Blog
News, insights and resources from the world of e-commerce
- 18 min read
Magento is a powerful eCommerce platform that supports large catalogs, multiple store views, multi-language setups, B2B functionality, and custom integrations. Yet, its flexibility makes Magento complex to build and maintain. This is where you need a reliable partner.
Choosing the right Magento development agency is more than just comparing prices for provided services or Magento extensions. You should also consider experience with the platform, technical expertise, certifications, portfolio case studies, and support quality provided after the launch.
This guide covers what to look for in Magento development companies and shortlists the top 20 agencies to help you narrow the field.
Key takeaways
For tighter budgets and rescues: STAGEM offers lower hourly rates and takeover of struggling stores.
For long-term Magento-only support: Perspective focuses exclusively on Magento and Adobe Commerce and has an in-house team.
For complex builds and Hyvä projects: choose Scandiweb or Magebitihor
- 6 min read
When creating a multi-language store, merchants usually products, categories, CMS pages, and even blogs. But they often forget to translate reviews, which are an important part of the shopping experience and SEO, especially when it comes to product schema markup. Magefan's Magento 2 reviews translator solves this by adding a store switcher to the reviews editing page and enabling auto-translation for review summaries and content.
This guide explains how review translation works in Magento and how you can use it to translate customer feedback faster, manually or using different AI engines.
What Is a Magento 2 Reviews Translator?
Magento 2 Reviews Translator is a tool that allows merchants to translate product reviews in Magento within the review editing page in the backend, translate multiple reviews in bulk or schedule auto-translation for all product reviews. It helps you to make customer feedback available in multiple languages regardless of the original review locale.
Translatingihor
- 9 min read
When visitors use , it generates a lot of filtered URLs, but the bigger problem is when bots create thousands of filtered combinations by requesting those URLs repeatedly. Thus, Magento 2 layered navigation spam increases unnecessary requests, wastes your server resources and consumes the crawl budget.
According to the you can control how filtered URLs are crawled and indexed through robots.txt, noindex tags and canonicals. But it doesn't stop bots from requesting and creating those URLs on your store.
This guide teaches you how to fix layered navigation spam in Magento, how to identify excessive filtering and how to restrict those requests to bots only, so real users can still use it.
What is Magento Layered Navigation Spam?
Magento layered navigation spam is automated bot traffic that repeatedly requests a large number of category URLs with multiple combinations or product attributes (filters), resulting in thousands of filtered URLs with little to no value.
This create two major problemsihor
- 7 min read
DDoS attacks overwhelm Magento stores with malicious traffic, which exhausts server resources and prevents real visitors from shopping or from accessing a website entirely. Magento 2 DDoS protection combines several security tools to detect and immediately to reduce the risk.
While large-scale attacks often require hosting-level setup and configuration, Magefan Bot Blocker allows store owners to control abusive traffic directly from the admin through extensive DDoS settings, reCAPTCHA challenges, and traffic monitors.
This guide explains how DDoS firewall protection works in Magento, how to set it up and what other tools to use to protect Magento security.
What is Magento 2 DDoS Protection?
Magento DDoS protection is a set of security measures available directly in the Magento admin panel that detects, identifes, filters, and limits malicious traffic to reduce server load, store downtime or slow perfomance caused by large amounts of bots.
Example of the traffic monitor showing blockedihor
- 6 min read
Magento 2 Country Blocker is the best solution to block unwanted traffic from regions you do not serve instead of . It detects visitors' locations and restricts access based on configured rules, while keeping the storefront accessible for everyone else. Magefan Bot Blocker uses IP geolocation detection to enable country-based restrictions for countries you want to block or show a CAPTCHA challenge for visitors from those countries.
This guide explains what a country blocker is, how it works and how to configure it in your Magento 2 store directly from the admin.
What is a Magento Country Blocker?
Magento country blocker is a feature of the that uses IP geolocation detection to identify visitors' countries and restrict access to the Magento storefront from specific countries. This feature works by matching visitors' IP addresses with the built-in Geo IP database to check whether the visitor should be allowed to access the website.
The difference between country blocking and anihor
- 6 min read
At the beginning of September, Meet Magento Ukraine 2026 brought together the Magento and eCommerce community in Kyiv for a day of talks, networking, new connections, and practical discussions about the future of online commerce.
For us at Magefan, this event was especially meaningful. Being a Ukrainian company, we were more than proud to take part in a Magento international conference on home ground, be a Silver Sponsor, and see how strong, innovative, and resilient the local Magento ecosystem is, despite the war, missiles, and drone attacks.
(Images from the official Meet Magento Ukraine website)
Participants came to Kyiv, speakers gave their presentations, businesses met potential partners, and teams discussed new technologies and market opportunities. Neither drones nor air raid alerts stopped the community from developing together, sharing valuable knowledge, and making plans for the future.
This is what made Meet Magento Ukraine 2026ihor
- 8 min read
Magento blacklist and whitelist are part of aimed at preventing suspicious IP addresses from generating spam, scraping data or simply overloading your server. Blocking malicious IP addresses helps to reduce spam and protect your store, while whitelisting real visitors, developers, or trusted crawlers.
Magento doesn't offer any IP blocking features by default, so blocking specific IP addresses in Magento (or IP ranges) usually requires a CDN, server or Magefan's Extension.
This guide walks you through Magento blacklist and whitelist settings available directly in the admin panel.
What Are Magento IP Blacklist and Whitelist?
Magento IP blacklist blocks specific IP addresses from accessing a Magento 2 store, while IP whitelist allows trusted IP addresses to enter a website. Both restriction methods allow merchants to control who or what can access their Magento stores and can be used in different scenarios: rate limiting, temporary or permanent blocking, etc.
Magento 2 IP blacklistihor
- 7 min read
Magento search spam is caused by automated bots that send thousands of meaningless queries, thus creating large numbers of search result URLs. This bot abuse wastes Magento server resources and your crawl budget on low-quality URLs.
The Magento 2 Search Spam filter helps you prevent this by blocking specific search queries usually used by bots to generate multiple search results pages.
In this guide you'll learn how to identify search spam in Magento, understand how it influences your SEO and learn how to block bots from using search according to .
Key takeaways
Magento 2 search spam appears when bots repeatedly send automated queries to Magento product search, generating thousands of unnecessary requests and search result URLs.
To find spammy search queries in Magento, use server log or Google Search Console > Crawl Reports.
To fix search spam in Magento, use the search spam filter from Magefan's . It allows merchants to block specific search queries known to be used by bots whileihor
- 9 min read
Merchants often optimise websites for rich snippets as part of the . However, they usually include category and product markup, while others like Magento breadcrumbs rich snippets get overlooked.
This guide covers everything you need to know about breadcrumbs schema in Magento, breadcrumbs rich snippets, and how to add them to all pages in your Magento store.
Key takeaways
Breadcrumbs rich snippets are generated by BreadcrumbList structured data that replaces URLs in search engine results with a clear navigation path.
Breadcrumbs, breadcrumb schema, and breadcrumbs rich snippets are three different components of the website's architecture that work together to improve navigation.
When implemented correctly, breadcrumb schema helps search engines interpret your store structure, which contributes to breadcrumbs rich snippets on desktop search results.
You can add breadcrumb schema in Magento manually with JSON-LD or generate it automatically with a Magefan Rich Snippet extension.
Youihor
- 3 min read
All Magefan are provided via Composer or archive packages, which you can download directly from product pages or your account at the Magefan website.
Extension Installation and Updating Service
Magefan offers a professional that covers installing, updating, configuring and testing the extension on your instance. The installation service is provided in three stages:
Onboarding & preparation — we require access to SSH or FTP (if you can get these) and your admin panel to perform installation or updating in a preferred time and method.
Installation — our expert developers perform installation/update of the extensions.
Configuration & testing — we configure the extension and test it on your instance to make sure there are no inconsistencies or issues with your environment.
Magefan Extensions Installation
Magefan recommends Composer as a preferred installation method since it facilitates further updates and management. However, you can also download the extension archive and paste it intoihor
- 9 min read
Magento meta keywords are one of several default Magento SEO settings that help merchants optimise product pages for search. While meta keywords were also used for ranking in search, search engines have ignored this as a ranking signal since 2009. Now the meta keywords field is used for internal search only.
This guide explains what Magento meta keywords are, whether they still matter in 2026, and how to set meta keywords in Magento automatically for multiple pages at once.
Key takeaways
Magento includes the Meta Keywords field in the Search Engine Optimization section of product, category and CMS pages.
Meta keywords are stored in a page HTML code and aren't visible to shoppers. Yet, they can still be used for Magento internal product search.
Unlike meta keywords, the meta title and meta description fields must be filled out carefully since they give search engines and AI tools details about pages.
provided by the Magefan SEO extension allow merchants to automatically generate uniqueihor
- 7 min read
Have you noticed a sudden surge of new customer accounts in your Magento store with suspicious or random email addresses? Well, your store is most likely dealing with customer registration spam. It can become a serious problem, leading to other and vulnerabilities.
In this guide, you'll learn what Magento 2 customer registration spam is, why it is dangerous, and how to prevent it in your store.
Key takeaways
Magento 2 registration spam is caused by automated bots that submit account registration forms in large volumes within a short period of time.
The common signs of registration spam are a sudden increase in new accounts, the use of fake emails, repeated registrations from the same IP, and no account activity afterwards.
Default Magento CAPTCHA and email confirmation help prevent registration spam, partially.
To prevent registration spam in Magento, use Magefan Magento 2 Security extension that blocks disposable or suspicious email domains right at the registration.
What Is Magentoihor
- 11 min read
Having products and enabling payments is often not enough to run a profitable store. Merchants also need to manage content blocks, create pages, and communicate with customers through content. Magento CMS offers all of these and even more.
With tools such as CMS blocks, pages, widgets, and editors, goes far beyond basic eCommerce functionality.
It provides all the features merchants might need to run an empowering marketing strategy directly within the platform.
So in this guide, you'll learn how the Magento 2 content management system supports marketing efforts with various tools. We'll also share best practices for Magento CMS SEO and the difference between content tools on open source and paid Magento.
Key takeaways
Main core components of Magento CMS are CMS pages, blocks, widgets, the WYSIWYG editor, and Page Builder.
CMS blocks or banners are used to display reusable content across multiple pages.
Magento widgets control where and how CMS blocks appears.
Page builder helps to createihor
- 6 min read
Websites offering similar or the same content on multiple pages or using pagination extensively are facing content duplication issues. Unless they use Magento canonical URLs. make sure Google uses the "right" version for indexing and doesn't penalise your content.
While canonical tags are part of the , the platform offers canonicals for a limited number of pages.
In this guide, you'll learn how to enable canonical URLs in Magento, how to set them for content pages and how to customise any existing canonical URLs.
What is Magento Canonical URL?
Magento canonical URL (also known as Magento canonical tag) is an SEO tool that allows specifying the "main" version of the page, so Google and other search engines know which page to index in case there are very similar or duplicate pages on a website.
Canonical tag helps you to make sure Google indexes the "right" version of the page, if, for example, a product page is part of multiple categories and you include the category path in productihor
- 7 min read
Language is one of the biggest conversion barriers for merchants expanding into international markets. People prefer shopping in their language, and Google prioritises localised content in regional results.
However, translating and maintaining translations of all the products is quite expensive and hard to manage. So that's when Magento DeepL Translator steps in.
When you integrate DeepL in Magento, you get one of the most accurate AI translations with natural tone, context and SEO-optimization. In this guide, you'll learn everything about the Magento 2 DeepL Translate, how it works, and how to set it up for automatic .
What is Magento DeepL Translator?
Magento DeepL Translator is an AI-based machine translation engine that uses advanced networks to deliver natural-sounding, context-aware translations. It analyses full sentence structure, tone and linguistic specifics to deliver results that feel like human-written.
Unlike traditional word-for-word translators, DeepL analysesihor
- 7 min read
TikTok has rapidly become one of the most popular advertising platforms for e-commerce. But without proper data tracking, it's impossible to know what works and what doesn't.
Magento store owners don't know what actions users take, what actually drives sales and how to optimise performance based on customer behaviour. That's when TikTok Pixel steps in to help you track, analyse and optimise your TikTok Ads.
This guide teaches you what is TikTok Pixel in Magento and how to set it up, including installation, events and testing. By the end, you should know how to collect data accurately, build better audiences and improve your TikTok ROI.
What Is TikTok Pixel in Magento?
TikTok Pixel in Magento is a tracking script that connects your Magento 2 store with TikTok Ads Manager and helps you track user behaviour on your website after then engage with your TikTok Ads.
It tracks key eCommerce events like page views, product page views, add to cart events, checkout events and purchasesihor
- 10 min read
Targeting international markets and managing frequently changing content is quite a challenge for most Magento stores. That's because traditional translation methods, such as CSV or manual translations, don't work and require constant maintenance.
Magento 2 ChatGPT translation help to — catalogue, CMS and blog pages — into multiple languages significantly faster. It reduces manual work and enables merchants to localise their stores automatically and maintain translations across all store views more easily.
This guide explains what Magento 2 ChatGPT translation is, why you need it and how to set it up effectively.
What is ChatGPT Translation for Magento 2?
Magento ChatGPT translation is a process of using an AI language model in Magento to automatically translate store content into multiple languages and update it across the entire store upon changes.
Unlike traditional machine translation, ChatGPT analyses content blocks and entire sentences to preserve the context and intent.
Thisihor
- 10 min read
The approach to online blogging has changed drastically over the years. Creating posts has become more streamlined and faster with the advanced AI tools. You must have felt this shift while as well.
It's not necessarily a bad thing, though, since AI blog writers help to create well-structured and informative drafts you can then turn into SEO-optimized posts.
So, if you haven't tried your hand at the AI optimization, it's about time you give your blogging efforts a new coloring.
The question is: what tool to choose?
That's a valid question, and we'd like to help you make the right choice. In this guide, we've gathered the best Shopify AI blog generators and listed the key benefits they offer.
Top Shopify AI Blog Writers
Icon
App name
Developer
Price
Free plan
Free trial
SEO Blog Writer — AI Blog
Magefan
Standard - $19/month
Pro - $39/month
Shopify Magic
Shopify
Free
Tapita SEO AI Blog Builder
Tapita
Starter - $9.99/month
Growth - $29.99/month
Enterprise - $99.99/month
Jolt: AI SEO Blogihor
- 3 min read
Hard-wear.com, a leading eCommerce brand operating four Magento store views. They wanted to make their available on international markets, without spending hours on manual translation.
With a growing audience, the goal was to translate blogs fast and efficiently, while preserving SEO structure, categories, and formatting.
Challenge
Typically, translating a single blog post manually can take 2–5 minutes per language. With multiple store views and expanding content, this quickly became unsustainable.
So, what hard-wear.com needed was:
a faster, automated translation process.
seamless integration with their existing Magefan Blog setup.
automatic syncing across store views to eliminate repetitive tasks.
Approach
Hard-wear.com was already using Elovate to manage their Magento catalogue and the Magefan Blog extension. The translation process was designed to be fully automated from start to finish.
1. Integration setup
Hard-wear.com connected its Magento store to Elovate in just a few clicks (5m)ihor
- 9 min read
The Magento admin panel is a hub for processing orders, setting up product listings, managing customers, and more. Thus, if the is compromised, you put not only your but also your customers' sensitive data at risk.
So, you need to protect your admin panel before any harm is caused. This is where Magento two factor authentication comes into play to prevent security risks and keep your data protected.
In this guide, you'll find everything you need to know to enable, manage, and use two-factor authentication to the fullest.
What is Magento Two Factor Authentication?
The Magento two factor authentication (2FA) is a built-in security mechanism that uses two authentication factors to access the admin panel. To complete 2FA, you need something you know (a password) and something you have (an access token) or are (fingerprints, face ID, etc.).
This means that, except for the password, the admins also have to take one more step to confirm their identity. That is, enter the access code, confirmihor
- 9 min read
Managing a Shopify store means doing a lot — managing products, fulfilling orders, providing support and keeping your store optimised for search. But there is one thing merchants struggle with the most — creating relevant, SEO-friendly blog posts to drive traffic.
That's where AI steps in.
In this guide, we'll discuss the Shopify AI Blog Generator — a part of Magefan — and how it can help you create more content in less time. Powered by AI, this tool helps you craft well-structured blog posts, tailored to your products and audience.
You'll learn how to configure AI Blog Post Generator, how AI credits work, how to tailor prompts to your brand voice and how to generate your first AI blog step by step.
Ready to start?
What is a Shopify AI Blog Generator?
Shopify AI Blog Generator is a built-in writing assistant that helps you create SEO-friendly blog posts directly in the Shopify backend, in just a few minutes. It generates topics, comes up with an outline and drafts entire blog posts fromihor