying display rules. Sadly, Magento does not offer this functionality out of the box. However, you can easily manage the display of your pages with the Magefan .
Dissplay conditions for the CMS pages in Magefan extension (e.g. customer group, date, day of the week, etc.)
It allows you to enable dynamic CMS pages so that they appear to specific customer groups on a specific date. Besides, to make promotional campaigns even more effective, there is an option to set the conditions under which you want Magento CMS pages to appear.
e.g. you want to display a "Special Wholesale Partnership" page only for people who've passed the $500 threthhold in cart.
So, you've got a lot of static page options at your disposal. Use them to create engaging content that fits your store style and share your messages with the right audience.
But that's not the only thing to consider.
What Are Magento CMS Page Best Practices?
To get the most out of Magento CMS pages, it's important to follow these proven best practices:
- Try to avoid heavy PHP logic and difficult conditions to edit safely with fewer broken pages.
- Use widgets and CMS blocks where possible to make updates faster.
- Apply one H1 only for a page. This helps search engines to understand what the page content is about.
- Use proper headings, short paragraphs and bullet points to keep content structured.
- Create a unique URL key and provide a relevant meta title and description for better SEO.
- Assign pages to correct store views and add hreflang tags to avoid duplicate content issues.
- Enable dynamic pages in Magento to personalise content automatically based on customer groups or locations.
FAQs
