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In a world where ad blockers and privacy tools are constantly evolving, becomes more and more common. Regular client-side tracking doesn't cut it anymore, while server-side is too complicated to switch to. That's exactly why Google introduced a new feature — Google Tag Gateway — also known as First-Party Tags. It's a complete game-changer for those using web-based tracking. All because it offers improved tracking accuracy with absolutely no change to your current tag setup. In this guide you'll learn exactly what is Google Tag Gataway, how it works and why you need it. We'll also cover how to set it up using different methods and do it according to the best practices. Note: if you're using Magento, we offer a ready-made solution for implementing this First-Party Tags with our . What is Google Tag Gateway? Google Tag Gateway is a first-party tracking method that allows you to serve Google tags — like GA4 and Google Ads — through your own domain rather than Google's. This makes the requestihor

Whether you're improving your , planning your next marketing campaign or segmenting customers, you need data. Accurate data, which becomes harder to get with the modern website setups.  The ad blockers and browser limitations often lead to missing conversions and other data in your GA4. This leaves you wondering whether you can still get accurate data reports in 2026. You can. You just need to switch to server-side tracking. So today you'll learn how to set up server-side tracking in Shopify, using the . 1. Create GTM Server Container Go to your GTM account and choose the Create Container option once you click on the three dots near your property. Fill out the Container Name, select Server as a Target Platform, and hit Save. You need to create a new project on the Google Cloud Platform to host your server container somewhere. Just choose the Automatically Provision tagging server option here (it's much simpler than creating a new project manually). Then you need to create aihor

Magento's flexibility and open-source nature drive thousands of merchants worldwide. However, it also drives great responsibility. The popularity of the platform makes it a prime target for hackers ready to exploit any Magento security issues and steal data. That's why and customers' data is a must. But you can't do that if you don't know what to expect.  So, in this guide, you'll learn about the most common Magento 2 security issues and how they affect your store. We'll also walk you through the best practices you can implement to protect your business.  But let's make one thing clear first. Why You Need To Protect Magento Security? Magento experts improve platform security with each release, providing security patches for the most common issues. So why should you go the extra mile to protect your store?  eCommerce is booming, making more merchants move their businesses online. This consequently makes hackers level up in their trying to exploit Magento vulnerabilities.  Thereforeihor

Effective order management is the backbone of a successful business. Since customer expectations rise, the need for a robust centralised system for , stock updates and management is higher than ever. For Magento store owners, there is a powerful solution — Magento Order Management System. It's designed to streamline complex processes, reduce errors and offer an exceptional experience from checkout to delivery. Today, you'll find out what Magento OMS is, how it works and why it is a complete game-changer for your business. Whether you're managing a single- or multi-source inventory, we'll help you understand the full scope of the OMS and how you can put it to work to benefit your business. Let's start with the basics. What is Magento Order Management System? The Magento Order Management System (OMS) is a solution that offers merchants a centralised way to manage orders through the entire lifecycle — from placement and processing to shipping and returns. It goes several steps higher andihor

Magento, being one of the most popular open-source platforms in eCommerce, is a prime target for cyberattacks. Although Magento experts do their best to improve security with each release, you shouldn't rely on patches alone. Whether you have a small store or a big enterprise, following Magento security tips is not optional, it's essential.  That's why today, you'll learn about the most effective Magento security best practices and how to implement them for an extra security layer. As a bonus, we'll share a  Extenison that will help you to monitor and prevent any security threats on autopilot.  So, stay tuned and begin by checking the features you'll be working with. Default Security Features in Magento As mentioned before, default Magento features include a range of security options designed to protect your store and your customers' data. Some of them are: 2F authentication: adds an extra layer of protection for your backend, allowing access only to the authorised users.  CAPTCHA:ihor

When for more sales and user experience, merchants tend to forget about the size charts. As little detail as it may seem, size charts can directly influence sales and return rates. If people can't find the right size, they either don't buy anything to return the item later. In both cases, you lose sales. So, if you sell apparel, shoes or any other product that requires an accurate size measurement, you need size charts in your Magento store.  The best part? You don't need to research all the metrics, sizes and measurements for that with tools like by Magefan. Everything is already done for you. And in this guide, you'll learn how to add size charts in Magento and how to manage them to get the best results. What is the Size Chart in Magento? Magento size chart is a guide that allows customers to choose clothing for different items by comparing the size options (XS, S, M, L, XL) to their body measurements (arm, waist, bust, hips, etc). Magento, by default, doesn't provide any size chartihor

If you decided to remove , please follow the steps below. You can contact our team for a free consultation in case you have any issues with Magefan's extension. Remove Extension Files Removing files instruction depends on the way Size Chart extension has been installed in. 1. If you can find the extension files in the folder app/code/Magefan/SizeChart then remove this folder. 2. If the extension was installed via the composer and its files located in the folder vendor/magefan/module-size-chart then run composer CLI command to remove it composer remove magefan/module-size-chart Once extension files have been removed, run these Magento CLI commands: php bin/magento setup:upgradephp bin/magento setup:di:compilephp bin/magento setup:static-content:deploy Note: if you don't want your website to be down during deployment, try these . Remove Extension Data (optional) Attention! This will clean all Size Chart configurations. 1. Just in case please make a full backup (dump) of your Magento 2 databaseihor

If you need to update by Magefan, please follow the steps below. Note: the updating instructions depend on the method the Size Chart extension was installed with. Update using composer  If the Size Chart module was installed via the composer (check if vendor/magefan/module-size-chart folder exists), then you need to run these simple CLI commands in Magento 2 directory: composer remove magefan/module-size-chartcomposer require magefan/module-size-chart ^x.x.x# replace x.x.x with the version you want to usephp bin/magento setup:upgradephp bin/magento setup:di:compilephp bin/magento setup:static-content:deploy Note: if you don't want your website to be down during deployment, try these . Update using archive and FTP  If the Size Chart module was installed via FTP (check if app/code/Magefan/SizeChart folder exists), then follow these commands: 1. Download the latest version of the Size Chart extension archive from magefan.com. 2. Extract the archive. 3. Make a backup copy of theihor

You can install by Magefan, using composer or archive installation methods. Installation via composer (recommended) Please navigate to your Magefan Account > Downloads > Install via Composer to get the composer installation instructions. Installation using archive and FTP Download Size Chart Extension ZIP-Archive from magefan.com website (not GitHub or other sources). Extract files. Copy app folder from the archive to your Magento 2 folder. In a command line, using "cd", navigate to your Magento 2 root directory. Run CLI commands: php bin/magento setup:upgradephp bin/magento setup:di:compilephp bin/magento setup:static-content:deploy Note: if you don't want your website to be down during deployment, try these .

The Basic plan of the help you to keep a close eye on some of the security vulnerabilities. However, it doesn't cover other crucial security aspects like database scanning for malware or blocking of fraudulent email addresses on your store. That's why, at the right time, you might want to upgrade your Security module plan to . The same steps work if you want to upgrade from Plus to Extra. So, today you'll learn how to upgrade your Security extension plan.  Note: if you've already purchased a Basic or Plus plan, contact our team for a custom discount. Upgrade using composer First of all, you need to remove the extension you currently use: composer remove magefan/module-security* Then you can proceed with the installation of an upgraded version. To do that, go to My Account > My Downloads and press the Install via Composer button to get the installation instructions. Upgrade using archive If the Security module was installed via archive, you need to upgrade it the same way. Just goihor

If you decided to remove , please follow the steps below. You can contact our team for a free consultation in case you have any issues with Magefan's extension. Remove Extension Files Removing files instruction depends on the way Security extension has been installed in. 1. If you can find the extension files in the folder app/code/Magefan/Securityapp/code/Magefan/SecurityPlusapp/code/Magefan/SecurityExtra then remove this folder. 2. If the extension was installed via the composer and its files located in the folder vendor/magefan/module-security then run composer CLI command to remove it composer remove magefan/module-security* Once extension files have been removed, run these Magento CLI commands: php bin/magento setup:upgradephp bin/magento setup:di:compilephp bin/magento setup:static-content:deploy Note: if you don't want your website to be down during deployment, try these . Remove Extension Data (optional) Attention! This will clean all Security extension configurations. 1. Justihor

If you need to update  by Magefan, please follow the steps below. Note: the updating instructions depend on the method the Security extension was installed with. Update using composer If the Security module was installed via the composer (check if vendor/magefan/module-security folder exists), then you need to run these simple CLI commands in Magento 2 directory: composer remove magefan/module-NAMEcomposer require magefan/module-NAME ^x.x.x# replace NAME with:# security - for Basic plan# security-plus - for Plus plan# security-extra - for Extra plan# replace x.x.x with the version you want to usephp bin/magento setup:upgradephp bin/magento setup:di:compilephp bin/magento setup:static-content:deploy If you want to upgrade to Plus or Extra, check this guide on how to . Update using archive and FTP If the Security module was installed via FTP (check if app/code/Magefan/Security folder exists), then follow these commands: 1. Download the latest version of the Security extension archiveihor

You can install by Magefan, using composer or archive installation methods. Note: if you want to install the please navigate to your Magefan Account > My Downloads > Install via Composer to get the composer installation instructions. Installation via composer (recommended) Open command line. Using command "cd" navigate to your Magento 2 root directory. Run CLI commands: composer require magefan/module-security ^x.x.x# replace x.x.x with the version you want to install # Authentication required (repo.magento.com)# Get your Magento Marketplace authentication keys or use these: # Username: 7c018006799466c681ad507e27904677# Password: 289077c86e811661a8f7751828485d3aphp bin/magento setup:upgradephp bin/magento setup:di:compilephp bin/magento setup:static-content:deploy Note: if you don't want your website to be down during deployment, try these . Installation using archive and FTP Download Security Extension ZIP-archive from magefan.com website (not GitHub or other sources). Extract filesihor

Whether your goal is to boost brand awareness, , improve online visibility, you need an effective Magento marketing strategy. While you can rely on various built-in marketing tools, these won't be enough in an expanding Magento landscape.  That's why we've put together this ultimate guide to Magento marketing. To help you leverage limitless marketing opportunities of the platform and automate your efforts. You'll find an overview of the best marketing strategies and practices that work and already drive sales for your competitors. Besides, you'll discover different Magento marketing tools to support your journey.  Ready to start? Understanding Magento Marketing Potential Before we get to the marketing strategies for Magento, you need to answer a serious question. Are you using built-in Magento marketing tools already? Because there are a lot. And you might realise you didn't use even half of them. Let's get into more details. Promotions and discounts When the sales season is aroundihor

Choosing the best Magento might be quite challenging, especially if you manage both online and brick-and-mortar stores. You need adequate integration to keep track of all data in one place and avoid any inconsistencies and complications. The decision won't come easy, considering the number of POS systems available. Some offer multiple payment method integrations, and others provide an offline mode. The variety of is overwhelming. That's why we've decided to simplify it for you. In this guide, you'll learn about the best POS Systems for Magento, their features, pricing and benefits, all in one place. So, you can find the best solution to power your omnichannel sales system.  Comparison: Top POS Systems for Magento Vendor Extension Name Price Guarantees Rating $599 30 days money-back policy 365 days free support 365 days free updates Live demo available (also book a demo) 4.4 ⭐⭐⭐⭐⭐ 17 website reviews ConnectPOS $49-$99/ month (+ custom Enterprise plan) No money-back policy No live demoihor

When you decide to jump on the eCommerce bandwagon, one of the most important decisions to make is to choose what platform to manage your store on. Why? Since the platform you choose directly defines the management costs, the number of integrations you'll need, and the complexity of scaling up. The choice won't come easy with the number of options available. But Magento vs Shopify will pop up the most often.  Shopify is a more beginner-friendly, hosted platform with a set pricing and easy drag-and-drop interface. At the same time, Magento provides more flexibility and customization options along with plenty of free integrations. So, if you've been struggling to choose between Shopify or Magento, you're in the right place. We'll dive deeper into all vital eCommerce store features of both platforms to make the Magento vs Shopify choice easier for you. Ready to start? Shopify vs Magento: Comparison Chart Before we dive deeper into the details, let's quickly overview all the features bothihor

The opportunities e-commerce offers these days often go underrated. You can sell literally everywhere — Google, Instagram, Facebook, Pinterest — you name it. But getting there is obviously not as easy as it sounds.  One of the first things that opens the door to other channels is the Shopify product feed. So that's what we'll focus on today. You'll discover what it is and what benefits it brings to the table. You'll also learn how to create product feeds in Shopify manually or using the . So you drive targeted customers and expose your products to a wider audience with no complex configurations. Ready to start? What is Shopify Product Feed? Shopify product feed is a structured data file with detailed information about your inventory. It contains data about product names, descriptions, pricing, availability, URLs, images and other details. Example of the product feed in Shopify Seems overwhelming, right?  It kind of is. But trust me, this file is going to bring lots of traffic andihor

While merchants are desperately looking for ways to drive more traffic to their stores, they tend to ignore blogging. Why? Probably because blogging on eCommerce is more of a long-term investment.   You won’t see results immediately as you start. It’s true. But if you want to introduce yourself to new customers and grow your community, there’s no better tool.  Nonetheless, it’s just the tip of the iceberg of eCommerce blog benefits. We’ll cover more of them today. You’ll see that starting a blog is quick, easy, and profitable for your store, regardless of the products you sell. Those of you who manage stores will also find ready-made blogging solutions. What Is a Business Blog? A business blog is a blog on a company website where you can publish articles about your products, news, and other information to drive more traffic and sales correspondingly. You can see that as a way to communicate with your customers. But from a business standpoint, it’s a part of your content marketingihor

Collecting customer data in your store is a must if you want to deliver a personalised user experience. While you can track some data with default  these are hardly enough to reach the goal. You need to enable Mageno cookie notice and collect cookie consents. That's when you resort to some services that help you collect more data and install extensions to deliver the message to visitors. But there is no need for so many resources if you can get all of these in one place — your admin panel — using the Extension. In this, you'll learn how to enable cookie notice in Magento, how create and track cookie consents in Magento and more. On top of that, you'll enable compatibility with Google Consent Mode and learn how to still track data when users deny cookies. What is Magento 2 Cookie Notice? Magento 2 cookie notice is a message that informs visitors about your store collecting cookies and includes buttons to accept, reject, or customise which cookies to allow. It can appear in different formatsihor

The Basic plan of the allows you to cover the basics — lazy load, JS and CSS modification and merging. However, if you want to cover your website speed to a much greater extend, you need to upgrade the plan to . So, today you'll learn how to upgrade your Google Page Speed Optimizer plan.  Note: if you've already purchased a Basic or Plus plan, contact our team for a custom discount. Upgrade using composer First of all, you need to remove the extension you currently use: composer remove magefan/module-speed-optimization* Then, proceed with installing an upgraded version. For that, go to My Account > My Downloads and press the Install via Composer button to get the installation instructions. Upgrade using archive If the Google Page Speed Optimizer was installed via archive, you need to upgrade it the same way. Just download the extension archive from your Magefan account and extract it. We recommend backing up the extension folder on your server before taking any steps. Then copy theihor

The faster your website loads, the better — users love it and Google loves it. If you've been improving your website speed with Google PageSpeed Insights for a while and have seen no miracles so far, there's only one reason. You might have misinterpreted the report. Google PageSpeed Insights checker provides reports based on real and "artificial" data. So, it's important to know what metrics to focus on to improve not only the technical side but user experience.  In this guide, you'll find everything you need to excel in GooglePageSpeed Insights and finally take your website to the "green zone".  Note: if you manage your store on Magento, find a ready-made solution to as we go on. What is Google PageSpeed Insights? Google PageSpeed Insights (PSI) is a free tool that analyses your website performance in terms of loading time, responsiveness and user experience on mobile and desktop devices. It uses a 0-100 store scale to give feedback on how your web application is doing: Green —ihor